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Sustainability
Meeting the needs of the present without compromising the ability of future generations to
meet their needs
Includes employees, customers, community, and company reputation
More than “going green”
Green Logic vs Sustainable Logic
While going green looks at only the environmental aspect of it, being sustainable is equivalent to
taking into account the social, economical and environmental impact of that particular product or
organization.
Triple Bottom Line
Consider the systems necessary to support the three Ps: people, planet, and profit
People
Decisions affect people
Globalization and outsourcing complicate the task
Supplier selection and performance criteria are important
Materials must be safe and environmentally responsible
Walmart’s Objectives
1. Improving livelihoods through the creation of productive, healthy, and safe workplaces
2. Building strong communities through access to affordable, high-quality services
3. Preventing exposure to substances that are considered harmful or toxic
4. Promoting health and wellness
Planet
The planet’s environment
Look for ways to reduce the environmental impact of operations
Overarching objective is to conserve scarce resources
Carbon footprint and greenhouse gas (G H G) emissions
Carbon Footprint
34.5-gram Bag of Frito-Lay Chips
Profit
Social and environmental sustainability do not exist without economic sustainability
Staying in business requires making a profit
Alternate measures of success include risk profile, intellectual property, employee morale, and
company valuation
Corporate Social Responsibility
environmental impacts
ethical responsibility
philanthropic endeavors
financial responsibilities
• Shared value suggests finding policies and practices that enhance the organization’s
competitiveness while simultaneously advancing the economic and social conditions in the
communities in which it operates.
• What types of businesses can focus on creating shared value?
Manufacturing and Consumer Goods: Businesses in this category can improve their supply chains for
efficiency and sustainability, develop products that address societal needs, and adopt environmentally
friendly production processes. Nestlé’s training programs for farmers and Unilever’s Sustainable
Living Plan. Automakers Tesla, Toyota, and Nissan find shared value in low-emission vehicles
Technology and Software: Tech companies can create shared value by developing products that
improve access to information, boost education, or help small businesses thrive. Google’s free suite of
tools, including Google Search, Google Maps, and Google Classroom.
Financial Services: Banks and financial institutions can create shared value by offering financial
products and services tailored to underserved communities or small businesses. For example,
providing microfinance loans to entrepreneurs in developing countries or developing financial literacy
programs.
Healthcare: Healthcare companies can create shared value by improving access to medical treatments,
promoting preventive care, or working to address public health crises. Novo Nordisk’s efforts to
improve diabetes care exemplify CSV in the healthcare sector.
Agriculture and Food Production: Companies can help small farmers improve their yields, develop
more sustainable farming methods, and improve access to nutritious food. An example is Nestlé’s
work with coffee farmers.
Sustainable Product Design
Design decisions affect materials, quality, cost, processes, related packaging and logistics, and how the
product will be processed when discarded
Incorporate systems view to lower environmental impact
Alternative materials
Sustainable Production Process
Reduce the amount of resources in the production process
Energy
Water
Environmental contamination
Reduce cost and environmental concerns
Sustainable Logistics
• Reduce costs by achieving efficient route and delivery networks
1. Getting shipments to customers promptly
2. Keeping trucks busy
3. Buying inexpensive fuel
Design and Production for Sustainability
Life cycle assessment evaluates the environmental impact of a product, from raw material and energy
inputs all the way to the disposal of the product at its end of life
The life cycle of a T-shirt
End-of-Life Phase
• What happens at the end-of-life stage?
• Closed-loop supply chains or circular economy
• Initial design incorporates disassembly, recycling, and reuse
Circular Economy
• Circular economy – The circular economy is a model of production and consumption, which
involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and
products as long as possible.
• In this way, the life cycle of products is extended.
• In practice, it implies reducing waste to a minimum.
Life Cycle Ownership Costs
Ford TriVan
miles
Total life 22,000 year
cycle $28,000 + ($4.25 / gallon )(8 years )
cost 24 miles
gallon
miles
+ 22,000 ($.20 / mile)(8 years )
gallon
= $28,000 + $31,167 + $35,200 = $94,367
Honda CityVan
Total cost for Ford TriVan Total cost for Honda CityVan
$ $
4.25 gallon $ 4.25
gallon $
$28,000 + .20 (M miles ) $32,000 .22 ( M miles )
24 miles mile 37 miles mile
gallon gallon
$ $
$28,000 + .3770 (M ) $32,000 + .3349 (M )
mile mile
Capacity Considerations
Capacity decisions must be integrated into the organization’s mission and strategy
1. Forecast demand accurately
2. Match technology increments and sales volume
3. Find the optimum operating size (volume)
4. Build for change
Managing Demand
Demand exceeds capacity= Curtail demand by raising prices, scheduling longer lead times,
discouraging marginally profitable business, Long-term solution is to increase capacity.
Capacity exceeds demand= Stimulate market, Product changes.
Adjusting to seasonal demands= Produce products with complementary demand patterns.
Complementary Demand Patterns
Long Description:
The line graph compares “Sales in units” on the vertical axis over “Time” (in months over 2 years) on
the horizontal axis, for three sets of data, as summarized below.
•Jet ski engine sales: fluctuates from near 1,000 during the winter months to near 2,000 during the
summer months.
•Snowmobile motor sales: fluctuates from near 3,000 during the winter months to near 2,000 during
the summer months.
•Combining the two demand patterns reduces the variation: fluctuates slightly around 4,000.
Bottleneck Analysis
Each work area can have its own unique capacity
Capacity analysis determines the throughput capacity of workstations in a system
A bottleneck is a limiting factor or constraint
A bottleneck has the lowest effective capacity in a system
The time to produce a unit or a specified batch size is the process time
Long Description:
Stations “A”, “B”, and “C” are denoted by rectangular boxes in series. The boxes represent operations.
Between two stations, is a triangle that represents inventory. Arrows represent precedence
relationships and are drawn from “A” to “B” and “B” to “C”. The time taken is mentioned below each
station, as summarized below:
•Station A: 2 minutes per unit •Station B: 4 minutes per unit •Station C: 3 minutes per unit
Capacity Analysis Ex.
Howard Kraye’s sandwich shop provides healthy sandwiches for customers. Howard has two identical
sandwich assembly lines.
1. A customer first places an order, which takes 30 seconds. The order is then sent to one of the
two assembly lines. Each assembly line has two workers and three operations:
2. assembly worker 1 retrieves and cuts the bread (15 seconds/sandwich),
3. assembly worker 2 adds ingredients and places the sandwich onto the toaster conveyor belt
(20 seconds/sandwich), and the toaster heats the sandwich (40 seconds/sandwich).
4. Finally, another employee wraps the heated sandwich coming out of the toaster and delivers it
to the customer (37.5 seconds/sandwich).
A flowchart of the process is shown below. Howard wants to determine the bottleneck time and
throughput time of this process.
Long Description:
The chart is summarized in order below.
Order (30 seconds sandwich) branches out into “First assembly line” and “Second assembly line.” The
processes that follow thereon are:
•Bread (first and second assembly lines, each 15 seconds per sandwich).
•Fill (first and second assembly lines, each 20 seconds per sandwich).
•Toaster (first and second assembly lines20 seconds per sandwich).
Both assembly lines culminate in:
Wrap/Deliver (37.5 second per sandwich).