SUMMER INTERNSHIP

REPORT ON
“SKILL ASSESSMENT OF PRODUCT MANAGERS FOR TKK
PRESTIGE LTD.”

SUBMITTED IN THE PARTIAL FULFILLMENT

FOR THE AWARD OF DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
MAHARSHI DAYANAND UNIVERSITY
(ROHTAK)

SUPERVISOR: SUBMITTED BY:

Aman Singh
Ms.Aditi. BBA 5th semester
Assistant Professor. Roll No 218077
Department of Management

ST. ANDREWS INSTITUTE OF TECHNOLOGY &

MANAGEMENT, GURGAON

1
MAHARSHI DAYANAND UNIVERSITY
SESSION (2023-2025)

2
 ST. ANDREWS INSTITUTE OF TECHNOLOGY & MANAGEMENT
GURGAON JUNE – 7th AUGUST 2023

BONAFIDE CERTIFICATE

This is to certify that the project entitled Skill Assessment of Team Managers
for Tata Communications is the Bonafide record of project work done by
(Name of the student) of BBA during the 3 year.

Signature of the H.O.D. Signature of PROJECT GUIDE

Submitted for the Project Viva-Voce examination held on .

3
 DECLARATION

I affirm that the project work titled Sales Promotion . being submitted in
partial fulfillment for the award of the degree of BBA is the original work
carried out by me. It has not formed the part of any other project work
submitted for award of any degree or diploma, either in this or any other
University.

Signature of the Candidate

Aman Singh

I certify that the declaration made above by the candidate is true.

Signature of the Guide

Mss. Aditi

4
 ACKNOWLEDGEMENT

1. I would like to express my gratitude to my mentor __Mss. Aditi__ and

our Director Dr. (Prof) Rakesh RajPal for giving me this wonderful
opportunity of making a report on a topic Skill Assessment of Sales
Promotion for TTK prestige ltd. from my summer. It was such an
immense pleasure to be able to work on this report as it helped me
learn a lot of new things.

I would also like to thank Mr parveen arya for seeing the potential in me and
giving me the opportunity to work with TTK prestige ltd . This internship
taught me a lot and all thanks to my mentors that helped me through thick and
thin through my internship journey. The internship for me could be a success
because of the guidance, support, and appreciation that I received from the
entire team of Learning & Development at each and every step of the journey.

I am also thankful to my parents and friends for their moral support during my
research period.

Name:
Aman singh

5
 -
August 09, 2023

Aman Singh ,
New Delhi

Subject:Letter of Offer

Dear Aman ,

With reference to your application and subsequent discussions wit h us,we have pleasure in offering
you the position of Lead Consultant in Headstrong Services India Pvt. Ltd. On the date of your
j oining,you
are required to get in touch with the People Development function.
The details governing your service, compensation and service conditions are outlined below:

1) Probation and Confirmation:

You will be on probation for a period of three months from the date of your joining. This probation
period of 3 months may be extended based on your performance during this period. Upon satisfactory
completion of your probation, you shall be confirmed in the regular cadre of the company. During this
period the company will also obtain a reference check from your previous employer (s) and receipt of
a satisfactory feedback would be necessary prior to your confirmation in service. Your services will be
deemed as confirmed unless intimated otherwise before the expiry of the probationary period. In either
case the terms contained herein shall remain valid and binding.

2) Compensation

You will be paid the remuneration as per enclosed annexure.

3) Retirement:

On attaining the age of 58 years, you will be superannuated from the services of the company.

4) Cessation of Employment:

a) During the period of probation, your services can be terminated by giving one-month notice on
either side.
b) After confirmation, your services are liable to be terminated by giving three month's notice on either side.
c) Your services can be terminated on grounds of indiscipline, misconduct, misappropriation,
malpractice, parting of vital business information or informat ion of confidential nature to a third party
without proper authorization.
d) Your services can also be terminated for continued abse nce f rom duty w ithout information and
authorization beyond eight working days or continued ill healt h resulting in your absence from work for
a period exceeding three months.

6
Aman Singh

5) Transfer I Deputation:

Your services are liable to be transferred or deputed , tempora rily or permanently , to any of the units or
branches of the company including affiliates, associates and group companies in India or abroad at the

7
discretion of the management. In the event of your t ransfer I deputat ion, the rules relating to transfer
I deputation will be applicable to you.

6) Confidentiality:
a) During the course of your employment with us, you will have access to certain vital information
(written, oral or otherwise ), whose conf identiality shall be governed by a separately executed
Confident ial Information and Inventions Agreement between us and you. In the event that such an
agreement is not executed,the following shall apply:

Business Information-P ropriety information, prof it margins, business plans, strategies , know-how,
copyrights, software,computer code or files, patents and policies.

