Diageo Scotch Factsheet
Diageo Scotch Factsheet
Diageo Scotch Factsheet
7%
also produce other high-quality blended brands such as J&B and Bell’s,
along with a range of single malts, including Lagavulin, Talisker, Mortlach
and The Singleton.
Johnnie Walker net sales growth*
In the fiscal year ending 30 June 2019, Diageo scotch net sales grew
by 6% in value and 2% by volume and we are well placed to build on
this success. Since 2012 we have invested around £1bn expanding and 6%
enhancing our Scotch distilleries and facilities. We are also investing Scotch net sales growth*
heavily in scotch tourism and have committed £150 million to upgrade
15 distillery visitor centres across Scotland and create a major new *Source: Diageo F19 Full Year results.
visitor experience in Edinburgh. All figures organic unless otherwise stated
Scotch exports
DIAGEO SCOTCH FACT SHEET *SWA Scotch Whisky 2018 economic impact report
The world’s best selling Some of our other Scotch brands
scotch whisky brand
First crafted in a humble grocer’s shop, Johnnie Walker Buchanan’s dates back to 1884, when entrepreneur
has taken blended Scotch whisky from the four corners James Buchanan created a blend with a light,
smooth and refined flavour.
of Scotland to the four corners of the world.
No. 1* 2%**
Unconventional and international, J&B is a mix
of over 40 whiskies carefully blended to produce
Established Expert blenders a smooth and complex flavour.
1820 12
Organic net sales growth
2
DIAGEO SCOTCH FACT SHEET
From Scotland
to the world
2 Packaging Sites 17
Technical Centre Europe
Maltings
A responsible operator
We are proud to feature in two of Carbon Disclosure
Project’s annual A Lists for 2019, recognising our role Lowland
as a global leader in response to climate change and
water stress. We were one of only 25 companies to
score an A for both rankings this year.
Scotch around the world Find out more about where we operate:
www.diageo.com/en/our-business/where-we-operate/
Mexico Peru
We have an exciting range of new We launched a Johnnie Walker
projects in the deluxe and super Blue Label pop-up store during
deluxe segments in Latin America the country’s festive season.
and the Caribbean. In Mexico, for Consumers were treated to
example, we recently launched Johnnie Walker Blue Label
Buchanan’s Select, a 15-year-old
mentoring and could engrave
limited edition blend of single
their Johnnie Walker bottle with a
malts.
personal message.
Latin America
Popular tipple: Johnnie Walker Drink like a local:
and coconut water Cool and refreshing,
How to serve it: Latin Americans scotch and coconut
traditionally prefer scotch served water is a popular mix
neat, though it also features in in northeast Brazil
popular cocktails like Whisky Sour
or Old Fashioned
Asia
Popular tipple: Johnnie Walker Drink like a local:
and cold green tea A habit among
How to serve it: Soda and water Chinese consumers
are popular mixers in Asia is to drink Scotch and
Scotch tourism other whiskies with
Green Tea
Scotch whisky contributes nearly £5 billion to the UK economy
every year as well as 40,000 jobs – many of which are in the
growing scotch tourism industry*. In the 12 months between
June 2017 and June 2018, more than 460,000 people visited
Africa
Diageo’s Scotch distilleries.
Popular tipple: Johnnie Walker and Drink like a local:
Blair Athol, Talisker, Oban, Dalwhinnie and Glenkinchie were the ginger ale Order your scotch on
top five most visited Diageo distilleries in fiscal year 2018. How to serve it: Scotch with ginger ale ice or with a sweet
reflects a regional preference for flavours soft drink
Germany, the USA and France are our top three tourist markets
that soften and sweeten
while the fastest-growing number of visitors come from China
and Russia. Visitor figures from those countries are up 154% and
146% respectively in the last eight years. Chinese and Russian
visitors also have a spend per head nearly a third higher than
Europe
visitors from Germany, the USA and France†.
Popular tipple: Johnnie Walker Drink like a local:
and soda highball serve Cardhu and cola
To find out more visit: * Figures from the Scotch Whisky Association
† Distillery visitor numbers based on the period between June 2017 and June 2018
www.diageo.com ‡ Fiscal year 2018 © 2019 Diageo plc. | Published May 2019