INFLUENCE OF ONLINE SHOPPING AMONG COLLEGE STUDENTS

PROJECT REPORT
Submitted in partial fulfilment of the Degree of Bachelor of Commerce
University of Calicut

Submitted by
AKSHAY O P
RSAUBCM059

Under the guidance of

MUHAMMAD DILSHAD SALAM A.V
Assistant Professor, PG Department of Commerce

POST GRADUATE DEPARTMENT OF COMMERCE

R. SANKAR MEMORIAL SNDP YOGAM ARTS AND SCIENCE
COLLEGE, KOYILANDY
2020-2023
 DECLARATION

I, AKSHAY O P hereby declare that the project work entitled “INFLUENCE OF ONLINE
SHOPPING AMONG COLLEGE STUDENTS” is bonafide work carried out by me under
the guidance and supervision of MUHAMMAD DILSHAD SALAM A.V, Assistant
Professor, PG Department of Commerce , R Sankar Memorial SNDP Yogam Arts And
Science College Koyilandy. I also declare that this report has not been previously submitted
by me or partially for the award of any degree, diploma or recognition before.

Place : AKSHAY O P
Date : RSAUBCM059
 POST GRADUATE DEPARTMENT OF COMMERCE
R. SANKAR MEMORIAL SNDP YOGAM
ARTS AND SCIENCE COLLEGE
KOYILANDY, KERALA- 673305

Dr. SHAJI MARAMVEETIL M.Com, PhD

Mob: 9447384253
Email: [email protected]

CERTIFICATE

This is to certify that the project report entitled “INFLUENCE OF ONLINE SHOPPING
AMONG COLLEGE STUDENTS” is a bonafide work carried out by AKSHAY O P under
the guidance and supervision of MUHAMMAD DILSHAD SALAM A.V, in partial
fulfilment of the requirement for the award of the Degree of Bachelor of Commerce (B.com).

External Examiner: Dr. Shaji Maramveetil

Head of the Department
 CERTIFICATE

I hereby certify that the project report entitled “INFLUENCE OF ONLINE SHOPPING
AMONG COLLEGE STUDENTS” has been prepared by Mr. AKSHAY O P, under my
guidance and supervision in partial fulfilment of the Bachelor of Commerce (B.Com) of the
University of Calicut.

Place: MUHAMMAD DILSHAD SALAM A.V

Date: Assistant Professor of PG Department of Commerce
 ACKNOWLEDGEMENT

It is my pleasure to express my deep gratitude and indebtedness, to my supervising teacher

Muhammad Dilshad Salam A.V, Assistant Professor, Post GRADUATE Department of
Commerce, R. Sankar Memorial SNDP Yogam Arts And Science College, Koyilandy for his
valuable guidance, constant encouragement and advice given throughout the course of the
study. I extend my heartfelt thanks to Dr. Shaji Maramveetil, HOD, Post GRADUATE
Department of Commerce for the timely help and inspiration given in the preparation of the
project report.
I express my gratitude to all my respondents, and also to faculties and friends for their sincere
co- operation.

Place : AKSHAY O P
Date : RSAUBCM059
 CONTENTS

SL TITLE PAGE NO
NO

1 INTRODUCTION 1-5

2 REVIEW OF LITERATURE 6-10

3 INFLUENCE OF ONLINE SHOPPING 11-19

A-THEORETICAL BASE

4 INFLUENCE OF ONLINE SHOPPING 20-37

AN ANALYSIS

5 CONCLUSION 38-41

BIBLIOGRAPHY

APPENDIX
 LIST OF TABLE

Table No. Name of the table Page no

4.1 Gender wise classification of respondents 21

4.2 Age wise classification of respondents 22

4.3 Classification on the basis of course studying 23
4.4 Monthly income of respondents 24
4.5 Classification on the basis of source of 25
awareness about online shopping
4.6 Classification on the basis of sites used mostly 26
4.7 Classification about the favour of choosing 27
online shopping
4.8 Classification on the basis of mostly used 28
payment method
4.9 Classification on the basis of any problems 29
faced while online purchasing
4.10 Classification of problem faced while 30
conducting online purchase
4.11 Classification on the basis of online purchasing 31
satisfaction level
4.12 Classification of factors influencing the 32
purchase decision
4.13 Classification on the basis of product 33
satisfaction
4.14 Classification on the basis of mostly buying 33
products from online shops
4.15 Classification on the basis amount spent for 35
online purchasing
4.16 Classification on the basis of chance had for 35
returning the product

4.17 Classification on the basis of product returning 36

4.18 Classification of online shopping 36

recommendations to others
 LIST OF FIGURES

Sl No. Title Page No.

