12

Trends, Networks, and

Critical Thinking in the
st
21 Century
Quarter 3 – Module 1:
Definition of Trends
Trends, Networks, and Critical Thinking in the 21st Century – Grade 12
Quarter 3 – Module 1: Definition of Trends
First Edition, 2021

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 12

Trends, Networks,
and Critical Thinking
in the 21 Century
st

Quarter 3 – Module 1:
Definition of a Trend
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners, can
continue your studies and learn while at home. Activities, questions, directions,
exercises, and discussions are carefully stated for you to understand each lesson.

Each SLM is composed of different parts. Each part shall guide you step-by-step
as you discover and understand the lesson prepared for you.

Pre-tests are provided to measure your prior knowledge on lessons in each SLM.
This will tell you if you need to proceed on completing this module or if you need to
ask your facilitator or your teacher’s assistance for better understanding of the
lesson. At the end of each module, you need to answer the post-test to self-check
your learning. Answer keys are provided for each activity and test. We trust that
you will be honest in using these.

In addition to the material in the main text, Notes to the Teacher are also provided
to our facilitators and parents for strategies and reminders on how they can best
help you on your home-based learning.

Please use this module with care. Do not put unnecessary marks on any part of
this SLM. Use a separate sheet of paper in answering the exercises and tests. And
read the instructions carefully before performing each task.

If you have any questions in using this SLM or any difficulty in answering the tasks
in this module, do not hesitate to consult your teacher or facilitator.

Thank you.

iii
 Let Us Learn

This module was designed and written with you in mind. It is here to
help you master how to explain the emergence of trends and patterns. The
birth of 21st century has resulted to a lot of rising trends not only to one
aspect but to a whole. Global trends have been anchored to socio-cultural,
economic and political dimensions with which increasingly given attention
nowadays. Apparently, a lot of trends are being practiced by some however,
they are not aware of it. It is imperative to gain a keen analysis on this. This
lesson will present the differences between a fad and a trend and how
anyone can spot, accept, or reject them.

After going through this module, you are expected to:

1. Differentiate a trend from a fad (HUMSS_MCT12-Ia-b-3)

2. Explain the process on how to spot a trend (HUMSS_MCT12-Ia-b-2)

3. Point out the elements that make up a trend (HUMSS_MCT12-Ia-b-4)

4. Describe the different characteristics of a trend (HUMSS_MCT12-Ia-b-5)

 Let Us Try
Direction: Read and understand the following statements carefully. Identify the
term being referred in each item. Encircle the letter of your answer.
1. Which of the following refers to the larger patterns of broad trends that reshape
and transform our lives?
A. Fad C. Microtrend
B. Megatrend D. Trend

2. Who stated that trends never turn on a dim, its reversals build slowly and the first
sharp dip always finds buyers and the first sharp rise always finds seller?
A. Allan Farley C. Sander
B. Allan Forley D. Soper

3. What do you call to an identification of new trend?

A. Projecting trends C. Trend spotting
B. Trend analysis D. Trend style

4. What refers to an act that assumes the future which will be a logical extension of
the past?
A. Projecting trend C. Trend spotting
B. Trend analysis D. Trend style

5. Which of the following allows populations to be proactive in response to future

events?
A. Projecting trends C. Trend spotting
B. Trend analysis D. Trend style

6. Which of the following refers to a short-term event, which others called as the flash
in the pan?
A. Fad C. Microtrend
B. Megatrend D. Trend

7. Which of the following refers to the forces that have been shaping human behavior
for years?
A. Basic needs C. Drivers of change
B. Changes D. Innovations

8. What is the constant thing in this world?

A. Change C. Emotion
B. Effort D. Time

9. What refers to the recurrent phenomenon that takes place over time and gives rise
to speculation on the future?
A. Fad C. Microtrend
B. Megatrend D. Trend

10. Which of the following refers to short-live and doesn’t guarantee long-term?
A. Fad C. Microtrend
B. Megatrend D. Trend

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Lesson

1 Trend and Fad

Let Us Study

FAD
Merriam Webster’s Dictionary defines fad as something, such as an
interest or fashion that is very popular for a short period of time. It is an
intense and a widely-shared enthusiasm for something, especially one that is
short-lived. In addition, a fad is something (products, fashion, style or etc.) that
has little, if any, utility and is characterized by a quick rise and popularity
followed by a quick decline and popularity. The reason about this type of nature
of fad is because it usually does not satisfy a strong consumers’/users’ needs
and wants. It is temporary fashion, a craze, interest, or activity that people
follow enthusiastically, but lasts for a short period of time. Thus, fad is
something that will rise rapidly and fall relatively rapid also once the perception
of novelty is gone.

