What is the best way to promote a business with social media?

2Marks

1.
SOCIAL MEDIA MARKETING: Develop visually appealing and engaging content, including
images, videos, and written posts, to capture your audience's attention and communicate your
brand effectively.
2. INFLUENCER MARKETTING: Interact with your audience by responding promptly to comments,
messages, and mentions. Encourage user-generated content and host contests or giveaways to
boost engagement and create a sense of community around your brand.

What are the key considerations for people in sales while they use social media for selling (Social
Selling)?

1. Targeted Relationship Building:

 Focus on building authentic relationships with potential customers through
social media platforms.
 Identify and connect with key decision-makers in your target audience,
nurturing relationships over time.
2. Content Relevance and Value:
 Share content that is relevant to your audience's needs and interests.
 Provide value through educational content, industry insights, and solutions to
position yourself as a trusted resource in your field.

Compare digital marketing and traditional marketing

Explain in detail Search Engine Marketing

 Enlist the advantages & disadvantages of E-mail Marketing

• Advantages of Email Marketing: - Cost-effective: Reach a large audience for a

low cost compared to traditional marketing methods. - Permission-based: Targets
people who opted-in to receive your emails, increasing the likelihood of engagement.
- Measurable: Track email open rates, click-through rates, and conversions to
measure campaign effectiveness. - Segmentable: Tailor your email content to
specific audience segments for a more personalized experience. - Scalable: Easily
reach a large number of people with minimal effort.

• Disadvantages of Email Marketing: - Spam risk: Unwanted emails can irritate

users and damage your reputation if not done carefully. - Competition: Standing out
in crowded inboxes can be challenging, requiring creative and engaging content. -
Deliverability issues: Emails can end up in spam folders if not properly
authenticated or if users don't recognize the sender. - Unsubscribe rates: People
can unsubscribe from your emails, reducing your reach over time. - Design
limitations: Email design can be limited compared to other marketing channels.

Define Content Marketing

Content marketing is a strategic marketing approach that focuses on

creating and distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience. Here's the key idea in a
nutshell:

 Creating Valuable Content: This includes blog posts, articles, videos,

infographics, social media content, etc., that educates, entertains, or solves
problems for your target audience.
 Targeted Audience: The content is specifically tailored to the interests
and needs of a well-defined group of people.
 Building Relationships: By providing valuable content, you build trust and
establish yourself as an expert in your field, fostering relationships with
 potential and existing customers.
Define Influencer Marketing

Influencer marketing is a form of social media marketing that leverages the power of
influencers to promote a brand or product. Here's a breakdown for understanding:

 Influencers: These are individuals or organizations who have built a dedicated

social media following and are seen as experts or trusted sources within their niche.
 Endorsements & Product Placement: Influencers create content that features or
endorses a brand's product or service. This can range from social media posts and
reviews to blog articles and video collaborations.
 Leveraging Trust: The key to influencer marketing is trust. People tend to trust the
recommendations of those they follow online. By partnering with relevant
influencers, brands can tap into this trust and reach a wider audience in a more
authentic way.

Explain search engine optimization in marketing. 5Marks

Compare search engine marketing with search engine optimization.

Explain in detail how the search engine works
Differentiate between On page & Off page SEO

Describe in detail the Content Marketing Metrices

Explain Tool Based Marketing.List its charatcteristics

Tool-Based Marketing:

Tool-based marketing refers to the use of various software tools and technologies to
plan, execute, and analyze marketing campaigns. These tools cover a wide range of
functions, from analytics and automation to social media management and customer
relationship management. Leveraging these tools can enhance efficiency, precision,
and effectiveness in reaching marketing goal.
Explain Lifecycle Marketing with its phases
Explain social media marketing. Which are different platforms that can be used for social media
marketing. List social media marketing goals and advantages.
Explain conversion rate optimization. List and explain components and importance of CRO.
Explain in detail 5 types of Influencer Marketing
Analyze the conversion rate barriers and describe the ways to improve it
Discuss how Content Marketing is useful for Business
Discuss how Infulencer Marketing is useful for Business
Analyze which marketing type is better Tool based or Lifecyle marketing for new Apparel Startup
Business
What does the term digital marketing refer to? 2Marks

What do you understand by the term viral coefficient in referral?

Explain the need of Landing Page

Define CLV and enlist the advantages of CLV

Describe Sentiment Analysis

Analyse the importance of activation stage.

What is price optimization and what can it help to determine?

What is the primary objective of clustering? 5Marks
 Churn Prediction in Digital Marketing:

Definition: Churn prediction in digital marketing refers to the use of data analysis
and predictive modeling to identify customers who are at risk of discontinuing their
engagement or subscription with a product or service. By predicting churn,
businesses can proactively take measures to retain customers, reduce attrition, and
enhance overall customer satisfaction.

