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The World Trade Organization (WTO) now has important impact on the global
economies. Concepts, rules, and agreements of the WTO have a considerable impact
on national economic policies. As a result, the WTO is receiving harsh criticism,
especially in poorer nations. The WTO actually has both beneficial and detrimental
effects.
The expanding number of GATT/WTO member nations demonstrates that these organisations
are becoming more widely accepted despite their flaws. Only 23 countries were GATT parties
in 1947, the year the agreement was signed. At the end of May 2016, there were 162 members
of the WTO, 118 of which are developing countries, up from 128 in July 1995, now 193
nations.
9.1 OBJECTIVES OF WTO
Increasing the level of living and income, encouraging full employment, growing
production and commerce, and making the best use of the resources available
globally, Introduce the idea of sustainable development, which holds that the
environment and development may coexist.
The WTO will act as a venue for discussions between its members about their
multilateral economic relationships in areas covered by the Agreements.
3. The "Understanding on Rules and Procedures Governing the Settlement of
Disputes" is administered by the WTO.
4. The "Trade Review Mechanism" will be managed by the WTO.
5. The WTO shall cooperate, as necessary, with the IMF and IBRD.
BENEFITS OF WTO
GATT and WTO have made great progress in lowering trade obstacles, both
tariff- and non-tariff-related. Developing nations have benefited greatly from it as
well. Lot of nations' economies has grown as a result of investment liberalisation.
1. accelerated economic growth by increasing competition, improving quality and
productivity, utilising resources more efficiently, and lowering prices.
2. The WTO offers a venue for multilateral discussion of international economic
relations.
3. Resolve international disputes. Expansion of WTO association.
4. Trade agreement violations can be handled by the WTO. 7. The WTO conducts
extensive research on international commerce.
DRAWBACKS/CRITICISMS:
As was already mentioned, the WTO has come under fire on several occasions. The
following list of problems and complaints is significant:
2. Many developing nations lack the financial and intellectual resources necessary to
fully engage in WTO talks and negotiations.
3. Because emerging nations are dependent on industrialised nations, the latter are
able to deploy arm-twisting techniques.
4. Many policy liberalizations are implemented without taking into account the
vulnerability of developing nations or the potential negative impact on them.
5. The WTO has failed to make the rich countries abide by the organization's rules.
• Trade Liberalization in Textiles: The annual value of global textile trade was
projected to be $240 billion. According to estimates, after MFA is gradually phased
away, global textile exports might increase by $25 billion annually.
GLOBALIZATION OF BUSINESS
In its truest form, globalisation is a mode of conducting business that has been brought about
by the Trans nationalization of the global economy and shaped by corporate strategy. The
concept of "globalisation" refers to a mentality that sees the entire globe as one market and
bases corporate strategy.
Globalisation encompasses the following:
A truly global company does not distinguish between its own home market and other
markets; rather, it sees the entire globe as one market. In other words, there is just one
market, the global market, and there is nothing like to a home market and a foreign
market. Of course, globalisation is not a recent phenomenon. There was a growing
trend toward globalisation from 1870 to 1913.
• • The liberalisation of antitrust regulations and the rise in mergers and acquisitions. •
International consumer markets and brands
• • Global Trade The first global organisation having the power to compel national
governments to follow laws.
• • Additional policy coordinating organisations: G-7, G40, G-22, G-77, and OECD
• The scope and number of signatories to human rights agreements and instruments
are expanding, as is global awareness of these issues.
• New international accords, more binding on national governments than any earlier
agreements, cover services, intellectual property, and communications.
• Cellular phones.
• Fax equipment.
• However, there are a few prerequisites that must be met by both the native economy
and the company for the business to successfully go global. As follows:
• Business Freedom: Unnecessary government limitations that impede globalisation,
such as import restrictions, bans on obtaining financing or other resources from
outside, bans on foreign investments, etc., should be lifted. The economic
liberalisation is therefore viewed as the first step in facilitating globalisation in this
regard.
• Resources are one of the key elements that frequently determine a company's capacity
for globalisation. Innovative businesses may find it simpler to gain a competitive edge
in the world market. Finance, technology, R&D capabilities, managerial experience,
company and brand image, human resources, etc. are examples of resources.
However, it should be highlighted that many small businesses have achieved great
success in international trade thanks to one or more of their advantages.
• Orientation: Effective globalisation plans and a business firm's global orientation are
necessary for globalisation.
