ECOM

NAME : YASHANA LALWANI
CLASS : TYBMS MARKETING
ROLL NO : 355
SUBJECT : E-COMMERCE AND DIGITAL

MARKETING II
TOPIC: SOCIAL MEDIA STRATEGIES FOR

ONLINE SHOPPING CART
1
INTRODUCTION :
Embracing evolving technology and incorporating business needs, almost all the
popular social media networks now offer built-in solutions for marketing, advertising,
branding, selling, and even customer relationship management. And for good reason –
as per a Shopify report, a whopping 86% of Indians turned to online shopping during
the pandemic.
Incorporating a smart social media marketing strategy for e-commerce has become the
need of the hour.
Here is a list of some winning social media marketing strategies, which if

implemented successfully can do wonders for your business.
1.SETTING UP GOALS:
The first step in building an effective strategy is to put in place benchmarks. You must have a
clear idea of the success you are heading towards. Once you’ve set the benchmarks, you can
start working on the tactics to get there. You need to be very specific about measurable goals,
which can be listed as follows:
 The traffic you look forward to from the social media channel.
 The number of fans and subscribers that you look forward to.
 The ratio of leads and conversions to web traffic.
 The type of posts that can help you build better engagement.
 The relationship between audience growth and actual sales.
 Benchmarking will help you define the specific goals you want to achieve at the
end of the quarter. This will give you a clear and precise work objective, which
can be the first step in presenting your business with a significant boost.
2
2.KNOW THE CUSTOMER CONTENT PREFERENCE:
It is essential to follow and understand what your customers are looking for. Depending on
the preferences of your prospects, you can work on content and post regularly to meet their
needs. You can choose to collect the information directly from your consumers or monitor
the interaction of your target audience on social media platforms.
3.HOW EXACTLY VISITORS INTERACT WITH YOUR CONTENT:

Based on the data from these major areas, you can create a schedule to post the right content,
which can bring you better web traffic to the respective social media platform. This will help
you determine what was effective and what was not. Based on this, you can combine the
behavior with new ideas to develop something that would help your business move forward.
This is the best way to discover your good practices.
4.FOCUS ON SHARING RATHER THAN SELLING:

While many shoppers are directly reached by social media sites to begin their buying journey,
they do not actually visit the social media site with the intention of buying. It’s all about
building quality relationships, building trust, and then taking the final step of selling. In
regular B2B sales, decision makers should interact with the content on social media sites
before speaking to the salesperson.
5.MONITORING PROGRESS:
3
With the development of Social media strategy, you need to carefully observe the progress
and change in consumer behavior. You can choose to create reports, review plans,
communicate with team members, and notify them of current updates. Social media trends
are constantly changing and you need to prepare an effective strategy to accommodate them.
6.TRACKING PROGRESS:
As you develop your social media strategy, define how you will track progress and change
behaviors, such as reporting, reviewing your plan, and communicating updates to members of
the team every month. Trends change and your social media strategy needs to take that into
account.
7. PROMOTIONAL OFFERS – A POPULAR SOCIAL MEDIA MARKETING

STRATEGY FOR E-COMMERCE:
Discount & giveaway campaigns can be a very effective e-commerce social media

marketing strategy. A perfect example of this is Lenskart which is an e-commerce
company for eye care and spectacles. They have gained a lot of success in their
promotional social media campaigns where they provide a free coupon of Rs. 150 on
any new registration. One of their campaigns had garnered as many as 1.6 million hits
on Facebook and 6000 plus tweets on Twitter, which is no small feat to achieve.
Similarly, incorporating polls in your posts will not only magnify engagement but also
provide you with deep insight into your audience’s thought processes and behaviour.
8. INSTANT MESSAGING – AN EMERGING E-COMMERCE SOCIAL MEDIA

STRATEGY:
4
While these may not sound like sales channels, the fact is that their popularity is
exploding. Facebook Messenger alone has more than 1.3 Billion monthly active users.
Once you link it to your website, it can show product updates, changes in prices and
more. In addition, it can boost your conversion rates on account of the following:
 It allows customers to interact with the brand with speed and

efficiency
 Since it lends itself to personalization, it is a huge driver for
customer engagement
 It acts as an effective lead generation tool
9. LEVERAGE THE POWER OF DATA