4.1 Gender wise classification of 21
respondents
4.2 Age wise classification of respondents 22
4.3 Classification on the basis of course 23
studying
4.4 Monthly income of respondents 24
4.5 Classification of source of awareness 25
about online shopping
4.6 Classification on the basis of sites 26
used mostly
4.7 Classification about the favour of online 27
shopping
4.8 Classification on the basis of mostly 28
used payment method
4.9 Classification on the basis of any 29
problem faced while online purchasing
4.10 Classification of problem faced while 30
conducting online purchase
4.11 Classification on the basis of 31
satisfaction level
4.12 Classification on the basis of 32
product satisfaction
4.13 Classification on the basis of mostly 34
buying product from online shops
4.14 Classification on the basis of chance had 35
for returning the product
 CHAPTER 1
INTRODUCTION

1
 CHAPTER 1
INTRODUCTION

1.1 Introduction
Online buying behaviour among college students is a topic of interest for many businesses,
marketers, and researchers as it highlights the preferences, attitudes and habits of this
demographic group when it comes to shopping online. College students are considered a
unique group of consumers as they are at a crucial stage of their lives where their purchasing
power and decision-making abilities are increasing. Additionally, they are considered early
adopters of new technology and are often more open to trying new products and services.

The internet has changed the way consumers shop, and college students are no exception. The
convenience and accessibility of online shopping have made it a popular choice among this
group. They can shop from anywhere, at any time, and compare prices and products quickly
and easily. Online shopping also allows college students to purchase products that may not be
available in their local area.
Price is also a significant factor in the online buying behaviour of college students. They tend
to be price-sensitive and often look for deals and discounts. Online marketplaces and social
media platforms make it easy for them to compare prices and find the best deals.
Product reviews also play a significant role in shaping the online buying behaviour of college
students. They rely heavily on the opinions and experiences of other consumers, and online
reviews provide them with valuable information to make informed purchasing decisions.
Social media also plays a vital role in shaping the online buying behaviour of college
students. They use social media to research products, connect with brands, and share their
shopping experiences with others. Many businesses use social media to target college
students with personalised advertising and promotions.
The ongoing COVID-19 pandemic has accelerated the trend of online buying behaviour
among college students as it has forced them to stay at home, limiting their physical shopping
options. This has led to an increase in the number of students who are now shopping online
for the first time.

In conclusion, online buying behaviour among college students is a complex and dynamic
process that is influenced by a variety of factors, including convenience, price, product
reviews, and social media. As technology and the internet continue to evolve, the behaviour

2
of this demographic group is likely to change, and businesses and marketers need to be aware
of these changes to effectively target and engage with college students.

1.2 Statement of Problem

This study aims to understand the factors that influence college students' decisions to make
purchases online, such as the frequency and types of products they purchase, the websites
they use, and any perceived barriers to online shopping. Understanding these behaviours can
help businesses better target and cater to the college student demographic in the e-commerce
market. Additionally, it may also provide insight into how technology and the internet are
impacting the shopping habits of young consumers.

1.3 Objectives of The Study

❖ To analyse the level of online shopping among college students.
❖ To identify the problems faced by the college students while using online shopping.
❖ To study the customer awareness and satisfaction towards online purchasing.

1.4 Scope of The Study

The scope of the study is to find the online shopping behaviour among college students with
special reference to RSM SNDP College Koyilandy.

1.5 Significance of The Study

The emergence of online stores provided consumers with a completely new experience in
terms of acquiring information, comparing items or prices, and the ability to make purchases
via the internet. This study aims to find the influence of online buying behaviour among
college students in RSM SNDP College Koyilandy. The study will provide a better
understanding of the elements that drive online purchases as well as consumer behaviour.