Customer and/or Third Party-related Information-details of contacts with custome rs, custome r lists,
prospective customers, markets or other specialized information including all information relating to t
hird party(s)-which is now or at any time hereinafter in the possession of the customer and to which
you shall have access. Such information shall include, without limitation, all data, know-how, formulae,
processes, designs, photographs , drawings, specifications, software programs, and samples and any
other material belonging to a third party and all such information that is otherwise conf idential for a
third party and is prohibited for use by any other person or persons other than the third party.

Product I Services Information-information or data relating to the creation, development ,

implementation and marketing of any Company product or service or business operation; proposed
products/services and their costs.

EmployeeInformation- the identity of employees,their expertise and salaries.

You will also be trained on various aspects of the j ob that you w ill be required to execute ,
including on-the-job training at the custome rs' premises,as and when required.

It is express ly understood that you shall not divulge or part with any suc h confidential information
or documents to anyone other than those dealing with such matters in the company , nor will you
reveal it or part with these,to anyone even after your leaving the services of the company.

You undertake and confirm that you shall at all times, preserve complete confidentiality in relation to
any and/ or all information, referred hereinabove, acquired by you. You furtther undertake that you shall
not use such confidential information for personal gains or put them to your personal use. You shall
maintain in strict confidence the Confidential Information and shall not publish or disclose either directly
or indirectly; nor in any way permit or suffer the disclosure of the existence, source, content or
substance of the Confidential Information; to any person whosoever , both during and after your
current employment with the company.

Aman Singh

You hereby, indemnify and agree to keep indemnified the company, its employees, servants
and/or agents against all claims,actions, losses, damages,costs and expenses which may be
brought against or incurred or suffered by the company its employees, servants and/or
agents in connection w ith the Confidential Information if the same are directly or indirectly
attributable to your actions, omissions, neglect or fault or any person acquiring such
confidentialinformation from you.

You furt her understand that in the event of your breaching this Confidentiality Undertaking,
the company shall be free to initiate and take such appropriate steps,as it may be advised, at
your costs and expenses.

b) Except upon the prior written consent of the company , throughout the period you are
employed by the company ,you agree that you will not (i) take up any other employmentt; or 2
(ii) engage, directly or indirectly, in any other business, comme rcial, or professional activity
(whether or not pursued for pecuniary advantage) that is or may be competitive with the
company, that might create a conflict of interest with the company ,or that otherwise might
interfere with the business of the company. So that the company may be

3
aware of the extent of any other demands upon your time and attention, you shall disclose in confidence
to the company the nature and scope of any other business activity in which you are or become
engaged while employed by the company.

c) You agree that while an employee of the company and for a period of twelve (12) months (i) after
termination of employment eit her voluntarily or involuntarily, or (ii) f rom the date of entry by a court
of competent jurisdiction of a finaljudgment enforcing these restrictions, whichever is later , you will
not directly or indirectly (A) induce or seek to induce any employee to leave their employment with
the company or (8) in any way aid any third party to recruit any employee of the company.

7) Leaves:

Headstrong provides for paid vacation days as "Earned Leave" (Els), intended to give employee
complete rest from official routine and work. A ll employees who will be entitled for 15 days of earned
leaves for the first year and 20 earned leaves from the second year of employment for every completed
year of service.

8) General:

a) You will abide by the rules and regulations of the company which are in existence at the time of
your joining the organization or framed from time to time. You will also abide by allthe statutes of the
country. You will not provide any wrong or false information to the company and thereby derive any
financial or other benefits or advantages for yourself.

b) On your taking up employment with us, you will have to produce the necessary certificates in original
in support of your qualif ication, experience and age for the purpose of ver ification in addition to
two passport-size photographs.

2
Aman Singh M M
Please sign the duplicate copy of this letter as a token of your having read, understood and accepted the above
offer.

Welcome to the Headstrong family and I look forward to a long, fruitful, happy and exciting association with you.

With warm regards,

Ramit Tyagi
Assistant Vice President - HR CMITS

Ihave read and clearly understood all the terms and conditions of employment; including Clause 6, relating to
confidentiality. Iagree to abide by them and propose to join on or before November 16, 2021.

