Digital Marketing ToC

Online Digital Marketing Training
Learn SEO, Email Marketing, Web Analytics & more in just 6 weeks
Duration: 6 weeks | Certified Training | Powered by AmpDigital Net
About Digital Marketing:

The Internshala Online Digital Marketing Training is a 6-weeks program in the field of web analytics,
email marketing, search engine optimization, search engine marketing, advertising and social media
marketing. As part of the training, you will create a blog and design the complete online marketing
strategy for it. During the project, you will learn how to create online marketing strategies for a
business using various techniques. Following are the detailed table of contents of the training:
Table of Contents
1. Blogging & Web Analytics: Create your own blog. Learn to create a Google Analytics
account and analyze the metrics of your blog using Google Analytics.
• Introduction
• Creating a blog
• Creating a Google Analytics account and linking to blog account
• Implementing Google Analytics
• GA Account Structure
• Understanding Metrics
• Standard Repots
• Assignment
2. Search Engine Optimization: Learn how SEO works and how you can improve the page rank
of your blog by using different SEO tools.
• Importance of a Search Engine

• What is SEO?
• How does a Search Engine Work?
• Page Rank / Authority of a Website
• On Page SEO
• Off Page SEO
• SEO Tools
• Assignment
3. Email Marketing: Learn how to create an effective email campaign and ways to reach out
to more users.
• Benefits of Email Marketing

• Creating an email campaign with Mail Chimp
• Best practices to collect email ids
• A/B Testing of mailers
• How to avoid spamming
• Assignment
4. Inbound and Content Marketing: Learn inbound marketing for B2B business, build a
buyer persona and know more about how to create the best content for marketing.
• Inbound Marketing for B2B Businesses
• Buyer Persona
• Assignment
5. Online Advertising – Search, Display and Video: Learn how to use different advertising
mediums like Google Ads, YouTube. Also learn to implement A/B testing for these ads.
• Advertising Fundamentals
• Google AdWords Overview
• Search Advertising
• AdWords Auction
• Display Advertising
• YouTube Advertising
• A/B Testing
• Assignments
6. Mobile Marketing: Learn to create advertising campaign for mobile users and how to
advertise your app for maximum installs.
• Mobile Marketing - Overview

• Targeting Mobile Users
• Universal App Campaign for Installs
• Assignments
7. Social Media Marketing – Platform, ORM & Automation: Learn how to use different
social media platforms and tools to advertise your product effectively.
• Social Media Marketing - Overview

• Facebook Organic
• Facebook Paid
• Twitter Marketing
• LinkedIN Marketing
• Quora, Pinterest and Google Plus
• Social Listening
• Online Reputation Management (ORM)
• Marketing Automation
Excited to learn Digital Marketing, click here to sign-up for the training.
FAQs
What is this training program about?

This is an online training program to learn Digital Marketing. The duration of the training would be 6
weeks. You will be trained in the field of web analytics, email marketing, search engine optimization,
search engine marketing, advertising and social media marketing.
Who will be my instructor?

The Digital Marketing training content has been developed in joint collaboration with AmpDigital
Net. The AmpDigital Net team will clear your doubts through live chat and answer your queries
on the forum.
How will the training be imparted?

The Internshala Digital Marketing Training will be delivered using state of the art online tutorials and
interactive exercises provided. Please note this is NOT an instructor-led training.
What are the timings of this training program?

As this is a purely online training program, students can choose to learn at any time of the day. We
will recommend a pace to be followed throughout the program, but the actual timings and
learning hours can be decided by students according to their convenience.
Who can join? I am a beginner/advanced user, is this training program for me?
Anyone with an interest in Digital Marketing (college students from any stream and year, or working
professionals) are eligible to join this program. Please note that this is a beginner level training.
Are there any pre-requisites for joining this program?

This program is for beginners. There are no pre-requisites.
What are the benefits of joining Internshala Digital Marketing training program?
Digital marketing is a field of marketing which applied different techniques and technologies to
engage the brands with stakeholders. Digital marketing applies technologies or platforms such as
websites, e-mail, apps (classic and mobile) and social networks. Students would be learning these
techniques in this training program and implement them in a working web property.
What hardware/software are required for doing this training?

No hardware is required for doing this training. All the necessary software are uploaded online
which can be downloaded during training.
Will there be a certificate provided at the end of the training?

Yes, a certificate will be provided by Internshala upon completion of the training. Students may
download a soft copy of the certificate through our portal.
Will I be able to download the training content?

Yes, you will be able to download the training content as you proceed in the training.
Can the material be used by a group of students?

No. These training programs are meant for individual users. Multiple users will not be allowed
to access the portal using the same account.
If you have any queries or doubts regarding Digital Marketing Training, please reach us +91
844 8444 853.

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Digital Marketing ToC

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Online Digital Marketing Training

About Digital Marketing:

• Importance of a Search Engine

• Benefits of Email Marketing

• Mobile Marketing - Overview

• Social Media Marketing - Overview

What is this training program about?

Who will be my instructor?

How will the training be imparted?

What are the timings of this training program?

Are there any pre-requisites for joining this program?

What hardware/software are required for doing this training?

Will there be a certificate provided at the end of the training?

Will I be able to download the training content?

Can the material be used by a group of students?

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