1.6 Research Methodology

1.6.1 Research Design
This study is descriptive in nature. It includes surveys and fact finding enquiries of different
kinds. The major purpose of this research is to study the online shopping behaviour among
college students.

3
1.6.2 Sample Design
The sample designed followed for the study given below:

1. Population
In this study the population is students in RSM SNDP College Koyilandy .

2. Sample Size
The sample size is taken for the study is 50. Which are collected from students
among RSM SNDP College Koyilandy .

3. Sampling Techniques
Convenient sampling techniques have been used for collecting primary data.

1.6.3 Source of Data

Primary and secondary have been used in this study and they were collected accordingly.
1. Primary Data
Primary data is collected from the students by using questionnaires
2. Secondary Data
● Internet
● Newspaper
● Articles
● Magazines

1.6.4 Tools for Data Collection

In this study, a set of well structured questionnaires is used for collecting primary
data.

1.6.5 Tools for Data Analysis

● Percentage method
● Likert scale

1.6.6 Tools for Data Presentation

● Bar graph
● Pie chart
● Line graph

4
1.7 Limitation of The Study
❖ Data collected electronically. There is no personal interview being conducted.
❖ The study is conducted within a limited time frame.
❖ Primary data collection was based on convenient sampling, targeting only some from
the total students.
❖ Some students showed disinterest in answering the question due to workload.

5
 CHAPTER 2
REVIEW OF LITERATURE

6
 CHAPTER 2
REVIEW OF LITERATURE

2.1 Introduction
This literature review aims to provide an overview of the current research on online buying
behaviour among college students. It will examine the factors that influence their behaviour,
including convenience, price, product selection, trust, and perceived risk. Additionally, the
review will explore the impact of social media and online reviews on college students'
purchasing decisions, and examine the relationship between brand loyalty and repeat
purchases. The review will also examine the tendency of college students to engage in
impulsive buying behaviour when shopping online.

2.2 Reviews
1. Md Shohidul Islam (2021): This paper "Online Shopping Behaviour Among
International Students from Belt & Road Countries In China " has attempted to explore
various factors that will affect the online shopping decision of consumers particularly from
Belt & Road countries. This study found a significant positive relationship between price,
product variety, product information, convenience, short delivery period, and payment
security. In particular, there are several factors such as privacy, firm reputation, perceived
value, and trust have been found as the most influencing factors to purchase decisions.
2. K Sreekanth, Shaik shaker, Dr G Nedumaran & M. manida (2020):In their report " A
Study On Online Shopping Behaviour Of College Students In Hyderabad Region " State that
functionality ,privacy, trust, firm reputation and superficial value are the leading influencing
factors on College students buying online behaviour .The study shows that young students are
the dominant part among online customers because the adolescent idea that web-based
shopping is advantageous and has effective access to more items and data 24 hours every day
and 7 days per week.
3. Zhang Zhong Yang, Jacquline Tham & S. M. Ferdous Azam (2019):The purpose of the
paper "Negative Psychological Factors & Online Shopping Behaviour :A Review Among
College Students At Tongren City In China"is to study the influence of negative
psychological factors on College Students online purchasing behaviour.The study revealed
that the types of online shopping behaviour of college students are emotional online shopping

