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chapter 1
....................................................................................................................................................
THE CHALLENGES
OF ICTs
.....................................................................................................................................................
robin mansell
chrisanthi avgerou
danny quah
roger silverstone
1 Introduction
.........................................................................................................................................................................................
2 handbook of ict s
individuals. ICTs are examined in terms of the extent to which they are being
mobilized to enhance democratic participation and to support social movements.
The approaches to governance that may be required to achieve justice and fairness
in the face of surveillance practices and the potential for the invasion of privacy
protection are also examined.
Culture, community, and new media literacies: The role of ICTs is examined
within this theme in terms of their contribution to the communicative and other
resources that are needed for Wnding and expressing cultural identity, for fostering
new kinds of ‘community’ and for mediating experience in ways that foster new
kinds of literacies. The approach is consistently to reaYrm the commitment to
understanding the relationship between technology and social change as one of
mutual determination and therefore one that is crucially dependent on the actions
of individuals and institutions in the modern world.
Many theoretical perspectives are available within the social sciences for the
investigation of ICTs. Perhaps the most predominant approach in the literature
concerning ICTs is diVusion theory, one of several approaches that have inXuenced
the research agenda on ICTs.
DiVusion of innovations
The production and spread of ICTs in society are often examined through the lens
of a diVusion model. In The DiVusion of Innovations, Rogers’ (1962) aim was to
explain how to inculcate awareness and enthusiasm for technical innovations such
that even those most resistant to their adoption might do so. By 1995, when the
fourth edition was published, he had modiWed his expression of the theory to
account for many of the contextual factors that inXuence the diVusion of new
technologies. Nevertheless, his central concern was to explain the rate and direction
of adoption of new technologies such as ICTs.3 The work in the diVusion theory
tradition is linked to the analysis of the technical and social networks that are
involved in the diVusion process.4 In this substantial body of research, there is little
critical reXection on the kinds of societal transformations or ethical issues that are
raised by innovations in ICTs when they are taken up by their users. In order to
encourage such reXection on these broader issues we have not used diVusion
theory as a key organizing theme in this handbook. Several chapters draw upon
Mansell et al / The Oxford Handbook of Information and Communication Technologies 01-Mansell-chap01 Revise Proof page 4 24.1.2007 5:27pm Compositor Name: RaKarthik
4 handbook of ict s
Network societies
Research, represented by the work of Manuel Castells on the relationships between
networks, information Xows, and time/space reconWgurations, and by the work
of others such as Jan van Dijk and James Slevin who focus on ‘network’ or
‘Internet’ societies, has proliferated particularly since the mid-1990s.10 This work
is undertaken from many diVerent perspectives. Research in this area has
Mansell et al / The Oxford Handbook of Information and Communication Technologies 01-Mansell-chap01 Revise Proof page 5 24.1.2007 5:27pm Compositor Name: RaKarthik
shown the importance of accounting for the interplay between online and oZine
activities if we are to comprehend the implications of the Internet and the spread
of an enormous range of ICT applications that oVer new means of creating and
interacting with digital information. Other analysts have been very interested in
ICTs and their association with ‘information’ or ‘knowledge’ societies, but those
such as Nicholas Garnham and Frank Webster are sceptical of claims that
these societies are radically altered by ICTs.11 In this handbook, many of the
contributors oVer critical assessments of some of the myths associated with
network societies and their implications for political, social, economic, and
organizational change.
6 handbook of ict s
research on the relationship between investment in ICTs and the relative perform-
ance of national economies as well as on the relationship between ICT investment
and the competitiveness of Wrms. One conclusion about which there is little
argument is that ‘ICT seems to oVer the greatest beneWts when ICT investment is
combined with other organizational assets, such as new strategies, new business
processes, new organizational structures and better worker skills’.18 The contribu-
tors to this theme examine the features of the knowledge economy from diVerent
standpoints employing the tools of economic analysis, and all of them Wnd lacunae
in our ability to fully understand the contribution of ICTs to the economy. Several
important features of their arguments stand out.
