BA

INDIAN INSTITUTE OF

TC
H
MANAGEMENT LUCKNOW

5
SENIOR LEADERSHIP
PROGRAMME
11 Months, Live Online & In-campus Immersion

IIM Lucknow Executive Alumni Status*

2 4 6
Best B-School in Top B-School
Double accredited
(AMBA & AACSB) # India (Business
Today, 2021)
# in India
(NIRF, 2023)
Why Learn from IIM Lucknow?
The Indian Institute of Management (IIM) Lucknow, is one of the premier national-level institutes of
management in India, involved in generating and imparting knowledge in the field of management. IIM
Lucknow stands tall on the foundation of an excellent, committed and profoundly knowledgeable faculty,
innovative and unique pedagogical tools and an eclectic and diverse student community that has a burning
desire to make new paths of its own.

The Association of MBAs (AMBA) has accorded accreditation to the Institute's PGPM, IPMX, and PGPWE
programmes. IIM Lucknow is amongst the five B-Schools in India to achieve the coveted dual accreditations by
the Association to Advance Collegiate School of Business (AACSB) as well as the Association of MBAs (AMBA).
World over, only about 5% of the institutes have acquired AACSB’s accreditation.

6TH Best Business School in India

RANK
(NIRF, 2023)

IIM Lucknow is now ranked 79th globally in its maiden entry into
the prestigious Financial Times (FT) 100 List of Global Business
Schools for its flagship PGP (MBA) Programme. The Institute
scored high on student employability, career progression and
research.

Notable Alumni & Business Leaders

Nitin Seth Kavita Angre Ashutosh Gupta

CEO at Incedo Inc. Chief of Consumer & Market Country Manager,
Ex – COO, Flipkart Insights at L'Oréal India at LinkedIn

…amongst others.
 Power Your Potential.
Lead your organisation confidently with insights from an immersive, high-impact learning journey,
delivered via engaging live online sessions and an in-campus immersion at the IIM Lucknow campus.

LEARN from ASSIMILATE LEAD with a

IIM Lucknow insights from world-class curriculum,
faculty & industry peer-to-peer real-world case studies
experts learning & a group project

EXPERIENCE BENEFIT with SUCCEED with a

a five-day in-campus eligibility to IIM certificate from one
immersion Lucknow's Executive of India's top B-Schools
Alumni Status (Optional) (NIRF, 2023)
Note:
-The primary mode of learning for this programme is via live online sessions with faculty members.
Post-session video recordings from live sessions will be available to the participants for two weeks (approx.
14 days) after the live session is conducted, only at the discretion of the Programme Directors/ Faculty. All
faculty may not permit it. Emeritus or the institute does not guarantee availability of any session recordings
after the two-week period is over.
-The programme highlights presented above are approximate, and subject to change depending on the
availability and expertise of the teaching faculty, as well as the program's desired outcomes.
- The campus immersion will be in the Noida campus and accommodation will be available for participants
on a single occupancy basis at the IIM Lucknow/Noida campus or a nearby hotel, subject to the availability
of rooms at the campus.

Get Empowered with Key Takeaways

Build and manage high-performance teams
Advance your leadership skills for result-oriented impact
Drive innovation and multi-functional operational excellence
Develop competitive strategies in a global context
Identify and leverage digital transformation for business growth
Understand business finance & manage profitable P&L accounts
Why is Strategic Leadership Important?
The world of business is changing more rapidly today than ever before, and so are the
demands on today's executive leadership. A traditional approach to leadership, strategic
thinking and decision-making are no longer sufficient to address disruptive technologies
and shifting consumer preferences, all in the context of the evolving future of work
dynamic.

So, how do you gain the strategic insight and functional diversity you need without taking too
much time away from work?

Power Your Potential. Lead Business Success.

Unlock Your Potential.

90%
Indian CEOs would like to invest
35%
Leaders said they are
in leadership and talent effective at managing change.
development. (PwC’s Global CEO (Global Leadership Forecast, 2021)
Survey – The India Outlook, 2021)

Whether your team is new, transitioning through change, or is under pressure to perform, as a leader in
charge of creating value for your organisation, you need to refine and build your identity as an effective
leader in line with your company’s strategic interests and goals.

Challenge your established understanding of business management and advance your ability to think
strategically of your role as a business leader with IIM Lucknow's Senior Leadership Programme. Build
your proficiency in leveraging complexity and making your organisation future-fit while shaping a resilient
corporate culture and driving organisational change and growth.