1. Gather Historical Customer Data:

This is the initial step and involves collecting data about your customers. This data
can include various aspects such as:

 Demographics (age, location, income)

 Purchase history (what they bought, how often, how much they spend)
 Support interactions (tickets submitted, chats, calls)
 Engagement metrics (how often they log in, features they use)
 Contract details (subscription plans, renewal dates)

The specific data points you collect will depend on your business model and what
factors might influence customer churn for your product or service.

2. Upload Data to a Prediction Service:

Once you have your customer data collected, the next step involves uploading it to a
service that can analyze it and create a churn prediction model. There are various
churn prediction services available, some requiring technical expertise to set up and
use, while others offer user-friendly interfaces.

These services typically use machine learning algorithms to analyze the customer
data and identify patterns or trends that correlate with churn. For instance, the model
might find that customers who haven't logged in for more than a month and haven't
made a purchase in the last quarter are more likely to churn.

3. Use the Model to Predict Churn Risk:

With the churn prediction model in place, you can use it to score your current
customers based on their likelihood of churning. This typically involves assigning a
churn score to each customer, indicating the probability of them canceling their
subscription or no longer using your product.

Analyze the benefits of using full funnel marketing approach

Explain in details the various sentiment analysis application areas

Discuss any three common strategies that every brand can build to ensure they create a strong
personalized marketing plan?

Explain the process of lead scoring.

Enlist the applications of cluster analysis

What are factors that marketing researchers take into account when implementing psychographic
segmentation
What is behavioural segmentation?Discuss the benefits of behavioural segmentation.
What is competitive analysis? Disscuss the benefits of competitive analysis?
Explain in detail the stages in marketing funnel
Explain any 5 tricks that can help you succeed in the activation stage of the sales funnel
What are the benefits of conversion rate optimization
Explain the eight benefits of Market segmentation
What are the different tasks for which HubSpot has used AI for? 2Marks

Describe briefly any two features of Equals3

Explain the role of market research in marketing decision-making.

Market research is like a guide for businesses. It helps them understand what customers
want, what competitors are doing, and what's happening in the market. With this
information, businesses can make smart decisions about what to sell, who to sell it to, and
how to make customers happy. It's like having a map to navigate the best path for success
in the market.
Discuss the importance of digital marketing tools in today's marketing landscape.

Today's marketing world is all about digital! Digital marketing tools are like super helpful
assistants for businesses. They let you reach more people (increased reach), target the
exact audience you want (better targeting), and even measure how well your marketing is
working (track results). This makes marketing more effective and helps businesses win in
today's digital world.
Explain two features and two benefits of Hubspot
Explain use of Node

Explain use of Acrolinx

 Why is a marketing framework essential? 5Marks

1. Structured Approach: Marketing encompasses a vast array of strategies and

tactics. A framework provides a structured approach, helping you navigate this
complexity. It guides you through the process of planning, executing, and evaluating
your marketing efforts in a logical and organized way.
2. Clear Goals & Alignment: Every marketing activity should contribute to achieving
specific business goals. A framework helps you define those goals clearly and
ensures all your marketing efforts are aligned toward achieving them. Everyone on
your team understands the bigger picture and how their role contributes to success.
3. Efficient Resource Allocation: Marketing budgets are often limited. A framework
helps you allocate your resources (time, money, workforce) efficiently. By
understanding what works and what doesn't, you can focus on strategies with the
highest potential return on investment (ROI).
4. Improved Decision-Making: Marketing is data-driven. A framework encourages
data collection and analysis of campaign performance. This allows you to make
informed decisions based on real-world results rather than guesswork. You can
adapt your strategies and tactics based on what's working and what needs
improvement.
5. Adaptability & Scalability: The marketing landscape is constantly evolving. A
framework provides a flexible foundation that can adapt to changing trends and
technologies. It allows you to scale your marketing efforts as your business grows,
ensuring your strategies remain effective in the long run.

Describe the salient features of 'BrightEdge' marketing tool

 BrightEdge is an enterprise-level SEO platform designed to manage all aspects of
your search engine optimization (SEO) in one place. Here are some of its salient
features:

