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Make-Up Effects: Psychological and Sociological Perspective

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 ISSN 0975-2366
DOI: https://doi.org/10.31838/ijpr/2021.13.01.550
Research Article

Make-Up Effects: Psychological and Sociological

Perspective
ALI AL-SAMYDAI1*, MAHA N. ABU HAJLEH2, MUSTAFA AKRAM OTHMAN 3, DANA MARIE 4, ENAS
ALTATAR4, HANEEN TAHER 4, RUBA HAMDAN4 RUAA ALHARAIRY, RUDAINA OTHMAN YOUSIF 5,
MAHMOOD AL-SAMYDAI 6
1
Pharmacological and Diagnostic Research Centre, Faculty of Pharmacy, Al-Ahliyya Amman University,
Amman, Jordan
2
Department of Cosmetic Science, Faculty of Allied Medical Sciences, Al-Ahliyya Amman University,
Amman, Jordan.
3
Business Administration, Alkaria group, Iraq, Baghdad
4
Department of Pharmaceutical Sciences, Faculty of Pharmacy, University of Jordan, Amman, Jordan
5
Founding commission member, Al-Zahrawi university college, Karbala, 56001.Iraq
6
Department of marketing, The Faculty of Business, Al-Zaytoonah University
*Corresponding Author
Email ID: [email protected],
Received: 26.10.20, Revised: 25.11.20, Accepted: 23.12.20

ABSTRACT
Most women nowadays compare themselves to media icons, with red cheeks, sharp jaw line, and wide almond
eyes, which make them feel dissatisfied with their appearance. The magic of make-up solved the problem, as it
serves as a quick means to cover facial imperfections and achieve feminine beauty standards. The purpose of
this study is to define make-up effect on women’s psyche and to understand the psychological and sociological
motives behind cosmetics use (from natural and chemical origins) among Jordanian women. The Group study
consisted of 606 random female respondents of different ages of 15 years and older, who filled out the self-
administered, anonymous, and online questionnaire consisting of 39 categorical single and multiple-choice
questions about personal beliefs and reasons behind using cosmetics products. Results showed that (78.4%) of
respondents are regular make-up users, (54.2 %) use make-up at least one time a week, and 80.5% prefer using
make-up from natural origins. Meanwhile, the calculated t value was (Self-esteem=5.514, Social
interaction=10.667, Performance=8.794, Attraction=9.648), more than 1.96, with Sig 0.000 which is less (0.05),
and the (calculated F value 457.206) more than the table (2.372), Sig 0.000 which reflects a high impact
association of make-up usage with social interaction and performance, and a moderate positive association
with self-esteem and attraction. Furthermore, educational level, marital status, and monthly salary, all have a
positive impact on make-up usage. These results provide a reference guide for beauty product companies to
understand, analyze, and develop their products and marketing plans to meet women's needs.
Keywords: Makeup use, Cosmetics, Herbal cosmetics, Self-esteem, Social interaction, Performance, Physical
attractiveness.

INTRODUCTION Renfrew Center Foundation, 2018; Bhat, et al.,

Since ancient times, women used herbal and 2020).
natural substances to adorn their faces as one of Nowadays, the chemically based make-up
the earliest rituals of the human culture. 6000 products are losing interest, and a significant shift
years ago, Egyptian women used (Kohl), which towards natural and organic beauty products is
was made and extracted from almonds and fostering the growth of the cosmetics market. In
oxidized copper, to line their eyes and create a 2020, a survey was conducted in Kashmir to
smoky look. The ancient Greeks also made crude assess awareness and attitude of female college-
lipstick from red iron and ochre clays (Abu Hajleh going students towards using herbal and non-
et al., 2020). While Queen Elizabeth's times herbal based cosmetic products. Results found
focused on maintaining a glow skin using the that the majority prefers herbal cosmetics over
famous youth mask, which was made from white others, since it is less harmful and have no side
lead. Many cultures used herbal substances such effects (Al-Samydai A et al., 2019; Bhat, et al.,
as chamomile, peppermint, olive oil, sesame oil, 2020). More interestingly, gender, and marital
lavender, and almond oil as for body cleansing status strongly affect consumers’ preference
and moisturizing (Al-Somaiday et al., 2019; The towards herbal cosmetics, while age, occupation,