8 handbook of ict s
growth. In their chapter, Draca, Sadun and Van Reenen use growth accounting and
econometric methods to examine productivity gains and learning eVects that may
be attributable to the widespread use of ICTs. They review the literature on the
‘Solow Paradox’ (computers everywhere except in the productivity statistics), and
consider possible explanations for the greater acceleration of productivity in the US
compared to Europe in the 1990s. One explanation may be diVerences in the way
that US and other multinational Wrms have introduced organizational changes
alongside their investments in ICTs. The contribution of ICTs to major changes in
the banking and Wnance sector is examined by Melody who also discusses the
public sector’s lagging take-up of ICTs and the diYculties of assessing eYciency
gains in this area.21
will and at no cost, but also may provide the means for replacing those who are
currently doing the shovelling. Melody, in his chapter, considers the conXicts
between the goal of maximizing proWts in quasi-monopoly information markets
(where markets are created by strong IPR protection) and of maximizing the
societal distribution of information. Like David and Steinmueller in their contri-
butions, he argues that these conXicts are major issues that need to be addressed
through changes in governance systems and new means of regulation.
10 handbook of ict s
Steinmueller. Despite the inadequacies of the indicators that are used, these eVorts
provide data for econometric research on the dynamics of knowledge economies
and help to explain diVerences in the diVusion of ICTs between the rich and the
poor, and between urban and rural areas, an issue that is discussed by Freeman,
Greenstein and Prince, and Melody in their respective chapters.
Ever since the Wrst uses of computers in business organizations the development of
ICT-based information systems has been inseparable from the dynamics of organ-
izational change.22 Some 30 years of information systems research have highlighted
multiple crucial aspects of this complex socio-technical process. A great deal of
early research focused on the construction of technology applications. Such
research has been driven by the principle that it is the designer’s duty to achieve a
good Wt of new information processing artefacts in existing organizational struc-
tures and practices, but also by the expectation that the organizations implementing
the new ICTs will adjust themselves to more eYcient and eVective technology-
mediated practices and structures.23 Other research streams, though, sought to shift
the starting point and the overall orientation of the ICT innovation process in
organizations from designing innovative technologies for existing organizational
settings to anchoring innovation in business strategy and organizational reform
interventions. But whether the primary research emphasis has been on the con-
struction and implementation of new technologies, the perceived imperatives of
organizational change for business survival, or the interaction between them, it has
become increasingly clear that ICT innovation and organizational change are not
contained in good design practices—for technology or organizations. Instead, they
are more accurately understood as a continuous sense-making and negotiation
process among multiple parties and as Claudio Ciborra argued, involve care and
cultivation of new, emerging, socio-technical, organizational conditions.24
the strategic and operational value to be gained from new technology information
systems, objectives that should be targeted, organizational models that should be
followed, and systematic activities through which all of these might be achieved.
A great deal of such knowledge has been ephemeral, or of dubious empirical
validity, but as Galliers shows in his critique of three major themes in information
systems research—alignment, competitive advantage, and knowledge manage-
ment—decades of empirical research and critical scrutiny have developed valuable
knowledge of eVective technical/rational action beyond the faddish prescriptions.
Moreover, we have now a better understanding of the nature of the process of
strategic management of ICT innovation.
Similarly, the review by Willcocks, Lacity and Cullen of more than 15 years of
research on experiences of outsourcing shows the gradual development of know-
ledge for managing organizations’ relations with the ICT services vendors that they
rely heavily on. One lesson is clear from their review: ‘outsourcing cannot be
contracted for and then not managed’. Large organizations are pursuing
continuous ICT innovation involving partnerships and contractual arrangements
with multiple ICT service providers across continents. OVshore outsourcing is
an increasingly visible phenomenon, with opportunities and risks that require
management at both government policy and business management levels, as the
chapter by Willcocks, Lacity, and Cullen shows.25 The challenges of steering such
across-the-globe, organizational, business arrangements in developing and sustain-
ing information system resources should not be underestimated; but, as the
chapters by Galliers and Willcocks, Lacity, and Cullen suggest, a core of valuable
lessons for practice is being produced from longitudinal empirical research.
12 handbook of ict s
The growing use of ICTs has generated considerable discussion of how this may
inXuence the institutions and processes of governance and democracy. In whatever
form they are conceived, democratic processes and regimes of governance at all
levels of society are likely to be profoundly inXuenced by the use of these tech-
nologies. This is because of how they oVer opportunities for the production and
circulation of information in new ways, and how they support new communicative
relationships. At least theoretically, this provides a new foundation for citizens’
participation in democratic processes and for their numerous interactions with
services provided by the state.
