Colegio de San Juan de LetranCalamba

Brgy.Bucal, Calamba City, Laguna

BUSINESS PLAN IN THE SUBJECT OF BUSINESS SIMULATION

FLAVORED PIE

MEMBERS

ODIVER, LJ A

ALFONSO, ANGELICA B.

CATORCE, KRISTIN MHIANEL A.

 CHAPTER I

Project Summary

A. Name of the Business

Flavored pie is a locally owned business. The researchers

named the business as flavored pie due to the various flavors of the product.

Flavored pie is the answer to an increasing demand for snack-type food, to be

consumed while walking or after an activity inside the school. These pies will

entice youngsters to bring their friends and family with product innovative

environment and selection of unique viand flavors in pie.

Figure 1. Logo of the Business

The logo of the Flavored Pie designed simply and easy to

remember by the customer. It has a cookie-man which signifies that the

Flavored Pie is a food which will be cook through baking.

B. Description of the Industry

Food industry, from that point onward, has the most astounding rate on

requests. Nourishment is a substance that human body expected to procure

vitality. Flavored Pie has a place with the food business since it is a pie that

has distinctive viand flavors. In 2018, intense and outlandish flavors, eating,

and well-being and health are still in the cutting edge for purchaser

nourishment inclinations, however in a considerably increasingly raised

manner. Shoppers need strengthened and useful nourishments that advance

gut well-being, fuel their brains and advantage for their physical appearance.

Grocery shelves will continue to be stacked with products like

kombucha and others that provide additional function to consumers’ bodies.

Consumers also want foods that are not only good for them, but good for

others, whether the food they eat is a product like the Impossible Burger, a

plant-based, faux meat, or is in environmentally friendly packaging. More than

millennials, Generation-Z consumers are “clean eaters” and have a strong

interest in not only what the product is but how it is made and by whom. With

today’s instant access to information, if a consumer can’t understand or find

out where and how a product is made and what’s in it, they’ll be more inclined

to leave it behind. The rise of clean labels and sustainability efforts will

continue, but so will the rise of positive branding by companies that are

leading in being good and also doing good.

According to the changing consumer preferences, people nowadays

want innovation on the food product so that the proponents come up with the

idea of having a pie with different Filipino viand flavors. Food Industry, the
Worldwide food and beverage industry is developing at around 5% per year

and worldwide use on sustenance items by shoppers is relied upon to reach

US$20 trillion by 2030. Key patterns for new item improvement are in well-

being, comfort, naturality and maintainability.

C. Business Description

Flavored pie will provide the market with various types of flavors

in the pies. This food product will help the consumers to full their stomach

when they are starving.

Due to the increase of demand in snack-type foods, the

consumers mostly want the easy-to-eat or ready-to-eat foods for their

stomach. A snack is a small service of food and generally eaten between

meals. Snacks come in a variety of forms including packaged snack foods and

other processed foods, as well as items made from fresh ingredients at home.

Traditionally, snacks are prepared from ingredients commonly available

at home without a great deal of preparation. Often biscuits, chocolate, cold

cuts, fruits, leftovers, nuts, popcorn, sandwiches, and sweets are used as

snacks. The Dagwood sandwich was originally the humorous result of a

cartoon character's desire for large snacks. With the spread of convenience

stores, packaged snack foods became a significant business. Snack foods

are typically designed to be portable, quick, and satisfying. Processed snack

foods, as one form of convenience food, are designed to be less perishable,

more durable, and more portable than prepared foods. Flavored pie often

contains substantial amounts of sweeteners, preservatives, and appealing

ingredients such as chocolate, peanuts, and specially-designed flavors.

 The food products offered by Flavored Pie are similar to the snacks that

can be easily eat and satisfying depending on the flavor that buyers will

choose. Aside from ready-to-eat and easy to swallow, it is also delicious and

can be recommended once costumers already taste the pies.

Along with the various flavors of the pies, costumer can also ask for hot

or freshly cooked pies if the customer desires to eat it hot and newly cooked.

The pie used in the field of food business is commonly Buko Pie, which

has become the natural flavour of pie of all times. The consumers are already

known that kind of flavor, so that the entrepreneurs come up with an idea to

try new flavors and this time it is going to be the Filipino Adobo, Menudo and

Caldereta food.

The variety flavor of the product includes Chicken Adobo, Caldereta

and Menudo. Adobo is a Filipino dish that has soy sauce and vinegar.

Calderata, which comes from the word caldera meaning cauldron, is another

example of the many Spanish influences in Filipino cuisine. While similar to

afritada and mechado in preparation and use of tomatoes, potatoes, carrots,

and bell peppers, this hearty beef stew also includes liver spread and

shredded cheese to thicken the sauce and chili peppers to add

spice.Philippine adobo is a popular Filipino dish and cooking process in

Filipino cuisine that involves meat, seafood, or vegetables marinated in

vinegar, soy sauce, garlic, and black peppercorns, which is browned in oil,

and simmered in the marinade. And last is Menudo, also known as pancita or

mole de panza, is a traditional Mexican soup, made with cow's stomach in

broth with a red chili pepper base. It shares a name with a stew from the
Philippines made with pork and pork liver. Hominy, lime, onions, and oregano

are used to season the broth.

All of these viand flavors can be acquired by the customers that craves

and wanting for a food which can substitute in rice, this is perfect for the

consumers who are definitely decreasing weight or dieting.