STARTS ON:
Management is about
persuading people to do
September 30, 2023
things they do not want to DURATION:
do, while leadership is about 11 Months
inspiring people to do things,
they never thought they PROGRAMME FEE:
could. INR 4,31,500 + GST
*Begins with an introduction to the platform.

- Steve Jobs
Who is this Programme for?
The Senior Leadership Programme is tailor-made for:

Senior professionals such as COOs, CFOs, CEOs, Head of

Business Units (P&L), Managing Directors, Directors, VPs,
and General/ Senior Managers who want to nurture their
leadership skills and mid-level professionals interested in
transitioning to senior business roles.

Business Leaders and executives looking to leverage the

best practices in management and leadership to advance
their businesses.
Past Participant Profiles
Work Experience

23%
30%
12%
35%

11 - 15 Years 21+ Years

<=10 Years 16 - 20 Years

Industries

16% 43%
Banking and Others*
Finance

12% 9%
Healthcare Manufacturing

20%
IT Services
*Others includes Consultancy, FMCG, Infrastructure, Retail, and Telecommunications, amongst others.

Functions

General
Management Operations Others*

20% 25% 11% 15% 29%

Marketing & Technology
Sales Management

*Others includes Engineering, Finance, Legal, and Manufacturing, amongst others.

 Programme Directors

Prof. Archana Shukla

Professor, Human Resource Management,
Director, Indian Institute of Management Lucknow

Prof. Shukla is the Director of IIM Lucknow and has over 28 years of teaching,
training, and research experience. She holds a doctorate in Organisational Behaviour
from IIT Kanpur and specialises in teaching Organisational Structure & Design and
Team Building. Her research interests include Knowledge Management and New
forms of Organisations. Prof. Shukla has authored books and research papers and
offered consultancy in Group Dynamics, Team Building, and Organisational Design.

Prof. Nishant Uppal

Professor, Human Resource Management
Indian Institute of Management, Lucknow

Prof. Uppal has earned his Ph.D. in Organisational Behavior and Human Resource
Management. He has published five books with Penguin Random House, Pearson,
Cengage, and Routledge. He has been involved in training and consulting for
organisations like the Tata Motors, Asian Paints, NHPC, MetLife, SBI, and ONGC Limited,
amongst others. He has also conducted and directed programmes for officers from the
Indian Revenue Service Department, Indian Economic Services, Indian Postal Services,
and Judicial System (Judicial Officers)

Note:
- Programme Directors might change due to unavoidable circumstances, and revised details will be shared
closer to the programme start date.
- Recordings from live sessions will be available to the participants till two weeks (approx. 14 days) after
the live session is conducted, only at the discretion of the Programme Directors/ Faculty. All faculty may
not permit it.
- Accommodation will be available for participants on a single occupancy basis at the IIM Lucknow/Noida
campus or a nearby hotel, subject to the availability of rooms at the campus
To gain a competitive advantage in today's
global marketplace, decision-makers need to
foster and drive strategic leadership and
innovation at their workplace. This
programme has been designed for senior
managers and aspiring leaders to sharpen
their foresight and agility to think strategically
and act more decisively.

- Prof. Archana Shukla

 What are the Programme Modules?
1 Module

BECOME AN EFFECTIVE LEADER:

Human Resource Management Organisational Behaviour

Trends and Challenges in HR in the New Era Understanding Self: Individual in the
Understanding HR Processes and their Organization
Implementation Issues Attitudes and Values
Developing HR Competencies for Effective Perception
Leadership Decision making
Effective interview techniques Team Management
Talent development Power and Politics
Objective assessment of performance Leadership and Emotional Intelligence
Mentoring, feedback and counselling Motivating People in Global
skills Environment
Management of people in global
business
Future Challenges of HR and Global
Leadership

2 Module

BUSINESS ECONOMICS:

Sustaining Business in Competitive Markets

Understanding Changing Economic and Business Landscape
Dynamics of Demand and Supply and Market Elasticities
Price and Non-Price Competition
Fundamental Economic Forces and Business Paradigms
Scale Economies, Cost Structure and New World of Business (e-Commerce)
Sustaining Business and Profits in Competitive Markets
Economics and New Disruptive Business
Sharing Economy
Aggregators Models
Platform Economy
 Macroeconomic Environment, Business and Government
Understanding Macroeconomic and Business Environment
Short Run Business Cycles
Macroeconomic Indicators to Monitor Short Run Growth Prospects
Measurement of GDP
Price Index (Inflation)
Interest Rate
Exchange Rate
India’s National Income Accounting
Monetary and Fiscal Policy, and Exchange Rate
Long Run Growth and Development