Signed: Location: New Delhi

Name : Aman Singh. Date : August 29, 2023

3
2
 A Summer Training Report

On

Sales promotion

AT

TTK prestige ltd

(Session 2023-2024)

Submitted in partial Fulfilment of the requirement for the

award of degree of Bachelor of Business Administration

UNDER THE GUIDANCE Submitted by

Ms Aditi. Aman Singh

(BBA 5th sem )

Roll No. 218077

3
 Acknowledgement
I consider myself very fortunate to get the opportunity to conduct the training approval and summer
training project as per guidelines provided by our teacher as well as whatever I have learned from
officials of TTK Prestige ltd of sales promotion of varies range of products

I am very much thankful of Mr parveen arya who provided my every bottom of the products of
their company about their information regarding their cookware products

I have gone through varies ways of getting proper information regarding my summer training report
.

Aman Singh

(Bba 5th sem)

2
 Declaration
I Yogesh BBA 3rd YEAR ( 5th SEMESTER ) of Saitm Andrews institute of technology and
management, Rohtak, Gurgaon hereby declare that the project report entitled „A STUDY OF sales
promotion is an original work and the same has not been submitted to any other institute for the
award of any degree/diploma.

Aman Singh

Bba 5th sem

3
 Particulars
Sr no Chapter name Page no.

1 Acknowledgement 2
2 Declaration 3
3 Introduction to the topic 5-8
Company profile
 About the company
 Organization chart
 Mission of the company
 Marketing outlook of the
company
 Infrastructure and working
environment
4  Staff of the company 9-26
Research methodology of the study
5  Research design 27-29
Introduction to the study
6  Objectives of company 30-31
7 Analysis of the project 32-35
8 Conclusion 36-37

4
 38-40
9 Recommendation and suggestion
10 Bibliography 41-42

5
5
 Chapter 1

Introduction to the topic

6
 Sales promotion

Sales promotions are those activities, other than advertising and personal selling that
stimulate market demand for a product. The basic purpose is to stimulate on the spot buying
by potential customers through short-term incentives

Introduction to the topic

“Marketing is a social and managerial process by which individuals and groups obtain what
they need and want, through creating, offering and exchanging products of value with others”

Marketing includes all those activities having to do with effecting changes in the ownership
and possession of goods and services. It is that part of economics which deals with the
creation of time, place and possession utilities and that phase of business activity through
which human wants are satisfied, by the exchange of goods and services for some valuable
consideration

Sales promotion strategies

Sales Promotion Strategies. There are three types of sales promotion strategies: Push, Pull, or
a combination of the two. A push strategy involves convincing trade intermediary channel
members to "push" the product through the distribution channels to the ultimate consumer
via promotions and personal selling effort

Sales promotion purpose

Sales promotions can also be used to help persuade consumers to purchase new or existing
products. One way is to offer a sample. Samples can help persuade a consumer to purchase a
new product by reducing the amount of risk associated with the purchase

Objectives of sales promotion

The objectives of a sales promotion is to increase consumer demand, stimulate market

demand, to get potential buyers to heed a call to action, increase the size of purchases and
improve product availability using media and non-media marketing communications.

2
Advantages of sales promotion

3
 Creates differentiation
 Creates communication opportunity
 Creates word of mouth
 Creates a platform to cross-sell and up sell
 Creates a reason to buy
 Creates a focused marketing approach
 Creates greater revenue

Disadvantages of Sales Promotion

 Increased price sensitivity. Consumers wait for the promotion deals to be announced and
then purchase the product. ...
 Quality image may become tarnished: ...
 Merchandising support from dealers is doubtful: ...
 Short-term orientation:

Scope and objectives of sales promotion

1. As consumers have developed a resistance to advertising, the use of sales promotion has
increased. There is scope for a variety of activities with sales promotion and companies seek
to create a promotion that singles it out from competitors. Advertising is partly restricted by
the media that can be used.

2. The role of sales promotion is to encourage purchase by temporarily improving the value
of a brand. However, it is part of the overall marketing mix and should tie in with advertising,
product performance and pricing. The purpose of advertising is to improve dispositions
towards a brand, while the objective of sales promotion is to translate favourable attitudes
into actual purchase. Advertising cannot normally close a sale because its impact is too far
from the point of purchase, but sales promotion can.

3. Sales promotion is often managed in isolation from other elements of marketing, because
there is the need to gain shelf space through retailer support and in this context it is referred
to as ‘the silent salesman’.

4. Collectively, these tools of sales promotion are often referred to as ‘below-the-line

promotion’ which contrasts to advertise

3
ng which, as discussed earlier, is termed ‘above-the-line’ expenditure. We now describe and
discuss some of the more frequently used tools of sales promotion. With such variety of
techniques, we need to be sure that the planning of sales promotion is systematic, so the key
steps in planning sales promotion, along with appropriate techniques, are now discussed.

4
 Chapter 2

Company profile

5
6
. About the Company

TTK Prestige Limited was incorporated as a private limited company on 22 October 1955 in
Madras as TT Private ltd it became a public limited company on 15 June 1988.

