2 Ayesha
2 Ayesha
2 Ayesha
CONTENT
EXECUTIVE SUMMARY
The MBA course offered by the Davanagere University own unique syllabus
which requires its MBA students to undertake a project with of the leading business houses
for a period of Six weeks during the third semesters. For the purpose of acquiring practical
knowledge of the working and functioning of a company, Davanagere university has
incorporated an in plant training into its business management schedule. This in plant
training shows us how the department in an organization work and was as a single unit.
CHAPTER 1
INDUSTRY PROFILE-TEXTILE INDUSTRY
HISTORY:
The archaeological surveys and studies have indicated that the people of Harrapan
civilization were familiar with weaving and the spinning of cotton for as long as four
thousand years ago. Reference to weaving and spinning materials is found in the Vedic
Literature.
There was textile trade in India during the early centuries. Cotton fragments from Gujarat
have been found in tombs of Egypt, indicating the existence of export of Indian textiles to
Egypt during the medieval era. Large quantities of north Indian silks were traded through
the Silk Road in China to the western countries (130 B.C.E. - 1453 C.E.). The Indian silks
were often bartered for spices.
During the late 17th and 18th century there were large exports of Indian cotton to the
western countries to meet the need of the European industries during industrial revolution,
apart from the domestic requirement at the Indian Ordnance Factories.
In terms of production volume, cloth (excluding Khadi, Wool and Silk) makes up a major
portion of the market with 89% which is followed by Cotton yarn with 5%. Other textile
products contribution to less than 5% of the total market.
INVESTMENT
This highly diversified industry has seen a jump in investments. India's textile export in
2020, was valued at US$ 20.5 billion. From April 2000 to December 2020 the industry
attracted US$ 3.75 billion worth of FDI (Foreign Direct Investment)
In the last five years, the industry has attracted FDI's and many other investments. In
May 2021 itself, the ICIL stated an investment of US $2.6 million.
The government of India has allowed 100 percent automation under the automatic route.
Many more investments from FBB (Fashion at Big Bazaar), Raymond, Max Fashion,
etc., and schemes like Scheme for Capital Building (SCBTS), Production-linked
Incentive (PLI) are helping to boost the production and increase exports in the industry.
India’s textile industry is expected to attract investments worth US$ 120 billion and
increase the export of products to US$ 300 billion by 2025.
CHAPTER- 2
COMPANY PROFILE
Shakeera Garments, a thriving enterprise nestled within the Karur Industrial Area
of Davanagere, Karnataka, was established in 2011. Since its inception, it has been
dedicated to crafting premium cotton shirts that embody style, comfort, and durability.
At the heart of Shakeera Garments lies a commitment to quality and excellence. Each
shirt produced undergoes meticulous craftsmanship, ensuring that only the finest
materials are used and that every stitch reflects precision and attention to detail.
The company's registration number, 119328, and corporate identification number,
U17299K, underscore its official standing and commitment to transparency and
accountability. Moreover, with a share capital of 1,000,000 and a paid-up capital of
150,000, Shakeera Garments has established a solid financial foundation, enabling it to
pursue its growth and expansion endeavours with confidence.
Shakeera Garments prides itself on its customer-centric approach and endeavours to
foster long- term relationships built on trust and mutual respect. Whether it's through
its responsive customer service or its dedication to delivering products of unmatched
quality, the company places a premium on customer satisfaction.
The workforce at Shakeera Garments comprises approximately 30-50 skilled
individuals who bring passion and expertise to their roles. Their collective efforts
contribute to the seamless operation of the production process, from sourcing raw
materials to the final finishing touches on each garment.
Mission:
To build an exceptional customer focused sales team, which will consistently exceed
customer expectation by delivering executioner excellence in the marketplace through
bestselling systems and processes.
Quality Policy:
• The company's quality performance must satisfy the needs and requirements, pre-
established with the customer and supplying the right product on time always.
• The company aim to maintain credibility with their customers, both internally and
externally.
• Quality is implemented at all stages of the manufacturing process right from product
introduction to delivery.
• It will be executed be executed at each work each working unit under the various
responsibility of the mangers of the various departments within the company.
• Quality assurance is responsible for overall quality control and has promoting.
managing, and monitoring functions.
2.4 PRODUCTS
Figure1. shirt
Figure 2. Highlander
Figure. 3: Echo
Figure. 4: Locomotive
2.7ORGANISATIONAL STRUCTURE
GENERAL MANGER
PRODUCTION H R MANAGER
FINANCIAL MANAGER MANAGER
Floor in charge
Quality in charge
Supervisor
Finishing incharge
Workers and
formens
2.8 COMPETITORS
Marking
Cutting
Numbering
Bundling
Fusing
Trimming
Ironing
Checking
Rechecking
Packaging
1) Marketing Department
2) Sales Department
3) Accounts Department
4) Stock and Maintenance Department
5) Stitching Alteration Section
6) Human Resource Department
7) Packaging and Forwarding Department
LAYING:
As soon as the orders are received the garments confirm that the fabric is of good
quality then they will send to lay then the workers put 25 to 30 layers of fabric.