3 Module

STRATEGIC LEADERSHIP:

Strategic Innovation and Change (SM) Corporate Strategy

Strategic Innovation and Change – an Understanding determinants of firm
Introduction performance
Design Thinking Capability in a VUCA World Process of Strategic Management
Managing Corporate Entrepreneurship Strategic Analysis
Programs Managing performance through
Leading Strategic Renewal of Corporations Diversification
Tools for Strategy Implementation

4 Module

BUSINESS FINANCE:

Finance and Cost Management

Understanding Financial Statements: Balance Sheet, Income Statement and Cash Flow
Statement, Viewing the business through financial statements
Financial Statement Analysis: Ratios, common size, trend analysis, CAGR, and other techniques.
Understanding Cost for Decision Making: Cost behavior, Cost –Volume –Profit (CVP) analysis,
target profit, and volume, operating leverage analysis, sensitivity analysis
Relevant cost information and tactical decision making: the strategic and qualitative implication,
insourcing vs. Outsourcing (make vs. buy), product mix, replacement, the theory of constraint
Pricing Decisions and Cost management: Short-run and Long-run pricing, Market-based
approach, Cost-plus pricing, Price sensitivity
 Strategic Finance
Financial Analysis & Financial Modelling
Corporate Valuation
M&A
Corporate Restructuring

5 Module

STRATEGIC MARKETING:

Customer Management Product Management

Customer Management: Persona and Value Nature of Product
Proposition Product-mix Strategies
Communicating for Customer Management New Product Development
Customer management measurement Process
Customer Management Strategies

Product Management
Nature of product
Product-mix strategies
New product development process

Brand Management
Brand Image
Brand Equity
Brand development strategies

6 Module

DATA ANALYTICS AND DIGITAL TRANSFORMATION:

Business Data Analytics

Descriptive Analytics: Data Visualization, Measures of Central Tendency, Variation
and Shape
Predictive Analytics: Correlation, Regression
Prescriptive Analytics: Optimization
 Digital Transformation of Business
Definition of Digital
Customer Journey Maps
SMAC/ AMPS: Four Pillars of Digital Transformation
Case Discussion: Journey of an OTT Player
Prosumer and Value Chain Fragmentation: Evidence from Power Sector
How to think about digital: Transforming a Traditional Paper Mill
How to navigate through digital
Analytics overview
Case Discussion: Analytics in Insurance
Platform Business and Ecosystem as a Strategy

7 Module
SUPPLY CHAIN AND OPERATIONAL EXCELLENCE

Foundations of Operations Management

Inventory Management
Demand Planning & Forecasting – Tools & Techniques
Project Planning & Scheduling
Foundations of Supply Chain Management
Logistics & Distribution Management
Total Quality Management – Tools & Frameworks
Lean Management Concepts

8 Module
CORPORATE COMMUNICATION AND CRISIS MANAGEMENT:

Corporate Communication & Image Building: An Audience Centric Approach

Functions of Corporate Communications: Relations with Media, Investor,
Government, Employees
Crisis Communications & Patterns of Corporate Responses
Influence of Social Media on Crisis Communication
The Global & the Local: Issues in Cross Cultural Communication

Note:
-The in-campus modules are subject to the conditions/ unavoidable circumstances that prevail at the given point in time.
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the
participant profile & programme hours.
- The primary mode of learning for this programme is via live online sessions with faculty members. Post-session video
recordings from live sessions will be available to the participants for two weeks (approx. 14 days) after the live session is
conducted, only at the discretion of the Programme Directors/ Faculty. All faculty may not permit it. Emeritus or the institute
does not guarantee availability of any session recordings after the two-week period is over.
- The programme curriculum includes individual assignments, simulations, group projects & presentations to apply and
demonstrate classroom learnings.
Real-world Case Studies
Reliance Jio: Revolutionising Indian Telecom by Tripti Ghosh Sharma, Arcot
Ravi Praveen, Libin Joshua, and Ashish Tiwari
Reliance Jio Infocomm was optimistic about acquiring 100 million customers
in 100 days. Using this case, participants will analyse the marketing strategy
and evaluate whether the business model is sufficiently innovative to lead
an industry-wide disruption.