The company started its manufacturing unit after independence. It started manufacturing in
the year 1949 by setting up manufacturing unit near Bangalore. The company is known for its
manufacturing and innovations, be it distributing pamphlet from helicopter in the fifties or
introducing the exchange scheme.

The TTK Group has been associated with several brands in India,
including:

 TTK Chitra Heart Valves

 Fryums
 Skore Condoms
 Prestige Pressure cooker
 Woodward's gripe water
 Home Shikari
 Get Friday
 Eva Deodorants
 Cigna TTK Health Insurance (Joint Venture with CIGNA, USA)

6
ORGANIZATION CHART

7
 ORGANIZATION CHART

. MD

Head Accounts Head Head Head Head

And Marketing Designing Marketing Production

Administration (Home (Office

Furnishings) Furnishings)

2 Executives 8 Marketing 8 Designers 2 Marketing

And an Executives Executives

Office boy

Supervisor Supervisor Supervisor Supervisor

(Quality Control) (Production) (Product (Dispatch)

Analysis)

7
 2 Persons 26 Persons 2 Persons 1 Person

(Machine operators

And helpers)

DEPARTMENTS

The researcher encompassed the study of four departments namely Accounts and
Administration, Designing, Production and Marketing. The basis for departmentalization was
functional.

ACCOUNTS AND ADMINISTRATION DEPARTMENT

This department is headed by Mr. Yesudas. Two executives assist him.This department is
broadly concerned with the acquisition and use of funds by the company. It also analyze, plan
and control the company’s financial affairs. Moreover, the in house administration of the
company is also taken care of. It includes maintenance of showroom and a look into the
requirements and problems of day to day administration. It also keeps a track of things with
regard to civil construction, architectural services, networking, project co-ordination,
electrical work, etc. It is also concerned with bank facility availed by the employees. Apart
from all these, it also takes into account the installation part at the customer site after the
dispatch of the product. In a nutshell this department deals with the trouble shooting of any
problem.

8
 DESIGNING DEPARTMENT

This department is headed by Mr. Albert. Eight creative designers assist him. The team of
designer tailor makes the products according to the needs of the customers. Two aspects
namely affordability and aesthetics are focused upon. Major activities undertaken in this
department are as follows:

 Setting the normal design –

According to the initial measurement told by the customer, a normal design is set.
Once the normal design is finalized by the customer, a designer accompanied by
marketing personnel visits the construction site and takes the final measurement. Then
according to it a design is set and the price quotations are made.

 Setting the production design –

When the deal is finalized and after receiving 50% of the amount from the customer,
the designers make the production design. This design clearly demarcates the
technicalities so that it becomes easier for the production personnel to understand.
 Innovative designs –
The team of designers also trigger out the brain cells to create innovative designs.

9
10
. PRODUCTION HEAD

Supervisor Supervisor Supervisor Supervisor

(Quality Control) (Product (Production) (Dispatch)

Analysis)

2 Persons 2 Persons 26 Persons 1 Person

(Machine

Quality Control:
This sub department is mainly concerned with the inspection of raw materials. The raw
materials are supplied mainly by four companies namely Novapan, Spacewood, Bhutan
Board and Nepal Board and Nuwood. For bulk orders, direct purchase is made from the local
companies such as Marino Ply, Greenlam, Virlam and Kalachandra.

The raw materials obtained are with respected with regard to requirements and
specifications.

11
  Product Analyzing:
This sub-department is mainly concerned with targeting and scheduling. After
receiving the production design, it targets as to when the work needs to be completed
and schedules the whole process. Again, after completion of production process and
before dispatch, the product is thoroughly inspected here.
 Production:
26 persons comprising of machine operators and helpers are involved in this sub-
department. It consists of five operations namely cutting, molding, edge bending, boring
and hot press and post formed.

MARKETING DEPARTMENT

This department deals with the springboard of all activities. This department is split into
two divisions – one dealing with home furnishings and the other dealing with office

furnishings.

