Cole and Scribner Study
Cole and Scribner Study
Cole and Scribner Study
You have this lesson to prepare for a semiar on the above topic. You will present in 2’s/3’s and should
be able to talk for 10 minutes. You will then have up to 10 minutes for questioning. You should refer
to your Course companion (80,81), the resources for this lesson and any other research you are able
to find.
Links to TOK
Cross-cultural studies of memory
In developmental psychology, one issue is the development of cognitive abilities such as memory.
Most research has been done in the Western world, and an important Swiss psychologist Jean Piaget
claimed that cognitive development followed universal laws. It has been assumed that memory tests
could therefore be applied all over the world, and it was often found that participants in non-
Western countries did poorly on many tests. However, in recent time cross-cultural studies of
memories question the results of Western memory tests in non-Western settings. For example,
and Scribner (1974) studied the development of memory among tribal people in rural Liberia. To
overcome the barriers of language and culture, these researchers observed everyday cognitive
activities before conducting their experiments and worked closely with the college-educated local
people who acted as experimenters. Even with these precautions, they found striking cultural
differences in the way tribal people went about remembering and solving the problems presented by
their experimental tasks.
The nature of these cultural differences can be seen in studies of the development of free-recall
memory. In a free-recall task people are shown a large number of objects, one at a time, and then
asked to remember them. This kind of memory is called "free" recall because people are free to
recall the items in any order they wish.
Below is a list of objects used in several of Cole's studies. The list shows that the objects appear to
fall into four distinct categories. To make certain that American categories were not simply being
imposed on Liberian reality, the researchers made preliminary investigations to ensure that Liberian
participants were familiar with the items used and that they readily separated these items into the
four groups indicated in the list.
plate cutlass
calabash hoe The word list used in research a number of
pot knife times by Cole and his colleagues
pan file
cup hammer
potato trousers
onion singlet
banana head tie
orange shirt
coconut hat
The researchers found that unlike children in industrial societies, Liberian children showed no
regular increase in memory perfonnance during middle childhood- unless they had attended school
for several years. The nonschooled people improved their perfonnance on these tasks very little
after the age of 9 or 10. These participants remembered approximatively ten items on the first trial,
and managed to recall only two more items after 15 practice trials. The Liberian children who were
attending school, by contrast, learned the materials rapidly, much the way schoolchildren of the
same age did in the United States.
hnportant clues to the causes of these differences were revealed by detailed analyses of the order in
which the words were recalled. Schoolchildren in Liberia and the United States not only learned the
list rapidly but used the categorical similarities of items in the list to aid their recall. After the first
trial they clustered their responses, recalling for example items of clothing, then items of food, and
so on. The nonschooled Liberian participants did very little such clustering, indicating that they
were not using the categorical structure of the list to help them remember.
To track down the source of this difference, the researchers varied aspects of the task. They found
that if, instead of a list of objects presented in random order, the same objects were presented in a
meaningful way as part of a story, their nonschooled Liberian participants recalled them easily,
clustering the objects according to the roles they played in the story.
Similar results have been found on tests of children's memorisation skills in research among Mayan
people of rural Guatemala. When Mayan children were presented with a free-recall task, their
performance lagged considerably behind those of age mates in the United States (Kagan et al.
1979). Their performance changed dramatically, however, when Rogoff and Waddel (1982) gave
them a memory task that was meaningful in local terms. The researchers constructed a diorama of a
Mayan village located near a mountain and a lake, similar to the locale in which the children lived.
Each child watched as a local experimenter selected 20 miniature objects from a set of 80 and
placed them in the diorama. The objects included cars, animals, people, and furniture- just the kind
of things that would be found in a real town. Then the 20 objects were returned to the group of 60
others remaining on the table. After a few minutes, the children were asked to reconstruct the full
scene they had been shown. Under these conditions, the memory performance of the Mayan
children was slightly superior to that of their United States counterparts.
The implication of these memory studies is that although the ability to remember is a universal
intellectual requirement, specific forms of remembering are not universal, and the problem with
many memory studies is that they are usually associated with formal schooling.
Schooling presents children with specialised information-processing tasks, such as committing large
amounts of information to memory in a short time, learning to manipulate abstract symbols in one's
head and on paper, using logic to conduct experiments, and many more tasks that have few if any
analogies in societies without formal schooling. The free-recall task that Cole and his colleagues
originally used to assess memory among Liberian tribal people has no precise analogy in traditional
Liberian cultures, so it is not surprising that the corresponding way of remembering would not be
acquired. The same conclusion applies to a vast majority of tasks psychologists use to investigate
various mental processes during childhood and in adulthood, because many of them embody forms
of activity that are specific to certain kinds of settings, especially schools and the modem
technological workplace-settings that only some cultures provide.
Based on Cole and Cole (1993) The development a/Children. 2nd edition. Scientific
American Books.
Questions
1. How does culture affect memory? Use the examples here and show it.
2. What has been the problem in cross-cultural memory research, and what have the implications
been?
3. Give some arguments for why it is not advisable to assume that memory strategies are universal
and support it with evidence.
4. If you were to test memory in another culture, how would you proceed?
5. What can be learned from these studies on memory on general problems in psychological
research?
Culture and Basic Psychological Processes - 149