7
and comparative online shopping.The leading psychological factors that cause these two
phenomena are their negative psychological factors, negative psychological factors related to
commodities, and negative psychological factors related to negative social consumption
concept
4. Dr. G. Jerin Rose(2018):The study "A Study On Online shopping Towards College
Students With Special Reference to Kanayakumari District " shows Customers use the
Internet not only to buy the product online but also to compare prices, product features and
after sale service facilities they will receive if they purchase the product from a particular
stores .Some of the determinants the researcher has examined :transaction security, vendor
quality, price considerations, information and service quality, system quality, privacy and
security risks, trust, shopping enjoyment, the valence of the online shopping experience, and
perceived product quality.
5. Vilasini Jadhav & Monica Khanna (2016): In their report "Factors Influencing Online
Buying Behaviour of College Students: A Qualitative Analysis " State that availability, low
price, promotions, comparison, convenience, customer service, perceived ease of use,
attitude, time consciousness, trust and variety seeking are the main influencing factors of
online shopping.
6. Nisha Singla, Shivani Inder & R. S. Arora (2016): The study "Online Shopping
Behaviour of University Students "focuses on the influences of different factors on the
consumer’s propensity to shop on online shopping websites. The online shopping websites
are dealing with the consumers who know no boundaries and are ready to explore the web of
information loaded with a wide array of products. The result shows that lifestyle and
technology are the important key factors which are driving the shift of customers from
brick-and mortar retail outlets towards online shopping websites.
7. Lidia Durom (2016): In her research "Online Shopping Behaviour Among College
Students in Ernakulam District "she finds that convenience is the major factor which
influences the college students to select online shopping. The convenience and ease provided
by these stores for 24x7 has made shopping very easy for consumers. And the majority of
students make their online shopping transactions through credit cards.
8. Upasana Kanchan, Naveen Kumar & Abhishek Gupta (2015): The purpose of the
study "A Study of Online Purchase Behaviour of Customers in India"is to understand and
inspect various factors affecting online shopping decisions of Indian customers. The findings
of the study State that customer online purchase intentions are significantly related to their

8
gender, education, age, security concern, technological familiarity, and past online purchase
frequency.
9. M. Mahesh kumar & Sobha P G (2015): The main objective of the study "Online
Shopping Behaviour Among Higher Secondary Education Students with Special Reference to
Palakkad, Kerala, India" is to identify the main Key factor influencing online shopping
behaviour of higher secondary students. The findings of this research have confirmed that the
perceived marketing mix and perceived reputation could impact on the consumers attitude of
adopting online shopping.
10. Yunxiao Diao (2015):"Online Shopping Behaviour Among Chinese University
Students"This research investigates the online shopping behaviour of Chinese university
students, as well as motivations and barriers for online shopping, and its effect on the
shopping habits of university students. The study revealed that University Students focus on
quality of products, service, and security.
11. Eman Alyami & Louise Spiteri (2015):"International University Students Online
Shopping Behaviour "The purpose of this study is to examine the online shopping behaviour
of international university students. The research concluded that entertainment and usefulness
were the primary motivating factors for international university students to shop online.
Online shopping helps the students to find products or services relevant to the cultures of
international university students and thus helpful in their life as students.
12. P. Balaji (2015): Conducted a study on "Online Shopping Behavior of College Students' '
to assess the internet usage behaviour of youth and factors that influenced them to shop
online. The researcher found that young female students spent more money online shopping
than young male students. Main factors that influenced them to shop online were informed
choice, loyalty, competitive pricing, accessibility, convenience, security issues, knowledge
and window shopping. The young female students were more influenced by social qmedia
regarding online shopping.
13. Deepjyoti Choudhury & Abhijit Dey (2014): This study "Online Shopping Attitude
Among the Youth: A Study on University Students " Conducted to examine the attitude of the
students towards online shopping. The results of the study recommended that there is a
significant relationship of online shopping with gender, internet literacy, and online product
price. Another result of the study displayed that there is no significant relationship of online
shopping with education and website usability.

9
14. P. Usha Vaidehi (2014): This research "Factors Influencing Online Shopping Behaviour
of Students in Engineering College at Rangareddy District " has tried to analyse the online
shopping behaviour and online shopping activities of UG & PG students in engineering
colleges in RangaReddy Region. This study finds out whether students studying in
Engineering Colleges are comfortable with the click-of-the mouse purchase, any particular
factor of online buying which delight the students.
15. Dr. Mubin Kiyici (2012): In this study "Internet Shopping Behaviour of College
Education Students "researcher examined the college of education students' online shopping
behaviour and online shopping activities. Research results show that participants who have
more income, have more internet familiarity, find internet shopping more convenient, have
more product selection perception, have more positive attitude, have more positive intention
and their perceived consequences are high. Another result of this study is male participants
are more familiar with internet shopping, they find internet shopping more convenient and
they have more intention to shop online.

