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    Aman Ranjan - Resume

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    lincy
    Aman Ranjan has 6 years of experience in partnership management, category management, and business strategy. He is currently leading growth and partner success at Simpl, where he manages partnerships in key categories, spearheaded initiatives to reduce customer issues, and launched new features. Previously he held senior roles at ZestMoney, Dunzo, and EasyBhaiya, where he expanded partnerships, drove business metrics like orders and revenue, and increased customer retention. He holds a BA in Chinese from Jawaharlal Nehru University.

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    Aman Ranjan - Resume

    Uploaded by

    lincy
    22 views1 page
    Aman Ranjan has 6 years of experience in partnership management, category management, and business strategy. He is currently leading growth and partner success at Simpl, where he manages partnerships in key categories, spearheaded initiatives to reduce customer issues, and launched new features. Previously he held senior roles at ZestMoney, Dunzo, and EasyBhaiya, where he expanded partnerships, drove business metrics like orders and revenue, and increased customer retention. He holds a BA in Chinese from Jawaharlal Nehru University.

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    Aman Ranjan has 6 years of experience in partnership management, category management, and business strategy. He is currently leading growth and partner success at Simpl, where he manages partnerships in key categories, spearheaded initiatives to reduce customer issues, and launched new features. Previously he held senior roles at ZestMoney, Dunzo, and EasyBhaiya, where he expanded partnerships, drove business metrics like orders and revenue, and increased customer retention. He holds a BA in Chinese from Jawaharlal Nehru University.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views1 page

    Aman Ranjan - Resume

    Uploaded by

    lincy
    Aman Ranjan has 6 years of experience in partnership management, category management, and business strategy. He is currently leading growth and partner success at Simpl, where he manages partnerships in key categories, spearheaded initiatives to reduce customer issues, and launched new features. Previously he held senior roles at ZestMoney, Dunzo, and EasyBhaiya, where he expanded partnerships, drove business metrics like orders and revenue, and increased customer retention. He holds a BA in Chinese from Jawaharlal Nehru University.

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    © All Rights Reserved
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    of 1

    AMAN RANJAN

    0 to 1 businesses | Category Management | Business Strategy


    (+91) 9818717242 [email protected] linkedin.com/in/aman-ranjan-53b0596b/

    Summary
    Results-driven professional with 6 years of experience in partnership management, category management, revenue growth and cross-
    functional team leadership across Checkout Ecosystem, Fintech and Hyperlocal domains. Seeking a prominent role in a Growth oriented
    environment.

    Experience
    Simpl
    Growth and Partner Success 11/2022 - Present
    • Led a team responsible for managing D2C brand partnerships in Electronics, Health & Beauty, Pet Supplies, and Home Improvements
    categories.
    • Managed 30% of the client base, successfully generating 35% of the vertical's revenue during my tenure.
    • Spearheaded Support Big Rock, strategically routing issues to reduce FCR (First Contact Resolution) from 11% to 3% within a quarter.
    • Developed and executed GTM strategy for partner launches, ensuring seamless integration into the Simpl ecosystem.
    • Championed merchant perspectives, actively shaping internal product roadmaps and collaborating with the product team on strategy.
    • Successfully drove adoption of key features like Shiprocket webhook, COD suite, Simpl Guarantee, etc. across different merchants.
    • Conducted market research and analysis to identify new growth opportunities, resulting in the launch of Advanced Settlement and
    Simpl Assist to drive 10% additional revenue.

    ZestMoney
    Senior Growth Manager 11/2020 - 10/2022
    • Leading the Electronics category by expanding our presence across LFR, EBO network in complete digital manner.
    • Managed relationship with OEMs like Apple and Xiaomi with a GMV of 50 Cr/month.
    • Formulated growth initiatives & strategies by fixing targets to accentuate business growth via P&L responsibility.
    • Worked on funnel and profiling improvements which improved the risk (20% to 5%) and customer experience.
    • Conceptualized and designed the incentive model for retailers. Scaled from 500 to 30k+ monthly loans.
    • Led the transition from Whatsapp to Yellow Messenger for improved chat assistance for retailers, thereby helping monitor and
    improve TAT, MSAT, IR, etc.
    • Engaged with partners to design product construct and market strategies to increase the penetration in Tier-II & Tier-III cities.

    Dunzo
    Key Account Manager 06/2019 - 10/2020
    • Managed 300+ national & regional brands and 1500+ outlets across Food, Pet Supplies, Medicines & Gifting categories
    • Revived medicine & wellness category from scratch with 200+ active merchants and completion rate increasing from 65% to 85%.
    • Chased Key Merchant Metrics like LPT, MR, CR, AOV, OOS, etc. and developed strategies to drive business growth; made Bangalore
    profitable with LPT and AOV improving from INR (-)19 to INR (+)30 and INR 220 to INR 400 respectively in 10 months.
    • Increased the number of orders at ~34% QoQ from 0.56Mn orders (Q2 2019) to 1.2Mn orders with 94% completion rate.
    • Increased the number of paid sampling redemptions by 335% MoM (4201 to 74774 in 5 months) with lower LPT
    • Executed Valentines’ Day project with a single day GMV for gifting category crossing INR 1 Mn for the first time (previous highest – INR
    300 K)

    EasyBhaiya
    Business Development Manager 05/2017 - 08/2018
    • Planned and executed different sales and marketing strategies to enhance the business for the organization
    • Increased revenue by 30% by onboarding societies by coordinating requirements, developing, and negotiating deals with potential
    clients
    • Initiated an Annual Maintenance Contract system (AMC) and CRM module, thereby, increasing the customer retention rate by 25%
    • Facilitated customer relationship management by managing requirements and feedbacks efficiently
    • Initiated an after service follow up call feedback system which enhanced the quality of service

    Urban Company
    Business Development Intern 02/2019 - 05/2020
    • Facilitated onboarding of Urban Company partners by conducting tests, profile selection and background verifications
    • Followed up with partners for renewal of their monthly subscriptions and resolved their queries
    • Prepared Questionnaire to measure Partner Satisfaction between 0-30, 30-90 and 90-180 days of Onboarding

    Education
    Jawaharlal Nehru University
    B.A.(Hons) Chinese 2014 - 2017

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