TikTok

ABCD-eCommerce
Creative Playbook
A hands-on e-commerce playbook
indexing a range of creative applications
for the Mega Sales period.
TikTok
ABCD-eCommerce
Creative Playbook
What is this?
A hands-on e-commerce playbook that indexes a
range of possible creative applications during the
Mega Sales period.

Who is this for?

Brands and marketers who are involved in the
development of creative campaigns to drive sales
uplift during the Mega Sales period.

Output
A list of fresh ideas for content + creative to start
implementing during this Mega Sales season.

Watch the creative examples on TikTok by

clicking on the username or video image.
A Consumer
Packaged Goods ASMR
Go with Autonomous Sensory Meridian
Response (ASMR) to showcase a sensorial
side of your product. Stimulating content
using auditory and/or visual triggers like
whispering or tapping will give viewers
‘tingles’ and other physical sensations.

ASMR has evolved to reference TikToks that

are oddly satisfying. It is best used to
showcase process-oriented content
emphasizing soft sounds, gentle motions,
and close-up shots.

🌟 Does your brand have intricate product details

to spotlight through ASMR?

Are you looking for a new way to convey the

emotional/functional benefits of your products
or services?
@dailywithdeana
A / ASMR

Fashion
& Beauty

Consumer
Electronics
@jlayallure @cleanwith_kayleigh
B Fashion & Beauty Behind
the Scenes
Give users a look at what
goes on in meetings or
factories, give them a peek
into your world.

This adds a never-before-

seen perspective that not
only humanizes, but adds
authenticity to your brand.

🌟 How can your brand provide a unique look into

its inner workings?

Go beyond the product-making process,

introduce the teams, your tools and your
favourite pet too.
@sa11.am
B / Behind the scenes

Consumer
Packaged
Goods

Consumer
Electronics
@justice_professional @signalrgb
C Consumer
Packaged Goods Challenge
Issue a challenge to the
community! Give them a reason to
take part and engage. Is it a dance?
Singing a tricky note, or maybe even
asking for a product improvement!

Whether it’s an organic swell or a

brand-sparked Hashtag Challenge,
challenges need to be fun, simple to
understand, and challenging.

🌟 What behavior that is a part of your product

experience could be turned into something fun
to replicate?
You can even add on a branded effect to show
a tangible change in appearance!

Colgate #WinWithASmile
C / Challenge

Fashion
& Beauty

Consumer
Electronics
Big Poppa #BiggerIsBetter Philip #AirFryer
C Fashion & Beauty Comment
Be inspired by what your
comments section says as it
is a real-time insight engine.
Reply to users, make their
wishes come true, let them
see that you’re listening!

🌟 How will you mine your own comment section

for new video ideas?

Are there people who always show up in your

comments who you can recognize and reward?

@arinekim
D Fashion & Beauty Duet
A co-creation tool where
users can record side-by-
side with another TikTok.
Frequently used for reacting,
singing along, and
participating in Open Verses
on TikTok.

Duet Chains string many

duets in a row, while Duet
Mosaics build in many
directions.

🌟 How might your brand create a TikTok that is a

setup for users to duet? Try these:

1. React to a product
2. Challenge the product’s use
3. Work with a expert
@danahassonn
D / Duet

Consumer
Packaged
Goods

Consumer
Electronics
@dermdoctor @popculturebf
E Fashion & Beauty #EduTok
Build the community with your
expertise. Share your
knowledge as a subject-
matter expert and build up
the community by passing on
wisdom unique to your brand!

🌟 What can your brand teach TikTok users?

Is there a unique history or culture associated
with your brand, or a special way of using your
product?

@stxph.h
E / EduTok

Consumer
Packaged
Goods

Consumer
Electronics
@reallifeenglish @phonehistory
F Fashion & Beauty Favourites
Sharing your favourites as a
brand adds a layer of personality.
We all have our favourites:
product finding, the details, the
location, or services.

This could be a flatlay of your

product range, or a GRWM
session using some of your
favourite complementary
products.

🌟 Share your favourites:

1. Where to find a product or discount
2. Show-off the detail of a particular features
3. Ways to enhance the product experience
@livfitfood
F / Favourites

Consumer
Packaged
Goods

Consumer
Electronics
@ourfavoritefinds @fro.mhousetohome
G Fashion & Beauty Greenscreen
A commonly used type of effect
where users can customize the
background of their video using
images or video from their
camera roll.

Use the green screen to review

how users interact with your
product, or bring a new POV
that your product could be in
the centre of.

🌟 Creative uses of greenscreen:

1. Show how the product can change your
audience's life.
2. Create a product review that entertains.
@stxph.h
G / Greenscreen

Consumer
Packaged
Goods

Consumer
Electronics
@bondenavant @mypcrecs
H Consumer
Electronics Hacks
A genre of TikTok that teaches
viewers something they didn’t
even know was possible. From
cooking hacks, picking out the
perfect avocado, to crafting the
perfect TikTok transition,

Hacks are life-changing fixes.

“Hack” videos are category
agnostic and show up in every
niche sub-category that exists
on TikTok.

