Script

Good morning/afternoon, ladies and gentlemen.
First and foremost, I would like to thank our

interviewer Mr Jerickson Chua MIT for joining us today and to our Instructor Sir Christian Lloyd Taguba
together with maam NIKI for letting us experience this kind competition . My name is Zyra LAeand I am
honored to serve as the Vice President of Marketing at Likha Company .Today, I'm excited to share with
you our vision for unleashing the power of marketing to drive growth and innovation. Let's begin.
With our Marketing Business Plan .
It is very important to create an effective marketing plan because its serve as your framework
throughout the success of your company.
Marketing Analysis
The Likha Company is a business brand that offers accessories such as anklets, necklace, bracelet, other
customized products and souvenirs that is artistically hand-made and can be purchased by anyone.
The primary goal of Likha company products is to contribute, in a secondary way, to an individual's
ensemble, finish off an outfit, and enhance the wearer's appearance. Likha Co. products can let a person
express themselves more fully in terms of identity and personality.
Set your objectives
1. Know your target audience: Identify and understand your target audience in detail.
Develop buyer personas that encompass their demographics, behaviors, needs, and
preferences. This understanding will guide your marketing strategies and help you tailor
your messaging effectively.
Slide 3: Current Marketing Landscape [Present data and trends related to the industry and
market]
In today's fast-paced and ever-evolving business environment, the marketing landscape is more
competitive than ever. Consumer expectations are rising, and new technologies emerge
constantly. Our challenge is to stay ahead of the curve, adapt to changes, and create meaningful
connections with our target audience. PRINT MEDIA TO SOCIAL MEDIA
Target audience
The company’s primary target includes the cluster of students, teachers, residents from Isabela and
everyone who is willing to consume our products. The company does not limit the scope of their market
for the people who are seeking to buy our product.
Our customers are at the heart of everything we do. We strive to create exceptional customer
experiences that foster loyalty and advocacy. To achieve this, we are:
1. Listening: We actively listen to our customers' needs, concerns, and feedback, enabling us to
better understand their expectations.
Seamless Journeys: We aim to create seamless customer journeys across all touchpoints,
ensuring a consistent and delightful experience throughout their interaction with our brand.
STRATEGIES
1. Integrated Marketing Campaigns: We believe in the power of integrated campaigns that
leverage various channels, both online and offline, to deliver a consistent and immersive
brand experience. By combining traditional and digital marketing tactics, we can reach
our audience wherever they are.
2. Conduct market research: Gather information about your industry, competitors, and
market trends. Analyze market data, customer insights, and competitor strategies to
identify opportunities and challenges. This research will inform your marketing
strategies and give you a competitive edge.
3. Develop your marketing strategies: Based on your objectives and target audience,
determine the marketing strategies that align with your goals. This may include
elements such as content marketing, social media marketing, email marketing,
influencer partnerships, search engine optimization (SEO), paid advertising, events, and
more. Select the strategies that best reach and engage your target audience.
4. Implement and execute: Put your marketing plan into action. Create and distribute
content, launch campaigns, optimize your website, engage with customers on social
media, and execute other tactics as outlined in your plan. Monitor and analyze the
performance of your marketing activities regularly.
Slide 6: Measuring Success [Explain how success is measured]
Measuring the effectiveness of our marketing initiatives is crucial. We rely on a combination of

key performance indicators (KPIs) and metrics, including:
1. Sales and Revenue Growth: Tracking revenue growth directly attributable to our marketing
efforts provides a clear indication of success.
2. Customer Engagement: Monitoring metrics such as website traffic, social media interactions, and
email open rates helps us gauge customer engagement levels.
3. Customer Satisfaction: Regular customer satisfaction surveys and Net Promoter Scores (NPS)
allow us to assess how well we are meeting customer expectations.
Slide 7: Future Goals [Outline future goals and initiatives]
Looking ahead, our goals include:

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Good morning/afternoon, ladies and gentlemen.

First and foremost, I would like to thank our

Set your objectives

Slide 6: Measuring Success [Explain how success is measured]

Measuring the effectiveness of our marketing initiatives is crucial. We rely on a combination of

Slide 7: Future Goals [Outline future goals and initiatives]

Looking ahead, our goals include:

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