Rebby Plan
Rebby Plan
Rebby Plan
INDEX NO.:
COURSE: CERTIFICATE IN
. COURSE/SUBJECT CODE:
CENTRE NAME
CENTRE CODE:.
2023
DEDICATION.
I dedicate this business plan to my mother and grandmother.
ACKNOWLEDGEMENT.
Special thanks to the Almighty God for the strength and wisdom towards the preparation and
submission of this business plan. My gratitude also goes to my supervisor for her comments,
corrections and her devotion towards this business plan development.
EXECUTIVE SUMMARY.
1.1. BUSINESS DESCRIPTION.
‘Rebby’s Snacks ‘N’ Bites’ will be the name of the business. It entails or consists of cooking,
baking several snack dishes and selling them in the café.
It will be located in Eldoret, Kenya Service at Kapsoya. The entrepreneur decided on this location
because it is a very good business centre.
Business will be a sole proprietor, since the entrepreneur will be the manager of the business and
such a business is quite easy to start and in handling too.It does not require any contract signing
like in a partnership business where partners will have to sign a contract.
This business is a startup. There will be services offered and production which includes cooking
and baking several snack dishes. There will be product production, the business will mainly deal
with providing and serving the cooked and baked delicacies. Quick pleasant services, good eye
catching decorations and cleanliness will also be maintained.
1.2. MARKETING PLAN.
The business shall aim at serving 25% of the available market since it will just have started and
not many people will have heard of it. But as time moves on, the trader will ensure that the
percentage increases gradually and atleast be ahead of most of the competitors. The trader will
ensure that the business is so much better in every perpective. The food products or snacks will
include kebab, cakes, cupcakes, donuts, crisps, fries and many more.
Competition in the area is a bit high since there are atleast three cafés which provide same food
stuffs as ‘Rebby’s Snacks ‘N’ Bites’. The competitors are; Bin Agil café, Salma’s Bites and
Nagib mini restaurant.
The SWAT analysis will help the trader know the strengths and weaknesses. This will enable the
trader to compete in the most perspective way.
Promotion will be done by offering some free foods for those who come in groups and those
who spend a lot of money in buying food. Customers will be having free drinks and fruits after
purchase and this will happen on specific special days. Advertisement will be done through
posters,internet,leaflets and printing of t-shirts.
1.3. ORGANISATION AND MANAGEMENT.
Organisation is the frame work which brings the activities necessary to achieve the objective of
the business and the facilities working in relations to another. Once the work of an enterprise
grows beyond what a single person can do, organization chart which shows the location and
reporting relationships of the units and management position in the organization.
Each and every person will fully account for their action, from the
manager,chefs,storekeeper,cashier,waiters and cleaners.The manager will play the role of
planning,decision making,organizing,leading,controlling human resources and finance,also
information resources.
1.4. OPERATION AND PRODUCTION PLAN.
These are the production facilities and capacity that the trader will require to enable the business
to start functioning.They could be items such as cooking pans,cooking machines,storage
equipments and many more appliances.
Process of production will start from purchasing of raw materials,handling
them,preparation,cooking,marinating,serving or packaging for those who want packed foods and
finally distribution.Payment of electrical bill,waterbill,license and payment of the suppliers of
other commodities shall be made in advance or earlier to avoid disconnection of the service
rendered.
1.5. FINANCIAL PLAN.
Constitutes of the pre-operational costs,estimations of woking capital,cash flow projections for
three years,proforma income statements,proforma balance sheets,calculation of profitability
ratios,desired financing and proposed capitalization.
CHAPTER ONE.
The name of the business will be ‘Rebby’s Snacks ‘N’ Bites’. The business consists of cooking
and baking several snack dishes and selling them in the café.
1.2 BUSINESS LOCATION AND ADDRESS.
The location of the business is in Eldoret at Kenya Service. The entrepreneur decided on this
location because it is a very good business centre.