• Overdependence and a loss of control are two potential risks from the client's
perspective. The client should provide itself the opportunity to gradually improve its
own capabilities.
• The public sector or the government are the buyer in many turnkey contracts (or seller
in some cases).
• There are many benefits to setting up manufacturing facilities abroad. It gives the
business total control over both production and quality. As opposed to licencing and
contract production, it does not run the danger of fostering prospective rivals.
• Another benefit is that the investment required in the foreign country is far lower than
what is needed to set up full manufacturing facilities. Thus, there aren't many political
dangers associated with foreign investment.
• Joint Ventures: Entering a foreign market through a joint venture is a particularly
popular tactic. In the broadest definition, a joint venture is any type of partnership that
denotes collaboration for longer than a temporary duration (pure trading operations
are not included in this concept).
• Such a broad term covers a variety of joint abroad activities, operations, viz., 1. A
company's ownership and management are shared. 2. Contracts for licencing or
franchising. 3. Outsourcing production. 4. Contracts for management.
• A joint venture can only be successful if both partners have a specific contribution to
make that will benefit the other, reap certain benefits, and enjoy mutual respect and
trust.
• Location in a third nation: Taking advantage of the cordial commercial ties between
the third country and the relevant overseas market can be facilitated by location in a
third country.
• Third-country locations may also be used to lower production costs and, as a result,
raise prices competitiveness, facilitating market entry or enhancing/maintaining
market position.
• Mergers and Acquisitions (M&A): M&A has played a significant role in both market
entry and market expansion strategies. Many Indian businesses have also employed
this entry technique. Acquisitions and mergers offer certain benefits.
• It offers immediate access to markets and the distribution system. Distribution is one
of the most challenging aspects of international marketing, hence this is frequently a
crucial factor in M&A.
• Strategic Partnership In global business, strategic alliances are becoming more and
more common. Additionally known as entente and coalition, By forming alliances
with competitors, both current and potential, in key areas rather than engaging in
direct competition, this strategy aims to increase the firm's long-term competitive
advantage.
• A strategic alliance may also be employed as a means of breaking into a market. For
instance, a company could enter a foreign market by partnering with a company there
to market or distribute the latter's products.
• Compensation Deal: In this agreement, part of the payment is made in cash and the
remaining half is made up of merchandise.
• Counter purchase: In a counter purchase deal, the seller accepts full payment in cash
in exchange for committing to spend a comparable sum of money in the foreign
nation within a set time frame.
• The commerce between Pepsi Cola and the USSR is a prime illustration of this kind
of arrangement. Although Pepsi Cola received payment in rubles for the sale of its
concentrates in the USSR, it used this money to buy Russian goods like wine and
vodka.
Any corporation that is registered and conducts business in more than one nation at once is
referred to as a multinational corporation (MNC), sometimes known as a transnational
corporation. The corporation typically operates totally or partially owned subsidiaries in other
nations while having its headquarters in one of those countries.
Multinational corporations include Reliance, Google, Apple, Microsoft, IBM, Wal-Mart, and
Amazon, among others. Decentralized multinational corporations, globally centralised
corporations, international companies, and transnational enterprises are the four different
forms of multinational corporations. The first multinational firms were established to
establish port cities or colonial "factories."
The British East India Company established its own army and local government officials
in India, in addition to conducting trade between the mother nation and the colonies.
United Kingdom The Dutch East India Company and the East India Company, both
formed in 1602, are frequently referred to as the earliest international organisations.
10.1 NATURE OF MNC’S
Due to their global operations, businesses are frequently referred to as global enterprises. The
parent business oversees and manages the activities on a global scale. MNCs sell their goods and
services internationally, necessitating global management.
A business must be big and have a tonne of assets, both material and financial, to qualify as a
multinational corporation. The company is able to make sizable earnings while maintaining
high goals.
2. Network of branches
3. Control
In connection with the previous point, a single head office that is situated in the home country
oversees the operation of offices in other nations. As a result, the home nation serves as the
source of command.
4. Continued growth
International businesses continue to expand. Even if they have operations in other nations,
they constantly upgrade and engage in mergers and acquisitions in an effort to increase their
economic size.
5. Sophisticated technology
When a business expands internationally, they must ensure that their investment will increase
significantly. They must deploy capital-intensive technologies, particularly in their
production and marketing operations, in order to see significant growth.