MARKING:
Here the other workers start to mark the required cut pieces according to the sizes
prescribed.
BUNDLING:
After numbering, bundling is done according to different sizes. It means 10 ports are
bundle number given for every bundle and it is ready to fuse.
TRIMMING:
Once the stitching is done the loose threads on garments are being cut with the help of
cutters, loose threads are not at all acceptable so industry takes maximum care at this
stage.
hole, and then secure it with tight stitches. The process varies depending on the size.
IRONING:
Ironing is done by pressing heated irons against the fabric to remove wrinkles and
create a smooth finish.
CHECKING:
Inspect each garment for defects, such as stitching errors, fabric flaws, or sizing issues,
to ensure quality standards are met.
RE-CHECKING:
After initial inspection, garments are rechecked to verify that any defects found during
the first check have been corrected.
PACKING:
Garments are carefully folded or hung, as appropriate, and then packed into designated
packaging, ready for distribution or retail.
CHAPTER-03
PESTLE ANALYSIS
CHAPTER -04
PORTER’S FIVE FORCE MODEL
Introduction
Porter's Five Forces model is a tool for analyzing the competition of a business. The
five forces perspective is associated with its originator, Michael E. Porter of Harvard
University. This framework was first published in Harvard Business Review in 1979.
Porter refers to these forces as the microenvironment, in contrast to the more general
macro- environment. They consist of those forces close to an industry that affects its
ability to serve its customers and make a profit. A change in any of the forces
normally requires a business unit to reassess the marketplace given the overall change
in industry dynamics. The overall industry attractiveness does not imply that every
Firms are able to apply their core competencies, business model, or network to achieve a
profit above the industry average.
Usage:
Strategy consultants occasionally use Porter's Five Forces framework when
making a qualitative evaluation of a firm's strategic position. However, for most
frameworks, it is only a starting point, and value chain analysis or other types of analysis
may be used in conjunction with this model.
According to Porter, the Five Force framework should be used at the line of business
industry level. It is not designed to be used at the industry group or industry sector level.
STRATEGY:
It defines the purpose of the business and the way the organization seeks to
enhance its competitive advantage. It is a plan developed by an organization in order to
remain competitive in its industry and market. So, the garment's approach is to establish a
long-term strategy that aligns with other elements of the model and clearly communicates
what its objectives and goals are.
Types of pricing strategies:
Value-based pricing
Competitive pricing
Price skimming
Cost-plus pricing
Penetration pricing
Shakeera garments adopted a competitive pricing strategy where the price of shirts
is at the current market rate, helping to stay competitive in the industry.
Then, a reduction of costs, simplification of the manufacturing process, and production in
bulk quantity. It also uses quality control and safety strategies.
STRUCTURE
It defines the division of activities, integration, and coordination mechanisms.
Here the line of reporting, task allocation, coordination, and supervision levels are
structured. A small hierarchy is needed, which encompasses self-directed work teams. It
prescribes formal relationships among various positions and activities.
SYSTEM
It describes formal procedures for the measurement of performance, reward, and
resource allocation. All the machines are located at specific places in the workplace. The
various departments are connected through other departments like production and quality
department connected with the store department.
SHARED VALUES
Here the values should be followed by each and every worker in garments. These
values must include both individual and corporate values. It relates to the actual accepted
behavior within the workplace. These are company-level benefits; mindsets and
assumptions that show how an organization behaves.
SKILLS
Skills comprise the talents and capabilities of the organization's staff and
management. Training and development ensure workers know how to do their jobs and
stay up to date with the latest technologies. The organization requires technical skills for
production and manufacturing divisions.
Conceptual skills: It is the ability to identify and solve problems, including decision-
making and critical thinking.
Human skills: It refers to empathy, compassion, and authenticity. Shakeera garments
hires skilled workers and also provides training to them.
Technical skills: The workers should have technical knowledge about using the
machines, creativity, and weaving.
Clerical skills: Maintenance of accounts for the betterment of financial statements to
assess the financial condition.
Skills refer to the organization's core competencies and distinctive capabilities.
STYLE
It is one of the tools which top management can use to bring organizational
change.
Leadership style is the way a person uses power to lead other people. Some leaders cannot
work comfortably with a high degree of followers' participation in decision-making; some
employees lack the ability or desire to assume responsibility. Furthermore, the specific
situation helps to determine the most effective style of interactions. Sometimes leaders
enter into situations where they have to handle problems that require immediate solutions
without consulting followers.
In Shakeera garments, we see a Democratic leadership style where subordinates are
involved in decision-making, and every individual will have respect for his work. This
leadership enables solutions to come from the bottom-up, as distinct from Autocratic
leadership. Indeed, this style of leader is quite handy to deliver solutions, as he has
complete confidence and trust in his staff and employees.
