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    LETTERING

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    akomeshts
    The document discusses different types of lettering including their origins and development. It describes pictograms, ideograms and phonograms as early forms of writing. The document then covers different styles of lettering such as block, free-style, and calligraphy lettering. It provides details on Roman, Gothic, and Italic lettering styles.

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    LETTERING

    Uploaded by

    akomeshts
    29 views3 pages
    The document discusses different types of lettering including their origins and development. It describes pictograms, ideograms and phonograms as early forms of writing. The document then covers different styles of lettering such as block, free-style, and calligraphy lettering. It provides details on Roman, Gothic, and Italic lettering styles.

    Original Description:

    Lettering in Art

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    The document discusses different types of lettering including their origins and development. It describes pictograms, ideograms and phonograms as early forms of writing. The document then covers different styles of lettering such as block, free-style, and calligraphy lettering. It provides details on Roman, Gothic, and Italic lettering styles.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    29 views3 pages

    LETTERING

    Uploaded by

    akomeshts
    The document discusses different types of lettering including their origins and development. It describes pictograms, ideograms and phonograms as early forms of writing. The document then covers different styles of lettering such as block, free-style, and calligraphy lettering. It provides details on Roman, Gothic, and Italic lettering styles.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    INTRODUCTION TO LETTERING

    Lettering is the art of constructing, writing or drawing alphabetical symbols into words in a special or
    particular way according to guidelines and rules.

    The Origin and Development of Lettering:

    Stages of Development:

    i. Pictogram (pictograph)- This the use of pictures to represent a word or phrase. The ancient
    Egyptians developed this form of picture writing called hieroglyphic dated about 300 BC. The
    writing was done on papyrus using brushes with liquid ink.

    ii. Ideogram (ideograph): This is a form of communication which is based on idealized symbols
    or signs that represent an idea. For example: the sun stands for ‘day’ and the moon stands
    for ‘night’.
    iii. Phonogram (phonetic) this is the use of symbols or characters created out of the sound of
    the name/identity of some objects. In other word, this is where pictures become a
    phonogram or sound representing a sign. This stage involved three additional steps:
    (a) Signs that stand stood for words
    (b) Signs that stood for syllables
    (c) Alphabetic signs that stood for elementary sounds.

    An artist who designs with letters of the alphabet is called: letterer. Lettering is used for writing posters,
    banners, notices bill board and tittle of books.

    Major forms of lettering

    There are three major forms of lettering: block lettering, free-style lettering and calligraphy

    In block lettering, the letters are drawn rather written. The strokes of the block are of uniform thickness
    and no serifs are used. The three styles which come under this for of lettering are: Romans, Gothic and
    Italic. These are the oldest form of lettering.

    Roman lettering

    The Roman lettering is also known as classical Roman letters. It was developed in the fifteenth century
    from an old inscription on the Trojan columns.

    Characteristics of Roman letters

    They have ornamental projections called serifs placed at the top and bottom ends of the letters.

     Vertical strokes are generally thick.


     Horizontal strokes are usually thin.
     Have different proportions
     it is beautiful
    Significance and functions of Roman letters.

     This is ideal for pages of books


     It makes reading less tiresome
     It is most popular used for body text
     Roman letters are used to communicate information in the form of posters, cards sign-post etc.

    Gothic lettering

    This is sometimes called sans-serifs block lettering. Sans is a French word meaning without. Therefore
    sans-serifs means without serifs. Gothic letters have strokes of uniform thickness. Gothic letters are
    grouped into wide, medium normal, narrow and round sizes. The wide letters are: M and W. The
    medium or normal letters are: A, H, K, N, R, T U, V, Y, Z. The round letters are: C, D, G, O and Q

    Functions and importance of Gothic lettering:

     They are bold and simple form of lettering


     They are legible and readable
     They are attractive
     They normally use for book tittles

    Characteristics of sans serif letters.

    They have no serifs

    They have uniform letter strokes

    Italic lettering

    Free-style lettering

    This is the use of local tools and materials from the environment to create letters of the alphabet.

    Calligraphy

    This is pen lettering or script lettering. In this type lettering, lettering pens are used in writing the letters.
    The stylistic letters are written rather than drawn.

    Lettering in communication design


    i. Roman letters for printing text-popular and easy to read.
    ii. Gothic letters ideal for headlines and signs, etc.
    iii. Italics for emphasis.
    iv. Freestyle lettering for expression of feelings, moods and ideas.

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