Fad (Uso) is an intense and enthusiasm for something widely shared by

people of common interest that could also be short-lived. one that is short-lived.
It may also be considered a craze or kinahuhumalingan in Filipino language. It
is a collective behavior which is often sudden too quick to spread but most of
the time short-lived. Fads may include foods, clothing, hairstyles, habits, toys
and hobbies or past times.

According to Naisbit 2006, fads are normally micro-trends that exist

under the umbrella of an actual trend. Thus, all fads are trend, but not all
trends are fad accordingly. However, the ability to frame a trend in time is what
ultimately gives a trend its credibility. Thinking of trends along a linear timeline
however, is not always correct as trends can revert back on themselves
becoming cyclical or trends can fuse or converge with other trends occurring in
the same time frame (Canton 2006).

TREND

The best guesses for future events or patterns that are based on present
peripheral and historical information is called as trends (Cornish 2004).
Through the interrelatedness of all things in the universe, trends are complex
fusion of past, present, and future information and represent human’s best
predictions over time which allow for pre-emptive judgments and actions
toward future events and conditions.

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 Trend is a continuous development towards something new or different.
It simply reflects on what seems to be going around at any given time. Sanders,
Soper and Rotwell (2009) define trend as a recurrent phenomenon that takes
place over time and gives rise to speculation on the future. It can be in any area
and doesn’t only reflect fashion, pop culture and entertainment, but to all
dimensions. It could be socio-cultural, economic and/or political dimensions.
Moreover, it is a change evidenced by a rise or fall of variables when measured
between at least two points over time (Gordon, 2008). Thus, a trend is a
sequential pattern of change in recorded data.

Trends gain power over time as they are not just merely part of a
moment, they are tools, connectors and will become more valuable as other
people commit to engaging (Seth Godin). They solve problems. They represent
new ways of life. Some trends are fun, some fabulous, some appalling, but
however long they last, you can be sure there will always be a new trend
coming along to replace the old.

Megatrends and the microtrends are the two types of trend. Megatrends
are those larger patterns of broad trends that reshape and transform our lives
while microtrends is the advocate localization as opposed to globalization It
recognizes that people and communities have never been more refined and
more conversant about the choices they make in their everyday lives.

According to supermarketnews.com, there are three differentiating

factors between a fad and a trend which follows;

Reason for rise. Trends generally have identifiable and explainable rises,
driven by consumers’ functional needs and consistent with other consumer
lifestyle trends. By contrast, fads are driven by an emotional need to purchase,
based on hype and idealistic product perceptions. The benefits are ethereal or
ill-conceived, and don’t deliver what was promised to consumers.

Incubation period and life span. Trends rise slowly, whereas fads
spike—and die out— quickly. For example, demand for multiple fashionable
handbags and accessories for each occasion has grown steadily over the years,
fueling Coach’s decade-long growth and healthy 11-year compound annual
growth rate (CAGR) of 19 percent. Beanie Babies, on the other hand, went from
$400 million in sales in 1997 to $1.3 billion in 1999, a CAGR of 77 percent,
before dropping to $850 million the next year and steep declines thereafter (see
Exhibit 1 chart below).

Scope. A trend usually encompasses several brands or products that

are applicable to many different consumer segments, while a fad typically
includes only a single brand or product and has limited appeal outside of one
narrow consumer segment. A trend possesses some agility and consumers have
granted it permission to expand beyond its current platform while maintaining
authenticity.

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 Trends and fads should not be mistaken as the same. They may have
similarities but they are exactly different and may sometimes mislead decision
makers. They may play a very important role in an organization or business but
they should be considered separately. Remember that fads are short-lived while
trends get stronger over time.