Mission of the company

MISSION:
The basic mission of the Company is “Quality Consumer Products at affordable prices” and
in the process delivering long-term value to all stakeholders in the Company.
VISION:
The Company’s vision is “A Prestige in every Indian Kitchen”. The Company further
envisions being a dominant global player in the Pressure Cooker category and the leading
Branded Player in the Domestic Kitchen and Kitchen Appliances segment in the Indian
Market and thus occupying a place of pride in the Indian Kitchens. This shall be achieved
through Customer Centric Processes, People Development, and Operational Excellence. The
Board of Directors may enlarge or otherwise modify the vision from time to time

12
in line with the economic and business climate and opportunities

Awards of the company

Corporate & Brand Awards

Customer Satisfaction has been at the heart of all our initiatives at Prestige and
the smiles that we receive from our customers has been the fuel that keeps us
going. The awards collected by the brand are a reflection of the strong bond we
share with our customers.
 Retail Excellence Award 2012 - 2017
 Reader’s Digest Trusted Brand Award 2012 - 2015
 Most Preferred Kitchenware Brand Award 2012 - 2015
 Icon of the year- 2015
 Master Brand award 2015
 Power Brand Award- 2016
 India’s Most trusted Brand Award - 2016
 Mr. Chandru Kalro our MD was honoured with World Business Conclave
Award titled The ruler of the Kitchen in 2016
 CNN India’s Most Admired Brands and Leaders Award - 2017
 Times Ascent “Dream Companies to work for” Award / 6th Edition -
2017

13
. Marketing outlook of the company

At Prestige, we are committed to our mission of providing quality consumer products at

affordable prices. All Prestige products also fully subscribe to TTK group's core philosophy
of trust, transparency, and knowledge. Our customers trust our products, hence we remain the
product of choice and have been voted the Super Brand continuously since the last 4 years.
Our Market Efforts focus on the following;
Products
Indian consumer needs are changing as India continues to evolve in her journey. As the
Indian woman steps out of the kitchen and the men share the cooking responsibilities, the
expectations from kitchen utensils and appliances also evolved. Some of the innovations for
the modern Indian consumer are;

 Microchef (Microwave Pressure Cooker)

 Hobtops (India's First Convertible Gas Stove)
 Induction Cook-tops with Power Saver Technology and Indian Menu Options
 Gas Stoves with Schott glass
 Omega Deluxe Granite Cookware
 Clipon Pressure Cookware

Pricing
Building value at affordable prices is part of our mission at Prestige. All our products aim at
being affordable and we strive very hard to ensure that our products dominate the market.
Some of our leading products are

15
  Pressure Cookers
 Pressure Pans
 Non Stick Cookware
 Induction Cook tops
 Glass-top Gas Stoves
 Electric Rice Cookers
 And many more.

Total Kitchen Solutions

Our focus is to be India’s first Total Kitchen solution provider through:

• A range of innovative products encompassing all aspects of the Indian Kitchen

• A range of unique services that maximizes value to customer

Distribution

You can buy a Prestige product at every location in India. Our sales and distribution
network strives to ensure availability of all our products across India through our very
wide distribution and dealer network.

16
Apart from dealers, Prestige also has our own exclusive retail stores through Prestige
Xclusive stores. We have more than 525 stores across India today. Apart from the
stores, Prestige Xclusive also has an online website where you can buy online.

Promotion

Prestige continuously educates its customers about its products and how it is
advantageous to have a Prestige product. Apart from creating awareness about the
products, Prestige also rewards customers for their trust and loyalty through our
various promotions, discount offers and programs. So keep loving Prestige and reap
benefits from your most trusted brand.

17
Infrastructure of the company and
working environment

16
Prestige sets very high standards to meet customer expectations. Every product that comes
out of our factories has to meet our core values of safety, durability, transparency, trust and
value.
To support this Prestige has built up infrastructure that meets international standards -

 Over 2500 employees.

 5 state of the art manufacturing plants at Hosur, Coimbatore, Karjan, Roorkee,
Khardi.
 2 dedicated Research and Development center.
 1 data centre with major functions supported by a SAP ERP system.
 ISO 9000:2008 certified company for QMS.
 BIS certified company for Indian Product Standards.
 PED 97/23/EC TUV Certified Company for International Product Standards.
 Strong distribution network.
 More than 545 Prestige Xclusive stores in over 305 cities.
 18 Regional Sales Centre (RSCs) managed by the company directly.
 115 Authorized Service Centre (ASCs)
 Post Sales Customer Care Division is supported by 260 trained personnel. RSCs
managed by a company directly.
 545 Prestige Xclusive Stores added.

Prestige has a unique combination of precision engineering, design and innovation skill sets
driven by a strong sales and marketing team that delivers consistent value for all its stake
holders

Outlets of company in India.

Our exclusive retail stores are spreading rapidly throughout India. With 545 plus stores
spread across 320 plus towns and 27 states, Prestige Xclusive has a proven time-tested
business model that has succeeded throughout the last 15 years.