In Kenya service, there are many factories, retail shops, mechanics and many residents who
dislike tiring themselves too much due to their way of lifestyle and also being busy either in
businesses, work or doing leisure activities. The residents of this place like to have a taste of
sweet, hot delicious snacks.
1.9.1 ENTRY.
The business will obtain greater market from different methods that will be used to advertise the
foods like the use of modern technologies. Inviting important guests like the governor or a
certain popular person that is most loved by the people to gain publicity after taking photos of
the person with their consent and posting them to social medias.
1.9.2 GROWTH STRATEGY.
More products that will not have been there will be introduced and new ways of producing
products will be invented or created.Creation of employment for other job seekers, increasing of
more modernized equipements and machines. Introducing of other branches either in Kaptagat or
iten after the business succeeds.
CHAPTER TWO
Customers will determine the success of the business, this business will aim at pleasing its
customers in every perspective. Customers will be the locals of Kenya service ,pass-byers
going to Eldoret town and many other places. Since a customer is the most important person for
an entrepreneur, they will be treated in the best way. Types of customers intending or expecting
are the locals, pass-byers and even foreigners.
2.2 MARKET SHARE.
This business shall aim at serving 25% of the available market during year one, since the
business shall be shared by competitors at different levels of percentage. The trader shall ensure
that the business wins bigger number of customers as the business grows to be at a position of
winning the market, there shall be massive advertisements. The food products, samples or snacks
will be at high standard as compared to the competitors.
In the second year, the business intends to increase the market by 33%.This will be done to its
establishment in the market from the improvement of the services.
During the third year, the business could be in a position to have captured 50% of the market
share which shall be a result of good world class services being provided to customers.
The following pie charts represent the market share from year one to three.
Sales
locals
pass-byers
foreongers
Column1
BinAgil café
Salmas bites
Nagob mini-restraunt
Rebbys snacks and bites
Sales
locals
pass-byers
foriegners
MARKET SHARE FOR THIRD YEAR.
Column1
locals
pass-byers
foreigners
2.3 COMPETITION.
Competition in the area is a little bit high since there is Bin Agil Café and few small cafés that
provide almost similar products as the ones this business intends to provide.
2. Salma's Bites.
analysis.
2.4.1 PROMOTION.
Promotion will be done by offering some free food for those who come in groups, those who
spend a lot of money in buying food. All customers will be promoted by having free drinks and
fruits after buying or eating in the café, on some specific days.
2.4.2 ADVERTISEMENT.
Posters, internet, leaflets and printing of T-shirts will be used and done to advertise the business.
(1)Free meals
(2)Discount.
Free meals.
Customers who come in groups will get some of the foods free.
Drinks and fruits will be given to every customer on specific days of the week.
Discount.
For those who come in a group also get a discount for certain foods and mostly one person in the
group will eat free, the management will pay.
2.7 DISTRIBUTION STRATEGY.
The distribution strategy will be a direct and indirect distribution. The employees will be of a
friendly nature and know how to please the customers and it will distribute good services and
enhance good environment for the customers.
CHAPTER THREE
3.0 ORGANISATION AND MANAGEMENT.
The structure.
The manager will identify any legal and customer requirement as well as control budget, costs,
sales balance sheets and other accounts relating to the restaurant. To achieve the quality service,
the manager will motivate its staffs.
Qualification.
A holder of a certificate in food science technology from Kenya Coast National Polytechnic.The
trader has a passion in any food related programme, also appreciates the art of food and design
too.
3.2 PERSONNEL, NUMBER AND DUTIES.
Organization is the framework which brings the activities necessary to achieve the objective of
the business and the facilities working in relation to another. Once the work of an enterprise
grows beyond what a single person can do, an organization chart which shows the location and
reporting relationship of the units and management position in the organisation is needed.
Personnels are the employees present in the business apart from the manager.
Chefs(2).