Let Us Practice

DIRECTION: Compare and contrast a trend from a fad using the Venn
diagram below.

FAD TREND

Let Us Practice More

Direction: Give at least two examples to both fad and trend. Explain how
these examples become a fad and a trend. Write your answer on the object
provided.

FAD

TREND

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 Let Us Remember

Things to Remember!
Fads come and go. Trends come and stay. To appreciate the
emergence of fads, we have tackled products and how they come to rise and
disappear in the market. While fads experience a momentary gust of
popularity, trends adapt to the environment by employing various strategies.
Because of this, global institutions, governments, and organizations employ
the idea of a megatrend because just seeing a trend is not enough. It has
become essential to see the larger picture, so the society needs to grasp the
ideas of a megatrend and how trends emerge from it.

Fads and trends can be used interchangeably by most of the people.

They are forms of collective behavior that develop within a culture, a
generation or social group in which a group of people enthusiastically follow
in an impulse for a finite period. There are a number of industries whose
very survival depends on recognizing the difference between a fad and a
trend (Web Finance Inc., 2005).

Let Us Assess

Direction: Write True if the statement is correct, and False if not. Write
your answers on the space provided.

_______ 1. Fads can sustain trends.

_______ 2. Teleserye is an example of a fad.

_______ 3. Fads have predictable rise and fall.

_______ 4. Friendster is an example of a trend.

_______ 5. We innovate lifestyle through trends and fads.

_______ 6. Fads fade when the perception of novelty is gone.

_______ 7. Trends and fads are crucial in the human evolutionary process.

_______ 8. Fads are sustained behavior that turns into lifestyle, mindset
and values.

_______ 9. Humans create fads and trends, and at the same time are
influenced by them.

_______ 10. Globalization links people together and open new ways of
communicating and creating new goods and services.

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 Let Us Enhance

DIRECTIONS: Analyze the picture below and answer the questions that
follow. Write your answers on your answer sheet.

Source: https://www.youtube.com/

Processing Questions:
1. Are you familiar with this website?

2. What do you think are the details that can be found in this site?

3. How does the site serve its viewers/customers?

4. Do you think this will be helpful in this subject? Why?

5. How can this website be helpful to students, researchers, business

companies and consumers?

Let Us Reflect
DIRECTIONS: In 3-5 sentences, answer the given question below.
Write your answer on the space provided.

Question: How can you differentiate a trend from a fad?

___________________________________________________________________________
___________________________________________________________________________

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Lesson

2 How to Spot a Trend

Let Us Study

Trend is considered as a collage of present circumstances that extend

current patterns into the future (Cornish, 2004 and Canton, 2006). However,
an examination of these phenomena and speculation on the likely impact they
will have in the future is called trend analysis. In addition, the practice of
collecting information and attempting to spot a pattern, or trend, in the
information is also known as trend analysis.

Sanders, Soper, and Rotwell (2002) stated that ―an examination of

trends phenomena and speculation on its likely impact in the future is called as
trends analysis. Moreover, trends analysis grants ―future vision.‖ It allows
populations to be proactive in response to future events. Furthermore, trends
analysis is the widespread practice of collecting information and attempting to
spot a pattern in the information. It will be used in predicting future events or
estimating uncertain events in the past, and distracting present events just to
promote new ones.

The process of identifying of trends is called trend spotting. Rehn and

Lindkvist (2013) define trend spotting as attempting to see the future in the
present situation. On the other hand, the people who notice and report on new
fashions, activities that people are starting to do is called as trend spotter.
Conversely, an act that assumes the future that will be a logical extension of
the past is defined as act of projecting trends. Thus, projecting trends will be
based from the past, present and what will be in the future regardless of
defined and undefined factors that contribute from its changes or development.

FIVE (5) WAYS TO SPOT AND CAPITALIZE ON TRENDS

Many successful businesses were started by entrepreneurs with an

ability to see a trend before everyone else. They were able to take their insight
and capitalize on it in a new and creative way. Businesses from Uber and Lyft
to Airbnb and HomeAway are just some of the most recent examples of
entrepreneurs benefiting from emerging trends. But just because it’s been done
before doesn’t mean it is easy to see trends first and find ways to capitalize on
them.