STAFF
They are the human resources of the organization, who have their own education
and attitudinal characteristics. The staff will specify the process by which employees are
required, deployed, and developed. The procedure involves recruiting the employees. The
job and responsibility have to be assigned according to their skills and experience.
The Shakeera garments consist of 7 staff and 70 workers.
Workers are trained for 15 days a month including a salary of 6000-7000 during the
training period. The job and the responsibility are assigned according to their skills and
experience.
CHAPTER- 5
ANALYSIS OF FINANCIAL STATEMENTS
Balance sheet of Raymond’s company
BALANCE SHEET OF RAYMOND (in Rs. Cr.) MAR 23 MAR 22
EQUITIES AND LIABILITIES
SHAREHOLDER'S FUNDS
Equity Share Capital 66.57 66.57
TOTAL SHARE CAPITAL 66.57 66.57
Reserves and Surplus 2,185.92 1,745.75
TOTAL RESERVES AND SURPLUS 2,185.92 1,745.75
TOTAL SHAREHOLDERS FUNDS 2,252.49 1,812.32
NON-CURRENT LIABILITIES
Long Term Borrowings 907.47 1,063.62
Deferred Tax Liabilities [Net] 0.00 0.00
Other Long Term Liabilities 414.91 312.99
Long Term Provisions 0.00 0.00
TOTAL NON-CURRENT LIABILITIES 1,322.38 1,376.61
CURRENT LIABILITIES
Short Term Borrowings 938.89 649.64
Trade Payables 1,331.79 1,378.76
Other Current Liabilities 704.42 570.14
Short Term Provisions 50.22 57.95
TOTAL CURRENT LIABILITIES 3,025.33 2,656.49
TOTAL CAPITAL AND LIABILITIES 6,600.20 5,845.42
ASSETS
NON-CURRENT ASSETS
Tangible Assets 1,255.27 1,166.27
Intangible Assets 0.21 0.03
Capital Work-In-Progress 24.16 9.97
Other Assets 4.13 4.21
Fixed assets 1,288.51 1,185.23
Non-Current Investments 772.26 497.46
Deferred Tax Assets [Net] 186.61 370.64
Long Term Loans And Advances 21.54 21.53
Other Non-Current Assets 185.80 128.35
TOTAL NON-CURRENT ASSETS 2,454.72 2,203.21
CURRENT ASSETS
Current Investments 773.09 593.93
Inventories 1,950.56 1,543.15
Trade Receivables 579.57 720.10
Cash And Cash Equivalents 260.71 232.27
Short Term Loans And Advances 76.20 52.50
Other Current Assets 505.36 500.27
TOTAL CURRENT ASSETS 4,145.48 3,642.21
TOTAL ASSETS 6,600.20 5,845.42
Current Ratio:
Current ratio is the relationship between current assets and current liabilities. This
ratio is also known as working ratio. It is calculated by dividing current assets by current
liabilities.
Current ratio = current Assets
Current liabilities
= 4145.48
3,025.33
=1.37
CURRENT RATIO
1.37
1.37
1.37
1.37
2023 2022
The standard quick ratio is 1.37in 2023 and 1.37 in 2022. In this company the
quick ratio is more than the standard ratio. But, quick ratio will decrease year by year.
0.78
0.76
0.74
0.72
0.7
0.68
2023 2022
The standard quick ratio is 0.7255 in 2023 and 0.7901 in 2022. In this company the quick ratio
is more than the standard ratio. But, quick ratio will decrease year by year
In means absolute quick assets worth one half of the worth of current
liabilities are sufficient for satisfactory liquid position of a business.
TOTAL
CASH & BANK ABSOLUTE QUICK
YEAR CURRENT
BALANCE RATIO
LIABILITIES
2023 260.71 3,025.33 0.086175723
2022 232.27 2,656.49 0.087434924
The standard absolute ratio is 0.0861 in 2023 and 0.0874 in 2022. For every
one rupee of current liability they should be have 0.5 rupee of current assets.
LEARNING EXPERINCE:
This study helped me in gaining more knowledge about the work and production
carried out in the organization.
The organization provided a good support for my study. There was a good reaction and
co-operation by the manager and sub-ordinates. They helped me in collection of
information regarding the different departments, production process and other
managerial aspects.
I have learnt about the organization's structure then came to know about the detailed
process of manufacturing shirts.
I compared the theoretical aspects with practical aspects, it exposed me about working
of the organization and real-life application of management.
I understood the aspects of delegation of authority, responsibility, accountability, co-
ordination and team work.
I have gained knowledge about all round view of management operation.
I got information about the analyses of the present status and future strategies of the
organization
I have realized the importance of potential production system, which helps to increase
standard performance.
Rules and regulations implemented in organization.
I observed about value chain analysis, work techniques that are implemented and
practiced in the organization like- workers training, refreshment activities, allowances
and how they motivate workers to work efficiently to get more salary by reaching high
targets with quality work.
.,
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