17
Locate a Prestige Xclsusive Store now to avail the entire range of total kitchen solutions.
Varies range of products

For over six decades TTK Prestige has stood tall as the market leaders in kitchen appliances.
Our pioneering products make us the best companion for the Indian homemaker. Our product
innovation journey is focussed on the five pillars of Trust, Innovation, Smartness, Health and
Modernity. We have come a long way from the pressure cooker to over 600 products today.
Lets look at a few milestones in this product evolution journey

1949 - Pressure Cookers

Denis Papin created the pressure cooker to help housewives soften the meat. We at TTK were
inspired by his story and decided to get the innovation to India. It was when Prestige pressure
cooker was introduced into the Indian Kitchen by the TTK Group, which made cooking safe
for the users; the brand won the trust of the Indian people. Unique Indian cooking needs have
inspired Prestige to develop the Prestige Pressure Pan.
Our constant endeavour to satisfy our customers and to help them cook better has been the
main thrust at Prestige. This has helped us to retain our core value of trust with all our
customers.

1994 - Non-Stick Cookware

Cooking directly affects our overall health and fitness. Another facet of kitchens that was
gaining importance was good looking utensils. Recognising the need of the Indian consumers
to cook healthier food with lesser oil, and also to make the cooking utensils look smarter,
Prestige released the entire a range of non-stick cookware for the Indian Kitchen.

18
 2001 - Gas Stoves & Electrical Appliances
Our users pushed us to innovate and provide them with all their needs since they now had
established trust with the Prestige product family. Our customers desire propelled our R & D
Department to develop Gas Stoves and the entire range of Electrical Appliances like mixers,
grinders, toasters, ovens, grills and more.

2015: Pressure Cookware (Clip On)

Pressure cooking and Prestige are synonymous to Indian consumers and that’s what inspires
us to push our boundaries. We realised how important a part pressure cooking was in the
daily cooking regime of the Indian homes and thus was born the idea of Clipon pressure
cookware – with a completely new universal lid interface which can make any cookware in
its series into a pressure cooker. Now you can have a common lid for a saucepan, kadai, and
handi and use the same vessels for Frying, deep frying, sauteing, cooking and pressure
cooking. It is India’s first modular pressure cooking system.

2016: Clean Home Solutions

‘Chasing new frontiers’ is our guiding principle at Prestige. Conquering the Indian Kitchen
prompted us to widen our horizons and thus, Prestige took its plunge into the Cleaning
Solutions Business. Prestige has launched cleaning solutions products under the brand
“CleanHome”.

19
19
 Staff of the company
Board of Directors

T T Jagannathan (Executive Chairman)

Mr. TT Jagannathan is a Gold Medalist from IIT, Chennai and holds a Masters in Operations
Research from Cornell University, USA. He has been on the Board of TTK Prestige Limited
for the last 39 years.

T T Raghunathan (Vice Chairman)

Mr. TT Raghunathan is a Commerce graduate and has vast industrial experience and has been
actively involved in the management of various companies of the TTK Group. He has been
on the Board of TTK Prestige Limited since 1995.

Chandru Kalro(Managing Director)

Mr. Chandru Kalro is an expereinced and qualified engineer who has been with
Prestige since 1993 with a total work experience of over 23 years spanning sales,
marketing, corporate planning and strategy, alliances and sourcing.

20
 R. Srinivasan(Director)

Mr. R. Srinivasan is B.E. (Hons.) and is an independent professional having vast industrial
experience and is also a Management Consultant. He has been on the Board of the Company
since 2000.

Arun Thiagarajan(Director)

Mr. Arun Thiagarajan holds a Masters in Electrical Engineering and a degree in Business
Administration. He has held senior positions in ABB, Wipro and HP. He has been on the
Board of TTK Prestige Limited since 2005.

Dileep Krishnaswamy(Director)

Mr. Dileep Krishnaswamy is a well known Management consultant with an academic

background in Mechanical Engineering and Post Graduate Diploma in Management from
U.K. He has been on the Board of TTK Prestige Limited since 2005.

21
 K Shankaran(Director & Secretary)
Mr. Shankaran is a qualified Cost and Management Accountant and Company Secretary. He
has been the whole time Secretary of the Company since 1990. He has been on the Board of
TTK Prestige Limited since 1993.

Dr. Vandana R Walvekar(director)

Dr. (Mrs) Vandana Walvekar is a Gynaecologist. She has been on the Board of the Company
since 1975.

Dr. TT Mukund(director)
Dr. T.T. Mukund is presently Reader National Centre for Biological Services, Bengaluru. He
graduated from Cornell University, USA and did Ph.D. (Physics) at Massachusetts Institute
of Technology, Cambridge, MA.

Mr. Murali Neelakantan(director)

Murali Neelakantan is a dual qualified (India and England & Wales) lawyer with broad based
experience of advising on cross border deals governed by English law and domestic Indian

deals governed by Indian law.