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 The keen competition around the market regardless of its kind and the
rapid change of customers’ behavior, smart entrepreneurs are always looking
for an edge. They want to know how they can identify trends, and how they can
use that skill to build and grow a business for them not to be eradicated from
the market place. Fortunately, here are five ways in spotting trends and
capitalizing on them before your competition does, and these will help you a lot
the moment you apply and develop these to your business.

1. Anticipate change

The constant thing in this world is change. Assume that change is

coming and look for it. Change can be either social -- as in the rise of socially
responsible business – or technological, as exemplified by the growth of
gadgets. Sometimes change can be both. The great example of it is social media.

Don’t forget the cyclical, up-down, back-forth nature of business while

you are searching. Change doesn’t have to be permanent to provide a viable
opportunity for business creation and growth. Remember, the nature of trends
has no consistency.

2. See it coming

The basic tools of the trend tracker are seeing, hearing, smelling, tasting
and touching. In other words, every sense that can be used to get information
about the world should be employed in seeing for upcoming changes. Start by
reading and watching everything you can. That should include general interest
news outlets, trade publications, blogs, government reports and casual
conversations overheard in elevators. Be updated of problems people are talking
about. Be proactive as it comes.

3. Distinguish between short-lived fads and long-term trends

Strive to identify big changes that create lasting problems that many
customers will be happy to pay to solve. The idea is to wind up with a business
model in which revenues are larger than costs for a long period, not one that
limps by on slender profit margins before competitors take even that away.

To filter out fads, talk to the potential buyers of the solution to the
problem. The more frustrated they are, the more likely they are to pay for a
solution. In extreme cases, potential customers may be willing to fund the
development of solutions. With this, it is not hard for you to win them. Another
way around is by talking to experts.

4. Make sure your solutions are realistic

Again, it’s relevant to talk to target customers. Make sure the solution
you envision is one you can realistically provide with features. Costs must
establish alternatives will compare favorably.

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 It is not all about your desire product to proposed, it’s about their
problem to be solved. What you can do conveniently and inexpensively may be
of little value to customers. The sweet spot for a trend-exploiting start-up is at
the intersection of business capability and customer’s need.

5. Create a competitive advantage

To get the biggest benefit, be the first doer. Be courageous! It is

uncommon for any single entrepreneur to be the only one who sees an
opportunity. Most will hesitate and not move at all. Many others will not move
quickly enough. Lasting competitive advantage usually goes to the first entrant
to stake a market out and capture customer loyalty. Those who come later
usually have to settle for slimmer profits and more competition.

Being first is not sufficient, of course! Business history is besieged with

well-financed start-ups directed by well-regarded leaders who committed too
much, too early and in the wrong place. So test before committing. Again, look
for revenues that overwhelm costs and customers who are overjoyed.

Let Us Practice

Direction: Match the word(s) from column A to the definitions in column

B. Write the letter of your answer.

COLUMN A COLUMN B
1. Trend A. It is the practice of collecting information and
attempting to spot a pattern, or trend, in the
information.

2. Trend analysis B. It refers to an act that assumes the future that

will be a logical extension of the past.

3. Trend spotting C. It means attempting to see the future in the

present situation.

4. Trend spotter D. This refers to a person who notices and reports

on new fashions, activities that people are
starting to do.

5. Projecting trend E. It is considered as the collage of present

circumstances that extend current patterns
into the future.

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 Let Us Practice More
Direction: True or False. Write T if the statement is true and F if the
statement is false. Write the letter of your answer.

____________1. Trends allow population to be proactive in response to future

events.

___________ 2. The identification of new trend is called trend spotting.

___________ 3. The person who is doing trend spotting is known as trend

spotter.

___________ 4. The act that assumes the future that will be a logical extension
of the past is called as projecting trends.

___________ 5. The five ways on how to spot the trend will help businesses to
be proactive.

Let Us Remember

Direction: Based on the discussion, enumerate the five ways on how to spot
and capitalize a trend. Give your own understanding in every way using the
graphic organizer below.

TREND

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 Let Us Assess

Direction: Analyze the situation and answer the statement that follows in
your notebook. Write you answer on the space provided.