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 CHAPTER 3
INFLUENCE OF ONLINE SHOPPING
A-THEORETICAL BASE

11
 CHAPTER 3
INFLUENCE OF ONLINE SHOPPING
A-THEORETICAL BASE

3.1 Online shopping

Online shopping is a type of electronic retailing (e-retailing) that allows customers to buy
goods or services directly from a seller via the Internet using a web browser or a mobile
application.Consumers identify a product of interest by visiting the retailer's website directly
or by searching among alternative vendors using a shopping search engine, which compares
the availability and cost of the same product across multiple e-retailers.Customers will be
able to purchase online in 2022 using a variety of computers and devices, including desktop
computers, laptop computers, tablet computers, and smartphones. Shoppers can usually
utilise "search" options to find certain models, brands, or items in online businesses. To
conduct an online transaction, users must have Internet access and a legitimate mode of
payment, such as a credit card, an Interac-enabled debit card, or a service like PayPal.The
e-tailer typically transports tangible things (such as paperback books or clothing) to
customers; for digital products, such as digital audio files of music or software, the e-tailer
typically sends the file to the client over the Internet. Amazon.com, Flipkart, Myntra, and
Ajio are the largest of these online retailing companies.

3.1.1 Advantages of online shopping

1.Information and reviews
In a physical retail store, the real product and the manufacturer's packaging will be available
for direct inspection (which may include a test drive, fitting, or other experimentation), but
online stores must explain things for sale with text, images, and multimedia files.
Supplementary product information, such as instructions, safety procedures, demonstrations,
or manufacturer specifications, is provided or linked to by some online businesses. Some
offer background information, suggestions, or how-to instructions to assist customers in
deciding which product to purchase. Some offer background information, tips, or how-to
instructions to assist buyers in deciding which product to purchase. Customers can even
remark or review their purchases in some stores. There are also dedicated review sites where
users can leave their opinions on various products. Reviews and even some blogs give

12
customers the option of shopping for cheaper purchases from all over the world without
having to rely on local retailers.
2.Convenience
Online stores are typically open 24 hours a day, and many consumers have access to the
Internet at both work and home. Internet connectivity is also available in places like Internet
cafes, community centres, and schools. Visiting a traditional retail store, on the other hand,
necessitates travel or commuting, as well as fees such as gas, parking, or bus tickets, and
must usually be done during business hours. Customers can now buy items online and pick
them up at a nearby convenience store, making internet shopping more convenient for them.
Consumers are concerned about the simplicity of returning an item in exchange for the proper
product or a refund in the event of a problem with the item (e.g., the product was not what the
consumer bought or the product was not good). To compensate for the traditional advantage
of physical storefronts, some internet retailers have more flexible return policies.
3.Price and selection
One advantage of buying online is the ability to swiftly find bargains on things or services
from a variety of sellers. To find sellers of a specific product or service, use search engines,
online price comparison sites, and discovery shopping engines. On sufficiently big orders,
several businesses (especially those offering small, high-value items like electronics) provide
free shipping. Another significant benefit for shops is the ability to change suppliers and
partners quickly without impacting customers' purchasing experiences.

3.1.2 Disadvantages of online shopping

1.Privacy
For some consumers, the privacy of personal information is a major concern. Many
customers want to avoid receiving spam or telemarketing calls as a result of providing their
contact information to an online retailer. As a result, many merchants have pledged not to use
customer information for these purposes. In addition, many websites track customer shopping
habits in order to recommend items and other websites to visit.
2.Lack of full cost disclosure
It's also possible that the absence of complete cost transparency is a concern. While it may be
simple to compare an item's base pricing online, it may be more difficult to view the whole
cost up front. Shipping costs, for example, are frequently hidden until the final stage of the
checkout process. The issue is particularly noticeable with cross border purchases, as the