Ahold versus Tesco: Analysing Performance by Suraj Srinivasan and

Penelope Rossano
Through this case, participants will analyse the performance using the
Modified Dupont Decomposition techniques to assess if the firm's
performance results from operating profitability or financial leverage and
then suggest strategies to improve performance.

Mahindra and Mahindra Finance Services Limited: Empowering Rural

Customers in India by Rajeev Kumra
Mahindra and Mahindra Financial Services Limited, a non-banking finance
company caters to the rural poor across India. This case will enable
participants to understand financial credit risk modelling and consumer
behaviour to succeed in the rural Indian market.

Note: Listed above are a few indicative case studies and the programme may include additional case studies specially
curated by the faculty.
Learning Journey

Develop Your Intellectual Capital

- World-class curriculum & teaching by leading faculty
- Peer-to-peer learning

Manage Your Brand Capital

- Industry recognized, top-ranked IIM education on
your resume
- IIM Lucknow Executive Alumni Status (optional)

Build Your Career Capital

- Accelerate your leadership career with
cutting-edge insights
- Learn while you earn and make new, life-long
connections with experienced peers and industry
experts

Programme Details
ELIGIBILITY EVALUATION
Any Graduate (10+2+3)/Diploma holder (10+2+3) Examination / Evaluation shall be conducted
/Postgraduate with a minimum of 7+ years of work by the Institute.
experience as of the Programme Start Date, i.e. An examination will be held for every
Sep 30, 2023. module. The evaluation methodology
Candidates should have scored a minimum of 50% includes quizzes, assignments, online exams,
in Graduation or Diploma (10+2+3 or 10+2+4) or and group projects & presentations.
post-graduation.
The candidate should be currently working.
IIML will do screening & selection based on profile.
SOP is mandatory.
 Programme Impact on Your Business
Enhanced
A built-in synergy of
customer-centric
corporate strategy with
processes and
business goals
offerings

Motivated teams driven by

creative and
Advanced ability to entrepreneurial thinking
attract, nurture,
and retain talent

Increased agility
to adapt to Cost Optimisation
industry-wide Digital Transformation
disruptions Operational Excellence

Improved bottom-line
financial performance
 Application Process
Submit the
IIM Lucknow will
completed All shortlisted
review Block your seat by
application form candidates will be
applications and paying the booking
with all relevant emailed the offer
shortlist amount
enclosures/ letter
candidates
attachments

Academic Orientation Live Online Sessions*

October 22, 2023 Sunday, 3:30 pm - 6:45 pm

Note:
-*The schedule will be 3 hours/ week and will be confirmed closer to the programme start date. If a programme session
corresponds with a public holiday, the session would be held on the following weekend.
-Some sessions with faculty and/or industry experts could be rescheduled at a different time, in case of exceptional
circumstances.
-The primary mode of learning for this programme is via live online sessions with faculty members. Post-session video
recordings from live sessions will be available to the participants for two weeks (approx. 14 days) after the live session is
conducted, only at the discretion of the Programme Directors/ Faculty. All faculty may not permit it. Emeritus or the institute
does not guarantee availability of any session recordings after the two-week period is over.
 Programme Certificate
Upon successful completion of the programme, with a
minimum 75% attendance and satisfactory academic
performance, participants will be awarded a certificate
of completion and will be eligible to receive IIM
Lucknow’s Executive Alumni Status (optional).
Indian Institute of Management Lucknow
Management Development Programme
The cumulative overall percentage of marks should be This is to certify that
__________________
50% and above. Those participants who do not meet has successfully completed / participated in the

these criteria will receive a certificate of participation SENIOR LEADERSHIP PROGRAMME

held during September 2023 to September 2024 at IIM Lucknow
from IIM Lucknow. No certificate shall be awarded if
the attendance is less than 40%. Programme Director Programme Director
*Programme delivery is in online live synchronous mode with campus immersion.
Chairperson - MDP

We encourage you to attend all the live sessions and

make the best out of these interactive learning
experiences. Post-session video recordings will be
made available, at the discretion of faculty member.

Note: -The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate. IIM
Lucknow reserves the right to change the certificate and specifications without notice.
-Post session video recordings from live sessions will be available to the participants till two weeks (approx. 14 days) after the live
session is conducted, only at the discretion of the Programme Directors/ Faculty. All faculty may not permit it. Emeritus or the
institute does not guarantee availability of any session recordings after the two-week period is over.