A YouTube video about two celebrities quarrelling about money was

first uploaded on May 15, 2020. In 24 hours, there are already more
than 500,000 views. On May 20 of the same year, the number of views
doubled and continues to increase by the end of the month.

Cite at least three (3) factors for the continuous increase in viewership.
Explain these factors.
1. ______________________________________________________________
2. ______________________________________________________________
3. ______________________________________________________________

Let Us Enhance

Direction: List down things/terms that you can think of when you are going
to spot a trend. Use the graphic organizer below.

TREND

Let Us Reflect
Direction: In 3-5 sentences, answer the given question below. Write
your answer on the space provided.

Question: What is the essence of spotting a trend?

__________________________________________________________________________________

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Lesson
Elements that Make Up a
3 Trend

Let Us Study

Trend is a conceptualized idea that has a prospect of providing or

having a continuing influence for a longer period of time due to its
increasing and sustained presence and effect or even demand among its
consumers in the case of a product (Mangiduyos, 2017).

According to trendwatching.com, there are three fundamental

elements that point out trends namely; basic needs, drivers of change and
innovations.

BASIC NEEDS

These are the forces that have been shaping human behavior for years
(if not forever!) as it is necessary to sustain life. These are the minimum
requirements of a community for a decent standard of life. It consists of
adequate food, shelter, and clothing plus some household equipment and
furniture. Likewise, these include essential services provided by and for the
community-at-large such as safe drinking water, sanitation, health and
education.

DRIVERS OF CHANGE

As the constant thing in this world is change thus, there are no trends
without change. Drivers of change is considered as one of the most well-
known and comprehensive publication series as it investigates the key
global issues and trends driving change in our societies and markets. It
analyzes change, thinks in terms of Shifts (long-term, slower) and Triggers
(specific factors or events).

INNOVATIONS

Innovations generally refer to changing processes or creating more

effective processes, products and ideas. They are considered as catalyst for
growth and development, but they aren’t trends. Conversely, without
examples of customer-facing innovations, a trend can’t be said to exist fully
yet.

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 Let’s try to consider on the area of modern web design. There are eight
elements that make up a trend and they are presented as follows:

1. Unique and Large Typography

Most companies have a particular font or typography that they use to

help their customers immediately identify them from their competitors. For
instance, JOLLIBEE OR MCDONALDS are recognized easily through the use
of their unique fonts on their trademark (brand name or brand mark) which
distinguish them from their competitors because of its own originality and
uniqueness. The moment people will see their typography; they already have
their positioning in mind that these businesses will not necessarily inform
customers through different types of promotion because they have already
been known.

2. Large & Responsive Hero Images

Hero images are the large promotional images. Examples are the large
pictures on the walls of establishments. They may have texts in the image
itself and present unique problems for responsive designs. Also, these can
help tell the story without having to rely on just text. Moreover, large and
responsive images make for a good user experience such as taking pictures
and etc.

3. Background Videos

It will greatly help to a page when videos can automatically play in the
back ground. They can be used to tell a story and significantly reduce the
amount of other content needed to explain the business. These will give
convenience especially to those individuals who are not interested on
reading and/or too busy to read because of some factors, but can listen
while doing other things.

4. Semi-Flat Design

Flat design is not only easier for users to comprehend, but it can also
load more quickly on websites without complicated or overly-technical
elements. As flat design is any element that does not include or give the
perception of three dimensions, such as shadows. It is simple, but easily
readable.

In terms of manipulating a website, it is important to be consistent in

using design regardless of whether you fully design your website using flat
design or utilize shadows and other elements in order to help
visitors/customers/viewers understand your content more quickly.
However, adding elements of depth can also bring it to life.

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5. Hamburger Menus

Hamburger menu was created as a website design feature to

incorporate a site menu without taking up too much room. Its three lines
stacked together to roughly form the shape of a hamburger. While it serves
its purpose of condensing information, achieving a minimalist aesthetic, and
keeping uncultured site, still it may have relevant drawbacks. Taking the
visitor directly to where they desire is its advantage. However, it generally
take up a ton of relevant screen space.