13
price displayed at the final checkout screen may not include additional fees such as tariffs and
brokerage that must be paid upon delivery.
3.Fraud and security concerns
Consumers are more vulnerable to fraud than they are in face-to-face transactions since they
are unable to evaluate items before purchase. When ordering products online, it is possible
that the item may not function properly, will have faults, or will not be the same item as
shown in the online photo. Customers using stolen credit cards or fraudulent repudiation of
an online transaction put merchants at risk of fraudulent purchases. Hackers may also gain
access to a merchant's website and steal information such as names, addresses, and credit
card data. Consumers are still concerned about identity theft. Another risk is phishing, in
which customers are duped into thinking they are interacting with a trustworthy store when
they are actually being tricked into providing personal information to a malevolent party's
system. Although there are numerous advantages to purchasing online, when the process goes
wrong, it may be a difficult scenario. Identity theft, malfunctioning products, and spyware
accumulation are just a few of the issues that buyers may confront. If users must enter their
credit card information and billing/shipping address, and the website is not secure, customer
information can be accessed by anyone who knows how to get it. The majority of huge
internet businesses are coming up with innovative strategies to make fraud more difficult.
Criminals, on the other hand, are continually responding to these changes by devising new
ways to game the system. Even while internet businesses make attempts to protect consumer
information, maintaining the lead is an ongoing battle. It's a good idea to be aware of the
possibilities.

3.2 E-retailing
Definition of e-retailing: The sale of goods and services over the internet is known as
electronic retailing. Business-to-business (B2B) and business-to-consumer (B2C) sales of
items and services are both possible in electronic retailing, or e-tailing.

3.2.1 Types of electronic retailing (e-tailing)

1. Business-to-Consumer (B2C) E-Tailing
Most Internet users are familiar with business-to-consumer retailing, which is the most
common of all e-commerce enterprises.Companies selling finished items or products to
consumers directly through their websites fall under this category of retailers. The products

14
could be sent and delivered straight from the manufacturer or from the company's warehouse.
Maintaining good client relations is one of the most important characteristics of a successful
B2C retailer.
2. Business-to-Business (B2B) E-tailing
Businesses that sell to other businesses are referred to as B2B retailers. Consultants, software
developers, freelancers, and wholesalers are examples of such retailers. Wholesalers offer
their items in bulk to businesses from their manufacturing units. These companies then sell
the products to the general public. To put it another way, a B2B company like a wholesaler
may sell products to a B2C company.

3.3 Consumer behaviour

The study of when, why, how, and where consumers buy or don't buy a product is known as
consumer behaviour. It all comes down to the consumer's psyche. It tries to figure out how
buyers make decisions both individually and in groups. It investigates individual consumers'
demographics and behavioural characteristics in order to comprehend their desires. Customer
satisfaction is the primary subject of consumer behaviour research because customers are the
only people who make businesses possible.

3.3.1 Characteristics of consumer behaviour

1.Consumers decide what to buy, when to buy, how to buy, where to buy, and how much to
spend during this process.
2.It includes the consumer's mental as well as physical activity.
3.Consumer behaviour is complicated and dynamic, and it is continuously evolving.
4.A person's purchasing behaviour is influenced by both internal and external elements such
as his needs, wants, attitudes, and reasons, as well as social groups, culture, status, and
environmental factors.
5.Consumer behaviour begins before and continues after the purchase has been made.

3.3.2 Factors influencing consumer behaviour

1.Cultural factors
a. Culture
b. Subculture
c. social class

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2.Social factors
a. Reference group
b. Family
c. Role and status
3.Personal factors
a. Age
b. Life cycle stage
c. Occupation
d. Life style
e. Personality
4.Psychological factors
a. Motivation
b. Perception
c. Learning
d. Belief and attitudes
5.Economic Factors
a. Disposable personal income
b. Family income
c. Income expectation
d. propensity to save
e. Liquidity f. Consumer credit

3.3.3 Types of consumer behaviour

1. Habitual buying behaviour
Customers that engage in habitual buying are less likely to think about or research their
purchases. When it comes to picking and purchasing things, many clients who have
established buying habits make snap decisions. Some people may choose one brand over
another because it is more identifiable or familiar. Others buy things based on the lowest
price tag or because they have previously purchased from that brand.
2.Complex buying behaviour
When a buyer buys an expensive goods or service, they are more likely to engage in complex
purchase behaviour. Because it is expensive, the customer may want to spend some time
researching it and its characteristics before making a major purchase. They might spend time