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 Ali Al-Samydai et al / Make-Up Effects: Psychological and Sociological Perspective

and frequency of usage have little or no impact that single women with children tend to spend
on herbal cosmetics preference (Gupta, 2014). more money on make-up more than women
In the days of the social media revolution, most without children (Mafra, 2020; Al-Samydai, et al.,
women compare themselves to media icons and 2020). However, it’s not the case in other
influencers, with red cheeks, clear skin, sharp jaw countries.
line, and wide almond eyes, ending up feeling On the academic level, a study was conducted
embarrassed and dissatisfied with their among 186 undergraduate female students to
appearance, seeking to achieve the high feminine examine the effect of wearing make-up on
beauty standards (Al-Samydai, et al., 2019; academic achievement. Participants were
Ridder, 2020; The Renfrew Center Foundation, assigned to three different groups, (1) wearing
2018; Scott, 2007; Lanzuela, et al 2019). And as make-up, (2) listening to positive music, and (3)
the meaning behind make-up usage is drastically face coloring. Students who had put make-up on
evolving, nowadays make-up serves as a quick received higher scores in the simulated multiple-
mean to cover blemished skin, facial flaws, and choice tests compared to other groups (Palumbo,
imperfections, to eventually, enhance women's 2017).
appearance and self-image (Yousif & Al-samydai, Spending amount on cosmetics is highly variable
2019). Based on that, make-up products and among countries, depending on multiple
offerings of the cosmetics industry are in socioeconomic factors. In central Kashmir, a study
constantly growing demand, and renewed interest conducted between art and science college
in organic and natural products are driving female students to analyze their attitude towards
cosmetics market growth (Al-Samydai et al., make-up use. The study found that the majority of
2020). According to the Cosmetics Industry - students (art students =48%, science
Statistics & Facts report Published by M Ridder, a students=45.5%) spent on average 200-300Rs
global growth in the cosmetics market (estimated (Which equal 2.74-4.11 USD) in a month. While
by 5.5 %) is being witnessed from 2018 a low number of students (art students =10%,
compared to previous sales years (Ridder, 2020). science students=8.5%) spent more than 500 Rs
Psychologically speaking, plenty of research (Which equals 6.82 USD) in a month (Bhat,
papers studied the effect of make-up on women’s 2020). According to a study of the European
psyche on many scales. A survey conducted in Cosmetics Industry, prepared by the European
2011 among 1,292 women of 18 years of age Commission, the consumption of cosmetic
and older showed that almost half of the women products in Denmark and Sweden is around
sample had negative feelings when they don’t €171 (Equal 201.94 USD) per capita, which
wear make-up, as being unattractive and self- represents the highest consumption of cosmetic
conscious. [5] Likewise, another study found that products (Rossi, 2007).
participants who wore “party” or “out” make-up Regarding cosmetics market sizes among the
with their girlfriends, were less anxious (Scott, EU27 countries, Germany consumed the largest
2007). amount of cosmetics in 2019, valued at
Supporting the fact that cosmetics serve as a approximately 14 billion € (which equals 16.45
beauty treatment and therapeutic option to foster billion USD), followed by France and the United
self-image and self-confidence, (Lanzuela, et al., Kingdom, at 11.44 billion € (which equals 13.44
2019) a study showed that make-up has a billion USD) and 10.66 billion € (which equals
positive impact on the self-esteem of 56.1% of 12.53 billion USD) respectively (Statista, 2020).
women sample, and a positive impact on the self- The purpose of this study is to analyze make-up
confidence of 58.4% of them (Kosmala et al., effect on Jordanian women sample from
2019) More than that, make-up help women to psychological and sociological perspectives. As
attract the attention of the opposite sex, more for performance proficiency, some women tend to
than to increase women’s potentials to be be more productive and competent when they
employed (Mafra, 2020). wear make-up. The same applies to Social
Besides women’s psyche, many demographical interaction and Physical attractiveness; women
variables affect make-up use, frequency and wearing make-up can be more interactive with
amount. For example, a study was conducted surroundings, and feel feminine enough to attract
among the Lebanese population showed that a life mate. What strongly stands behind is make-
using cosmetics is associated with religious up effect on boosting self-satisfaction, self-esteem
factors, where Muslim women have lower and confidence, where money over cosmetics
cosmetics usage scores compared with Christians products is well spent. Several sociological
(Fares et al., 2019). Marital status and having variables such as personal beliefs, age,
children may also affect make-up use, a education, monthly income, and marital status
questionnaire study was conducted in Brazil found were included too.