6. Right skills
Only the best managers, those who can handle huge sums of money, use cutting-edge
technology, supervise staff, and manage a sizable business unit, are hired by multinational
corporations.
They can make premium goods because they use technology that requires a lot of investment.
I. REASONS FOR BEING A MULTINATIONAL CORPORATION
Companies aim to become multinational corporations for a variety of reasons. The following
are a few of the most typical causes:
Producing in another nation, especially one with a developing economy, typically results in
paying a lot less money on manufacturing costs. Although outsourcing is a technique to
accomplish the goal, developing manufacturing facilities abroad might be even more cost-
effective.
MNCs can benefit from economies of scale because of their size and expand their global
brand. Growth is achieved through strategic placement of manufacturing and services, which
enables the company to benefit from globally undervalued services, more effective and
affordable supply chains, and sophisticated technology and R&D capability.
Because the same brand vision may be implemented globally, global brand awareness
facilitates the transition between various nations and their particular marketplaces and lowers
per capita marketing expenses.
Additionally, multinational firms are known for only selecting the top candidates from
around the globe for employment. This enables management to give their product or service
the best technical expertise and creative thinking.
4. Avoidance of tariffs
1. Centralized
The centralised model calls for businesses to establish an executive headquarters in their
home nation before constructing numerous manufacturing units and production facilities
abroad. The ability to dodge taxes, import quotas, and take advantage of lower production
costs is its most significant advantage.
2. Regional
According to the regionalized model, a business maintains its headquarters in one nation
while managing a network of outlying locations. The regionalized model includes
subsidiaries and affiliates that all report to the headquarters, unlike the centralised approach.
3. Multinational
In the multinational business model, a parent company runs operations in its own nation
while establishing subsidiaries abroad. The distinction is that the affiliates and subsidiaries
operate with more independence.
4.2.1.2 MERITS OF MNC’S AND DEMERITS OF MNC,S,
MNCs are said to benefit the host nations in the following ways. MNCs contribute to
raising the level of investment and, consequently, the revenue and employment in the host
nation. Transnational firms have evolved into means of transferring technology, particularly
to underdeveloped nations. Through professional management and the use of extremely
complex management approaches, they also spark a managerial revolution in the host
countries.
I. MERITS OF MNC’S
• The MNCs give the host nations the ability to boost exports while lowering
import demands.
• They strive to make the cost of manufacturing variables comparable
throughout the world.
• MNCs offer a productive way to integrate national economies.
• Multinational corporations have extremely effective procedures for research
and development thanks to their vast resources. As a result, they contribute
greatly to inventions and innovations.
• MNCs foster domestic business because they might encourage and support
domestic suppliers in order to sustain their own operations.
MNCs contribute to boosting competition and dismantling domestic
monopolies.
• However, MNCs have come under fire for a variety of reasons, some of which are
listed below. According to Leonard Gomes, the technology developed by MNCs is
not intended to meet the demands of developing nations, particularly those related to
employment and relative factor scarcities, but rather to maximise global profit.
1 Walmart $572,754 - 28
2 Amazon $469,822 1 14
China
4 National $411,692.9 - 22
Petroleum
Sinopec
5 $401,313.5 - 24
Group
Saudi
6 $400,399.1 8 4
Aramco
7 Apple $365,817 -1 20
8 Volkswagen $295,819.8 2 28
China State
9 Construction $293,712.4 4 11
Engineering
I. BREAKDOWN BY COUNTRY
As of August 2022, this is the list of the top 10 countries with the highest revenues top 500
companies.
Breakdown by country
1 China 145
3 Japan 47
4 Germany 28
5 France 25
6 United Kingdom 18
7 South Korea 16
8 Switzerland 14
9 Canada 12
11
10 Netherlands
First-ever Fortune India 500 rankings put Reliance Industries in second place, followed by
Indian Oil Corporation. State Bank of India, Bharat Petroleum, and Hindustan Petroleum, in
that order, took the following three positions. Nine Indian organisations, comprising four
from the commercial and five from the public sectors, are included in the Fortune Global 500
list for 2022.
I. Fortune Global 500 List 2022 Indian Companies
1. Life Insurance Corporation -98
2. Reliance Industries Limited -104
3. Indian Oil Corporation - 142nd
4. Oil and Natural Gas Corporation - 190th
5. State Bank of India -236th position
6. Bharat Petroleum -295th position
7. Tata Motors- 370
8. Tata Steel- 435