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    Kong Concept 2

    Uploaded by

    Balogun Ibrahim
    The document outlines the visual brand identity for Kong Fitness including the brand story, core elements like the logotype, colors, typography and imagery. It provides guidelines on logo usage and applications for stationery, websites and apps.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Kong Concept 2

    Uploaded by

    Balogun Ibrahim
    23 views44 pages
    The document outlines the visual brand identity for Kong Fitness including the brand story, core elements like the logotype, colors, typography and imagery. It provides guidelines on logo usage and applications for stationery, websites and apps.

    Original Title

    Kong Concept 2 (5)

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    © © All Rights Reserved

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    The document outlines the visual brand identity for Kong Fitness including the brand story, core elements like the logotype, colors, typography and imagery. It provides guidelines on logo usage and applications for stationery, websites and apps.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views44 pages

    Kong Concept 2

    Uploaded by

    Balogun Ibrahim
    The document outlines the visual brand identity for Kong Fitness including the brand story, core elements like the logotype, colors, typography and imagery. It provides guidelines on logo usage and applications for stationery, websites and apps.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 44

    Visual

    Brand
    Identity
    KONG FITNESS
    KONG
    FITNESS

    Brand
    Identity
    CONTENT
    1. BRAND STORY
    1.1 Brand Story
    2. CORE ELEMENT
    2.1 Logotype
    2.2 Colour
    2.3 Typography
    2.4 Pattern
    2.5 Imagery
    3. APPLICATIONS
    3.1 Stationery
    3.2 Website/App
    BRAND
    STORY.
    BRAND
    STORY.

    KONG FITNESS
    Kong is a sport and fitness brand that seek to
    make everyday people fit Kong is from a movie
    character King Kong who according to had the
    likeness of a gorilla.
    CORE
    ELEMENTS
    Logo
    Abdulwarith Design

    Letter “K” from Kong Letter “F” from Fitness Circle represent Unity
    since its Unisex

    KONG
    FITNESS
    Abdulwarith Design

    KONG
    KONG FITNESS

    FITNESS

    KONG
    KONG FITNESS

    FITNESS
    KONG
    FITNESS

    KONG
    FITNESS
    USAGE

    KONG
    FITNESS
    USAGE

    KONG
    FITNESS

    This is the primary and official


    logo of the KONG FITNESS brand and
    it should be used on adequate medium.

    KONG
    FITNESS

    This is the brands logo mark


    This is the alternative version of the It should be used on small
    brand’s combination mark logo, it can mediums like App icons and
    be used anywhere but appropriately. on some cased Ads.
    Logo Don’t

    KONG
    FITNESS

    The text must not come under


    any circumstance before the
    brand’s mark.

    KONG
    FITNESS

    Logo must not be stretched


    All part of the combination
    must be visible at all time, except
    when using solely the brand’s
    mark
    BACKGROUND

    KONG KONG
    FITNESS FITNESS

    KONG KONG
    FITNESS FITNESS
    BACKGROUND
    Colour
    HEX #232323

    HEX #59cbb6
    HEX #4d4d4d

    HEX #f4f4f4
    Typograpgy
    Aa
    Montserrat

    ABCDEFGHIJKLMNOPQRSTUV
    WXYZ
    abcdefghijklmnopqrstuvwxyz
    Imagery
    Flyers
    Abdulwarith Design

    KONG
    FITNESS
    Abdulwarith Design

    KONG
    FITNESS
    Abdulwarith Design
    KONG
    FITNESS

    WAKE UP
    BEAUTY
    ITS TIME TO
    BE BEAST
    Abdulwarith Design

    KONG
    FITNESS

    JUST
    DON’T
    QUIT
    Pattern
    Abdulwarith Design
    Applications
    Abdulwarith Design
    Abdulwarith Design
    Abdulwarith Design
    Abdulwarith Design
    Abdulwarith Design
    Abdulwarith Design
    Abdulwarith Design
    Abdulwarith Design
    THANK YOU!!!
    Design By:
    Abdulwarith Design

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