Ans 2. Calculation Using Dividend Growth Model (DGM)

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Ans 2.

Calculation using Dividend Growth Model (DGM)

The assumption made with this model is that the company pays a substantial dividend, but Nike Inc.
does not. Therefore, we rejected this model because it does not reflect the true cost of capital. The
calculation is as follows

DDM = [Do (1+g)/Po] + g = [0.48(1+.055)/42.09] + .055 = 6.70%

Calculation using the Earnings Capitalization Model

The final model used to compute the cost of capital was the earning capitalization model. The
earnings capitalization model calculations were found this way

ECM = E1/Po = 232/42.09 = 5.51%

Systematic Risk: CAPM considers systematic risk (beta) in estimating the cost of equity, reflecting
the stock's volatility relative to the market. This factor accounts for the inherent risk associated
with investing in the overall market, making CAPM more comprehensive in assessing the required
return on equity.

Ease of Use: CAPM is relatively straightforward to apply compared to the DDM and ECM, which
require specific company data like dividends, growth rates, and earnings. CAPM's reliance on
market-based inputs simplifies the calculation process and makes it more accessible for investors
and analysts.

The CAPM takes into account systematic risk (beta), which is left out of other return models, such as
the dividend discount model (DDM). Systematic or market risk is an important variable because it is
unforeseen and, for that reason, often cannot be completely mitigated.

Ans 3. To discount cash flows in Exhibit 2 with the calculated WACC of 9.27%, the present value
equals $ 58.13 per share, which is more than the current market price of $42.09.

So, the recommendation is to buy

Ans 2. Our WACC Calculation

For the market value of equity, $42.09 x 273.3 million shares = 11,503 Mn.

Due to the lack of information on the market value of debt, the book value of debt, 1,296 Mn, is used
to calculate weights.

Thus, the market value weight for equity is 11,503 / (11,503+1,296) = 89.9%; the weight for debt is
10.1%.

Thus, our calculation of the WACC is as follows: 4.44%*0.101 + 9.81%*0.899 = 9.27%

The market risk, beta

I don't agree that Cohen uses the average beta from 1996 to July 2001, 0.80 to be the measure of
systematic risk, because we need to find a beta that is most representative of future beta. As such,
the most recent beta will be most relevant in this respect. So, I suggest using the most recent beta
estimate, 0.69.

Therefore, our estimate of the cost of equity will be: 5.74% + (5.9%) * 0.69 = 9.81%

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