The Internet, in particular, has provided new virtual spaces for public discussion
and deliberation and the expansion in the use of the World Wide Web by govern-
ments is supporting a host of e-services. However, as the contributors to this theme
emphasize, before conclusions are drawn about the implications of ICTs, analysis
of the potentially disruptive implications of ICTs for democratic practices and for
governance systems needs to be undertaken in relation to the speciWc nature of
the technologies and the particular contexts in which they are used. The digital
technologies that are encountered within this theme include public and private
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14 handbook of ict s
networks based on the Internet Protocol (IP) as well as networks that support
conventional telephony. They include e-government services at all levels developed
for citizens’ use, as well as large-scale information technology systems involving
databases for internal use of public sector employees. They include web-based
e-voting systems and ‘social software’ such as blogs, wikis, email, and privacy
enhancing technologies, as well as closed circuit television cameras, and embedded
technologies such as radio frequency identiWcation (RFID) tags used for monitor-
ing the movement of goods and people. ICTs are also associated with growth in the
collection, retention, and analysis of data generated by computerized commercial
and non-commercial transactions.27 In many instances, what distinguishes ad-
vanced ICTs from earlier generations of technology is their use to support global
networks and the consequences of these networks for governance systems and
democratic processes that are bounded by nation states.28 The following are some
of the topical insights that come to light under this theme.
Questioning determinism
In their respective chapters, all the contributors to this handbook illustrate the
importance of avoiding deterministic claims about the impact of ICTs on govern-
ance and democracy. Simplistic assumptions about the ‘transformative’ nature of
ICTs are challenged in the light of empirical observations indicating that the
political and social relationships engendered by the spread of ICTs are inevitably
complex. In some cases, these relationships give rise to new social movements and
greater interaction between governments and citizens, but in others, the transpar-
ency of governance and the effectiveness of governance systems may be reduced,
and power hierarchies reinforced.
Sassen draws attention to the complex ways in which the design of ICTs and
social processes interact, a theme that is addressed in studies of ICTs informed by
social science theories concerning power and its embeddedness in both techno-
logical and social systems. This demonstrates how the technical design of the
Internet as an open, non-hierarchical network can be associated with more dis-
tributed power relationships, as in the case of some social movements, or with the
greater coalescence of power, as in the case of the Wnancial services industry. As
Sassen puts it, the outcomes associated with global networks are ‘mixed, contra-
dictory, and lumpy’. It is crucial to examine empirically how and by whom ICTs are
used, before reaching conclusions about whether they are associated with greater
empowerment for citizens or better governance practices.
Technological convergence has given rise to many new ICT platforms and to
greater capabilities for large-scale processing of personal and transaction-related
information. The use of these ICTs has the potential to alter the relationships
between those invested with the power to govern and those who are governed, with
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16 handbook of ict s
Regimes of power
EVective governance and participatory democracy are predicated on the notion
that citizens’ views will be taken into account by those who are deemed to be
accountable. The changing regimes of power that are emerging with globalization
and the spread of digital networks give rise to the need to reassess the roles of
dominant actors and to consider the need for a new ‘politics of information’. Sassen
Mansell et al / The Oxford Handbook of Information and Communication Technologies 01-Mansell-chap01 Revise Proof page 17 24.1.2007 5:27pm Compositor Name: RaKarthik
emphasizes the power of global Xows of Wnancial capital beyond the control of the
states. Dunleavy highlights the power of the large ICT companies that design and
manage information systems and e-government services for the public sector.
DiVerences in regimes of power are also visible in the authority accorded to ICT
professionals in diVerent countries which leads to diVerent outcomes in the way
e-government and e-democracy services are developed. Coleman’s analysis of
e-democracy services indicates that, while their use may make elections more
transparent and alter the relations of power between political parties and citizens,
their use does not overcome diVerences in citizens’ abilities to discriminate
between sources of information, nor does it indicate whether the use of ICTs will
lead to new regimes or ‘manifestations of political power’.
18 handbook of ict s
The Wnal theme in this handbook addresses the relationship between technological
change, and the social and cultural, where the social and the cultural can be
considered as both context for, and consequence of, the logic of innovation. We
have framed it as a whole in these terms, and in some ways it could be argued that
this part of the book, rather than coming at the end, should have been placed at the
beginning. This is because it is clear that there is no possibility of disentangling
technology either from the structures of symbolic and material power—the power
of institutions, the power of traditions—or from its embedding in the conXicts and
continuities of experience—the experience of producers, users, and consumers in
their everyday interactions both with each other and with the technologies and
services on which they have become so dependent.
