NewSyllabus 1044202081843618
NewSyllabus 1044202081843618
NewSyllabus 1044202081843618
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Course Title: Understanding International Business Environment S PSDA CREDIT
Course Code: IB104 UNITS
Credit Units: 3
2 0 0 2 3 03
Level- UG
Course Objectives:
The purpose of this paper is to enable the students learn nature scope and structure of International Business, and understand the influence of various environmental factors on international
business operations.
Course Learning Outcomes: On completion of this course, the students will be able to:
Course Contents/Syllabus:
Weightage (%)
Module I : Introduction to International Business: 20
Importance nature and scope of International business; strategies for going Global. Conceptual Frame work of MNCs; MNCs and Host and
Home Country relations.
Issues in foreign investments, technology transfer, pricing and regulations; International collaborative arrangements and strategic alliances.
Emerging Developments and Other Issues, Growing concern for ecology; Counter trade; IT and international business
Pedagogy for Course Delivery: The course will be taught using the four Quadrant approach, i.e., the course will have e-Tutorial, e-Content, Discussions Forums, and Continuous Assessment.
Teaching-Learning pedagogy has a healthy blend of both theoretical and practical aspects. The post session assignments/projects require the students to work on the concepts taught in the
classroom. Quiz and Case Study/articles on contemporary issues will be a part of it. Participants are also exposed to lectures by industry experts for practical insights into industry trends and
current issues.
1.A sector will be assigned to each student from which a student has to choose a company : Students Group (3-4students per group) will prepare a report .
Analyse the impact of social, cultural , political, legal factors of the host country affecting business.
2. Students Group (2-3 students) will compose a report ,Focusing on one foreign country unit of the Indian Company allotted to you ,answer the following questions:
• When, how and why did the company enter into that specific foreign country? Did the "why" come true as initially expected? If not, why not?
• What role or roles does that foreign unit currently play in the overall company? How did such roles evolve in the past?
• The impact of changes in international business due to Covid-19 what are your suggestions for the company for regional/ global integration.
• Every student is expected to participate in a self-formed group of 2 or 3. Each group will submit comments and present on at least 2 cases over the term. You are required to be concise.
Restatement of information available in the cases does not add value.
50 NA 50
Supplementary reading is highly desirable, in particular, before you begin the course. You are advised to read as widely as you can in general business magazines
and newspapers. Given the broad scope of this course, both academic and business publications are relevant, particularly the more serious, business- oriented
press. The most useful among daily newspapers are The Economic Times, Published by Bennett, Coleman &Co. Ltd.