D. Business Location

The business is located inside the Colegio de San Juan de

Letran – Calamba specifically inside the gym since target market of the

entrepreneurs are the students of LetranCalamba and it ensures the whole

safety of the consumers since the school is secured and it has security

personnel that surrounds the campus. The proponent believes that it is a

strategic location because the students are always tired due to the activities

and it is easy to see by the consumers since the stall is just in the side of the

gym. Customers will not have a hard time to go to the stall of Flavored Pie

because they will see it easily and can go to it easily if they are inside the gym

as well. As of now, the gym has other stalls, in short the Flavored Pie has

competitors. The location has the space that they can provide for the

stall.Illustration below (Figures 2-3) shows the layout of the Colegio de San

Juan de Letran – Calamba, the layout of Fr. Angelico Hall – Gym, and the

layout of Flavored Pie stall.

Figure 2. Layout of Colegio de San Juan de Letran-Calamba

 STAGE

B B
E E
C
N N A
C C N
H TALL H T
E
E
N

Figure 3. Layout of Fr. Angelico Hall – Gym

FLAVORS FOR
PIES
C

C
O
U
N
T
E COOKING AREA
R

A
R
E SANITARY
A /
TISSUE AREA

Figure 4.Flavored Pie Stall Layout

 CHAPTER II

Mission/Vision/Objectives

Vision: Flavored Pie Vision is to be a well known Filipino dish pie

provider in Calamba.

Mission: FLAVORED PIE mission is to sell and offer fresh pies,

promotes a unique food product that creates new ideas to the customers, in

an affordable price for all.

Objectives:

1) To offer the customers a new and innovative viand flavoured pie.

2) To encourage customers to try newly made pie products.

3) To satisfy the customers by offering and affordable pie that is worth

the money.
 CHAPTER III

Market Study

Flavored pie will be a product that gives different taste for the

customers that loves pie. It is a new flavor that easy to recognize and a

product that give the costumers a satisfaction. It will be located inside of

Colegio de San Juan de Letran-Calamba. Flavored pie will be known because

pie is the main product of some places in this province because it is the

trademark of the province of Laguna. The trademark product of Los Baños

Laguna is known as Original’s Buko Pie. It can easily be seen and if a certain

consumer visits the place for the first time, it can be a great opportunity for the

consumer to try and buy the product.

Flavored pie is more appealing than other competitors because of the

new flavour that we will put in the pie. It has a small size so that the costumer

can easily eat this in just a little bite on it.

A. MARKET ANALYSIS

Environmental Analysis

Environmental analysis is the factors that affect the performance of the

organization internal and external elements. It’s also shown the level of

opportunity and treats in the business.

PEST Analysis

PEST analysis is a business tool that focuses on the government policy that

affects the performance of the business in economy, industry and the

business. The business is affects a business on how a country run that affect

the economy.
Political Factors

Political factors, in the context of the external environment in which a

business functions, are a type of external constraint acting upon a business.

They're related to actions of governments and political conditions in the

location where the business conducts business or seeks to conduct business.

Economical Factors

Economic factors are the fundamental data about the market and

economy taken into consideration when an investment or business value is

calculated. In other words, these investors and businessmen have to pay

attention to outside economic forces when valuing an investment besides the

intrinsic value of the asset.

Social Factors

Social factors are influences that affect and define lifestyle, elements

such as family, community, socio-economic status and religion. For a retail

business, a perspective that goes beyond demographics, because it helps

identify not only the people who comprise your client base, but also how they

live, and how these factors may influence your relationship with them. Social

factors may influence business decisions such as what stock to carry, where

to locate brick and mortar shops and how aggressively you pursue online

selling options.
Technological Factors

Technological factors are variables that are being used for evaluating

available alternatives with respect to technological capabilities. Organizations

consider it an important tool for improving operations and functions.

Technological factors are one of various external environment factors that

affect businesses greatly. In the present scenario, utmost dependence on

equipment, technological factors can have more effect on business operation

and success globally than ever before.

Summary of PEST Analysis

For the summary of PEST analysis, the political factor had to act

regarding to building a business. They are the external constraint who acts in

business fields. Political factors may affect the business when the businesses

are seeking for government requirements in building up a business in

industry. For economical factors, it can affect the business regarding how a

consumer's disposable income and other financial resources tend to impact

the buying activities. Economic factors can tell whether the price of a product

or service of a certain business should increase or decrease, depends on

demand and supplies as well as if there is an inflation rate. It is such a big

factor to consider when it comes to business. For social factors, it can be an

influencer for a certain group or individual when it comes to buying. If a certain

consumer are as a group, if one wants to buy a product, he/she can be an

influencer to the other individuals for the technological factors, nowadays

people are more addicted and spending time in social media. So the
entrepreneurs can enter the technology to advertise a certain product and

there will be a high possibility that many people cans ee it be interested.

Political Environmental

 in the context of the external  he fundamental data about the

environment in which a business market and economy taken into

functions, are a type of external consideration when an

constraint acting upon a investment or business value is

business calculated

Social Technological

 it helps identify not only the  are variables that are being

people who comprise your client used for evaluating available

base, but also how they live, and alternatives with respect to

how these factors may influence technological capabilities

your relationship with them

Table 1.0 PEST Analysis

Industry Today

Pie is a baked food having a filling of fruit, meat, pudding, etc.,

prepared in a pastry lined pan or dish and often topped with a pastry crust. As

far as healthy food is concerned, baked food comes first in this category

because baked food items are low in fat. Nowadays, people tend to buy fried

foods rather than the baked one, but as to the costumers’ satisfaction, baked

product industry refers these baked pies to them, to meet their expectation

and regarding the health concern

Demand

Column1

5%

20%
Adobo
Menudo
50%
Caldereta
nor to buy
25%

Figure 5. Demand of Consumers

Figure 5 shows the demand of the consumers regarding to buying and

choosing a flavor for the pie.

Five percent (5%) of the survey questionnaire declined to buy the product.