 Comprehensive SEO Suite: BrightEdge offers a full suite of SEO tools, including
keyword research, backlink management, competitor analysis, content optimization
recommendations, and on-page SEO audits. This allows you to manage your entire
SEO strategy from a single platform.
 Advanced Keyword Research: BrightEdge provides in-depth keyword research
capabilities, helping you identify relevant keywords with high search volume and low
competition. It also offers features like content gap analysis to see what topics your
competitors rank for but you don't.
 Backlink Management: BrightEdge provides tools to track your backlinks, identify
high-quality backlink opportunities, and monitor your competitor's backlink profiles.
This helps you build a strong backlink profile, which is a crucial factor for ranking
higher in search results.
 Competitive Analysis: BrightEdge's SEO platform includes features for in-depth
competitor analysis. You can see what keywords your competitors rank for, analyze
their content strategy, and identify areas where you can outperform them in search
results.
 Content Optimization: BrightEdge offers recommendations for optimizing your
website content for search engines. This includes suggestions for improving title
tags, meta descriptions, and on-page content to target specific keywords.
 Task Management & Reporting: BrightEdge integrates task management
functionalities, allowing you to assign SEO tasks to team members and track
progress. It also provides comprehensive reporting tools to measure the success of
your SEO efforts and identify areas for improvement.
 Enterprise-Grade Scalability: BrightEdge is designed to handle the needs of large
enterprises with complex websites. It offers scalability to manage a vast amount of
data and support a large team of SEO professionals.


How can HubSpot be used in marketing?

HubSpot is a powerful platform that offers a wide range of tools to support various
marketing efforts. Here's a breakdown of how HubSpot can be used in marketing:

Inbound Marketing & Lead Generation:

 Content Marketing: Create blog posts, landing pages, email campaigns, and social
media content to attract and engage potential customers.
 SEO Tools: Optimize your website for search engines to improve organic traffic and
lead generation.
 Landing Page Builder: Design high-converting landing pages to capture leads
through forms and calls to action.
 Email Marketing: Create personalized email marketing campaigns to nurture leads
and convert them into customers.

Social Media Management:

 Schedule and publish social media posts: Manage your social media presence
across different platforms from a centralized location.
 Social media listening: Track brand mentions and conversations on social media
to understand audience sentiment and engage with potential customers.
 Social media analytics: Measure the performance of your social media campaigns
and gain insights into audience engagement.

Marketing Automation:

 Automate repetitive marketing tasks like email sequences, lead nurturing workflows,
and social media posting.
 Lead scoring: Assign scores to leads based on their engagement level and website
activity to prioritize high-quality leads for sales.

Website Analytics & Reporting:

 Track website traffic, analyze visitor behavior, and understand how visitors interact
with your website content.
 Generate reports to measure the effectiveness of your marketing campaigns and
identify areas for improvement.

Additional Features:

 CRM Integration: HubSpot integrates with its own CRM system, allowing you to
manage leads, contacts, and deals within the same platform.
 Marketing Attribution: Track the touchpoints throughout a customer's journey to
understand which marketing channels contribute most to conversions.

By leveraging these tools, HubSpot can help businesses:

 Attract more website visitors

 Generate qualified leads
 Convert leads into customers
 Measure and optimize marketing campaigns
 Gain valuable insights into customer behavior

Explain how MonkeyLearn handles multilingual text analysis, and what languages are supported.

Multilingual Approach:

 Limited Public Models: MonkeyLearn's public text analysis models are typically
offered in specific languages, like their sentiment analysis model available in English
and Spanish.
 Customizable Models: The real strength of MonkeyLearn for multilingual analysis
lies in its ability to train custom models. You can define the language during the
model building process and train it on your own multilingual data. This allows you to
create models that understand and analyze text in your specific languages of
interest.

Supported Languages:

MonkeyLearn offers support for a wide range of languages, though an exhaustive list
isn't readily available on their website. Here's a general idea based on their
 resources:

 Common Languages: English, Spanish, French, German, Italian, Portuguese,

Russian, Chinese, Japanese, Korean
 Additional Languages: Arabic, Danish, Swedish, Romanian, Hungarian, Finnish,
Norwegian, and likely more.

Here's how MonkeyLearn might handle multilingual text analysis in practice:

1. Identify Language: If you have a single piece of text and want to analyze it,
MonkeyLearn might offer a language detection feature to first identify the language
before applying the appropriate analysis model.
2. Pre-Trained Models: For languages with pre-trained public models (like Spanish
sentiment analysis), you can directly use those models on your text data.
3. Custom Models: If you need multilingual analysis for specific languages or tasks
not covered by public models, you can create custom models using your own
multilingual data.

Explain in detail the advantages and disadvantages of acrolinx.

Explain in detail the advantages and disadvantages of Calibermind.

Explain in detail the advantages and disadvantages of Uberflip
Explain the following tools in detail: a. MarketMuse, b. Netra
Explain the following tools in detail: a. MonkeyLearn, b. PaveAI
Discuss the core features and functionalities of Klevu and explain how Klevu utilizes artificial
intelligence and machine learning algorithms to deliver relevant search results and personalized
recommendations
Explain the following tools in detail: a.Crayon b. Equal3
Explain the key features and functionalities of Acrolinx, and how does it assist users in improving
the quality, consistency, and effectiveness of their written content.
Analyze at least three different digital marketing tools that can be used for a small e-commerce
business
Explain briefly Seven Sense platform in email marketing automation and list primary features of it.