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    Analysis of IMC Elements in Brand Avoskin

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    Devita Ramadhini
    Avoskin is a local Indonesian skincare brand that uses a variety of integrated marketing communication elements. These include advertising on social media and with influencers, interactive live streams, sales promotions, direct email marketing, publicity events, personal selling at beauty expos, word-of-mouth reviews, hosted experiences, and point-of-purchase signs. The goal is to promote Avoskin's quality products and build their community while maintaining principles of people, planet, and profit.

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    Analysis of IMC Elements in Brand Avoskin

    Uploaded by

    Devita Ramadhini
    19 views8 pages
    Avoskin is a local Indonesian skincare brand that uses a variety of integrated marketing communication elements. These include advertising on social media and with influencers, interactive live streams, sales promotions, direct email marketing, publicity events, personal selling at beauty expos, word-of-mouth reviews, hosted experiences, and point-of-purchase signs. The goal is to promote Avoskin's quality products and build their community while maintaining principles of people, planet, and profit.

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    This is part of my assignments.

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    Avoskin is a local Indonesian skincare brand that uses a variety of integrated marketing communication elements. These include advertising on social media and with influencers, interactive live streams, sales promotions, direct email marketing, publicity events, personal selling at beauty expos, word-of-mouth reviews, hosted experiences, and point-of-purchase signs. The goal is to promote Avoskin's quality products and build their community while maintaining principles of people, planet, and profit.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    19 views8 pages

    Analysis of IMC Elements in Brand Avoskin

    Uploaded by

    Devita Ramadhini
    Avoskin is a local Indonesian skincare brand that uses a variety of integrated marketing communication elements. These include advertising on social media and with influencers, interactive live streams, sales promotions, direct email marketing, publicity events, personal selling at beauty expos, word-of-mouth reviews, hosted experiences, and point-of-purchase signs. The goal is to promote Avoskin's quality products and build their community while maintaining principles of people, planet, and profit.

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    Analysis of IMC  Hired Park Hyung Sik (South

    Elements in Brand Korean Actor), Refal Hady


    (Indonesian Actor) as the
    Brand Ambassador
    Avoskin
    Written by Devita Ramadhini

    NIM L100214204

    Class IMC X

    About Avoskin

    Avoskin is a local brand from Yogyakarta,


    Indonesia, founded in 2014. Avoskin has
    many variants of skincare products, facial
    cleansers, moisturizers, to exfoliation
    products. Increasingly developed and
    facial skincare began to be accepted by
    the public. Avoskin also launched
    innovative products to treat body skin
    health with a series of bodycare products.

    Having a commitment to always provide


    quality and innovative products, Avoskin
    has 3 principles: People, Planet and Profit.

    a. Advertising
     Avoskin advertisement on
     Do paid promotion with several
    social media such as
    beauty influencer such as
    Instagram, TikTok, and
    Maryangeline, livjunkie (on YouTube)
    Facebook.
     Feed post on Instagram
    account (@avoskinbeauty) &
    give feedback by the audience
    in the comment

    b. Interactive Marketing
     Avoskin held a selling live
    streaming through their
    official TikTok account
    @avoskinbeauty

     Provides a layered
    information page by
    displaying the call center via
     Held live shopping through e- WhatsApp on the same page.
    commerce such as shopee. (The Carousel)

    c. Sales Promotion
     Free shipping voucher with
    minimun order

     Discount for special bundle


    items

     Named a promotion event


    such as “Lowkey in Love with
    Avoskin Discount up to 38%”
    in TikTok Live Shopping or e-
    commerce

     Extra discount voucher with


    minimum order


     Additional discount by
    redeeming Avoskin points
    (partnering with
    Waste4Change)
     Free sample or item with a
    minimum order
    d. Direct Marketing
     Email marketing by
    Newsletter email

     Pop-up promotion with


    discount on the official
    website avoskinbeauty.com  Catalogue of product on web
    and social media

     Made a special categories for


    clearance sale product

    e. Publicity & Public Relations


     Held many Corporate Social  Upload a press release
    Responsibility (CSR) such as through social media
    Future League Scholarship,
    AVO catching up with
    veterans, and service in
    commemorating national days
    such as National Teacher's
    Day and National Nutrition
    Day.

     Build a community called


    RUBI by Avoskin

    f. Personal Selling
     Avoskin attended Jakarta X
    Beauty 2023 by Female Daily
    at August 2023
     AVO The Olympia is the birthday party
    of Avoskin and's launch product event
    by Avoskin.

     Avoskin attended Jakarta Fair


    Kemayoran 2023
    #MeetAvoskinAtPRJ at June-
    July 2023

     Avoskin also attended


    MedanXBeauty and
    SurabayaXBeauty  Reviews by the customer on
    social media like Twitter (X),
    TikTok, and Instagram.

    g. Word of Mouth Marketing


     Reviews page on e-commerce
    such as Shopee, Sociolla

     Review pages on the web


    such as FemaleDaily, SOCO by
    Sociolla
    h. Events and Experience
     AVOrestation 2022

     Honest Review by Beauty


    Reviewers such as Suhay  Celebrating World Clean Up
    Salim, and Ririe Prams on Day 2023 with Refal Hady
    Youtube 

     Avoskin held many activities


    with Avo community and
    posted on avostories page on
    avoskinbeauty.com. Some of
    the activities are Avoskin X
    Hari Bersih Indonesia, sharing
    happiness with Dompet
    Dhuafa, and Avoskin X one) always placed at the first
    Waste4Change. page or the top of the web.

     The latest, or best seller


    product on the offline store
    always placed on the top of
    the drawer.

    i. Point of Purchase Communication


     Avoskin put their signs in front
    of the booth at every event
    they attend.

     The sign of Avoskin on the


    drawer in the drugstore

     Placement of Avoskin products


    on online shopping, (the promo

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