22
 CHAPTER 3

THE RESEARCH

METHODOLOGY

23
 The Research Methodology of Sales Promotion
Research methodology is a systematic way to solve the research problem. it may be
understood as science of studying how research is done scientifically. In this we study the
various steps that are generally adopted by a researcher in studying his research problem
along with logic behind them.

RESEARCH DESIGN

RESEARCH design specifies the method and procedure for conducting a particular study. A
research design is the arrangement of conditions for collection and analysis of data in a
manner that aim to combine to the relevance to the research purpose with the economy in
procedure. Research design is broadly classified in to three parts

 Exploratory research
 Descriptive research
 Casual research design
I have chosen exploratory research design.

Data collection

The data for this research has been collected both from primary source as well as secondary
sources.

Primary source

1. Direct observation: I collected the data for this research by direct

observation method. I made visits to retailer outlets in different
areas, which provided me clear understanding and view about the
shops. the most common techniques are Self administered
,surveys, interviews, field observation, and experiments

2. Questionnaire method: The questionnaire is the main instrument

for collecting data in survey research. Basically, it is a set of standardized questions,
often called items, which follow a fixed scheme in order to

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collect individual data about one or more specific topics.
Sometimes questionnaires are confused with interviews
Secondary sources:
The secondary source of data is available in company already which helps me to get
information about products and which is published the data was lead which provided
me the areas and locations in the form of beat plan which guided me to the targeted
markets.

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 Chapter 4

Introduction to the study

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Primary objectives

The primary objective of marketing research depends upon many things like interviews,
observation, discussion and questionnaires groups to gain customers for providing new
product and services. ...

Secondary objectives

Secondary objectives are ‘back up’ objectives; things you’d like to accomplish if you don’t achieve your
primary objective or things you’d like to accomplish in addition to achieving the primary objective. They are the
little extras; the nice-to-haves

Scope of the study

1. The study covers all retailers of various areas in order to understand their business
strategies.
2. Ttk prestige ltd products with various range of products has achieved rank in Asia
3. To understand the competitor strategies to tackle them systematically.
4. Healthy relations between manufacturers and retailers

Limitation and challenges

1. Questionnaire were lengthy because of shortage of time of customers .

2. Sometimes faced negative attitude of retailers .
3. Retailers were too busy due to larger availability of customers .
4. Its was not and tough for me to work on field and further prepare all these on excel sheet

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 Chapter 5

Data analysis

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Table representing the no of satisfied with the services of TTK prestige ltd

Sex No. of Respondents Percentage

Yes 6 20%

No 24 80%

Total 30 100%

Analysis

 80% of the respondents are no

 20% of the respondents are yes

Table representing the pricing of products

Prices No. of Respondents Percentage

High ─ ─

Reasonable 16 54%

Competitive 14 46%

Low ─ ─

Total 30 100%

Analysis

 54% of the respondents are of the opinion that the products are reasonable.

 46% of the respondents are of the opinion that the prices of the products are
competitive.

 None of the respondents feel that the prices of the products are either high or low.

Interpretation

 Majority of the respondents opine that the prices of the products are reasonable.

 The prices of the products are reasonable though they are competitive.

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Table representing the major competitors of TTK prestige . Ltd. with
regard to

Bajaj ltd

Major Competitor No. of Respondents Percentage

No dominant player 24 80

Havells ltd 4 13

Bajaj ltd 2 7

Total 30 100

Analysis

 Majority of the respondents i.e. 80% opines that there is no dominant player in the
market.

 13% of the respondents are of the opinion that the bajaj ltd is the major competitor.

 Trident Inter wood is considered as the major competitor by 7% of the respondents.

Interpretation

 Though brand names like havells and bajaj came into the picture but the fact reveals
that there is no dominant player in the market. So everyone is competing with each other.

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Table representing the competitor’s strength

Strength No. of Respondents Percentage

Quality ─ ─

Brand Image 24 80

Pricing ─ ─

Promotional Activities 6 20

Total 30 100

Analysis

 80% of the respondents are of the opinion that the competitor’s strength is brand
image.
 20% of the respondents opine that promotional activities are the strength of the
competitors.

 None of the respondents feel that quality and pricing are the strength of the
competitors.

Interpretation

 Majority of the respondents opines that brand image is the strength of the
competitors.

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CHAPTER 6

CONCLUSION

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No man has the right to dictate what other men should perceive, create or produce, but all
should be encouraged to reveal themselves, their perceptions and emotions and builds
confidence in their creative spirit!”

