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    Certificate of Content Writing and Digital Marketing

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    Fakhar -ul-Zaman
    The course teaches skills related to content writing, digital marketing, SEO, social media marketing, blogging, freelancing and more over 3 months. Students will learn how to write optimized content, conduct keyword research, use SEO and marketing tools, and monetize blogs and YouTube channels. Evaluation includes quizzes, assignments, projects and a final exam.

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    Download as PDF, TXT or read online from Scribd

    Certificate of Content Writing and Digital Marketing

    Uploaded by

    Fakhar -ul-Zaman
    7 views2 pages
    The course teaches skills related to content writing, digital marketing, SEO, social media marketing, blogging, freelancing and more over 3 months. Students will learn how to write optimized content, conduct keyword research, use SEO and marketing tools, and monetize blogs and YouTube channels. Evaluation includes quizzes, assignments, projects and a final exam.

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    Content wirting

    Original Title

    Certificate-of-Content-Writing-and-Digital-Marketing

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    The course teaches skills related to content writing, digital marketing, SEO, social media marketing, blogging, freelancing and more over 3 months. Students will learn how to write optimized content, conduct keyword research, use SEO and marketing tools, and monetize blogs and YouTube channels. Evaluation includes quizzes, assignments, projects and a final exam.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    7 views2 pages

    Certificate of Content Writing and Digital Marketing

    Uploaded by

    Fakhar -ul-Zaman
    The course teaches skills related to content writing, digital marketing, SEO, social media marketing, blogging, freelancing and more over 3 months. Students will learn how to write optimized content, conduct keyword research, use SEO and marketing tools, and monetize blogs and YouTube channels. Evaluation includes quizzes, assignments, projects and a final exam.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    e-Rozgaar Center

    Institute of Education and Research


    University of the Punjab
    Lahore
    Program: Certificate in Content Writing & Digital Marketing
    Course Title: Content Writing & Digital Marketing Course Type: Non-Technical
    Duration: 3 Months
    Prerequisite FA/F.Sc./ICS/I.Com. or equivalent qualification and above.
    Proficient in the English language.
    Introduction Content marketing is a strategic marketing approach focused on creating and
    distributing valuable, relevant, and consistent content to attract and retain a
    clearly defined audience — and, ultimately, to drive profitable customer action.
    Learning Objectives The trainees will learn SEO, Content Writing, Search Engine Marketing and how
    to rank a website with Content Marketing and advertising.
    The skills you will get;
    • SEO Analyst,
    • Blogging,
    • Digital Marketing,
    • Media Buying,
    • YouTubing
    Course Contents 1. Introduction to Content Marketing
    1.1. Short Skills:
    1.1.1. PowerPoint
    1.1.2. Transcription
    1.1.3. Content Writing
    1.2. Major Skills
    1.2.1. SEO
    1.2.2. YouTube
    1.2.3. Facebook Marketing
    2. Content Writing
    2.1. Content writing practices
    2.2. Content writing structure
    2.3. Content writing tools
    2.4. SEO optimised content writing
    3. Search Engine Optimization
    3.1. Keyword Research
    3.2. SEO Tools
    3.3. On Page SEO
    3.4. Off Page SEO
    3.5. Blogging: Amazon Affiliate and AdSense Monetization Blogs
    4. Social Media Marketing
    4.1. Facebook Organic Marketing
    4.2. Facebook Paid Marketing
    4.3. Instagram (Bonus)
    5. Search Engine Marketing
    5.1. Google Ads (Bonus)
    6. Blogging
    6.1. Amazon Affiliate
    6.2. Google AdSense
    7. YouTube Marketing
    7.1. YouTube channel ideas
    7.2. YouTube video editing
    7.3. YouTube thumbnail designing
    7.4. YouTube SEO
    8. Marketing Funnels
    8.1. TOFU
    8.2. MOFU
    8.3. BOFU
    9. Email Automation
    9.1. Email Marketing Campaigns (BONUS)
    9.2. Email Marketing Tools (BONUS)
    10. Freelancing topics
    10.1. Optimizing Fiverr Gigs
    10.2. Introduction to Freelancer.com
    10.3. Creating Profile in Freelancer.com
    10.4. Creating a Profile in Upwork.com
    10.5. Writing a Cover letter
    10.6. How to bid on projects
    10.7. Different tools in Freelancing
    10.8. Project Delivery and Deadlines
    10.9. Art of Upselling
    10.10. LinkedIn Profile optimization
    10.11. How to win direct clients
    10.12. Creating a profile in PeoplePerHour.com
    Textbooks ● Sell Like Crazy
    ● Born to Blog
    Suggested Readings ● SEO Journal
    ● Brandscaping
    ● The Content Fuel Framework
    Teaching/Learning ● Lectures
    Strategies ● Class discussion on all topics
    ● Multimedia
    ● Hands-on Practice
    Course Activities ● Quizzes
    ● Assignment
    ● Projects
    ● Daily Hands-on Practice
    Evaluation Criteria Assignments will be submitted on the Google Classroom portal for
    assessment.
    Late assignments will not be accepted.
    Grades are weighted according to the following scale:
    20%-- Quizzes
    30%-- Mid
    20%-- Project
    30%-- Final Evaluation
    100% -- Total
    Training Mode Physical-Face to Face
    Fee Rs. 19,000/- Course Fee
    Rs. 1,000/- Registration Fee

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