16
online reading product evaluations and learning about the advantages of using it. Customers
might also seek advice from friends, relatives, or coworkers before making such a significant
purchase.
3.Dissonance reducing buying behaviour
With this form of purchasing behaviour, customers may choose a product that is readily
available without conducting much study. People who engage in this type of purchasing
activity often select a product that they require immediately and may only have a few
additional brands from which to choose. To fulfil their deadlines, these buyers may choose a
brand that meets the majority of their requirements while remaining within their budget.
4.Variety seeking buying behaviour
Consumers who frequently purchase the same product yet wish to try something new engage
in this type of buying behaviour. To add diversity to their daily routine and decision-making,
they usually switch to a different product. When these customers see new products promoted,
they often buy them to check how they compare to the products they already own.

3.3.4 Influence Of Online Shopping Among College Students

Youth are now considered to have a high purchasing power. The media, both electronic and
printed, has a significant impact on their habits and purchase behaviour. It is a well known
fact that young people are early adopters of most new technologies; they enjoy exploring and
experimenting, and they frequently change their surroundings. According to marketers, there
are a number of factors that influence a youth's purchasing decisions and behaviour when it
comes to online shopping, including product knowledge, shopping experience, customer
service, and consumer risk. Many people all around the world choose to shop online and
acquire things from a variety of brands and companies that they can't locate or can't buy in
their native country. People from all over the world are now able to purchase products online
while sitting in their own homes, thanks to new technology and the internet's assistance.
Purchasing commodities and products over the internet is a simple process. It is now a very
significant part of everyone's life, particularly for the elderly and those with a highly busy
schedule. It offers its consumers a very convenient option by allowing them to save items in
their personal shopping bags and purchase them later. However, statistics reveal that the
Indian market for e-commerce stores is still not fully matured. There is a vast array of
web-stores in a variety of areas and in almost every segment. The industry's main draw is the
young people, who may play a significant role in India's expansion of online shopping. The

17
bulk of internet users are teenagers, and the majority of goods and services requested are only
for this demographic.

3.4 Types of online shopping sites

There are several online shopping sites available .The main feature of these sites is that they
provide branded products at less price ,easy to purchase and also provide the home delivery
of products. Following are the main online shopping sites.
1. Amazon
Amazon.com, also called Amazon, is an American electronic commerce and cloud
computing company that was founded on July 5, 1994, by Jeff Bezos and is based in Seattle,
Washington. It is the largest Internet-based retailer in the world by total sales and market
capitalization.Amazon.com started as an online bookstore, later diversifying to sell DVDs,
Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audio book
downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and
jewellery . The company also produces consumer electronics-notably, Kindle e-readers, Fire
tablets, Fire TV, and Echo and is the world's largest provider of cloud infrastructure services.
Amazon also sells certain low-end products like USB cables under its in-house brand
Amazon Basics.
2. Flipkart
Flipkart is an electronic commerce company headquartered in Bangalore, Karnataka. It was
founded in 2007 by Sachin Bansal and Binny Bansal. The company is registered in
Singapore. Flipkart has launched its own product range under the name "DigiFlip" with
products including tablets, USBs, and laptop bags. According to Morgan Stanley the current
market value of Flipkart is $5.54 billion as of November 2016.
3. Snapdeal
Snapdeal.Com is an Indian online shopping website head-quartered in New Delhi. The site
was started in 2012 and is expanding rapidly. Snap deal is one of the largest e Commerce
Company having 500,000+ products, 800,000+ books and offering products in 400+
categories. Snap deal offers various payment methods such as credit card, debit card, net
banking and Cash on Delivery. Due to these easy payment methods, Snap deal’s India
shipping is more than 25,000 daily