Twenty five percent (25%) of the survey, the consumers want to buy and

choose the Menudo Flavored Pie.

Twenty percent (20%) of the survey, the consumers want to buy and choose

the Caldereta Flavored Pie.

Fifty percent (50%) of the survey, the consumers want to buy and choose the

Adobo Flavored Pie.

Source: http://creativecommons.org/licenses/by-nc-sa/4.0/
Future Outlooks and Trends

The entrepreneurs visualize the flavour pie that it will be known on

other places not only in Calamba but also in Province of Laguna. To grow in

the market that can easily know by different costumers. Flavored pie business

will be successful if entrepreneur collaborates in the employee and give

satisfaction on the costumers and have more practice on handling challenges

and treats in business to prevent it and have a long run business.

Flavored pie wants to give to future consumer a higher standard in a

way that the product will give the best quality of pie. It has an affordable price

that everyone can try to taste on how the flavored pie is different from the

trademark product of Los Banos. Entrepreneurs want to build a best product

and marketing strategy.

SWOT ANALYSIS

SWOT analysis (or SWOT matrix) is a strategic planning technique

used to help a person or organization identify strengths, weaknesses,

opportunities, and threats related to business competition or project planning.

It is intended to specify the objectives of the business venture or project and

identify the internal and external factors that are favorable and unfavorable

to achieving those objectives

Strength Weaknesses

 The product is purely  Proponents are lack of

innovative and new experience in marketing

 It has no big capital to spend this kind of product

and manufacturing is not  Small market share.

expensive  Lack of quantitative

 It will provide new choices for goals

consumers

 It will be sold at affordable

Price

Opportunities Threats

 The ingredients needed  Competitors ability to

is already available in get the customers

the market  Will have a hard time

 Direct selling of the getting known by the

product consumers

 On-site product selling  Unprepared in starting

and advertising. a business because

entrepreneurs are new

to this kind of business.

Table 2.0 SWOT Analysis

Summary of SWOT Analysis of Flavoured Pie

The Flavoured Pie is surely satisfying for the customer since it has an

innovation and it is new to the customers’ choices. Many people nowadays

are seeking for new food products and easy to swallow when starving. The

business will only use a little amount of capital unlike any other businesses

that will spend a lot of money just to provide the needs and wants of

customers. Since the cost of the pies are affordable, the price of Flavoured

Pie is rest assured affordable for consumers especially to the students of the

Colegio de San Juan de Letran-Calamba. However, there is only weakness

that this business posses; it is being lack of experienced in making or cooking

pies and selling it. Due to the available ingredients of the product in the market

it can be an opportunity to the business and can market anywhere and

everywhere unless threats will follow them such as the competitors’ ability to

get the customers and also because the business is not yet well-known by the

consumers.
 SWOT Analysis of Competitor

Original’s Buko Pie

Strength Weaknesses

 Product is proven to be  The business has only

Delicious one flavour of pie

 Many customers are willingly

wants to fall in line just to buy

the pie

 The business is known by

many people

Opportunities Threats

 Most of the consumes  Businesses that

are their number one provides more

customers innovation in pies

The table 3.0 below shows the existing competitor’s SWOT analysis

Summary of competitor’s SWOT analysis

It is the Original’s Buko Pie strength that their product is well-known

and delicious indeed. Customers will go to them easily since they already

have the name to be proud of. One weakness of the Originals’ Buko Pie is that

they only offer one flavour in their pies. However, for their opportunities, their

loyal customers will keep coming back to their product unless the customers

will demand or search for new and innovative pies nationwide, and that can be

the threat to their business.

 B. MARKET PROGRAM

Environmental Analysis

Environmental Analysis Environmental analysis is the factors that affect

the performance of the organization internal and external elements. It’s also

shown the level of opportunity and treats in the business.

Demographic

The flavoured pie target market is the student, teachers and staff

specially the person that wants the taste of pie in the Colegio de San Juan de

Letran-Calamba.

The entrepreneurs want them to be the target market because flavored

pie is for everyone especially for those who loves to eat pie. The flavored pie

is different from the ordinary pie that we always see on stall and somehow on

bus. Everyone is capable on buying this product because it was just affordable

and the researchers think that it will adapt easily in the market because the

flavour is commonly known buy everyone.

Geographic

The location of the business is at Colegio de San Juan de Letran-

Calamba. Calamba City covers a total land area of 14,950 hectares (36,900

acres), making it is the 2nd largest city in Laguna province in terms of land

area after San Pablo. According to the 2015 census, the city has a population

of 454,486 people, making it the most populous local government unit in

Laguna.
Psychographic

The student, teachers and the staff of Colegio de San Juan de Letran-

Calamba are the type of target market that can purchased a new product

because they are open for an innovation of a new things in the market,

because flavored pie is a food stall that can fit the new generation of people

who loves to eat and taste new food products.

Behavioral

The entrepreneur wants to give satisfaction and build a loyalty between

the costumer and to the seller. The loyalty of the costumer can maintain the

existence of the business and also can focus in a long run for satisfying the

demand of the costumer. The researchers want to focus on improving flavored

pie product and give highly quality of food.

Promotional and Advertising Activity

To promote the flavour pie the entrepreneurs created flyers, tarpaulin

and social media accounts that can easily know by the target market that this

product is existing. By the use of tarpaulin and flyers the costumers will be

updated about the price and the flavour that will be offer.

Figure 6. Layout of Tarpaulin

Social Media Accounts

The entrepreneurs also do a social media account too easy to

communicate to the future costumer and to have complete advertising that

can easily see by the target market of the flavored pie.

Figure 7. Twitter Account of Flavored Pie

Distribution Network

The product will be sold directly to the costumer that can pick of

different flavour that buyers want. To let the costumer to communicate to the

seller and also if the buyers want to suggest for other flavour that costumers

love to.