6. Giant Product Images

The important attack of a certain business especially online is to

catch the attention of the viewers or clients. Displaying large product images
on your site to highlight different features or parts of the product will do so.
It helps designers to efficiently and effectively highlight different features of
the product. In addition, large images help visitors to generate a solid
understanding of what the different product features do.

7. Card Design

Users can pick and choose which articles they want to expand
through breaking up unlike pieces of content into cards. It keeps homepage
clean and organized, without relying on a ton of text. Card design helps to
deliver easily digestible chunks of information for users. Moreover, it can
help highlights multiple products or solutions side-by-side.

8. Short Product or Feature Videos

In addition to background videos, companies are also beginning to

use short product or feature videos to highlight a specific use case. These
short videos are great at bringing your solution to life, while not
overwhelming the visitor with a long experience that they must sit through.

Short videos allow prospects for quick understanding that is best for
top of the tunnel. In addition, these allow prospects to understand it quickly
without watching a really long, in-depth experience.

Wow! With your patience and perseverance on reading the content of

this lesson, I can say that you can have a bright future someday. Start it
with little things. This time, it is your time to inquire your understanding by
answering the given activities.

14
 Let Us Practice

Direction: Enumerate the eight elements of trend in the area of modern web
design.
1. 5.
2. 6.
3. 7.
4. 8.

Let Us Practice More

Direction: Using the MEGATREND Newspaper, analyze the article of Mr.
Andrew Winston about megatrends in the next ten years. How will you
contribute to sustain its positive effects and how will you counter its
advance effects? You may answer these questions in a separate sheet of
paper.

15
 Let Us Remember

Things to Remember!

There are three fundamental elements that point out trends namely
basic needs, drivers of change and innovations. However, there are eight
elements that make up a trend namely unique and large typology, large and
responsive hero images, background videos, semi-flat design, hamburger
menu, giant product images, card design, and short products or feature
videos in the modern web design.

Let Us Assess
Direction: Answer the following questions. Write your answers on your
answer sheet.

1. How fast do I get hooked to any emerging trend?

2. How do I make sense of any trend or fad in order to accept or it?

Let Us Enhance

Direction: Based on the discussion, how can you consider something as an

element that makes up a trend? Write your answer in 3 to 5 sentences
inside the given box.

ANSWER

______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________

______________________________________________________________________
____________

16
 Let Us Reflect

Direction: In 3-5 sentences, answer the given question below. Write your
answer on the space provided.

Question: Among the elements given, which do you think is very important
in spotting a trend?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

17
Lesson

4 Characteristics of a Trend

Let Us Study

As a pattern of gradual change in condition, output, and or process

trend has its own characteristics. Merriam Webster dictionary defines
characteristic as a distinguishing trait, quality, or property. However, in
business dictionary it means ―a distinguishing feature or attribute of an
item, person, phenomenon, etc., usually divided into three categories:
physical, functional, and operational. Thus, characteristics are what
separate you or something from others. It pinpoints the mark of uniqueness
of someone or something. This time, let us apply the five (5) characteristics
which used by the professionals in fashion design skills.

1. Innovation

Even if you are trying to imitate a popular style, be sure to always

bring something new when designing. Because no matter how consistent or
repurposed a popular fashion or trend might be, always remember that
something will replace it. But the moment you add something personalized
(own touch) to it, it might distract the present trend and will be the next
trend. Change is constant, remember?

2. Brand consistency

Brand positioning means you are going to place your product or

service in your customers’ mind. Attaining this requires brand consistency
and loyalty to all your creative designs in order for your customers to
remember what separates you from your competitors.

3. Outerwear-ability

Outwear is very popular in every cool season. Ability to wear is well

appreciated by the customers especially in clothing. Creating simple but
elegant design makes you presentable.

4. Versatility

Design versatile fashions for every season continuously done with

outwear ability. They spend less on the things they acquire. Making your
audience happy means a challenge on your fashion design ability.

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5. Simplicity

Creating simple yet innovative fashion design is like setting yourself

up for professional progress. One thing is that versatility usually calls
simplicity. It is easy to remember if it is simple. Empowering your audience
and building does not necessarily expensive. Make it simple.

Let Us Practice

Direction: Enumerate and describe the five characteristics of a trend in

fashion design. Write your answers on the table below.

