Green IT Segment Analysis: An Academic

Literature Review
The realm of Green Information Technology (IT) has emerged as a pivotal area of study, reflecting
the increasing awareness and demand for environmentally sustainable practices within the IT sector.
This academic literature review delves into the complexities and nuances of the Green IT segment,
offering a comprehensive analysis of existing research, methodologies, and findings in the field. The
aim is to illuminate the challenges, strategies, and impacts of integrating green practices in IT
operations and development, fostering a better understanding among scholars, practitioners, and
stakeholders.

Understanding the Complexity of Green IT

The analysis of Green IT encompasses a broad spectrum of topics including energy-efficient
computing, sustainable IT systems, e-waste management, and the implementation of IT solutions for
environmental sustainability. Each of these areas presents its own set of challenges, from technical
and economic hurdles to social and regulatory issues. The complexity of Green IT lies not only in the
technological innovations required but also in the need for comprehensive strategies that align with
organizational goals and environmental regulations.

The Challenge of Writing a Literature Review on Green IT

Writing a literature review on Green IT is a daunting task, given the expansive and interdisciplinary
nature of the field. Researchers must navigate through a vast array of publications, from scientific
studies and technical reports to policy documents and case studies. The challenge is to synthesize this
diverse body of work into a coherent overview that captures the current state of knowledge,
identifies gaps in the literature, and suggests directions for future research.

One of the key difficulties in crafting such a review is the rapid pace at which the field evolves.
Technological advancements and regulatory changes can quickly render existing studies obsolete,
making it essential for researchers to continuously update their knowledge base. Additionally, the
interdisciplinary approach required for Green IT research necessitates a broad understanding of
concepts and methodologies from environmental science, computer science, economics, and social
sciences.

Why Consider Professional Assistance for Your Literature

Review
Given the complexity and dynamic nature of Green IT research, preparing a literature review can be
an overwhelming task, especially for those with limited experience in the field. Seeking professional
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Expertise: Professionals specializing in academic writing and literature reviews can offer
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 Efficiency: With their experience, professional writers can navigate through the vast
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researchers much longer to uncover.
Quality: A well-crafted literature review must not only synthesize existing research but also
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In conclusion, the Green IT segment is a critical area of research that addresses the intersection of
information technology and environmental sustainability. Writing a literature review in this field is
challenging due to the breadth of topics, the rapid pace of technological advancements, and the
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An additional, very significant, contribution of this work resides in the methodology used for
conducting the research. The suggestions and reviews given by them are valuable. In order to
recover the original image resolution in the final predictions ReNet layers are then followed by up-
sampling layers. In Building Simulation (Vol. 13, No. 5, pp. 1043-1062). Tsinghua University Press.
Conversely, it is vital the implication of semi structured interviews to be taken into consideration.
Though there is no accepted definition of green product, many researchers define and describe it
based on the author's focus, time period, subject area of study, and dimension used. For that purpose,
we applied various quantitative bibliometric tools, algorithms and software, which resulted in a
dynamic depiction of the progress of CE research over time. Such surveys and their application-
specific surveys are listed below. Topic 9 explores sustainable development and its variables.
Convolutional Models with Graphical Models As research showed that deep CNNs have poor
localization property, which means the responses at the final layers of CNNs are insufficiently
localized to produce accurate object segmentation, the responses at the final CNN layer were then
combined to a fully connected Conditional Random Field (CRF). Figure 3 presents the selected 497
papers published from 2011 to 2021. Then, find appropriate books in the library and check them out.