Social media platforms have inherent analytics tools like Facebook Insights, YouTube
Analytics, etc. where you are able to track your audience’s thought process, buying
behavior, attribution and a lot of other aspects which lets you monitor your paid
advertising campaigns. Today is an era of performance-based communication where
before posting anything or launching any new ad campaign you can make use of your
historic data like what type of post received the most engagement or what time of day
most buyers were online. Today, marketers strive to connect all the dots and try to
weave a streamlined path for the customer buying journey. Reports on attribution, be
it based on sessions or conversions, are indispensable to identifying the sources which
contribute the most to conversions. Similarly, social media dashboards play a pivotal
role in strategic decision-making. It collates all social media metrics and facilitates
you to make strategic decisions based on real-time data and eliminate any guesswork.
WHAT ARE THE SOCIAL MEDIA STRATEGIES FOR DRIVING ONLINE

SHOPPING?
Once you’ve come up with an effective strategy, there are a few SMS tactics you can use to
increase traffic and give your business the opportunity to grow.
5
SOCIAL MEDIA POST OPTIMIZATION:
You can use high converting keywords to increase the visibility of search posts. With the
right set of keywords, you can directly reach a much larger audience than being confined to
your subscribers’ feeds. Do keyword research and choose potentials based on your content,
industry, product, and area or location.
SHARE THE RIGHT CONTENT:
If you want to grab attention, you have to work on your content. Content that is useful and
worth sharing has the ability to convert the prospect in a way that even a good sales pitch can
fail. Keep your content short, interactive, and engaging. You can tell stories, share news, or
provide helpful advice. In short, your posts should have the capacity to inform, entertain, and
educate customers based on their favorite topics.
USING REVIEWS:
Reviews are a powerful tool. These ratings are directly related to the product rating of a third
party – a loyal customer. According to reports, a new buyer is greatly affected by online
reviews. Almost 88% of consumers said they trusted online reviews more than personal
recommendations.
PRESENT VISUAL CONTENT:
Content based on images or videos has been proven to be more likely to engage the visitor
than textual posts. According to studies, images are considered a great tactic for optimizing
messages. By making the product image shareable, you can promote image-based marketing
over Instagram or Pinterest. You can even add creative posts and customer selfies with the
product page to boost the trust factor.
6
START WITH A BLOG:
Most ecommerce businesses complain that they don’t have a constant flow of content. One of
the best ways to solve this problem is to keep an active blog. You can provide inspiring and
educational content on topics that customers prefer. Even a single blog post can help you
create dozens of posts that can engage subscribers and get them to visit your website.
CONCLUSION:
The fundamental goal of all of these social media strategies is to improve brand awareness,
drive more traffic and drive conversions, engage your customers, and ultimately grow your
business. So other than that, you need to engage with your followers to increase engagement.
Join groups, build a stronger relationship with your influencers, and conduct live discussions
to make sure your customers remember you. You need to be very consistent with your social
media posts and content, also making sure to keep an eye out for changing trends. Also, don’t
forget to hash your posts to encourage interaction. With a sweet, simple, yet engaging
message, you can boost your brand’s presence on social media.
https://unyscape.com/social-media-strategies-for-ecommerce/
https://norin.co.in/social-media-strategies-for-online-shopping-cart-platform/
THANKYOU

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NAME : YASHANA LALWANI

CLASS : TYBMS MARKETING

SUBJECT : E-COMMERCE AND DIGITAL

TOPIC: SOCIAL MEDIA STRATEGIES FOR

Here is a list of some winning social media marketing strategies, which if

3.HOW EXACTLY VISITORS INTERACT WITH YOUR CONTENT:

4.FOCUS ON SHARING RATHER THAN SELLING:

7. PROMOTIONAL OFFERS – A POPULAR SOCIAL MEDIA MARKETING

Discount & giveaway campaigns can be a very effective e-commerce social media

8. INSTANT MESSAGING – AN EMERGING E-COMMERCE SOCIAL MEDIA

 It allows customers to interact with the brand with speed and

9. LEVERAGE THE POWER OF DATA

WHAT ARE THE SOCIAL MEDIA STRATEGIES FOR DRIVING ONLINE

SHARE THE RIGHT CONTENT:

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