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H 4: Statistically there is no significant effect at

MATERIALS AND METHODS the level of (0.05) of Physical attractiveness on the
The research tool was an online questionnaire use of cosmetics.
prepared as a Google form survey consisting of
39 Multiple-choice questions (as attached in Statistics
appendix). Data and material of the research was After completing the target respondents, the data
collected in the period from August to September were collected using Microsoft Excel, then
2020. entered, coded, and analyzed using several
Questionnaire application statistical techniques, these techniques include
Questionnaire was named "Study the effect of descriptive statistics (frequencies, percentages),
psychological and social factors on the use of Pearson correlation, and the F significance was
cosmetics (natural and industrial) among women". used to accept/reject the hypotheses. Also, a one-
Respondents completed the questionnaire via the way ANOVA was performed; using the Statistical
Internet, as they were guaranteed full anonymity Package for Social Sciences program (SPSS®
and voluntary participation in the study; they were software), version 25 was used.
informed about the aim of the questionnaire The participant of the study consists of female
before starting to fill in the questionnaire, which cosmetics consumers who belong to different
had an impact on the credibility of the collected districts of Jordan. The total sample size was 606
data. The selection of the study group in terms of randomly selected women from the general
gender was deliberate, while the age of the population. As Table 1 indicates, participants
respondents was random. Questionnaire was were categorized into four groups based on age:
prepared in the following order: • 10–20 years (N=66, 10.90%)
1. Title, description, contact information, • 21–30 years (N=381, 63%)
and consent key. • 31–40 years (N=104, 17.20%)
2. Socio-demographic data of the • Above 41 years (N=54, 8.90%)
respondents, such as age, marital status, current Among the participant's level of education, the
position in society, and monthly Income majority were bachelor's degrees with 72.70%
(Jordanian Dinar), which allowed for the (N=440), postgraduate degrees were 14.40%
characterization of the studied group. (N=87), diploma degrees were 6.70% (N=46),
3. Attitude towards make-up use, including and high school girls were 5.30% (N=32). There
natural products preference, usage frequency, were 226 married (37.40%), 371 (61.30%)
annual spending, products used, and the reasons unmarried, and 8 (1.30%) divorced.
behind using and not make-up. The general attitude among women in Jordan
4. Psychological dimensions of make-up toward make-up usage was tested based on data
effects: Self-esteem, social interaction, physical collected from a random sample, as Table 2
attractiveness, and performance, in order to shows, the research dependent variable (make-up
examine whether make-up influences the way a usage among women) is significant since (F
woman perceives her appearance or contributes significant value 0.00), which is less than (0.05),
to a change in her well-being. and the (calculated F value 457.206) is higher
than (F table value 2.372). This is evidence
RESEARCH HYPOTHESE against the null hypothesis that states that there is
Hypotheses of the study are as next: no statistically significant effect at the level of
(Figure1: study model to clarify research (α≤0.05) of the (self-esteem, social interaction,
problems, objectives, and hypotheses) performance, and attraction) on make-up usage
H0: Statistically there is no significant effect at the among women. As a result, we can reject the null
level of (0.05) of the (Performance proficiency, hypothesis.
Social interaction, Self-esteem and self- The association between the dependent and
confidence, and Physical attractiveness) on the independent variables is strong and positive,
use of cosmetics. since (R=0.868), and the (R2 =0.753), which
H 1: Statistically there is no significant effect at means that the contribution of the independent
the level of (0.05) of Performance proficiency on variables strongly affects the dependent variables
the use of cosmetics. with a percentage of 75.3%.
H 2: Statistically there is no significant effect at Meanwhile, calculated T values for the variables
the level of (0.05) of Social interaction on the use (T value of Self-esteem=5.514, T value of Social
of cosmetics. interaction=10.667, T value of
H 3: Statistically there is no significant effect at Performance=8.794, T value of
the level of (0.05) of Self-esteem and self- Attraction=9.648), are higher than the (T value
confidence on the use of cosmetics.

