Business Communication - II COURSE OUTLINE

SVKM’s
NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES

MASTER OF BUSINESS ADMINISTRATION
Program: MBA Trimester: II
Course: Business Communication – II Code:
Teaching Scheme Evaluation Scheme
Classroom Practical/ Tutorials Credit Continuous Term End Examination
Session Group work Evaluation (TEE)
10 Yes 1.5 60% 40%
Course Rationale:
Individual and team success depends upon the ability of individuals to communicate with others. Every
interaction with another person determines how one is perceived and every interaction is an opportunity to
develop trust and exert positive influence. Whether presenting one to one or to an audience of one
thousand, conveying information to a project team or delivering a difficult message, communicating
effectively is one of the most powerful skills for achieving career objectives. This course develops the
ability to focus on positive outcome, tune in to the audience and develop the message for clarity and
impact. The ability to create an environment for open discussion and ongoing dialogue is crucial for
communication success. Excellent communication skills are a prerequisite to enhancing employability
skills. The focus of this course is on developing the students as effective and successful communicators by
training them on Group discussion, Interviewing and Presentation skills.
Course Objectives:
1. Develop an understanding of the process of oral communication along with critical thinking and
analytical skills. Become more knowledgeable about audience centered speaking. Develop message
generating and delivery skills. Become more knowledgeable about current speaking strategies and
practices. Gain insight into own speaking style.
2. Equip students with knowledge and techniques to effectively tackle the interview process, and leave a
positive impression on the prospective employer by reinforcing strength, experience and
appropriateness for the job in question.
3. How to deliver presentations that get results – from dynamic openers to powerful closings, process of
refining their distinctive presentation technique.
Learning Outcomes:
After completion of the course, students would be able to:
1. Analyse their personal communication style and communication strengths and weaknesses.
2. Appreciate the Interview process, Polish their interview style and distinctive professional image.
3. Analyse the dynamics of a group discussion and develop their unique GD style for success.
4. Develop and deliver informative and persuasive presentations.
5. Communicate effectively in a business environment by honing analytical and judgmental skills in a
variety of managerial situations, developing sound problem-solving responses and communicating
these responses in a convincing manner.
Prerequisite(s):
Students are expected to have basic English skills – language ability and understand the communication
process well. They should be well versed in business writing skills and be aware of the impact of soft
skills and behavioral skills on one’s communication style. Competency to use Microsoft Office (Word |
Excel | Power Point Presentation) and E-mail programs is also expected.
Pedagogy:
Students will develop their verbal communication skills in the class through presentations and discussions
of ideas. The focus will be completely on hands-on skill-building assignments and in-class practice plus
feedback through in-class, GD’s mock interviews and presentations. Regular attendance and active
participation are required.
Textbook:
 Business Communication Today, 14e, Courtland L. Bovee, John V. Thill and Roshan Lal Raina,
Pearson, 2017
Reference Books:
 5 Voices: How to Communicate Effectively with Everyone You Lead, Jeremie Kubicek and Steve
Cockram, John Wiley & Sons, 2016
 How To Win Friends And Influence People, 3e, Dale Carnegie, Simon & Schuster, 1936
 How to Speak, How to Listen, 2e, Mortimer J, Touchstone, 1997
Journals:
 Harvard Business Review
 Business and Professional Communication Quarterly (BPCQ)
 International Journal of Communication
 International Journal of Business Communication
Links to websites:
 Stanford Graduate School of Business:
https://www.gsb.stanford.edu/stanford-gsb-experience/academic-advantages/mba-msx-
communication-programs
 Nancy Duarte: https://www.ted.com/speakers/nancy_duarte
Evaluation Scheme:
 Class participation and attendance 10%
 Mid Term Exam 20%
 Mock Interviews 15%
 Team Project Presentation 15%
 Term-End Exam 40%
Total 100%
Session Plan:
Session Topic (including subtopics) Learning Outcomes Pedagogical Tool Textbook

Chapters &
Readings
1 The Art of Effective  Appreciate and Presentation Textbook:
Communication adopt successful Videos and class Chapter 1
 Verbal communication styles of activity
 Essential attributes of communication. Case:
successful  Recognize the Effective
communicators impact of voice communicators,
 Probing Skills - Open- and verbal style successful leaders
ended, Close-ended, and develop
Counter-productive personal approach
questions, Paraphrasing,
Summarizing
 Verbal exercises to
polish enunciation and
pronunciations.
 Voice modulation using
the correct range and
level of tone
2-4 Group Discussion  Understand the Presentation Textbook:
 Introduction to Group technique of Videos Chapter 2
Discussion Group Discussion In-class Group
 Skills and Guidelines for  Focus on the Discussions
Group Discussion special skills
 Tips for successful required to
Group Discussion succeed in a
 Do’s and Don’ts of Group Discussion
Group Discussion and the guidelines
on how to conduct
yourself in a GD.
5-7 Interviewing skills  Prepare for an Class Activity: Textbook:
 Understanding the interview Mock Interviews – Chapter 19
Interviewing Process effectively Behavioral, Stress Reading:
 Preparing for a Job  Present and Icon Stand Out in
Interview professionally and Your Interview -
 Interviewing for Success positively Amy Gallo
 Prepare strategy Interviews:
for a successful Top Answers to
job interview and Tough Questions
make plans to - John Lees, a
prepare for career strategist
obstacles
8-10 Presenting with Impact  Structure powerful Presentation Textbook:
 Choosing the presentations that Videos Chapter 16
presentation method deliver effective Class Activity:
 Delivery style and messages. Team Project
practice  Communicate Presentation
 Overcoming anxiety effectively with
 Handling questions and each participant -
queries key listening and
 Making sure message questioning skills.
does not get lost in  Prepare slides,
translation handouts and notes
 Art of professionalism that catch the
attention of the
listeners.
 Motivate the
audience and build
a desire to move
forward.

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Business Communication - II COURSE OUTLINE

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SVKM’s

NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES

Session Topic (including subtopics) Learning Outcomes Pedagogical Tool Textbook

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