In Habermassian terms ICTs are clearly part of both system and life world, and
indeed crucially can be seen in many, if not most, respects to be articulating the
relationship between the two. Economy, polity, and organizational life are all
products of this interaction, and the dialectic between all their elements—structure,
action, organization, machine, intention, value—increasingly depends on what we
do, and on how we live with these technologies and the resources they release.
From this perspective there are as many questions to ask about technological
change as there are questions to be asked about the social world as a whole. And an
understanding of the place of ICTs in that world requires the deployment of
theoretical approaches and empirical research which is not hide-bound to a single
discipline or to a mechanical, more or less positivist, methodology. The contribu-
tors to this theme reXect on this complexity.
The contributors approach this complexity from a number of different perspec-
tives and with a number of different foci. The discussion here is framed through
Wve key windows. The Wrst is literacy, the second the interdependence of online and
oZine communication, the third the political appropriation of the aVordances of
ICT, the fourth the role of ICTs in the formation and functioning of community,
and the Wfth their equivalent role in relation to identity.
both communication and information technologies, since the age of writing, has
oVered new and diVerent possibilities for communication,36 and challenged
cultures and societies to respond in creative and ultimately non-exclusive ways.
Literacy, democracy, and economy went hand in hand in the nineteenth century.
The question, ultimately posed in the Wrst two chapters within this theme, is the
extent to which they might still be intimately connected in the twenty-Wrst century.
Some of these issues have been discussed under the third theme of this handbook.
Literacy, media literacy, new media literacy, or information literacy (the terms
are necessarily imprecise and Xuid) involves more than merely a set of practical
skills. Engaging in the products of a complexly mediated world, and one indeed of
information overload, is not just a matter of knowing one’s way around and
having a certain degree of competence in what might once have been called
reading. It involves much more than that, as Graham and Goodrum, and Living-
stone, in their diVerent ways argue. What is involved is the opportunity and the
capacity meaningfully to engage in a discourse which is public, highly mediated,
technologically sophisticated, and symbolically powerful. Literacy is a matter of
making sense, of constructing and communicating understandings in a world of
great dissonance and great ambiguity, one which ICTs both create as well as help
to resolve. But literacy is also a matter of participation and protection, as
individuals confronted with the bewildering and otherwise indecipherable pres-
ence of the social, need the skills to Wnd, absorb, and use the resources that in one
way or another are a precondition for citizenship, a satisfactory level of eco-
nomic and Wnancial activity and sustainability, and the overall quality of their
everyday life.
20 handbook of ict s
seductiveness, encompassed a world that was sui generis. Research then began to
question this, and oVered an account of the relationship between online and oZine
communication (and culture) as being determined not by the technology but by
the actions of those in the real world (most notably, but by no means exclusively, by
Daniel Miller and Don Slater).37 One determinism replaced another, and actually
neither was, nor is, sustainable.
As Shani Orgad argues in those signiWcant realms of personal or institutional
action that involve communication, negotiation, and organization online, there is
nevertheless a much more complex set of interactions to be understood. These
involve a degree of substantial interdependence within what takes place in both
domains; that both domains, the online and the oZine, exercise a materiality in
relation to the other, and that this needs to be addressed both methodologically
and substantively.
Individuals may meet and fall in love online, but they still have to meet in some
real setting if they are to marry or procreate. Likewise, the realities of social and
political action in the real world increasingly and in certain increasingly vivid
settings, can be enhanced and even directed by the communications that take place
exclusively online or on-mobile. The two domains nevertheless are neither substi-
tutable nor separable.
communities, but it has also indicated the profound a-social potential in online
interaction,38 both from the point of view of the seduction of its users into an
electronic realm, and in terms of the ephemerality and invasive dangers of such
communication.