Characteristic Describe/Explain

1.
2.
3.
4.
5.

Let Us Practice More

Direction: Fill up the Circle of Trend:

1. On the upper right-hand corner, write one emerging trend.

2. On the lower right-hand corner, write the things about the trend.
3. On the lower left-hand corner, write the things that can be done for
that trend.
4. On the upper left-hand corner, write the concrete things that you can
actually do for that trend.

19
 Let Us Remember

Things to Remember!

Characteristic means a distinguishing feature or attribute of an item,

person, phenomenon etc. that is usually divided into three categories:
physical, functional, and operational. It pinpoints what separates
something from others. There are five (5) characteristics of a trend in the
area of fashion design namely; innovation, brand consistency, outwear-
ability, versatility and simplicity.

Let Us Assess

Direction: Give at least four characteristics of a trend that you can

hypothesize anchored from our previous lessons. Use the graphic organizer
below.

Let Us Enhance

Direction: If you are going to relate yourself on the topic, what are those
characteristics of trend which you have followed before unknowingly?
Describe how those characteristics have influenced you. Write your answer
in 3 to 5 sentences.

ANSWER
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________

20
 Let Us Reflect
Direction: In 3-5 sentences, answer the given question below. Write your
answer on the space provided.

Question: Give at least one model of a cell phone and give its characteristics.
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

21
 22
Let Us Reflect
Answers may vary.
Let Us Enhance Let Us Assess Let Us Remember
Answers may vary. 1. TRUE
2. FALSE
3. TRUE
4. FALSE
5. TRUE
6. TRUE
7. TRUE
8. FALSE
9. TRUE
10. TRUE
Let Us Practice More Let Us Practice Let Us Try
Answers may vary. I. Answers may vary. 1. B
II. Answers may vary. 2. A
3. C
4. A
5. B
6. A
7. A
8. A
9. D
10.A
Lesson 1
Answer Key to Activities
 23
Let Us Reflect
Answers may vary.
Let Us Enhance Let Us Assess Let Us Remember
Answers may vary. Answers may vary. Answers may vary.
Let Us Practice More Let Us Practice
1. TRUE 1. E
2. TRUE 2. A
3. TRUE 3. C
4. TRUE 4. B
5. TRUE 5. D
Lesson 2
 24
Let Us Reflect
Answers may vary.
Let Us Enhance Let Us Assess Let Us Remember
Answers may vary. Answers may vary.
Let Us Practice More Let Us Practice
1. TRUE 1. Unique and Large
2. TRUE Typography
3. TRUE 2. Large & Responsive Hero
4. TRUE Images
3. Background Videos
5. TRUE
4. Semi-Flat Design
5. Hamburger Menus
6. Giant Product Images
7. Card Design
8. Short Product or Feature
Videos
Lesson 3
 25
Let Us Reflect
Answers may vary.
Let Us Enhance Let Us Assess Let Us Remember
Answers may vary. Answers may vary.
Let Us Practice More Let Us Practice
Answers may vary. Answers may vary.
Lesson 4
 References

Mangiduyos, Gladys P. Trends, Networks, and Critical thinking in the 2st

Century. Manila, Philippines: REX Book Store, 2017.
Trends, Networks, and Critical Thinking in the 21st Century.
unlimitedbooks. Accessed January 30, 2020.
https://www.unlimitedbooksph.com/product-page/trends-
networksand-critical-thinking-in-the-21st-century
Sygaco, Sonia B (2017). Through the looking Glass: Trends, Networks, and
Critical Thinking in the 21st Century. Great books trading, Quezon
City, Philippines.
Noice, Michael. ―5 Ways to Spot and Capitalize on Trends. Entrepreneur,
November 24, 2015. https://www.entrepreneur.com/article/253101.
http://omegahrsolutions.com/2015/03/future-friday-how-to-distinguish-
between-fads-microtrends-macro-trends-and-megatrends.html
https://cedarhillfarmhouse.com/whats-difference-between-trend-and-fad/
https://blog.hubspot.com/marketing/elements-of-modern-web-design-list
https://www.merriam-webster.com/dictionary/whole

26
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