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    WS11 - SWOT Twitter

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    Munish Garg
    This document outlines a SWOT analysis for Twitter. It identifies strengths such as Twitter having a strong brand image and vast variety of information for users. Weaknesses include low revenue compared to Facebook and issues with online harassment, scams, and privacy breaches. Opportunities exist in using Twitter for communication and customer service offerings, as well as innovation. Threats include high competition in the social media industry, loss of user trust due to hacking or fake accounts, and new companies bringing innovation. The strategic approach most appropriate would be to pursue opportunities by focusing on communication/customer service offerings and innovation, while addressing weaknesses and threats through privacy protections and brand differentiation from competitors.

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    WS11 - SWOT Twitter

    Uploaded by

    Munish Garg
    27 views3 pages
    This document outlines a SWOT analysis for Twitter. It identifies strengths such as Twitter having a strong brand image and vast variety of information for users. Weaknesses include low revenue compared to Facebook and issues with online harassment, scams, and privacy breaches. Opportunities exist in using Twitter for communication and customer service offerings, as well as innovation. Threats include high competition in the social media industry, loss of user trust due to hacking or fake accounts, and new companies bringing innovation. The strategic approach most appropriate would be to pursue opportunities by focusing on communication/customer service offerings and innovation, while addressing weaknesses and threats through privacy protections and brand differentiation from competitors.

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    WS11 - SWOT twitter

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    This document outlines a SWOT analysis for Twitter. It identifies strengths such as Twitter having a strong brand image and vast variety of information for users. Weaknesses include low revenue compared to Facebook and issues with online harassment, scams, and privacy breaches. Opportunities exist in using Twitter for communication and customer service offerings, as well as innovation. Threats include high competition in the social media industry, loss of user trust due to hacking or fake accounts, and new companies bringing innovation. The strategic approach most appropriate would be to pursue opportunities by focusing on communication/customer service offerings and innovation, while addressing weaknesses and threats through privacy protections and brand differentiation from competitors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views3 pages

    WS11 - SWOT Twitter

    Uploaded by

    Munish Garg
    This document outlines a SWOT analysis for Twitter. It identifies strengths such as Twitter having a strong brand image and vast variety of information for users. Weaknesses include low revenue compared to Facebook and issues with online harassment, scams, and privacy breaches. Opportunities exist in using Twitter for communication and customer service offerings, as well as innovation. Threats include high competition in the social media industry, loss of user trust due to hacking or fake accounts, and new companies bringing innovation. The strategic approach most appropriate would be to pursue opportunities by focusing on communication/customer service offerings and innovation, while addressing weaknesses and threats through privacy protections and brand differentiation from competitors.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    WORKSHEET 11

    SWOT ANALYSIS

    STRENGTHS WEAKNESSES

    Make a strong brand image in less time Twitter experiences low revenue as
    and faces fewer issues as compared to
    compare to Facebook.
    other competitors in the market
    Online Harassment and scams are a few
    matters of concern in this industry.
    Twitter is one of the experienced and Breach of Privacy which lead to disclose
    strong brand image in the market of personal information are a serious
    concern
    Variety of information is vast for the users
    Million of users actively using including
    celebrities and political leaders

    OPPORTUNITIES THREATS
    To becoming a communication tool, The social media industry has a high
    customer service offering for competitive threat
    organizations in a structured way
    technology and innovation will help The value of the company creates the
    Twitter to achieve desired results for user's trust but hacking and fake
    diversified growth and improvement accounts are a threat to companies.
    . Target new markets and customers for New companies bring new ideas and
    faster growth. innovation in the market which can be
    threat to the existing ones
    2

    Conclusions – What strategic approach is most appropriate? See diagram on


    second page. Justify:

    Source: Adapted from Thompson,A.A., Peteraf,M.A., Gamble,J.E., & Strickland,A.J. (2020)


    Crafting & Executing Strategy: The Quest for Competitive Advantage, 22e. McGraw-Hill (p
    92-95).
    3

    WORKSHEET 11 cont.
    SWOT ANALYSIS

    Adapted from Thompson,A.A., Peteraf,M.A., Gamble,J.E., & Strickland,A.J. (2020) Crafting &
    Executing Strategy: The Quest for Competitive Advantage, 22e. Prepared by Dr Svan Lembke (2018).

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