The chefs of the café should have knowledge of the business. He or she should know how to
prepare different dishes that will be required or even more.
Qualification.
Should hold at least a certificate in catering from a well known café or restaurant and hospitality
college.
Waiter/waitress.(3).
They should know how to take orders and serve customers quickly and efficiently. Even though
some customers may be annoying, the waiters should have patience and tolerance.
Qualification.
Should hold at least a certificate or trained knowledge in the field and from a good college.
Cleaners.(3).
Should clean the restaurant nicely and neatly.They should also be patient and have self respect
because their work is full of trials.
Qualification.
Should have a work experience of about two years and they should really like their work.
Storekeeper. (1).
His role will involve in store transaction, stock levels record keeping and arrangement.
Qualification.
Must be qualified in the field of store keeping and managing the stock levels with a work
experience of two years.
Cashier. (1).
The role will involve handling cash, issuing change and receipts.
Qualification.
Must be an experienced person, either trained in the field and have work experience of at least
one year.
Chefs.
Prepare the foods as they are ordered by the customers. Taking care of the kitchen because he or
she will be the one accountable for anything that happens there.
Waiters.
Making sure to tend to the customers needs all the time. Should be tolerant and patient while
dealing with the customers.
Cleaners.
Should ensure the environment is always spotless clean and also the equipments like utensils,
machines and tables are cleaned always.
Storekeeper.
Should make sure to keep all records of stock levels, the transactions made. Also arrangement of
the cleaners' duties and flow of raw materials.
Cashier.
Will also serve as a receptionist if the need arises, but main work will be handling cash,issuing
change and receipts.
3.3 RECRUITMENT, TRAINING AND PROMOTIONS.
3.3.1 RECRUITMENT.
This will be based on the defining requirements which are number and category of people
required should be specified, jobs should be analyzed ,description checked and person
specifications prepared.
Advertisement will be by leaflets and meeting qualification will not guarantee one to get
employment unless proven capable after interview to assess one's attitude, responsibility and
competency. Successful candidates will be hired immediately.
3.3.2 TRAINING.
It’s a systematic modification of behavior through learning, which occurs as a result of
education, instruction development and planned experience. Once the staff is absorbed in the
business, they will have to undergo induction and future man power needs and the new trend in
technology. They will be introduced to their work station and safety precautions taken especially
fire drill and using fire extinguishers.
3.3.3 PROMOTION.
Promotion will be based on the hard work,competence and efficient of an individual. The
manager will motivate the employees by giving incentives, delegating duties to the junior
staffs,good working conditions, setting goals which are achievable and smart,job security and
involving the employees in decision making.
3.4 .REMUNERATION AND INCENTIVES.
3.4.1 RENUMERATION.
Employees will be paid on monthly basis, by giving salaries at the end of the month.The salary
giving will be elaborated furtherly by a table.
TABLE.4.4.1
PERSONNE NUMBER BASIC TOTAL HOUSE TOTAL TOTAL
L S PAY(KSHS) (KSHS) ALLOWANCE (KSHS)
Manager 1 10,000 10,000 8,000 8,000 28,000
Total money
used on
salary(kshs)
112,000
3.4.2 INCENTIVES.
Employees will receive incentives in monetary and in kind ways.On an annual basis, they will be
receiving the incentives. It will include loan facilities, salary increment after the three years of
establishment of the business. Having free food during breakfast and lunch hours. Uniforms will
be provided to them.
Personnel. Incentives.
Manager. -> Millage allowance annually if owns a vehicle.
Medical insurance.
allowance.
Transportation allowance.
3.5.1 LICENSE.
It is a requirement for every business to run. It will be obtained from the local government
authority which is the municipal council or county council of Mombasa,showing; name,address
and location of the business.
3.5.2 PERMITS.
The permits will be obtained from the local government health services department.
3.5.2.1 HEALTH REGULATION.
For a business dealing with foodstuffs to function efficiently and effective, it must obtain a
certificate complying with the health regulation department from the health inspection office.