The Flavored Pie is a direct selling product to the customers which can

a good opportunity for the entrepreneurs to get to known by the consumers.

The sellers can explain the product when the customers ask for its innovation

process and other stuffs about the product.

Product and Packaging

The flavoured pie has a bite size of 3/4-inch in diameter. A small

mixing bowl works perfectly for this size. A six-inch mini pie would need an 8-

inch to 9-inch dough circle for the bottom crust. The top crust is just the

diameter of the pie pan to its outer edges and some. The logo will attach at

the tap of the packaging of the product.

 Cost of Marketing

The cost marketing is made up of expense to make a flavoured pie. It

also included the payment for the advertising materials to promote a product

to be sold. Table among number shows the expense made during the

marketing of product.

Item Unit Cost Quantity Total Cost

Flyers P5 60 P300

Tarpaulin P220 2 P440

Total P740

Table 4. Expense made during the Marketing of the Product

C. STUDY OF COMPETITORS

Analysis of Competitors

Competitive analysis or competitive research is a field of strategic

research that specializes in the collection and review of information about rival

firms. It's an essential tactic for finding out what your competitors are doing

and what kind of threat that present to financial well-being.

Porter’s five forces Analysis

Porter’s five forces analysis is used to determine an industry strength

and weaknesses by identifying and analysing five competitive forces. It draws

from industrial organization (IO) economics to derive five forces that determine

the competitive intensity and, therefore, the attractiveness (or lack of it) of an

industry in terms of its profitability

Rivary among
existing competitors
LOW

Bargaining power of
s Porter’s five forces Treats of new
Buyers Analysis entrance
LOW MEDUIM

Bargaining power of Treats of substitute

suppliers LOW
LOW
 Figure 8. Porter’s Five Forces Analysis
The statements below explain the rate of each factor whether they are

low, medium of high.

1. Rivalry among existing competitors

There will be a low number of competitors. The product has an innovation

that is new on the market consumers.

2. Treats of new entrance

There will be a possibility to have a new competitor on the market but the

chance to overtake flavored pie product is medium because flavored pie product is

known also a pie that the main location province trademark.

3. Treats of substitute

It is low because the materials or ingredient on doing flavored pie product is

not easy like the original pie. On making flavoured pie the time and patience is a

must.

4. Bargaining power of suppliers

The prices of the ingredient from the supplier are believed to be constant

price and if there has a changing price it not at higher than its price. The ingredient

on doing this is always available on the market and always can find a low-price

substitution or ingredients.

5. Bargaining power of buyers

The product is affordable for everyone so there will be low level of bargaining

power from the costumers because there will be low treats of substitute and low

number of competitors.
 D. STUDY OF DEMAND

The study of demand is used to determine if the product has potential

in the market. It is used to identify the quantity of goods consumers are willing

to buy at a specific selling price.

Projected Sale

Year Yearly sales

Year 1 ₱ 720,000

Year 2 ₱ 792,000

Year 3 ₱ 871,200

Year 4 ₱ 958,320

Year 5 ₱ 1,054,152

Total Sales ₱ 4,395,672

Average yearly sales ₱ 4,835,239

Table 5. Projected Sales in Five Years

The entrepreneurs assume that every day they can sell fifty (50) pieces

per flavour in order to sell a 150 pieces per day. The one hundred fifty (150)

pieces will multiply on the day that we were open and that is twenty (20) days

per month and it will multiply again on how many months a year will have

(12months). Every year the entrepreneurs assume to increase the sales on

10%.
 E. DEMAND AND SUPPLY ANALYSIS

Total projected demand

Year Adobo Menudo Caldereta

Year 1 ₱ 360,000 ₱ 200,000 ₱ 160,000

Year 2 ₱ 396,000 ₱ 220,000 ₱ 176,000

Year 3 ₱ 435,600 ₱ 235,000 ₱ 200,600

Year 4 ₱ 479,160 ₱ 248,580 ₱ 230,580

Year 5 ₱ 527,076 ₱ 276,715 ₱ 250,361

Table 6. Total Projected Demand in Five Years

To come up in projected demand the entrepreneurs use the table 5 to

be their guide and also it was connected in the figure 5.

 F. PRICING

Preferred Prices

11%

23%

66%

Figure 8. Pricing of Flavored Pie

11% 30pesos = AGREE

23% 25 pesos = AGREE

66% 20 pesos = AGREE

The figure 8 shows the price preferences for a flavoured pie .Since

66% percent of the entrepreneurs target market are willing to buy in a price of

P20, the entrepreneurs decided for it to be the selling price of flavoured pie in

pieces.

The price provided above allows the entrepreneurs to gain profit and

also the price that can afford by the target market of the flavoured pie produc
Materials Price per unit in Php

Chicken 160.00
Soy Sauce 20.00

Vinegar 20.00

Cooking Oil 30.00

Black Pepper 15.00

Salt 5.00

Bay leaf 10.00

Onion 20.00
Garlic 20.00

Flour 100.00

Butter 60.00
Sugar 40.00

Electricity 75.00

Water 50.00
Gas 50.00

Labor 100.00

Total Cost 775.00

Cost per Unit 15.5

Mark Up 20% 3.1%

Selling Price 18.6 ≈ 20.00

The entrepreneurs computed all the expenses to bake an adobo pie.

After computing all the data gathered, it was divided by all the product pieces.

The total cost is divided by fifty (50) and added a mark-up of twenty percent

(20%). In every piece, the entrepreneurs will have a profit of 3.3%. The selling

price is P18.60 and estimated it to become P20.00 per piece.