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 Ali Al-Samydai et al / Make-Up Effects: Psychological and Sociological Perspective

table 1.96), meaning these factors have a they care more about how they look, this is
statistically significant effect on make-up usage. mainly because of the following reasons:
Overall, the independent factors (Self-esteem, (1) Make-up positively affects females’ feeling of
Social interaction, Performance, Attraction) physical attractiveness, so girls in these ages use
produced a significant positive linear relationship make-up as a tool to attract the attention of the
with the dependent variable (0.671, 0.805, opposite sex, connect with a suitable life mate,
0.751, and 0.602) respectively. As Table 3 of and eventually involve in an emotional
Pearson Correlation between independent factors relationship.
and dependent factor, there is a high positive (2) To satisfy their persistent need to look more
association with social interaction and beautiful and to fulfill the teenage dream of using
performance, while a moderate positive make-up, since heavy use of cosmetics was not
association with self-esteem and attraction. allowed in most middle and high schools.
Furthermore, educational level, marital status, Thirdly: make-up has a strong positive
monthly salary, and source of income all have a relationship with marital status with (T-test Sig.
positive impact on make-up usage with (T-test value of 0.010). Most women of 30 years and
Sig. value 0.000, 0.010, .000, and .000) older have settled down with their own families,
respectively. and taking responsibilities for their kids, husband,
Also, the effect of age on make-up usage, after house, and work, where there is no time left to
performed a one-way ANOVA results showed that put some make-up on, and take care of
there were significant differences, and that means themselves.
age has an impact on make-up usage with (Sig Fourthly: Based on statistics, the null hypothesis is
0.000). rejected, and the alternative hypothesis is
accepted, which indicates the existence of an
RESULTS AND DISCUSSION influence of Self-esteem, Social interaction,
Depending on all findings mentioned above, and Performance, and Physical Attractiveness on the
considering the collected data a preventative usage of make-up. Indeed, Make-up boosts
sample of Jordanian and Arab population, the women’s feelings of acceptance, respect, and
following results were drawn: confidence towards themselves. On the other
Firstly: The study sample included a total of 606 hand, women who wear make-up feel more
participants, where more than three-quarters of comfortable and outgoing to express themselves
participants (78.4%) use make-up on regular and share their thoughts freely. As they are
basis, and almost half of participants (54.2 %) capable of maintaining appropriate eye contact
use make-up at least one time a week. Whereas while making conversations with others.
the rest of the sample attributed wearing no These results match the findings of a study
make-up to different reasons, such as their conducted in 2019 among high school Students
religious beliefs that stand against make-up, their of Bayambang to study the relationship between
self-trust of their natural beauty, and their choice Cosmetic Product Usage and Self-Confidence.
to avoid the dermatological damage and Where the majority of women claimed that they
potential adverse reaction that make-up products use cosmetics to gain self-confidence. The study
may cause. also mentioned that although cosmetics use
The high percentage of make-up users can be increase self-confidence and enhance
partially returned to the leading feminism appearance, women wear make-up based from
ideology among women in Jordan, and the the given situation, not relying only on the
Arabic region as a whole, where the recent feelings that cosmetics may provide (Lanzuela et
feminist movements are taking societal discourses al., 2017). Indeed, this is related to our finding
into account, trying to establish sustainable that women’s call of wearing make-up depends
emancipator movement by fighting against on the given occasions and social events, rather
gender stereotypes, creating equal educational, than using it on daily basis just because of its
political, and interpersonal opportunities, and positive effect on their mood.
calling of women’s right to live as authentic
persons, as they can freely represent different Fifthly: make-up has a positive relationship with
viewpoints, aims, and needs of themselves, educational level and work performance since it
considering make-up use as one, and above all, directly improves self-esteem, self-confidence,
ensuring and commanding the respect. and social interaction, and thus, make-up
Secondly: age has an impact on make-up usage indirectly improves functionality and academic
with (Sig 0.000), and around (63 %) of make-up performance. Depending on the findings of
users were between the ages of 21-30 years since psychologist Eleanor E. Maccoby, women tend to
be more active and assertive, with more

