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    Whatisgreenwashing Teacherguide

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    Марія Барна

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    © All Rights Reserved
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    Whatisgreenwashing Teacherguide

    Uploaded by

    Марія Барна
    19 views2 pages

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    whatisgreenwashing_teacherguide

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    Copyright:

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    19 views2 pages

    Whatisgreenwashing Teacherguide

    Uploaded by

    Марія Барна

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    TEACHER’S GUIDE Fluentize, LLC. Copyright 2023. For use only with license.

    What is Greenwashing? (B2)

    Preview
    Part 1. Students describe the images of people shopping for eco-friendly products and then
    discuss the questions. Answers will vary.
    1: Other environmental buzzwords/phrases for students:
    carbon neutral / sustainable / green / bio-based / cruelty-free / recyclable / natural
    2: Answers will vary.
    3: “To go the extra mile” means to make a special or strong effort to do something. It
    means you do something extra or work harder to achieve something than what is normal.
    Part 2. Students discuss whether they agree or disagree with the statements about eco-friendly
    behavior. Answers will vary.
    Part 3. Discussions about the industries that can be ecologically unfriendly. Answers will vary.

    Viewing Activity
    Part 1. Short answers.
    (1) When a company, organization, or even a government exaggerates the environmental
    benefits of their actions, this is known as greenwashing.
    (2) Greenwashing is a tactic used by companies to convince customers that they’re doing
    good for the environment, but their actual aim is to get people to spend a little more on
    their products, like clothes, food, and services.
    (3) Companies may use special phrases like “eco-friendly”, “sustainably sourced”, or
    “environmentally safe”, or also change the color of the label or even just show some sort of
    plant on the packaging.
    (4) Environmental campaigners say greenwashing tactics encourage damaging habits and
    stop people from trusting companies who actually do care about their environmental
    impact. They also say companies have started spending more money on saying they’re
    green rather than actually taking steps towards being more eco-friendly.
    (5) Green taxonomy is an expert group organized to crack down on greenwashing across
    businesses. It says it’s going to make it easier for people to understand how a business
    is impacting the environment and to help them make more informed decisions. It says it’s
    also going to help create green jobs and support the UK’s environmental goals.
    Part 2. Students write the missing words/phrases they hear the reporter say.
    (1) the extra mile (2) straws (3) rubbish

    Viewing Follow-Up
    Part 1. Students read the quotes from the video and then match the verb / phrasal verbs in bold
    with their definitions.
    (1) exaggerate (4) crack down on
    (2) set up (5) call out
    (3) back up
    Part 2. Discussion questions. Answers will vary.
    CONTINUED ON NEXT PAGE.
    TEACHER’S GUIDE
    Fluentize, LLC. Copyright 2023. For use only with license.
    What is Greenwashing? (B2)

    Viewing Follow-Up (continued)


    Part 3. Ways of cracking down on greenwashing and how it could help prevent greenwashing.
    (1) Boycotts: A boycott is a decision made by individuals, groups, or communities to
    abstain from buying, using, or supporting a product, service, company. Consumer boycotts
    can be effective in pressuring companies to change their practices and be transparent.
    (2) Lawsuits: A lawsuit is a legal dispute or case brought before a court of law for
    resolution. Lawsuits can result in financial consequences for deceptive marketing and
    force companies to change their practices.
    (3) Industry collaboration: Industry collaboration is cooperation between companies
    and organizations across an industry. This can be designed to help companies check
    each other and make sure that they’re all following proper and ethical protocol in terms
    of advertising eco-friendly products, serivces, or practices.
    (4) Certifications: Third-party certifications from reputable organizations add credibility
    to a company’s eco-friendly claims. Consumers are more likely to trust certified products
    and services, making certifications an effective tool against greenwashing.

    Accused of Greenwashing!
    Allow students to choose whether they want to do option 1 (just the research/discussion), option
    2 (the greenwashing accusation role play), or both. If they choose the role play, and the lesson is
    one-to-one, take/assign the roles and conduct the role play with your student.

    Quiz & Review


    Part 1. Questions about the video. Refer to Viewing Activity.
    Part 2. Verbs/Phrasal verbs used in the video:
    (1) exaggerates (2) back up (3) called out (4) set up / crack down on
    Part 3. Students write a few ways to crack down on greenwashing. Refer to Viewing Follow-Up,
    Part 3.
    Lesson Reflection. Answers will vary.

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