Materials Price per unit in Php

Pork 200.00

Cooking Oil 30.00

Black Pepper 10.00

Salt 5.00

Potato 30.00

Onion 20.00
Garlic 20.00
Tomato Sauce 20.00
Carrots 30.00

Flour 100.00

Butter 60.00
Sugar 30.00

Electricity 70.00

Water 50.00
Gas 50.00

Labor 100.00

Total Cost 825.00

Cost per Unit 16.5

Mark Up 20% 3.3%

Selling Price 19.8 ≈ 20.00

Table 8. Costing of Menudo Pie
 1

The entrepreneurs computed all the expenses to bake a menudo pie.

After computing all the data gathered, it was divided by all the product pieces.

The total cost is divided by fifty (50) and added a mark-up of twenty percent

(20%). In every piece, the entrepreneurs will have a profit of 3.5%. The selling

price is P19.80 and estimated it to become P20.00 per piece

Materials Price per unit in Php

Pork 200.00

Cooking Oil 30.00

Black Pepper 10.00

Salt 5.00

Potato 30.00

Onion 20.00
Garlic 20.00
Tomato Sauce 20.00
Liver spread 20.00
Carrots 30.00

Flour 80.00

Butter 60.00
Sugar 30.00

Electricity 70.00

Water 50.00
Gas 50.00

Labor 100.00

Total Cost 825.00

Cost per Unit 16.5

Mark Up 20% 3.3%

Selling Price 19.8 ≈ 20.00

 The entrepreneurs computed all the expenses to bake a caldereta pie.

After computing all the data gathered, it was divided by all the product pieces.

The total cost is divided by fifty (50) and added a mark-up of twenty percent

(20%). In every piece, the entrepreneurs will have a profit of 3.3%. The selling

price is P19.80 and estimated it to become P20.00 per piece.

G. BUYING SITUATION

Desired Benefits

The Flavoured pie has a different taste in the usual pie that we always

eat. It can benefit the costumer that want to have a new taste to their food this

innovation gives us an opportunity to us to do a business.

The researchers want to give knowledge to the costumers that this

product can also make it in home and easily to do. The pie can give you new

flavour that will demand by the costumers. We make it a bite size for the

costumers will easily to eat for them. It will be healthy because the researches

will also put some vegetable that will benefit on their health.

Usage

The store is open during the weekdays. Only twenty (20) days a month that

the store will sell and provide the product since the Colegio de San Juan de

Letran-Calamba has only few stuffs and students during Saturday and during

Sundays, there are no possible costumers at all.

Buying Condition

We will give a satisfaction on the product that our costumer can get a

best quality of food. The researchers will assure that the money they will
spend on our product is fit for the taste of the flavoured pie. The costumers

always look for the new things to try also if it is about food. The advertising

product and logo also the packaging can add an attraction for the costumers

to buy.

Chapter IV

Technical Study

A. Product( with packaging)

Flavored Pie offers its consumers a variety of pies like, Adobo, Caldereta,

and Menudo.

Upon purchase, the pies are individually wrapped in a brown paper bag

with the Flavored Pie logo in front. Each pie will cost Php 20.00 while the logo

sticker will cost Php 5.00. The entrepreneurs made sure that the packaging is

neat and presentable.

 B. Manufacturing Process

The manufacturing process below was chosen by the entrepreneurs to

elaborate the process of flavored pie in a easy way that the buyers will

understand easily.

Cut all the ingredients Wash them after cutting it. Open the stove and put a
pan, wait until it becomes
hot.

Wait until it the chicken is Add the chicken Put an oil to the pan, and
tender, onion and garlic.

Add all the ingredients. Add the carrots and potato Add the pork, wait until it
cook.

Wait until the chicken Add all the ingredients to Add the carrots and
absorbed the sauce. taste,also the tomato potato.
sauce and water for sauce.

Add the liver spread and

green peas, wait until the Add water, and when it Add all the ingredients to
pork absorb the sauce boil put the tomato sauce taste
In a large bowl, dissolve yeast .Turn onto a floured surface; knead
in warm water. Add the sugar, until smooth and elastic, 8-10
salt, oil and 3 cups flour. Beat minutes. Place in a greased bowl,
until smooth. Stir in enough turning once to grease the top. Cover
remaining flour, 1/2 cup at a and let rise in a warm place until
time, to form a soft dough doubled, about 1-1/2 hours.

Punch dough down. Turn onto Bake at 375° for 30-35 minutes or
a lightly floured surface; divide until golden brown and bread
dough in half. Shape each into sounds hollow when tapped.
a loaf. Place in 2 greased 9x5- Remove from pans to wire racks to
in. loaf pans. Cover and let rise cool.
until doubled, 30-45 minutes.
C. Plant Capacity
D. Production Schedule

In manufacturing Flavored Pie, each entrepreneur was assigned into

different tasks. Lj Odiver is in charge of cooking the viands. Angelica

Alfonso also in charge in wrapping the viands into a dough and bake it.

And Kristin Catorce is in take care in the packaging of the pie.

Purchasing raw materials Purchasing raw materials a week prior t

Distribution of Raw materials Raw materials are allocated by the entr

Manufacturing The entrepreneurs do the product on th

E. Plant Location and Layout

The business is located inside the Colegio de San Juan de Letran –

Calamba specifically inside the gym since target market of the

entrepreneurs are the students of Letran-Calamba and it ensures the

whole safety of the consumers since the school is secured and it has

security guards that surrounds the campus. The proponent believes that it

is a strategic location because the students are always tired due to the

activities and it is easy to see by the consumers since the stall is just in the

side of the gym. Customers will not have a hard time to go to the stall of

Flavored Pie because they will see it easily and can go to it easily if they

are inside the gym as well. As of now, the gym has other stalls, in short the

Flavored Pie has competitors. The location has the space that they can

provide for the stall.Illustration below (Figures 2-3) shows the layout of the

Colegio de San Juan de Letran – Calamba, the layout of Fr. Angelico Hall

– Gym, and the layout of Flavored Pie stall.