This inspiring thought of Ansell Adams is well appreciated by new style marketing
organizations which understand that “boxes and lines” structures can’t drive value in fast
moving environments. No doubt, TTK PRESTIGE . Ltd. is one of them because they believe
in teamwork. Today, the need of the Indian consumer evolves beyond “roti, kapada aur
makaan”. The game in the new-breed furniture industry is no longer furnishing. It is about
“home dressing”. To capture opportunities continually, the company must have a continual
flow of ideas. Transforming a pipeline full of ideas into a value – generating portfolio of
products and services is hard. Herein, lays the importance of co-ordination.

A home Is not just a living space but one’s statement of individuality to the world. Big or
small, it’s all about adding own touch to one’s home to make it unique – a perfect blend of
form and function. With the ever increasing number of house-hold items, a highly dynamic
and always on the move job profiles, it is crucial for people to employ efficient storage
spaces that are affordable to purchase. The modular kitchen of today is the epitome of
functionality and multi-purpose aspects. With the rise in income and the infiltration of
western luxury goods have created a cultural shift towards materialism and
consumerism.TTK PRESTIGE with its unique strength provides customer solution that offers
the perfect balance of quality and economy.

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 CHAPTER 7

RECOMMENDATIONS
AND SUGGESTIONS

Recommendations

1. It’s overwhelming to find out that the organization works in a systematic manner. A
blend of co-ordination will definitely enhance the performance of the company
2. Quality clubbed with reasonable pricing and quick delivery made the product of the
company stand apart. The marketing campaign should focus on this aspect and made
according to its line.
3. The strength of the company is its customized products. This very fact must be
highlighted in the marketing campaign.
4. As the products are reasonably priced, the ambit of the target consumers should be
stretched so that middle class consumers also fit into it.

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 1. The company must stick to a norm while giving discounts on repeat purchase. This
will certainly help in sales promotion in order to create repeat purchase.
2. In order to have a rapid market access, the company can include dealers, if not
retailers at the moment.
3. The company should focus the marketing strategies on Modular kitchens in the home
furnishing arena as it is moving in the market rapidly.
4. The company can introduce some reward schemes so that a person is benefited after
the fulfillment and over achievement of the target. This is predominantly done to
motivate the sales force and enhance their performance.
5. Other than emphasis on design, craftsmanship and product quality, the company’s
unique strength also lies in its capability as a fully – integrated furniture manufacturer.
This fact should be highlighted during the advertisement campaigns.
10.The need of the hour is aggressive marketing.
Suggestions:

1. Everyone is aware of the growth in wealth and change in lifestyle among Bangalore’s
novae riche. So the marketing campaign should be designed to woo the customers.
2. The company should explore all possible ways in order to aggressively sell its
products. So, the company can register itself in Furniture.co.in as it is India’s biggest
online B2B plan with largest virtual furniture directory
3. The construction industry is in boom. In order to tap the potential market, the
Company can advertise in a magazine named ‘Builders Grid’. This will help in
showcasing the products of the magazine. This can add an extra spice to sales.
4. Feng Shui items are gaining prominence right at the moment. Feng Shui describes the
wood personality as one possessing good decision making skills, idealism,
imagination, compassion and the ability to create change. The fact can help in
emotional marketing of the product and also combat competition from Godrej whose
modular kitchens are made of steel.
5. In today’s crowed market place in order to increase the size of the pie, the Company
can adopt innovative promotional strategies. One of them can be suggested as ‘Dream
House’ road shows. It will help in creating and reinforcing the Company’s identity in
the minds of the consumer.

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6. In order to be extra ordinary, the Company has to walk the extra mile. A method
named ‘Experimental Marketing’ can be adopted by the Company wherein the
prospective consumers can be invited to visit the showroom and touch and feel the
products.
7. Since the competition is intense, so there should be some value addition so as to make
the Company stand apart in the market. One such way is to improvise the customer
service.
8. Consumer is the king in the market. This fact should be deeply rooted in the minds of
the employees. The Company can adopt some ways to listen to the customer’s
feedback which should be noted in writing so that it will help in continual
improvement and make the company to be in the right track always. Moreover, a
sense of involvement will be felt by the customers whish can give the company a
cutting edge

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 CHAPTER 8

BIBLIOGRAPHY

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 BIBLIOGRAPHY

 Tidy Form. Formats: Microsoft Office and PDF. ...

 Vertex42. Formats: mainly Excel, but also Word, OpenOffice.org, and Google Sheets. ...
 Office.com Templates. ...
 SlideHunter. ...

Project Management Docs. ..

BROCHURES

MAGAZINES AND JOURNALS

Website name:

www.ttkprestige.com

Books name:

Business research method by FC SHARMA

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