Guidelines and Mechanics For Video Campaign

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Guidelines and Mechanics for Video Campaign/Advocacy Making

1. Choose one advocacy/campaign you would like to present.


2. Designate each member with a particular task to do e.g. videographer, editor, script writer,
props, etc.
3. Record a less than 2 minute video for your chosen advocacy/campaign
4. Give credits to all videos and images from the internet
5. Submit/Drop your file to a folder from provided google drive link
6. Deadline of Submission: November 17, 2023 (Friday)
7. Be guided by the rubric below.

Excellent Good Satisfactory Needs


(20 pts) (15 pts) (12 pts) Improvement
(10 pts)
CONCEPT The video clearly The video The video The video does
demonstrates a demonstrates demonstrates a not demonstrate
key concept. key previous a clear concept.
concepts. concept.
DESIGN The quality and The quality and The quality and The quality and
materials in the materials in the materials in the materials in the
video are very video adequately video lacked video are not
well organized organized and some organized and
and somewhat clear. organization and lack clarity.
understandable. 50% clear.

PARTICIPATION All members The majority of Half of the group Only one person
demonstrate an the members did most of the demonstrated an
active role in the demonstrate an work. active role.
process. active role.

FINAL PRODUCT Final product Final product Final product Final product
looks looks decent and required more looks unrefined
professional the concepts revisions and the and the concepts
and the concepts were concepts were were not
were visibly somewhat not clearly demonstrated.
demonstrated. demonstrated. demonstrated.

SOCIAL MEDIA 80-100 number 70-50 number of 40-30 number of 20-10 number of
ENGAGEMENTS of engagements engagements engagements engagements

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