The internal factors environmental concern, openness to experience and external factors include
marketing, distribution, subsidy and after-sales positively leads to purchase intention of the electric
vehicle. To sum up, this review has great room for improvement in terms of material selection. The
ranking order for the three alternative segments is S2, S1 and S3. This has become the new mantra
for marketers to satisfy the needs of consumers and earn better profits. Journal of Manufacturing
and Materials Processing (JMMP). An illustration segment evaluation procedure is used to
demonstrate that our procedure is an effective quantification approach for integrating five forces,
generic strategies and marketing information in a group decision-making process. The CNA shows
that research about CE is fragmented and multidisciplinary. The inherent imprecision of the relevant
information and decision process associated with such problems is broad, has foresight, and is non-
recurring and external. Academy of Marketing Studies Journal, 26(1), 1-16. A Systematic Literature
Network Analysis of Existing Themes and Emerging Research Trends in Circular Economy. Drivers
of Pollution in the Yangtze River Delta Urban Agglomeration in China. Al-Tannak A. Hemdan
Chemistry, Environmental Science Separations 2021 Efficient separation of pharmaceuticals and
metabolites with the adequate resolution is a key factor in choosing the most suitable
chromatographic method. The process generated 12 clusters ( Table 4 ) that reflect 12 diverse
research topics. Global Citation Score (GCS): indicates the cumulated citations a paper received in
the whole database (e.g., Scopus), whether it is part of a set of connected nodes in a citation network
or of the Main Path. Research Methods An Exploratory Nature: Following on from the research
questions outlined above, Saunders et al (2012) suggests the importance of choosing the appropriate
research design to ensure an effective research outcome. Green marketing plays an important role to
promote and reinforce the idea of environmental protection and sustainable development both in the
minds of the customer and the firms. Many global players in diverse businesses are now successfully
implementing green marketing practices. There have been a couple of literature reviews in GSCM but
none of them focused exclusively on research methodology in GSCM. The above analysis, suggest
with the right mindset SMEs can adopt a marketing approach that could yield long-term value for the
business but also effectively compete in small and dynamic markets.
Based on this taxonomy, significant trends were observed and some unique inferences were drawn,
apart from identifying the directions for future research. It has many applications such as image
compression, scene understanding, locating objects in satellite images, etc. P urpose of journey
Income Geographic Cities Tourist Destination. A sufficient sample of 2000 users of green products
were selected via judgmental sampling and inquired via online structured questionnaire. It contains
the author, title, citation number, and the country’s information. Topic 8 explores collaborative and
sharing economies along with remanufacturing and their tools. As for clothing, the quality, Fashion
consciousness, brand, Price sensitivity, Social media, peer influence and availability matter.
Environmental guilt and Corporate social responsibility (CSR) reputation of a company are newly
reported significant factors positively influencing buying intention of consumers ( Neumann et al.
2020 ). Download Free PDF View PDF PRIOR RESEARCH ON GREEN MARKETING AND
GREEN MARKETING STRATEGY: CRITICAL ANALYSIS Bilal Eneizan The main objective of
this study is to review the present green marketing and green marketing strategy applies particularly
to the marketing. The impact factors of journals were also attached based on the Journal Citation
Reports (2018). Second, establishing the knowledge taxonomy based on the scientometric results.
Figure 5 displays the collaboration network among countries and regions. New modern concepts,
ideas, approaches imply vast implications for providing meaningful direction to the optimum
utilization of resources. The not so green are usually above the age of 40 and believe it is not their
job to save the world. In addition, our review shows that scholars are both developing frameworks,
indexes and exploring technologies for CE, focusing mainly on environmental costs and impacts,
while paying less attention to the managerial perspectives. It results in a dynamic depiction of the
progress of CE research over time. This is remarkable considering the recent exponential growth of
CE research, i.e., 51% of papers in our dataset appeared in 2017 and 2018. Worldwide evidence
indicates people are concerned about the environment and are changing their behaviour. Findings:
Marketing in SMEs is centered on building relationships with customers (customer engagement)
most effectively through networking and word-of-mouth communication. The process generated 12
clusters ( Table 4 ) that reflect 12 diverse research topics. Some other defines it on basis of 3R-
Reuse, Reduce and Recycle. A competitive advantage for SMEs emanates from communication
activities, such as interaction and participation of in a social, business and trade context forming the
primary source of marketing intelligence (O’Dwyer and Carson, 2009). For the latter, the
collaboration and game among logistics service providers (LSP), government, shippers, and
enterprises are paid more attention. To sum up, this review has great room for improvement in terms
of material selection. In order to recover the original image resolution in the final predictions ReNet
layers are then followed by up-sampling layers. Many consumers are deeply concerned about the
environment, which is fundamentally altering consumer behaviour and marketing tactics. An
empirical extension of the value-attitude-behaviour hierarchy in sustainable clothing. Sustainability
ranks first (35, 11.4%), followed by Journal of Cleaner Production (24, 7.8%), Transportation
Research Part D: Transport and Environment (17, 5.6%) and International Journal of Production
Economics (13, 4.2%). Among the top 15 journals, eight are from UK, four from The Netherlands,
two from Switzerland, and one from Germany. This can be accomplished by first identifying any
underlying themes. A Systematic Literature Review of Green and Sustainable Logistics: Bibliometric
Analysis, Research Trend and Knowledge Taxonomy.
