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    Group 1 Team 3 - Summary of Report

    Uploaded by

    Rein Malabana
    The document discusses a project proposal for engaging in influencer marketing on the TikTok platform. It describes influencer marketing potential in the Philippines and how global brands have found success using TikTok features. The proposal was presented by four interns and covered topics like advantages using sample influencer endorsements and data analysis, as well as disadvantages with a risk analysis.

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    Group 1 Team 3 - Summary of Report

    Uploaded by

    Rein Malabana
    17 views2 pages
    The document discusses a project proposal for engaging in influencer marketing on the TikTok platform. It describes influencer marketing potential in the Philippines and how global brands have found success using TikTok features. The proposal was presented by four interns and covered topics like advantages using sample influencer endorsements and data analysis, as well as disadvantages with a risk analysis.

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    Group 1 Team 3- Summary of Report

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    The document discusses a project proposal for engaging in influencer marketing on the TikTok platform. It describes influencer marketing potential in the Philippines and how global brands have found success using TikTok features. The proposal was presented by four interns and covered topics like advantages using sample influencer endorsements and data analysis, as well as disadvantages with a risk analysis.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    17 views2 pages

    Group 1 Team 3 - Summary of Report

    Uploaded by

    Rein Malabana
    The document discusses a project proposal for engaging in influencer marketing on the TikTok platform. It describes influencer marketing potential in the Philippines and how global brands have found success using TikTok features. The proposal was presented by four interns and covered topics like advantages using sample influencer endorsements and data analysis, as well as disadvantages with a risk analysis.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    TEAM 3- Office Administration and Accountancy

    Group 1 Summary of Report

    Project Proposal: Engaging in Influencer Marketing (Focusing on Tiktok Platform)

    Description: Social media marketing potential in the country continues to grow


    as more Filipinos run on spending high amount of time in social media platforms. One of
    the social media platforms that immensely succeed in the Philippine internet is TikTok.
    TikTok marketing, like any other social media marketing, requires creators and
    influencers to set goals, determine metrics, and run consistent analysis on outreach and
    success. Global brands have experienced greater success in achieving their goals with
    the use of features that TikTok made easy. On the surface, influencer-generated
    content is the most effective trends for marketing and advertisement in TikTok. What will
    increase in popularity as the year progresses is interactive content. Partnerships like
    these allow companies to channel the power of influencers to increase sales, create
    greater brand awareness and trust, and increase earned media value.

    Reporters and Topics Presented

    Melvin Saberola: Introduction

    Rein Malabana: Advantages (Sample), Expected Output, Risk Analysis

    Kathleen Victoria: Advantages (Data Analysis and Comparison)

    Dennis Isabedra: Disadvantages

    Interns who participated in project management phase:

    Melvin Saberola

    Rein Malabana

    Kathleen Victoria

    Dennis Isabedra

    Powerpoint Link:

    https://drive.google.com/file/d/
    1PXSY09rHT5R2th12PHXRRljRBugLW29Y/view?usp=sharing
    Description of Topics:

    Introduction: Importance of Marketing

    Brief background of Influencer Marketing

    Introduction to Tiktok Marketing

    Advantages:

    Sample: Endorsement videos of sample Tiktok Influencers

    Data Analysis: Data on Influencer Marketing in Tiktok

    What can brands achieve in Influencer Marketing?

    Success stories of Influencer marketing (companies)

    Disadvantages:

    Risk analysis: Risks and mitigation plan

    Expected Output:

    ROI: Tangible and Intangible Benefit of Influencer Marketing

    Budget Plan: Tiktok Post Pricing

    Sample Computation of ROI

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