All staffs will go for a health vaccination injection. The permit will be provided with a certificate
from the government health services.
FINANCIAL CONSULTANT.
A banker will be called upon occasionally to advice on matters related to banking and financial
management. Services of an accountant will also be required to balance the books of accounts
and do auditing work every twice per year. The services will be paid for as soon as they are
rendered.
INSURANCE AGENT/COMPANY.
An insurance agent will be invited to deal with all the insurance matters. After rendering the
service; will be paid.
Law firm.
A lawyer will be called upon to frequently guide the manager on legal matter or issues that one is
supposed to be aware of and are to be followed.
An electrical engineer or technician will be needed occasionally to oversee the electrical and
lighting system of the building or place.
Water company.
An engineer or technician will be needed to see through about the piping and water procedures
that are needed and how it should be followed.
Communication services.
Someone who is trained in ICT or communication services will be needed for installation of
certain legal programmes and other needed services to offer to the business I.e installation of
telephone wires or call centre numbers.
CHAPTER FOUR
mirrors.
clothes.
Raw materials
of raw
marinating
distribution Serving /packaging
RAW MATERIALS.
These are the products bought or purchased in order to make the operations of the business
successful.
Marinating.
This is found in the taste,flavour and outlook of the food, it makes it more inviting and palatable.
Serving/packaging.
For those customers who will have their meal in the café, it will be served to them. For those
who have orders and won’t be having their meal in the business place, it will be properly and
neatly packaged for them to carry easily.
Distribution.
The environment management authority requires all waste materials to be disposed correctly.
CHAPTER FIVE
(kshs.) Stock.-200,000
Debtor.-20,000
Cash in hand.-
115,280 Cash at
bank.-300,000
Total=635,280
Creditors.-30,000.
Bank overdraft.-10,000.
Total=40,000.
635,280 - 40000
= 595,280.
in 0 0 0 0 0 0 0 0 0 0 0 0
hand
Total - - - - - - - - - - - -
Cash
out
Purcha 3400 2500 2000 2650 3200 2100 2200 3500 3000 3200 3295 4000
ses 0 0 0 00 0 0 0 0 0 0 0 0
Salarie 1120 1120 1120 1120 1120 1120 1120 1120 1120 1120 1120 1120
s 00 00 00 00 00 00 00 00 00 00 00 0
Transp 1500 2000 1600 1500 1000 2000 1450 1350 1250 1700 1000 1000
ort
Water 800 700 600 550 600 650 800 700 7500 800 840 820
bill
Electri 1600 1200 1000 1250 1300 1300 1250 1300 950 1300 1100 950
city
Insura 1500 - - - - - - - - - - -
nce 0
Rent 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000
paid
Loan 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000
payme
nt
Teleph 1000 1200 100 1350 950 960 800 1000 1200 1200 1000 450
one 0
Expens 6000 4000 2000 5500 3000 6000 2200 5000 4500 4000 2000 1000
es 0
Licens 1200 - - - - - - - - - - -
e and
permit
s
Total 1851 1581 1502 1606 1628 1525 1681 1692 1650 1650 1618 1682
00 00 00 50 50 00 50 00 00 00 90 20
Current liabilities
Creditors 30000
Bank overdraft 10000
Total current liabilities 40000
Financed by
Capital 595280
Net profit 665260
Drawings 395000
Savings 1221040
Noncurrent liabilities
Loan 180000
Total assets 1401040
Financed by
Capital 595280
Net profit 731860
Drawings 45200
Savings 1372340
Noncurrent assets
None - -
Current assets
Cash in hand 115280
Cash at bank 300000
Debtors 59700
Total current assets - 474980
Financed by
Capital - 595280
Net profit - 727470
Drawings - None
Saving 1322750
Noncurrent liabilities
None - -
Total assets 1322750
6000/12=500