Market segment evaluation and selection thus can be considered a MADM problem in fuzzy
environments.The following market segment evaluation and selection example is applied to illustrate
the proposed FFRS with GDM process. A review on image segmentation techniques - ScienceDirect
com. However, more recently, there has been an increasing tendency for conceptual and review
papers, since around 70% of the Main Path papers published between 2017 and 2018 are either
conceptual or literature reviews. Find support for a specific problem in the support section of our
website. The purpose of it is to reveal the relevant and popular papers in this field. Editors select a
small number of articles recently published in the journal that they believe will be particularly. This
study is evaluating the positive and effective relationship among different factors such as
environmental behaviors, environmental attitudes, and income that help to manage environmental
concerns in business. A current literature study I’m working on, for example, investigates
impediments to higher education for undocumented students. This has become the new mantra for
marketers to satisfy the needs of consumers and earn better profits. The issue being the failure of
firms with a green vision, however their lack of long-term success could be easily due to a sales
orientation with the absence of accurate marketing research and furthermore, ineffective use of
marketing communication to allow the education of customers. Under this approach, the non-
connected nodes correspond to non-cited and non-citing papers; thus, they are excluded from the
analysis, since the CNA builds on citations. While this is useful for demonstrating how theories
evolve, make sure to include your own interpretation of trends, turning points, or disagreements,
demonstrating how they contributed shape where the subject is headed. International Journal of
Management and Applied Science, 2. The papers spans a longer time period of 16 years (1998-
2013). EIA in India is growing rapidly as a general assessment report which provides solutions for
the possible consequences in the future. In addition, SMEs find it very difficult to acquire external
financial resources (BIS, 2013). The author has tried to include all possible product categories in this
review. This is remarkable considering the recent exponential growth of CE research, i.e., 51% of
papers in our dataset appeared in 2017 and 2018. Thus, a key finding that emerged was SMEs do
not consistently deliver green marketing; there is a miss interpretation of the concept and how it
could be beneficial to a small B2B organisation within the IT sector. Your contribution is to organize
the concepts from the sources into a coherent argument or narrative that incorporates your views.
ReSeg Model. The pre-trained VGG-16 feature extractor network is not shown. The current study
proposed a reason for this difference stating that it may be due to the favorableness or
unfavorableness of specific factors in different product categories. There is an intrinsic sense of
family orientation regarding the business culture, supportive of employees with kids and flexible
working hours if needed. For considering the furniture products adding psychographic characteristics
includes activities, interests, values, opinions, and attitudes. They are in fact against the green
movement and believe it to be a waste of time, Their views are very negative. They are young, with
high income and conservative in their thoughts, they are also impulse buyers. Then, use linguistic
weighting variables and their respective fuzzy numbers for DMs to assess the importance weights of
the sub-criteria and criteria. Polonsky (1994) and Prakash (2002) indicate green marketing initiatives
include all activities designed to satisfy the consumer intended needs and wants with minimal
detrimental impact on the natural environment. However, it should be noted that the data used in this
study was confined to those research articles and review articles that were published in the peer-
reviewed journals, and they were retrieved only from the two mainstream databases considering the
applicability of software. These 11 clusters represent 11 different topics of research, as illustrated in
Table 2.
The books, conference proceedings, trade journals, dissertations, etc are therefore excluded. Thus, in
most parts perceived to be peripheral to requirements, supporting the early study of (Carson, 1990).