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 Ali Al-Samydai et al / Make-Up Effects: Psychological and Sociological Perspective

developed work habits than men, explaining their match Jordanian and Arabian women’s
high work proficiency. demands, and that’s by considering the following:
Sixthly: around (80%) of women prefer natural (1) Manufacturing plant-based cosmetic products.
and herbal-based cosmetics products over (2) Consider manufacturing make-up products fit
conventional ones since they believe that organic all ages, specifically ages in between 21-30.
products, in general, are much safer, with no or (3) Consider fair prices and cost-friendly products,
fewer side effects compared to chemically since the majority of the Arabic, particularly the
manufactured cosmetics products. The fact is Jordanian population, belongs to the middle class
confirmed by a recently published study of and middle-lower class.
motives in choosing natural cosmetics among Future researches can be conducted to cover
Indonesian women in Jabodetabek and Bandung. different factors, such as environmental ones, or
The study results indicate that functional value, to find more effective and smart solutions, such as
conditional value, epistemic value, and emotional establishing special product lines for certain
value have positively influenced motives in groups of women.
choosing natural cosmetic products (Syahrul &
Funding: No funding to this research
Mayangsari , 2020; Tran, 2020; Workman &
Johnson, 1991). This observation can be Conflict of interest: The authors declare that
explained by women’s awareness of cosmetics there is no conflict of interest
safety measures and ECO standards.
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FIGURES AND TABLES

Table 1: Demography distribution of study sample
Type Frequency Percent
10 – 20 years 66 10.9
21 – 30 years 382 63
Age of participant
31 – 40 years 104 17.2
More than 41 54 8.9
Secondary school or lower 32 5.3
Diploma 46 7.6
Educational level
Bachelor degree 441 72.8
Postgraduate degree 87 14.4
Single 372 61.4
Marital status Married 226 37.3
Divorced 8 1.3
Less than 50 JD 77 12.7
50 – 200 JD 112 18.5
Monthly salary 200 – 500 JD 179 29.5
500 – 1000 JD 143 23.6
More than 1000 JD 95 15.7

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 Ali Al-Samydai et al / Make-Up Effects: Psychological and Sociological Perspective

Which of the following make-up type do you Made from natural sources 488 80.5
prefer to use? Made from chemicals 118 19.5

Table 2: Results of multiple regression of the hypothesis

Independent
Dependent Variable R R2 F Sig. B T Sig
Variable
Makeup usage among 0.868 0.753 457.206 .000 Self-esteem 0.136 5.514 .000
women ͣ ᵇ Social 0.330 10.667 .000
interaction
Performance 0.258 8.794 .000
Attraction 0.232 9.648 .000
a.Predictors: self-esteem, social interaction, performance, attraction.
b.a. Predictors: self-esteem, social interaction, performance, attraction.

Table 3: Correlation (Pearson Correlation) between independent factors and dependent factor
Self-esteem Social interaction Performance Attraction Sig
Over all Correlation with makeup usage
0.671** 0.805** 0.751** 0.602**
Impact of age group on makeup usage
10 -20 years 0.600** 0.696** 0.648** 0.461** .000
21- 30 years 0.684** 0.790** 0.758** 0.611**
31 – 40 years 0.710** 0.862** 0.798** 0.652**
More than 41 years 0.524** 0.873** 0.765** 0.528**
Impact of educational level on makeup usage
Secondary school or lower 0.675** 0.737** 0.618** 0.647** .000
Diploma 0.779** 0.864** 0.781** 0.625**
Bachelor degree 0.652** 0.782** 0.743** 0.608**
Postgraduate degree 0.674** 0.881** 0.808** 0.527**
Impact of marital status on makeup usage
Single 0.630** 0.774** 0.737** 0.584** 0.010
Married 0.728** 0.839** 0.770** 0.616**
Divorced 0.703 0.955** 0.819* 0.757*
Impact of monthly salary on makeup usage
Less than 50 JD 0.649** 0.773** 0.787** 0.655** .000
50 – 200 JD 0.703** 0.823** 0.774** 0.661**
200 – 500 JD 0.644** 0.779** 0.741** 0.532**
500 – 1000 JD 0.686** 0.824** 0.778** 0.694**
More than 1000 JD 0.666** 0.830** 0.657** 0.452**
Impact of source of income on makeup usage
Parents 0.669** 0.797** 0.740** 0.635** .000
Part-time job 0.781** 0.829** 0.783** 0.643**
Full-time job 0.628** 0.809** 0.763** 0.511**
*: Correlation is significant at the 0.05 level (2- tailed).
**: Correlation is significant at the 0.01 level (2-tailed).

Fig.1: study model to clarify research problems, objectives, and hypotheses.

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 Ali Al-Samydai et al / Make-Up Effects: Psychological and Sociological Perspective

H = null hypothesis.

APPENDIX: Questionnaire used in this study.