It is clear, however, as Jung, Ball-Rokeach, Kim, and Matei argue in their chapter,
that such communicative spaces are as complex and problematic as those in real
space, where communities are just as fractured and diYcult. They also suggest that
where and when such ‘real’ communities do work, they have the capacity to
mobilize the potential of online communication and information access in creative
and supportive ways. This goes both for the local and the more or less sedentary, as
much as it does for the migrant and the displaced, though in the case of the latter,
the capacity of ICTs meaningfully to provide a framework for social interaction
is dependent very much on the prior circumstances, both the resources and the
literacies, of the group concerned.
The argument from the study of community, and indeed the argument we are at
pains to articulate throughout this volume, that the relationship between technol-
ogy and the society is one of mutual shaping, is sustainable too at the level of the
individual. Again the literature is replete with both determinist and essentialist
Wgures, most evidently in arguments about gender and especially the status of ICTs
as, in one way or another, necessarily gendered. Such positions are not sustainable.
And while it is the case that in many societies women are denied the possibility of
equivalent access to the full range of literacies, which in turn enable participation in
the ICT-based culture and where indeed such exclusions are both the product of
established patterns of disadvantage, and more or less motivated strategies in
design. There is, as Wajcman points out, no immutable Wxing of position or
identity, and no singularity either, in the eVects or consequences of engaging
with ICTs.
7 Conclusion
.........................................................................................................................................................................................
This handbook cannot encompass all the research on the development and appli-
cation of ICTs within the social sciences and it has been necessary to set some
boundaries. We do not include lines of research that view these technologies as
being linked to a smooth evolution of society towards a network arrangement that
propagates itself throughout the world in a singular way. We also have not included
detailed discussions of the technical characteristics of ICTs,39 research on ICTs and
cognition, or on the legal frameworks for the management and control of the way
ICTs are used.
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22 handbook of ict s
The research included here is limited by the fact that it highlights work by those
who publish in the English language and who are based in universities in Australia,
Canada, France, Japan the UK and the US. Although some of the contributors draw
upon empirical research undertaken within or about developing countries, this
handbook does not include research that is responsive to the ICT, or communica-
tion ‘for development’ debates; although it does take account of research on the
principles and practices that might guide discussions about digital divides.40
Research in the physical sciences, computer science, and engineering is devoted
to promoting innovations in ICTs.41 For example, research on ubiquitous or
ambient computing, applications of RFID technology, software automation, multi-
media content, the Semantic Web, and Knowledge Management is receiving
substantial Wnancial support. Frequently, this work gives rise to calls for cross-,
inter- or multidisciplinary research which embraces the social sciences as a means
of addressing the uncertainties—ethical, social, economic or political—that
research in the natural sciences and engineering Weld brings to light, but often
fails to address.
This handbook provides a resource for those working in other traditions em-
bracing research that is informed principally by the disciplines of anthropology,
economics, philosophy, politics, and sociology.42 The contributors set out an
intellectual agenda that encourages reXection on the implications of ICTs for
individuals, organizations, democracy, and the economy. Many of the media
accounts of ICTs present them as ‘new’ and appear to suggest that a wholly new
way of thinking is required in order to understand their implications. The
discussions in this handbook conWrm our view that it is the continuous inter-
penetration of the old and new ICTs, older and new practices and meanings, and
innovations in institutions and governance systems that need to be investigated to
achieve a deeper understanding of the place and consequences of these technolo-
gies for society.
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Notes
1. Or even before as optical telegraphy had been in use since the 1790s. ICTs also may be
taken to include mechanical devices in which case, movable type that was Wrst used in
China for printing in the eleventh century, could be included. For historical studies, see
Braudel (1981), Castells (1996), Innis (1950, 1951), Freeman and Soete (1997), Marvin
(1988), and Mattelart (1996/2000).
2. The WSIS was held in 2003 and 2005, see http://www.itu.int/wsis/ accessed 24 Mar.
2006.
3. For research in this tradition see, for example, Attewell (1992), Brancheau and Wetherbe
(1990), Carter et al. (2001), Chin and Marcolin (2001), Damsgaard (1996), Deroian
(2002), Fichman and Kemerer (1999), Lyytinen and Damsgaard (2001), and Stoneman
(2002).
4. See, for example, Monge and Contractor (2003).
5. See Bell (1973), Machlup (1962), Porat and Rubin (1977), and Ito (1991).
6. For example, OECD (2005), and Room (2005).
7. For example, Lamberton (1971, 2006) on the variety of roles that information plays in
the economy, Noam (2001) on the institutional rules governing the development of new
markets, and Quah (2003) on the potential of ICTs for creating digital goods such as
digital music and novel software algorithms.
