Chicken Feasibility
Chicken Feasibility
Chicken Feasibility
INTRODUCTION
production the Entrepreneurs are at, several products can be derived in this business. To excel in
this industry, you need knowledge and abilities. Thus, factors including interest, funding,
management skills, and local product demand are taken into account.
Poultry is one of the livestock-raising industries. It can specialize in rearing broilers for
meat production, breeding chickens, and producing eggs. As a result of the rising demand from
new businesses and an expanding population, it has become a well-liked and rewarding
profession.
The production of chicken, specifically the 45-day broiler meat production, is the primary
emphasis of this feasibility study. This company, Chick 'N' Poultry, will raise and market high-
quality dressed chicken as well as its byproducts, including intestine, liver, feet, and heads. In the
near future, it will meet the demand for poultry meat in NORSU and maybe in the neighboring
municipalities.
BACKGROUND INFORMATION
The proposed project name is’ Chic ‘N’ poultry business which will be located at
NORSU Mabinay campus. The poultry farm has an easy access to transportation, electricity and
water supply. This business is a proprietorship owned by: Eng. Arcie S. Norgra. Chick ‘N’
poultry business is engaged in growing broiler and producing chicken meat. It will focus on
selling the best dressed chicken and it’s by – products with its superior taste and texture.
chickens. it is far from neighboring houses to avoid disturbance and has an easy access of
VISION STATEMENT
Chic ‘N’ poultry Business aims to be the leading supplies of dressed chicken and its by
MISSION STATEMENT
Chic ‘N’ poultry business is committed to promote good and high quality with low price
dressed chicken and by products to the people living in Mabinay and other neighboring towns.
chicken and it’s by –products for consumer’s consumption, retailers, and other food business
d. To be the leading supplier of dressed chicken and its by-product in Mabinay and
NORSU MABINAY.
Questions:
5. Will the proposed chicken – poultry in north Poblacion, Norsu mabinay is Effective and
The study only states in putting a chicken poultry in North Poblacion, NORSU
MABINAY CAMPUS. The researchers investigate the place where they believe it’s a good
location for putting a poultry site. It hereby ends up there, for they also investigate the entire
surrounding where to put up the project and have the residents accept it and through the use
of the questioner, the decisions are based on the result or the gathered information.
METHOLODOLOGY
All gathered data/ information were from the internet, book and interview from the
people in the nearly North Poblacion, Norsu mabinay campus. All gathered information are
useful in order to make the proposed business is very effective. The gather data are based on
the 5 aspect, marketing aspect, technical aspect, financial aspect, and socio- economic
aspect.
Chic‘N’ Poultry Business will raise 45 days broiler chickens with a target weight
of 1.6 kilo each. Broiler chickens are day old chicks that typically white feathers and
“OPERATIONAL DEFINATION”
Chick ‘n’ poultry business will raise 45 day broiler chicken with a target weight
of 1.6 kilo each broiler chicken are day old chicks that typically have white feathers and
from the dressed chicken, the business will also offer its by- products such as liver,
B. TARGET MARKET
as, restaurant, meat shops, barbeque stalls, roasted chicken, food stall and catering
C. PRICING STRATEGY
Mabinay. The regular seasons of dressed chicken and by-products are January, February,
June, august, September, October and November. While the peak seasons are March,
April, may and December. The products are listed below with their respective market per
kilo.
Chicken
Php 180
Intestines
Php
Liver
Php 150
Feet
Php 100
Head
Php 50
D. DISTRIBUTION STRATEGY
The products will be distributed through delivery. The market days in Mabinay
are Saturday and Sunday. Prior to the market days there will be a scheduled delivery
every Tuesday and Saturday using the delivery vehicle owned by the proponent. If the
customer would like to order not on scheduled time of delivery or there are possible
reserved for the following day provided that the customer will also be the one who will
Weekly
Monthly
E. PROMOTIONAL STRATEGY
mouth distribution of fliers. The fliers will be distributed to the business establishments
such as restaurants, meat shops, barbeque stalls, roasted chicken food stall and food
catering business in Mabinay as well as the by passers in the public market, two weeks
Material Pieces
Flier
TECHNICAL ASPECT
Chic’N’ poultry grows and producers dressed broiler chicken. Broiler chicken is a
specialized breed of chicken intended to grow approximately 45 days, the best breed of
chicken to raise for meat production. Dressed chicken will only be sold in whole and
The business will focus on selling the best dressed chicken and its by-products
with its superior taste and texture. The major consumers of the product will be
restaurants, markets, and various institutions with food catering services and high income
households.
Products Description
Intestine
It is a processed chicken
Liver
chicken.
raising chickens. it is far from neighboring houses to avoid disturbance and has an easy
C. OPERATIONAL PROCESS
Orders
receipts
vaccination Washing/cleaning of
products
Refridge ration
A. FEEDING SCHEDULE
AGE OF TYPE OF CONSUMPTION COST TOTAL SUPPLIER
0-14 CHICK
BOOSTER
15-28 BROILER
STARTER
29-45 BROILER
FINISHER
B. DRINKING WATER
The chicks will be provided with numerous drinking bowls since they easily get thirsty,
especially in hot weather. It will also help them to learn quickly how to drink. These will
be in bright places so they can be easily found and accessible to approach the source of
C. LIGHT
In the first week, the chicks will be given enough light to enable them to keep eating. For
the first three days, flocks are usually expose to 23 hours of light and one hour of
darkness to allow for adjustment to their surroundings and for finding feed and water.
The hour of darkness adopts the flock to darkness and prevents later pilling in case of
electrical failure. Light duration is then controlled from day four to five or six weeks,
DAYS
0-3 23 1
4-7 18 6
8-14 14 10
15-22 16 8
23-28 18 6
29 TO MARKET AGE 22 2
Table 7. Light schedule (Department of agriculture)
D. TEMPERATURE
Chicks temperature is 38℃ and becomes 40.5℃ in 7 days. The cooperate temperature
must be 31℃ - 35℃ in the first day and this is lowered by 3℃ at the end of the first
0-7 31-35
8-15 27-31
15-27 21-24
E. VACCINATION PROGRAM
The broiler chicken will be vaccinated in order to prevent them from diseases, such as
New castle disease, and infectious bursai disease. The NCD vaccine is administered on
the 7th and 17th day of the chick. One drop of vaccine in the eyes or one drop in the nostril
is given. Care should be take not to release the chick until it has inhaled the nasal drop
and/or blinked its eye. The IBD vaccine is mixed with water on the 7th and 17th day of the
Vaccine P 2.00
Infectious Bursai disease
vaccine
vaccine