Dear respondent,
This paper aims to study the impact of using cosmetic products (from natural and chemical origins) on
psychological and social factors among Jordanian women of 15 years and older .Therefore, we kindly
ask you to answer the following questions honestly and objectively according to your own point of view,
since your opinion is important to complete this study. Knowing that all collected data will be treated
with complete confidentiality and used for scientific research purposes only. Thank you for your
cooperation.
Under the supervision of researchers from the University of Jordan and Al-Ahliyya Amman University -
Faculty of Pharmacy.
Demography data and general questions
Participant age 10-20 years 21-30 31-40 years More than 41
years years
Educational level Secondary Diploma Bachelor degree Postgraduate
school or degree
lower
Marital status Single Married Divorced Widow
Source of income Parents Part time Full time job
job
Monthly salary Less than 50 50-200 200-500 JOD 500-1000 More than
JOD JOD JOD 1000 JOD
Makeup Usage
Do you use make-up? Yes No
If no, what is the reason? My I do not I feel that make- Religion Other
parents/spou need to use up may damage beliefs reasons
se don’t make-up my skin
allow me

I use make-up 0-2 days / 3 days/ 5-7 days / week

week week
I prefer to use make-up on every time I Important On special
leave the meeting occasions only
home and dates
I use make-up when I feel Happy and Sad and There is no
joyful anxious relation between
using make-up
and how I feel
I use the following make-up Foundation Concealer Eye shadow Eyeliner Kohl Lipstick
products cream
Fake contour Blusher Mascara others
eyelashes
People around me think that using More Less No effect
make-up makes me beautiful beautiful
I wear make-up in various styles Agree Neutral Disagree
according to the event
I prefer using well-known make-up Agree Neutral Disagree
brand products
My annual spending over make-up Less than 50 50-100 More than 100
is estimated around JOD annually JOD JOD annually
annually
I share make-up products with my Always Never Sometimes
family
I make sure to buy make-up Agree Neutral Disagree
products that are recommended by

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 Ali Al-Samydai et al / Make-Up Effects: Psychological and Sociological Perspective

social media influencers

Which of the following make-up natural Chemical
based origins you prefer to use? sources sources
If the answer is natural, what are More safe I trust Fewer side effects I can use for It has a
the reasons natural long-term beneficial
products effect on the
skin
First dimension: self-esteem
Strongly Disagree Neutral Agree Strongly
disagree agree
1) In general, I feel that I am
a person of worth when I use
make-up.
2) On days when I don't use
make-up, I feel that I am useless
and pointless.
3) I think that I have many
good qualities and features in my
personality, which I enhance and
highlight by applying make-up.
4) I feel that I am a person of
worth, or at least when I apply
make-up I feel that I am on an
equal level with others, and I can
do same things they do.
5) I wish I could have more
respect for myself, more love and
acceptance of my appearance
without using make-up.
Second dimension: social interaction
Strongly Disagree Neutral Agree Strongly
disagree agree
1) When I use make-up, I feel
more outgoing to talk and interact
with my friends.
2) On days I use make-up, I
smile more often and maintain an
eye contact with others.
3) When I use make-up I feel
more comfortable to express my
opinions freely.
4) When it comes to social
meetings, I find it a must to wear
make-up to be able to
communicate with others.
5) I take into account using
make-up when I choose my
friends.
Third dimension: performance
Strongly Disagree Neutral Agree Strongly
disagree agree
1) On the days I use make-
up, I rarely interact with the lecture
and colleagues, and I get afraid of
making mistakes.
2) When I use make-up, I feel
that I am at the same level of

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 Ali Al-Samydai et al / Make-Up Effects: Psychological and Sociological Perspective

performance as my colleagues.
3) When I use make-up, I
enjoy studying, I feel more
confident, and I think I can do
better in exams.
4) When I use make-up I can
deal with customers more
efficiently, and I can handle tough
situations.
5) When I use make-up I can
more focus on my tasks and I feel
able to perform my duties very
thoroughly.
Fourth dimension: attraction
Strongly Disagree Neutral Agree Strongly
disagree agree
1) I think using make-up
makes a person more attractive.
2) I feel people using make-
up are in the spotlight capable of
keeping a high profile.
3) I use make-up to get others
attention, which is reflected on my
personality.
4) I think using make-up
helps in getting attention of a
partner /potential partner.
5) When I do not use make-
up I feel that others ignore me.

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