8. For example, David (1993, 2005a, b), Lessig (2001), and Mansell and Steinmueller (2000).
9. For example, McChesney and Schiller (2003), Mosco (1996), and Schiller (1999).
10. See Castells (1996, 1997, 1998, 2001), van Dijk (2006), and Slevin (2002).
1 1. See Garnham (2000), Webster (2002), and Braman (1995) for a review of some of these
works.
12. See Granovetter (1985).
13. See Mattelart (2000: 107).
14. See Science, Technology, and Industry Scoreboard 2005: Towards a Knowledge-based
Economy, OECD, http://titania.sourceoecd.org/vl¼2609992/cl¼23/nw¼1/rpsv/ij/
oecdthemes/99980134/v2005n15/s1/p1l, accessed 18 Mar. 2006.
15. For example, see Kim (2005) and Adam (2005).
16. See May (2002) and Webster (2002) for critical appraisals of these labels.
17. See Coyle and Quah (2002), Mansell and Wehn (1998), Quah (1996), OECD (2001),
UNESCO (2005), World Bank (1998), for examples.
18. See OECD (2001: 12).
19. See Bresnahan and Trajtenberg (1995).
20. See Perez (1983, 2002), and Freeman and Louça (2001).
21. Sassen examines the Wnancial sector and Dunleavy discusses the public sector and ICTs
in Pt III of this Handbook.
22. See Caminer et al. (1997).
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28 handbook of ict s
23. For example, research on systems development methodologies in the 1980s presented in
Avison and Fitzerald (1996).
24. See Ciborra (2002).
25. Lazonick also addresses outsourcing in Pt I of this Handbook.
26. For example, DeSanctis and Fulk (1999).
27. See Agre and Rotenberg (1997), and Samarajiva (1996).
28. This volume does not contain a chapter on the governance of the Internet from a
technical or regulatory perspective, although some aspects of Internet governance are
discussed by David in Chapter 6 in terms of the need for social regulation of the
Internet. See StauVacher and Kleinwächter (2005), ITeM (2005), Milward-Oliver
(2005), and Raboy (2003) for discussions of Internet governance.
29. For access to literature on the role of the media in this context see, for instance, Axford
and Huggins (2001), Bennett and Entman (2000), Dahlgren (2001), Kellner (1990), and
Norris (2000).
30. See Arterton (1987), Etzioni (1992), Guthrie and Dutton (1992), London (1995) and
Schudson (1992).
31. For discussion of the nature of the public sphere, see Calhoun (1992), Habermas (1989/
1962, 1989), and Keane (1995).
32. The digital divide generally refers to diVerences—socio-economic or geographical—in
access to ICTs and the Internet and to diVerences in people’s capabilities to use ICTs.
Inequality is said to have implications for the economy, and political and social
processes.
33. This argument is made by some of the contributors to Compaine (2001).
34. See Norris (2001), van Dijk (2005), and Warschauer (2004).
35. See, e.g. Cammaerts (2005), Cammaerts and Van Audenhove (2005) and Carpentier
(2003).
36. See, e.g. Ong (1982).
37. See Miller and Slater (2000).
38. See Kraut et al. (1998).
39. The technical features are explained at: http://en.wikibooks.org/wiki/Wikibooks:
Information_technology_bookshelf; http://en.wikibooks.org/wiki/Wikibooks: Computer_
software_bookshelf; http://en.wikibooks.org/wiki/Wikibooks:Computer_science_bookshelf;
and esp., Wiley publishers at http://eu.wiley.com/WileyCDA/Section/id-2925.html,
accessed 22 Mar. 2006.
40. ICTs are mentioned in the United Nations Millennium Goals http://www.un.org/
millenniumgoals/ and work in this area has been growing rapidly often supported by
development agencies and government departments. The web resources are too nu-
merous to cite here, but readers might start with http://www.dWd.gov.uk/aboutdWd/
organisation/icd.asp or http://www.idrc.ca/en/ev-43441-201-1-DO_TOPIC.html. See also
Latham and Sassen (2005).
41. See, e.g. Mansell and Collins (2005).
42. A complementary Handbook of New Media (Lievrouw and Livingstone 2002, 2006)
focuses more directly on ‘new media’.