Photo Credit: In this article, I aim to provide a comprehensive review of a wide variety of image
segmentation approaches using deep learning techniques. In addition, lower levels of retained profit
than larger organisation (Chittenden and Bragg, 1997). Other motives that consumers look at while
buying organic food. The fourth is geographic segmentation includes: - Regional such as Northeast,
Southeast, Midwest, etc; - City or country size such as under 50,000, 50,000-100,000, etc; -
Population density such as urban, suburban, rural. These papers build on former papers from the
disciplines of Science and Technology, Management and Economics, and were cited by scholars
from Engineering. According to Mendleson and Polonsky (1995) the results of this strategy are less
scrutiny, confusion and more credibility in marketing. However, current research still falls short of
providing a holistic and broader view of CE, one that combines existing themes and emerging
research trends. ReSeg model uses ReNet layers which are stacked on top of the pre-trained VGG-
16 convolutional layers that extract generic local features to perform image segmentation. By doing
so, the paper explores the development of the CE body of knowledge, reveals its dynamic evolution
over time, detects its main theoretical perspectives and research domains, and highlights its emerging
topics. Research on sustainability and green has always been complex and multi-variable, interactive,
with far-reaching implications. EIA provides details of the projects since their inception. The articles
identified were screened for titles, abstracts, keywords, frameworks, headings and sub-headings that
resulted in 161 relevant articles. First, consult the most reputable sources and then read significant
theories and landmark studies. Potential Issues Lack of resources to maintain any form of marketing
Insufficient resources could hamper any form of survival Potential to gain any form of funding is
unclear Any form of growth may not be able to sustain. Carson and Grant (1998) and Gilmore et al
(2001) found that within the context of marketing decision, there is positive believe that networking
with people, companies, associations outside of the organisation allows the firm to be successful
(Shaw 2004; 2002) and Hill (2001). In addition, with financial constraints, the findings suggest
marketing in SMEs to be practiced with inadequate conceptual understanding and also, with little or
none of the specific required skills. Then, you can clarify whether the literature review is part of a
bigger effort or if it is a standalone piece in this section. What flaws do you believe should be
addressed in your paper. While, Environmental Attitude, which is the associate variable of
Environmental Attitude and Brand’s Environmental Friendly Perception does not affect Brand
Preference. The flow chart defining and describing the selection process is exhibited in Figure 2.
There are different motivators for companies to switch to \'green\' in their supply chain. Gout, Urate,
and Crystal Deposition Disease (GUCDD). Second, the international collaboration is not significant.
Research topics based on clusters in the biggest connected component. A primary consideration
however in understanding SME marketing according to Murray et al (2002) is the positioning of the
SME within a dynamic environment; resulting in SME marketing decision being addressed in a non-
sequential, unstructured and haphazard fashion; evidently, leading to spontaneous, reactive, informal
and continuously- evolving marketing activities. Therefore, certain categories of products and
services exhibit more growth than the other ones. Similarly, some companies are using wood and
natural materials to design furniture or home design products in this country (Ko et al., 2020). Some
research papers have specified the market of green evolution but not adding the proper business and
management styles to handling or manufacturing natural products for improving or supporting the
green marketing systems everywhere for improving environmental safety in pandemic situations
(Mordorintelligence, 2021). The length of those bursts reflects the vivid interest of scholars in these
topics over time.
Gout, Urate, and Crystal Deposition Disease (GUCDD). In addition, there is a growing focus on the
conceptualization of CE and its relationship to sustainability. First the segments need to be scanned
for a few crucial, relatively easily identified variables defined by the company themselves, because
they should reflect the goal of the segmentation. Many consumers prefer to spend more on green
products, especially in developing economies. Because books take longer to publish than journal
articles, they are typically out of date. This concept has enabled for the re-marketing and packaging
of existing products which already adhere to such guidelines. Third, identifying the research gaps
and the future research opportunities. The maps of journal allocation and co-cited journals show that
the current research is most relevant to the environmental science and transportation science. The
most significant federal legislation incorporated the national environmental policy act (NEPA)
effective on 1 January 1970 dealing with air pollution water pollution, solid and hazardous waste
management, and soil management, also known as “Magna Carta for the environment “
(kreith,1973). In the period of covid 19 pandemics, the new draft of amendment EIA 2020, which
makes significant changes highlighted in the study. The idea of having a full time dedicated
marketing consultant to respectively take care off all marketing activities was desired, however not
considered due to insufficient financial resources. The primary objective of EIA is to identify and
analyze the environmental impacts of projects and to suggest mitigation measures for reducing future
impacts. Similarly, these consumers are generally aware of her and his obligation related to
environmental protection by analyzing or considering green services and products in business
(Mataruna et al., 2020). Furthermore, there are more than two types of green consumers in the
market. The opportunity to undertake interviews is seen as a “Pandora’s box’ generating endlessly
various and abundant data” (McCracken, 1988, p.12), and also, a way to control and for feedback to
be easily defined (Denscombe and Martyn 2009). International Journal of Translational Medicine
(IJTM). P urpose of journey Income Geographic Cities Tourist Destination. Similarly, the target
consumers are highlighting and using packaging related to worm’s relation and social welfare
relations as developing virtues of green marketing evaluations. EIA in India is growing rapidly as a
general assessment report which provides solutions for the possible consequences in the future. The
Lit Review should include the most relevant related studies and demonstrate an understanding of
both key past research and practices in the subject and promising current research and practices. In
other words, a research article uses expert sources as support for your thesis, whereas a Literature
Review discusses the sources. Beyond relocation: The imperative of sustainable resettlement. In
2011, a large set of bursts of different lengths and weights appear, reflecting researchers’ interest
mainly in industrial clusters, low carbon economy, and in implementing CE at the meso and the
macro levels. However, the problem is often the gap and lag in the research of application
management in the transition from technical problems to market application and practice
management. In the illustration presented here, the final solution is then obtained by identifying the
best market segment for further development and negotiation. Finally, a map with 25 items and 58
links was generated. They do not behave as green consumers nor is it on the forefront of their minds,
however they can be swayed as they are young and their opinions are developing. These conceptual
papers are both sinks and sources to various nodes, from diverse fields. Yet, the CNA may fail to
consider an important body of the literature that is not connected by any citation, hence the need to
support the CNA analysis using the Keywords Co-Occurrence Networks analysis based on the
software VOSviewer. Indeed, more than 50% of Main Path scholars, regardless of their geographical
areas or discipline, acknowledge the financial support of mainly public institutions.