🌟 Can you show off a hack that your brand can

own?

What sub-category is true to your brand and

can be paired with #(Subcategory)Hacks?

@gadgetsinnepal
H / Hacks

Fashion
& Beauty

Consumer
Packaged
Goods
@carolinafreixa @lovehopejaneHope
H Consumer
Electronics Hauls
These are post-purchase
reveals where creators show
off their purchased items.

They may go into detail

about what each product is,
their initial impressions, try-
ons, and the shopping
experience as a whole. They
may also show off their haul
as an unboxing.

🌟 What post-purchase behavior do you want to

see from your audience?

What types of hauls can people do with your

product? Eg. Try On Hauls , Mall Hauls or
Shopping Hauls
@nilevictoria
I Consumer
Electronics Interviews
Sound clips of conversations
usually between a host or
presenter and their guests
on a show, podcast, or
multimedia platform. On
TikTok, interviews are often
uploaded in clips with “hot
takes” from the segment.

🌟 Can we provide first-hand accounts on how

your brand or product has inspired the
community through a series of Interviews?
What can we learn about our own product or
brand through interviews?
@hpandaboi.com
I / Interview

Fashion
& Beauty

Consumer
Packaged
Goods
@culted @likeskin
J Consumer
Electronics Jingles
Short, catchy, original songs
talking about mundane things,
relatable moments, or
miscellaneous thoughts
created by TikTok musicians.

The TikTok community often

picks up these jingles, remixes
them, or use them as sounds in
their own videos.

🌟 Can you work with a music Creator to write a

modern jingle for your brand?

Does your product has a unique jingle to allow

creative expression?
Can the jingle enhance your product
experience?
Can your product create a sound?
@ecomedyethann
J / Jingle

Fashion
& Beauty

Consumer
Packaged
Goods
@mayamonica.s @doctortristanpeh
L Fashion & Beauty Lip sync
Lip syncing has evolved from
moving your lips to only song
lyrics and now includes
speeches, audio clips from
movies and TV, and other
iconic moments in pop culture.

🌟 Are there iconic audio moments from your

brand’s content (TV episodes, advertising) you
can bring onto TikTok?

How can you lip sync with trending audio, but

make the story relevant to your product?
@addisonre
L / Lipsync

Consumer
Packaged
Goods

Consumer
Electronics
@marmite @createwithlucy
L Fashion & Beauty LIVE
In livestream event users can
respond to a comments section,
Q&A section, and receive LIVE
gifts. Brands can also now
leverage live shopping
capabilities*, have live music,
talkshows or more.

🌟 How can your brand use LIVE events to engage

the community and build hype around a
product or service?

How can you use LIVE to let people behind the

scenes of your brand or company?
@ultabeauty
L Consumer
Packaged Goods LoFi
Previously used to describe
vibey, sample-heavy music,
LoFi also refers to the low effort,
attainable aesthetic of TikTok
videos. Some of the most viral
content is shot in one take on
an iPhone in someone’s
bedroom. Imperfections in
video and sound quality allow
for more candid moments.

🌟 Can you capture lofi content during existing

campaign productions with the use of a
cellphone?

How can your brand take on a new aesthetic

to create big stories with small effort?
@theoreoofficial
L / LoFi

Fashion
& Beauty

Consumer
Electronics
@thexhan @jacimariesmith
M Fashion & Beauty Mirror
Filming in front of a mirror
(often the bathroom mirror) is
commonplace on TikTok.
Filming a mirror “selfie” view is
an authentic way to show off
outfits or speak to camera, and
creative users have graduated
to mirror “tricks.”

🌟 How might you use a talking-to-mirror format

to make your content more accessible?

How can you use a mirror-selfie view to show

off apparel or how you use certain products?
@hannapak8
M / Mirror

Consumer
Packaged
Goods

Consumer
Electronics
@mila_d_official @munopiaportraits
P Fashion & Beauty POV
"Point of view" videos showcase
unique or unexpected perspectives.
They are often category agnostic,
so they can show up across
different TikTok communities.

The traditional TikTok POV is shot

from a first-person perspective,
making viewers the video’s main
character. Many POVs are built on
relatable moments, but with alt
TikTok, the more surprising, niche
or weird the POV, the better.

🌟 How can your brand use POV to communicate

a specific customer perspective?

Would you lean into a comedic angle with POV

even if your brand doesn’t typically do humor?
@domvlogs
P / POV

Consumer
Packaged
Goods

Consumer
Electronics
@cheetos @letitiaku
T Consumer
packaged goods Transition
Using clever editing and in-app
camera tricks to create a
surprising shift from one state to
another. Often used to change
scenes or outfits, common
transitions include covering and
uncovering the camera, fast
swipes of the camera creating a
blur, and positioning a new clip
in the exact positioning of a
previous clip.

🌟 How might transitions be used to show

before-and- after brand experience?

@kylenutt117
T / Transition

Fashion
& Beauty

Consumer
Electronics
@tiqasya @samirahhxoxo
 Looking for more inspiration?
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