 Figure 2. Layout of Colegio de San Juan de Letran-Calamba

F.
CR B
STAGE Co
G. B
B
B B
E E
N CC
N A
C C
N
H H
T
STALL E
E
N

Figure 3. Layout of Fr. Angelico Hall – Gym

CC H.
O FLAVORS FOR PIES
U I.
N
T J.
E
R K.
AA
R COOKING AREA
E L.
A
M.
SANITARY
/ N.
TISSUE AREA
O.

P. Figure 4.Flavored Pie Stall Layout

 Q.

R.

F. Machinery, Equipment and Tools

For the Flavored pie to be a successful product that can be sold on the

market, the entrepreneur uses a variety of equipment and tools that shown

on figure
 TOOLS PURPOSE

Oven Used in baking the pie.

Cooking pan Used in cooking the viands.

Electric mixer To mix the ingredients of making a dough

Baking pan A place for the pies while baking.

Ladle To mix the viands while cooking.

Plates Where the need ingredients are placed of.

Spoon Used in scooping ingredients.

G. Building structures and others facilities

Flavoured Pie uses a table and monoblock as part of the store. The table

was provided by one of the entrepreneurs while the table was provided by

Colegio de San Juan de Letran-Calamba. This will serve as the entrepreneurs

counter, display of product, and the releasing of product. On the other hand,

the chair serves as the rest place of the opponents.

H. Waste disposal system

Waste disposal is the collecting, segregating, disposal, and recycling of

garbage. The entrepreneurs conduct a system for the disposal all waste

induced by Flavored Pie. The table below shows the flowchart of waste

disposal.
I. Raw materials requirements

To be able to produce the flavored pie the entrepreneurs use different raw

materials to finish the product.

 Raw Materials Purpose

Soy Sauce It gives color for adobo and also to give

a taste.

Vinegar Gives sour taste to the products.

Cooking Oil It serves as the base to saute onions

and garlic before the other

ingredients.

Tomato Sauce It gives tomato taste for both

Caldereta and Menudo.

Potato Gives nutrients to the products.

Black Pepper It gives spice to the product.

Bay Leaf It also gives spice for the Adobo.

Garlic It will add taste to all flavors.

Onion It will also add taste to all flavors.

Carrots Also gives nutrients to the product.

Chicken Main ingredient of the Adobo.

Pork Main ingredient of the Caldereta and

Menudo.

Bell Pepper It gives spice for the Menudo and

Caldereta.

Green peas To give nutrients and adds attraction

to the pie.

Water Serves as the addition for the sauce

of the variety.

Liver Spread To add unique taste to the product.

Salt Gives salty taste to the products.

All Purpose Flour Used in baking dough.

Sugar Gives sweetness to the variety.

Butter Gives aroma and taste to the

product.
J. Direct Labor Requirements

The entrepreneurs of Flavored Pie are in charge to do the different tasks in

the business. The entrepreneurs are responsible for producing, selling,

and market the business.

Entrepreneurs Responsibilities

L.J A. Odiver  Handling the overall

production marketing strategy

of the business

 In charge in cooking

Angelica B. Alfonso  Purchasing raw materials

 Marketing and selling the

product
  In charge in baking

Kristin Mhianel A. Catorce  Marketing and selling the

flavored pie

 Handling the advertising

 In charge packaging

K. Utilities and overhead requirements

L. Total Cost of Investment

The total cost of investment needed by the entrepreneurs was Php 3,500to

put up the business of Flavored Pie. The revolving fund of Flavored Pie to

finance the business is Php 3,500.This amount will used to cover up the

expenses in the business like raw materials, advertisement and other

expenses.

EXPENSE AMOUNT

Inventory 2,425

Tools, 200
 Marketing Expenses 740

Cash on hand 135

TOTAL 3,500

M. Technical Study Analysis

Based on the technical study conducted by the entrepreneurs, they can

conclude to have the required expedient, the process and the sources of

capital wanted in producing and the distribution of the Flavored Pie products.

Through the trial and error, the products can be established the process in

manufacturing the Flavored Pie products. This process can help the

entrepreneurs to produce the maximum quantity of Pie in a definite amount of

time. The partition of labor of the entrepreneurs was also decided to maximize

the capability of Flavored Pie human resources.

The entrepreneurs composed a system about the waste disposal used

by the business. The complex was used to minimize the alms of the business

to the apparent matter of gas usage and electronic devices.

The location of the business, including the design of the store, was chosen to

categorize the products in the market. The entrepreneurs decided based on

the varied factors of the adjacency of the location for the target market of the

entrepreneurs and the all around impact of the location of Flavored Pie.

CHAPTER V

Management Study

A. Business Organization

The Flavored Pie is a partnership type of organization among three

proponents. A partnership is a business with multiple owners, each of whom

has invested in the business. Some partnerships include individuals who work

in the business, while other partnerships may include partners who have

limited participation and also limited liability for the debts and lawsuits against

the business.

A partnership type of organization for Flavored Pie will let the business

run through the contribution of money, services, and properties of the

business. A business partnership is a specific kind of legal relationship formed

by the agreement three proponents to carry the Flavored Pie as co-owners. A

partnership is a business with multiple owners, each of whom has invested in

the business. Some partnerships include individuals who work in the

business, while other partnerships may include partners who have limited

participation and also limited liability for the debts and lawsuits against the

business.

