BA-MOOC1-Course Guide-Final

Business Analytics Concepts and Frameworks

Course Guide
Welcome to Business Analytics Concepts and Frameworks!
This course provides students with an overview of the current trends in business analytics
that drives today’s business. The course will also provide an understanding of data
management techniques that can help an organization to achieve its business goals and
address operational challenges. This course will run for four weeks. For Module 1, we will
discuss the basic concepts of business intelligence, big data, and business analytics. And for
Module 2, we will discuss the basic concepts of data analysis framework, data extraction,
data warehousing and data analytics.
As a distance learner, you are expected to have a high level of independence and
self-directed learning skills. A good organizational and time management skill can also help
you as you go through the course and complete all the requirements by yourself or through
collaboration with your fellow-learners in this course. Remember to regularly check our
course site for announcements and updates.
Looking forward to a fun and fruitful learning experience with you!
Course Objectives
At the end of the course, you must be able to:
1. Discuss the value of business in managing business operations;

2. Describe the various sources of data (structures, unstructured) and the concept of
data management;
3. Describe the importance of data, how data can be used by an organization towards
competitive advantage, and how it enables organizations to make quicker and better
business decisions;
4. Describe, understand and explain business modeling, the business modeling process
and be able to apply it in a variety of different situations;
5. Describe basics of business intelligence include data gathering, data storing, data
analyzing and providing access to data;
6. Describe how statistical analysis can help to better understand past events and
predict future events;
7. Discuss the fundamentals of project risk management, various methods used for
effort and cost estimation, various phases within a project, dependencies and critical
path;
8. Describe various database models like the hierarchical database model and network
model; and
9. Discuss the ethical norms as required under policies and applicable laws governing
confidentiality and non-disclosure of data/information/documents and proper conduct
in the learning process and application of business analytics.
Course Outline
Business Analytics Concepts and Frameworks course consists of two modules and will run
for four (4) weeks.
Module 1. Overview of Big Data and Business Analytics

A. Introduction to Business Analytics
B. History of Business Analytics
C. Big Data and Business Analytics
D. Big Data Investments by the Numbers
E. Providers of Big Data Services
Module 2. Business Analytics Framework

A. Frameworks for Business Analytics
B. Types of Analytics
Course Materials
The following course materials will be used:

1. This Course Guide
2. Modules
3. Video lectures
4. Additional reading materials in digital form to be made available on the course site
The link to the videos will be available on the course site.
You can read the lecture notes off the screen or print them so you can also write down some
notes on them. In the lecture notes, self-reflection questions were provided to help you think
about the lessons you have learned. You are not required to do or submit these activities.
Study Schedule
This course is a guided independent mode of study with some collaborative learning in the
form of asynchronous online discussions. This means that students can post their
contribution to the discussion anytime within the specified period or number of days, instead
of conducting the discussion at the same time. In general, it is up to you to decide how many
hours to spend on each module, including the online discussions and other learning
activities.
The study schedule below will guide you on your pacing as you go through each part of the
course/lesson and in doing the course requirements:
SCHEDULE ACTIVITY/TOPIC
18 March 2024 Self-Introductions
18 March - 1 Module 1: Introduction to Business Analytics

April Activities:
1. Watch "Introduction to Big Data and Business Analytics" by Dr.
Eric Capistrano.
2. Read articles on big data and business analytics.
3. Participate in the discussion forum.
4. Do Quiz #1.
1 -15 April Module 2: Business Analytics Framework

Activities:
1. Watch videos on business analytics framework.
2. Do Quiz #2.
16 April Do final quiz.
Course Requirements
As an online student, your learning will greatly depend on how much effort you put into the
course. To be able to get a Certificate of Completion for this course, you must meet the
following requirements:
1. Participate in all online discussions (required but not to be graded).

2. Answer quizzes.
3. Do Final quiz
Online Discussions
There will be a series of online discussions and activities for this course. In addition to
gauging your understanding of the course topics, the online discussions provide everybody
an opportunity to apply the concepts discussed in the modules in specific situations.
We shall start our online discussion with Self-Introductions. Please introduce yourself in the
Self- Introductions forum on the course site by stating what you do, where you work, your
special interests, why you decided to enroll in this course, and what you expect to get from
this course.
As we progress through the course, we will be posting discussion topics and specific
questions/instructions, so make it a point to visit the course site regularly (i.e., at least twice
a week).
Remember the following when participating in online discussions:

● All discussions will take place in the course site. A separate discussion forum will be
created for each topic.
● Everybody is encouraged to contribute to the discussions by answering the
discussion question and/or reacting to each other’s postings. You need to post at
least one (1) substantial response in each discussion topic if you wish to acquire the
Certificate of Completion. Passing remarks like “I agree” are not considered
substantial.
● Do not post lengthy contributions. Be clear what your main point is and express it as
concisely as possible.
● Discussions on a topic usually last one week. The forums will remain open though
throughout the course’s duration.
● Please be guided by netiquette rules (see
http://www.albion.com/netiquette/corerules.html) when participating in online
discussions. Respond to other postings courteously. Personal messages should be
emailed directly to the person concerned.
● If you would like to use some printed or online reference materials in your posting,
don’t forget to cite them accordingly (e.g., According to Hernandez (2010), this
concept is… ).
Online Quizzes
There will be an online quiz at the end of each module. These will help you test and enhance
your understanding and mastery of the lessons.
There is a set time limit to each quiz, so you need to manage your time effectively when
taking the test. You will automatically receive your test score and other feedback after
finishing and submitting the online quiz.
While your scores will not be included as part of your final grade, you need to do all the
quizzes if you intend to get the Certificate of Completion.
Final Assessment
You will be asked to undertake a final quiz at the end of this course.
Certification
For UPOU to issue a Certificate of Completion, you need to submit and pass all the required
outputs for this course.
General Guidelines/ House Rules

Please comply with the following house rules:
● You are always expected to uphold academic integrity and intellectual honesty as a
learner. Avoid cheating or plagiarism at all times.
● Submit your assignment on time.
● Observe deadlines. Follow the schedule of course activities, submit your
assignments on time, and never ask for an exemption from a required task. Read in
advance. Try to anticipate possible conflicts between your personal schedule and the
course schedule, and make the necessary adjustments to your study schedule.
● Limit the comments and materials you post to those that are relevant to the course
topics. For your profile photo, do not post an informal photo or a photo that would be
more appropriate for a personal website. Maintain a professional demeanor in all
course interactions.
Faculty-In-Charge
Primo G. Garcia
Professor
Faculty of Management and Development Studies
UP Open University
Email: [email protected]
Myra Almodiel
Assistant Professor
Faculty of Information and Communication Studies

UP Open University
Email: [email protected]

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Business Analytics Concepts and Frameworks

Business Analytics Concepts and Frameworks

Welcome to Business Analytics Concepts and Frameworks!

Looking forward to a fun and fruitful learning experience with you!

1. Discuss the value of business in managing business operations;

Module 1. Overview of Big Data and Business Analytics

Module 2. Business Analytics Framework

The following course materials will be used:

The link to the videos will be available on the course site.

18 March 2024 Self-Introductions

18 March - 1 Module 1: Introduction to Business Analytics

1 -15 April Module 2: Business Analytics Framework

16 April Do final quiz.

1. Participate in all online discussions (required but not to be graded).

Remember the following when participating in online discussions:

General Guidelines/ House Rules

Faculty of Information and Communication Studies

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