IIM Lucknow Executive Alumni Benefits

Upon completion of the programme, participants will need to register with a one-time registration
fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status (optional).
The benefits include:

MDP Alumni status of the Indian Institute of Management Lucknow

Receipt of all IIM Lucknow programme brochures and newsletters along with details of souvenirs
available with MDP Office

Lifelong access to a network of distinguished IIM Lucknow Executive Alumni

Access to the IIM Lucknow Campus Library (on-site access)

10% discount in fee for any additional programme (Open programme, Online) at IIM Lucknow
(Lucknow and Noida campus)

10% group discount on the fee for reference of participants (minimum group of five)

Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.
Payment Schedule
Programme Fee INR 4,31,500 + GST

Instalment Schedule
Particulars Remarks Standard Fee

Booking Amount Within 7 days post selection INR 43,150 + GST

Instalment I Oct 3, 2023 INR 86, 300 + GST

Instalment II Dec 2, 2023 INR 1,07,875 + GST

Instalment III Feb 1, 2024 INR 1,07,875 + GST

Instalment IV Apr 1, 2024 INR 80,300 + GST

Note:
- GST (currently @ 18%) will be charged extra on these components
- Postage charges for books and study materials sent to locations outside of India will be paid for by the participant.

Round-wise Application Dates

(Early Bird)
Aug 24, 2023
Aug 3, 2023
INR 3,000 + GST
INR 2,500 + GST

Note: Admissions are on a first-come, first-serve basis. There might not be subsequent rounds if seats are filled in the initial rounds.

Payment Process

Option 1: Option 2:
Flexible payment options Low-cost EMI loan
in easy instalments options available

Why learn with Emeritus?

IIM Lucknow is collaborating with online education provider Emeritus to offer a portfolio of
high-impact online programmes. Working with Emeritus gives IIM Lucknow the advantage
of broadening its access beyond their on-campus offerings in a collaborative and engaging
format that stays true to the quality of IIM Lucknow. Emeritus’ approach to learning is built
on a cohort-based design to maximise peer-to-peer sharing and includes video lectures
with world-class faculty and hands-on project-based learning. More than 250,000 students
from over 160 countries have benefitted professionally from Emeritus’ courses.
Application Requirements
PROFESSIONAL EXPERIENCE DOCUMENTS
For Previous Organisation/s: Relieving letters
For Current Organisation: Current Salary Slip or Bonafied Certificate from the HR Department on
company letterhead

GRADUATION AND POST-GRADUATION EDUCATION

Marksheet – Individual or consolidated (all semesters)
Passing Certificate – If Any
Diploma/ Degree/ Doctorate Certificate

ID PROOF
Any Government-issued photo ID like PAN Card/ Driving License/ Passport, etc.

System Requirements
This programme includes live online classes. To attend a live online class you will need to have a
PC/Laptop/Mac with:

Speakers and microphone:

built-in or a USB plug-in or OS: Either MacOS 10.7 or higher
wireless Bluetooth OR Windows 8 or higher

Webcam: built-in or USB An internet connection: Minimum

plug-in bandwidth of 3.0 Mbps (up/ down)

Processor: with Dual Core

2Ghz or higher (i3/ i5/ i7 or Browser: IE 11+, Edge 12+,
AMD equivalent) Firefox 27+, Chrome 30+

RAM: 4 GB or higher Zoom software client installed

on your PC/ Laptop/ Mac

We use the Zoom software application to conduct live online classes. Zoom works on a variety of
PCs/ Laptops/ Mac systems and also on phones and tablets.

You can join your live online class from a phone or tablet if it supports the Zoom client.

We recommend that you attend classes from a PC/ Laptop/ Mac.

Apply for the programme here Finance Options Available

APPLY NOW KNOW MORE

WhatsApp an Advisor On +91 74120 81081*

*This number does not accept any calls. Please message your queries.
SCHEDULE A CALL

For registration and any other information,

please get in touch with us at [email protected]

Erulearning Solutions Private Limited (a company In collaboration with

incorporated in India) is a subsidiary of Eruditus
Learning Solutions Pte Ltd (a company incorporated
in Singapore), and operates under the brand name of
‘Eruditus’ and ‘Emeritus’.