A partnership, as different from a corporation, is not a separate entity

from the individual owners. A partnership is similar to a sole proprietor or

independent contractor business because in both of these businesses the

business isn't separate from the owners, for liability purposes.

The partnership income tax is paid by the partnership, but the profits

and losses are divided among the partners, and paid by the partners, based

on their agreement

B. Internal Structure

Lj A. Odiver

Overall Manager

Angelica B. Alfonso Kristin Mhianel A. Catorce

Marketing Head Production Head

Figure represents the internal organizational structure of Flavored Pie.

Each proponent plays a crucial role in the business.

 Lj A. Odiver is the Overall Manager that will include allocating budget

resources, formulating policies, coordinating business operations, monitoring

and motivating staff, managing operational costs, ensuring good customer

service, improving administration processes, engaging with vendors, hiring

and training employees.

Angelica B. Alfonso is the Marketing Head that will manage all

marketing for the company and activities within the marketing department.

Developing the marketing strategy for the company in line with company

objectives and overseeing the company's marketing budget.

Kristin Mhianel A. Catorce is the Production Head that will plan and

organize production schedules, assessing project and resource requirements,

estimating, negotiating, and agreeing budgets and timescales with clients and

managers. And also ensures that health and safety regulations are met.

C. Staffing Requirements

Staffing requirements is a part of Human Resource planning which

identifies a business need for employees. Whenever a forecast is generated,

Labor Management refers to the requirement definitions and arrives at the

number of labor hours required to meet the demands of the forecasted value.

Staff Requirements calculate the requirements for a job category or job code

for a day part, day, or shift. It is important in a certain company to acquire

employees with good skills and knowledge about the Flavored Pie.

The table below presents the human resources Flavored Pie that is

needed in the business organization.

 Table Staffing Requirements

Position Responsibilities Qualifications Monthly Pay

 Handling day to day  At least 18 years Php 8,000.00

Cashier/Sales transactions with old

Clerk customers  High School or

Senior High

School Graduate

 Work-related

experience

 Knowledge about

basic math and

customer service

skills

 Responsible in  At least 18 years Php 9,000.00

Cook cooking the different old and above

viand flavor of the pie  Knowledge about

cooking Filipino

dishes

 Must have an

experience in

cooking

 Responsible for  At least 18 years Php 9,000.00

Baker baking the pie after old and above

putting viand flavor  Must know how to

 inside the pie use microwave

oven

 Must know how to

bake

According to the Department of labor and Employment National Wages

and Productivity Commission, the daily minimum wage for a non-agricultural

business in Laguna is Php 273.00. This rate has been effective since 2018.

The Philippine Social Security System, strengthened by the provisions

of the Republic Act No. 8282 or the Social Security Law, is the country’s

social insurance program and consists of the following bodies:

Social Security System (SSS) – The SSS was created to provide private

employees and their families’ protection against disability, sickness, old age,

and death. The Government Service Insurance System (GSIS) is the

equivalent system for Philippine government employees.

Home Development Mutual Fund (HDMF) – The HDMF, also known as the

Pag-IBIG Fund, is a provident savings system supplying housing loans to

private and Philippine government employees, and to self-employed persons

who elect to join the Fund.

Philippine Health Insurance Corporation (PhilHealth) – PhilHealth is

administered by the Philippine Health Insurance Corporation, and provides

employees with a practical means of paying for adequate medical care in the

Philippines.
D. Project Schedule

This Project Schedule identifies the timelines each task in a business is

done. The chart below shows Flavored Pie project schedule during the

business.
 Flavored Pie Project Schedule

05/01/19 05/05/19 05/10/19 05/15/19 05/20/19 05/25/19

Purchase Raw Materials

Manufacturing Products

Social Media Marketing

Selling Product

During the implementation, this graph represents the period of time

each task was done. The proponents purchased raw materials every five days

starting from May 1 until May 25. The proponents bought raw materials in bulk

so that it would not be hard for the sellers to buy it by piece.

Starting May 3, the proponents started the implementation of the

product and marketing strategies that were put into effects. The sellers

marketed the product to inform the consumers about the Flavored Pie. During

the program of the Bazaar, the proponents designed a booth to make the

products sold and to be known by people.

E. Management Study Analysis

The business is a partnership between Flavored Pie proponents. The

entrepreneurs considered this to be the type of business due to the benefits it

can get. It gives the proponents the ability to decide everything regarding the

Flavored Pie.
 Behind the success of all business, there are these skilled employees,

dedicated to their work and hardworking. Without the staffs, the business

would not be able to be successful.

Through the management study, the proponents will be able to

conclude that Flavored Pie has sufficient human resource. The three

proponents can handle all the roles needed for the success of the

business. However, when the business grows in the future, the proponents

will look forward in hiring new employees such as cashier/sales clerk, cook,

and baker. They have prepared the qualifications they will be looking for and

the compensation of benefits that an employee will receive if ever they hire

one. This is for the compliance with the Labor Code of the Philippines which

protects the rights of every employee or staff.

VII. Financial Study

A. Major Assumptions

Sources of Financing

The entrepreneurs of Flavored Pie are going to finance the initial

capital of the business themselves using their personal savings. Each

proponent will contribute an amount of Php 1,667.67. In addition they will also

look into private financing sources such as family and friends.

Assumptions

The proponents made the following assumptions in projecting their financing

statements.

1. Sales in units increase by 10% yearly

2. Projected sale are based on the assumptions of the entrepreneurs

3. Selling price will remain the same

4. Additional tools will be bought yearly and the purchase will be double

every 3 years.