Thus, academics and funding bodies should catalyze their efforts to its further development (RD 8).
Also, because textbooks are designed for teaching rather than research, they are unlikely to be
effective in your Lit Review. The recommendations of Miles and Huberman (1994) will be followed
for thematic analysis as a way to identity themes and patterns. Table 2.0: Step by Step process to
data analysis in using thematic analysis Sequence Analysis process Stage 1 Firstly, interviews for all
six respondents were transcribed and read several times to enable familiarization. Second, we went
through the papers, defined their topics, publisher and publication year, authors’ country and
affiliations, methodologies, and funding bodies. Therefore the decision “whether the project is
sustainable environmentally or not?” depends upon the EIA. Furthermore, as indicated by Saunders
et al (2009) the researchers previous association with the respondents may have caused bias in the
responses received due to some respondents perhaps casting themselves in a more desirable position.
A total of 397 records were left after the first-round inspection. The author has tried to include all
possible product categories in this review. Download Free PDF View PDF See Full PDF Download
PDF Loading Preview Sorry, preview is currently unavailable. To learn more about Green Marketing
visit our articles about environmental marketing. The study is focused on development of GSCM
which also includes that all the researchers from this review is focused on environmental and social
sustainability towards operation management and the supply chain management. The weight of an
item reflects its importance (i.e., the frequency of a keyword occurrence), which also appears in the
network visualization throughout the size of its label and circle. This article is an open access article
distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (
). The customer is four times more likely to believe claims made by environmental groups than those
of the organisation (Australian National Opinion Polls, 1992). Section 2 defines the methodology
used in this research. We are a strong believer in academic integrity and have a “zero tolerance
policy” on plagiarism. Discuss criteria for successful market segmentation. The impact factors of
journals were also attached based on the Journal Citation Reports (2018). Drivers of pro -
Environmental purchasing behavior”. To browse Academia.edu and the wider internet faster and
more securely, please take a few seconds to upgrade your browser. In any case, considering its size,
it is difficult to forecast its development or decline. Its extension Faster R-CNN uses a regional
proposal network (RPN) to extract a Region of Interest (RoI) and then uses a RoIPool layer for
feature computation from these proposals and infers the bounding box coordinates and class of the
object. SMEs fail to understand how marketing could prove essential to their business operations and
with survival often the main aim that is relatively perceived to be dependent on sales (Stokes, 2000),
marketing is seen to be peripheral to the organisation (Carson, 1990). Tropical Medicine and
Infectious Disease (TropicalMed). Our findings unfold the evidence of eight main trends of research
about CE, unearth the path through which the CE concept emerged and has been growing, and
concludes with promising avenues for future research. Editors select a small number of articles
recently published in the journal that they believe will be particularly. Steps in Market Segmentation,
Targeting and Positioning. (FUZZY MCDM APPROACH). Six interviews will be undertaken, which
Guest (2006) suggest will enable theoretical saturation; aligning with this research. Next Article in
Journal Older Women in Australia: Facing the Challenges of Dual Sensory Loss. In relation to the
first research question, the research found marketing in small businesses to be troublesome and
problematic.