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    The 10 Commandments of Direct Response Marketing

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    johnsoncaro99
    These are the 10 commandments of Direct response marketing/Copywriting. These should be adhered to and followed very strictly.

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    The 10 Commandments of Direct Response Marketing

    Uploaded by

    johnsoncaro99
    20 views1 page
    These are the 10 commandments of Direct response marketing/Copywriting. These should be adhered to and followed very strictly.

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    the-10-commandments-of-direct-response-marketing

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    These are the 10 commandments of Direct response marketing/Copywriting. These should be adhered to and followed very strictly.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    20 views1 page

    The 10 Commandments of Direct Response Marketing

    Uploaded by

    johnsoncaro99
    These are the 10 commandments of Direct response marketing/Copywriting. These should be adhered to and followed very strictly.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    INSIGHTS

    The 10 Commandments of Direct Response


    Marketing – and Why You Shouldn’t Break Them
    WeDo marketing. Whether marketing happens 6) There Will Be Follow-Up
    online or offline, there is one thing every smart marketer We’re not just talking about a one-time follow-up based on
    worth their salt is after: They want the customer to a lead. Treat that lead like gold and as the beginning of a
    respond. valuable relationship. Why? Because, “there are fortunes in
    the follow-up.”
    So let’s review the 10 commandments of direct response
    marketing, as covered in one of the most authoritative 7) There Will Be Strong Copy
    books on the topic: No BS Direct Marketing by Dan S. When all is said and done (and written), “your copy must be
    Kennedy, a top marketing consultant and legendary compelling enough to get your prospects to take immediate
    copywriter. Here’s a quick look at his guidelines, as shared action. Your vocabulary choices should aggravate your
    on the GKIC website: prospect’s problems so much so that they can almost feel
    the pain, and then soothe them immediately with whatever
    1) There Will Always be an Offer or Offer(s) it is you’re offering, and how it can solve their issue.”
    In order to get consumers to stand up and take notice,
    come up with an offer “…that tells the consumer how your 8) In General, It Will Look Like Mail-Order Advertising
    product can enhance their life, solve their problems, make Kennedy suggests making a swipe file of mail-order
    their day better, etc., and the steps they need to take in newspapers and magazine advertisements that show
    order to reap the benefits.” clear calls-to-action. Next time you construct an offer, flip
    through the file for inspiration. The timeless principles of
    2) There Will Be a Reason to Respond Right Now mail order still work.
    It’s called direct response marketing for a reason: you need
    your customer or prospect to respond RIGHT NOW. What 9) Results Rule, Period
    sort of offer will spur them to action? It doesn’t matter what marketers think. All that counts is
    what the customers think. “If you make sales, then your
    3) Clear Instructions strategy has worked. If it doesn’t make sales, scrap it.”
    Don’t make your customers guess. Tell them exactly what to
    do next! 10) Keep Your Business On a Strict Direct Marketing
    Diet for at Least Six Months
    4) There Will Be Tracking and Measurement Dan Kennedy says it best: “Anything that doesn’t conform
    Tracking means accurately collecting all the information to the prior nine rules, do not let it in at all. Just say no. And
    you need to determine what advertising is working and what bar the door.”
    isn’t, which offer is pulling and which isn’t, what marketing
    has traction and what doesn’t. Our Sir Speedy experts can create eye-catching,
    colorful, dynamic signs to help your business grow and
    5) Branding as a By-Product attract audiences in-store and online. Contact us at
    Smaller companies often can’t afford the luxury of branding sirspeedy.com.
    campaigns. Stick to call-to-action offers “that are designed
    to motivate qualified leads to step forward and take action.”

    ©2022 Sir Speedy, Inc. All rights reserved. sirspeedy.com

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