5. The cost of raw materials and tools will remain unchanged for 5 years

6. There is no income tax imposed on the net income

7. There is no work in progress by the end of the year

B. Total Project Cost

The entrepreneurs total capital contributions in (1) one day is Php

3,500.Figure ( ) shows the total estimated projected cost including the pre-

operational cost.
 FLAVORED PIE
PROJECTED PROJECT COST

Particulars

Capital Contribution 3,500

Inventory 2,425

Tools, 200

Marketing Expenses 740

Cash on hand 135

TOTAL PROJECT COST 3,500

Figure ( ) Project Cost

C. Financial Statements Analysis

PROJECTED COST

Figure shows the projected sales of Flavored Pie for the next five years. This is the basis

for the forecasted financial statement made by the proponents. The quantity of demand

was multiply by the price of the flavoured pie.

 FLAVORED PIE
PROJECTED COST
FOR THE FIVE YEARS PERIOD

Year 1 Year 2

Quantity Amount in Php Quantity Amount

Adobo 18,000 360,000 19,800 396,000

Menudo 10,000 200,000 11,000 220,000

Caldereta 8,000 160,000 8,800 176,000

TOTAL 720,000 792,000

Year 3 Year 4 Year 5

Quantity Amount Quantity Amount Quantity Amount

Adobo 21,780 435,600 23,958 479,160 26,353.8 527,076

Menudo 11,750 235,000 12,429 248,580 13,671.9 276,715

Caldereta 10,030 200,600 11,529 230,580 12,681.9 250,361

TOTAL 871,200 958,320 1,054,152

Income Statement

The figure shows the Income Statement of Flavored Pie for the first five years operations.
 FLAVORED PIE
PROJECTED INCOME STATEMENT
FOR THE FIVE YEARS PERIOD

Year 1 Year 2 Year 3 Year 4 Year 5

Sales 720,000 792,000 871,200 958,320 1,054,152

Cost of goods sold 582,200 640,200 704,220 885,642 852,106.2

GROSS PROFIT 137,800 151,800 166,980 183,678 202,045.8

OPERATING EXPENSE

Marketing expense 740 888 1,065.6 1,278.72 1,534.46

TOTAL 740 888 1,065.6 1,278.72 1,534.46

NET INCOME 137,060 150,912 165,914.4 182,399.28 200,511.34

Statement in Changes of Owners Equity

The figure shows the Statement in Changes of Owners Equity of Flavored Pie for the first five

years operations.

FLAVORED PIE
PROJECTED STATEMENT IN CHANGES OF OWNERS EQUITY
FOR THE FIVE YEARS PERIOD

Year 1 Year 2 Year 3 Year 4 Year 5

Capital Beginning 600,000 660,000 726,000 798,600 878,460

NET INCOME 137,060 150,912 165,914.4 182,399.28 200,511.34

Capital Ending 737,060 810,912 891,914.4 980,999.28 1,078,971.34

Statement of Financial Position

The figure shows the Statement of Financial Position of Flavored Pie for the first five years

operations.

FLAVORED PIE
STATEMENT OF FINANCIAL POSITION
FOR THE FIVE YEARS PERIOD

Year 1 Year 2 Year 3 Year 4 Year 5

ASSET

Cash 736,860 810,712 891,514.4 980,599.28 1,078,571.34

Tools 200.00 200.00 400.00 400.00 400.00

TOTAL ASSET 737,060 810,912 891,914.4 980,999.28 1,078,971.34

LIABILITIES AND
OWNERS EQUITY
Flavored Pie Capital 737,060 810,912 891,914.4 980,999.28 1,078,971.34

TOTAL LIABILITIES
AND OWNERS EQUITY 737,060 810,912 891,914.4 980,999.28 1,078,971.34

D. Expenses
E. Financial Study Analysis
Figure below shows the net income to sales ratio of 19% and the return of

investment for the next five years.

Flavored Pie

Financial Analysis

1. NET INCOME TO SALES RATIO

YEAR NET INCOME SALES RATIO

1 137,060 720,000 19%

2 150,912 792,000 19%

3 165,914.4 871,200 19%

4 182,399.28 958,320 19%

5 200,511.34 1,054,152 19%

2. RETURN OF INVESTMENT

YEAR NET INCOME TOTAL ASSET RATIO

1 137,060 737,060 19%

2 150,912 810,912 19%

3 165,914.4 891,914.4 19%

4 182,399.28 980,999.28 19%

5 200,511.34 1,078,971.34 19%

CHAPTER VII
 Socio-Economic Study

A. Employment

The establishment of Flavored Pie has different effects on the

employment system. Since Flavored Pie is a food business, the owners can

provide employment to the people who love to bake and cook food. When the

time comes that Flavored Pie will grow bigger as expected, the proponents

will hire employees to work full-time. Flavored Pie is also open for franchising

or reselling the product to earn more customers. This can really help a lot of

people who are lack of income.

The proponents will train the employees to the job well and to ensure

that the quality of their work is not compromised. It can also provide them new

skills and experiences.

Flavored Pie will need 3-5 people to cook the viand flavors of pie and

to bake the pie. These people will be assigned to their designated area to do

the job and tasks suited for them. They will be compensated for every product

they produce.

B. Government
 Item Amount in Php

Gross Income 737,060

Less: Deduction 0.00

Net Taxable Income 737,060

Flavored Pie Tax 235,859.2

Payable (32%)
C. Other Socio-Economic Concerns

The proponents have other methods in case the Flavored Pie ran out

of flavors and pies. Since viand can take too long before it cooked well, the

proponents decided to buy alternative viand in other stores such as canteens

within the area so the sellers can supplies as soon as possible. If falling-out

happens, the proponents have already found alternative products to use.

The Flavored Pie will add more viand flavors in the coming days,

weeks, or months depends on the demands of consumers. The business will

also provide promos such as buy one take one when the store got bigger. The

Flavored Pie can also offer discounts for students and senior citizens.