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4. Myntra
Myntra.Com is another Indian online shopping website established in 2007. It is
headquartered in Bangalore. The site mainly offers fashion and lifestyle products.
Myntra.Com is the most popular and trustworthy place for online shopping. You can buy
many products from Myntra.Com such as men, women and kids clothing, footwear etc. and
other accessories like bags, wallets, sunglasses etc.
5. Jabong
Jabong.com is an Indian fashion and lifestyle ecommerce portal. A shocking thing is that
Jabong.Com was launched in 2012 and became the third most visited site after Myntra
andFlipkart. It retails footwear, apparel, accessories, beauty products, clothing, home
products and other fashion and lifestyle products.
6. ShopClues
ShopClues is another great online shopping website headquartered in Gurgaon, India. It lets
you shop online for the biggest range of Mobile Phones, Laptops, Home
Appliances,Electronics, Fashion, Shoes and Home & Kitchen products at the lowest
Prices.
7. AJIO
AJIO is one of the largest e-commerce brands in India just like Amazon and Flipkart.
AJIO.com is the online website portal to shop online. It is also available as an app for
Android and Apple users with a wide range of clothes, accessories and footwear. The ajio app
provides a variety of categories such as Indie wear, ethnic wear, party wear, casual wear,
formal wear, maternity wear, lounge wear, fusion wear and other categories like necklace,
earrings, bags, belts ,shoes and many more. The benefits for using AJIO have been increasing
year by year , earlier it used to grant only trade discounts but now Ajio offers discount
vouchers and coupons on a selected range of products.

19
 CHAPTER 4
INFLUENCE OF ONLINE SHOPPING
AN ANALYSIS

20
 CHAPTER 4
INFLUENCE OF ONLINE SHOPPING AN ANALYSIS

4.1 Introduction
Data analysis on the influence of online shopping among college students involves studying
their purchasing habits and preferences online. This includes analysing data on the types of
products they purchase, their buying frequency, and the sources they use. The findings from
this analysis can inform marketing strategies and improve the online shopping experience for
college students.
4.2 Gender wise classification of respondents
Table No.4.1
Gender wise classification of respondents

Responses Number of responses Percentage

Male 16 32%

Female 34 68%

Total 50 100%

(source : primary data)

The below figure 4.1 represents the pictorial representation of table 4.1. It depicts that about
32% of respondents were male and 68% were female.
Figure No. 4.1
Gender wise classification of respondents

(Source : primary data)

21
4.3 Age wise classification of respondents
Table No. 4.2
Age wise classification of respondents

Responses Number of responses Percentage

18-20 14 28%

20-25 35 70%

25-30 1 2%

Above 30 0 0%

Total 50 100%

(Source: primary data)

The below figure 4.2 shows the age wise classification of table 4.2. It depicts that around
28% of respondents were in the age group of 18-20, 70% of respondents were in the age
group of 20-25, 2% of respondents were in the age group of 25-30 and there are no
respondents in the age group of above 30.
Figure No. 4.2
Age wise classification of respondents

(Source: primary data)

22
4.4 Classification on the basis of course studying
Table No. 4.3
Classification on the basis of course studying

Responses Number of responses Percentage

UG 41 82%

PG 9 18%

Total 50 100%

(Source : primary data)

The below figure 4.3 shows the classification on the basis of course studying according to
table 4.3. About 82% of respondents were studying UG Course and 18% of respondents were
studying PG Course.

Figure No. 4.3

Classification on the basis of course studying

(Source: primary data)

23
4.5 Monthly income of respondents
Table No. 4.4
Monthly income of respondents

Responses Number of responses Percentage

Below 10000 34 68%

10000-25000 5 10%

25000-40000 8 18%

Above 40000 3 6%

Total 50 100%

(Source: primary data)

The below figure 4.4 shows the monthly income of respondents on the basis of the table 4.4.
It depicts that 68% of respondents were in the group of below 1000, 10% of respondents were
in the group of 10000-25000, 18% of respondents were in the group of 25000-40000 and 6%
of respondents were in the group of above 40000.
Figure No.4.4
Monthly income of respondents

(Source: primary data)

24
4.6 Classification on the basis of source of awareness about online shopping
Table No. 4.5
Classification on the basis of source of awareness about online shopping

Response Number of response Percentage

Advertisements 26 52%

Friends 21 42%

Relatives 2 2%

Newspaper 1 1%

Magazines 0 0%

Total 50 100%

(Source: primary data)

The below figure 4.5 shows the classification on the basis of sources of awareness about
online shopping from table 4.6. It depicts that 52% of respondents got awareness from
advertisements, 42% of respondents got awareness from friends, 2% of respondents got
awareness from relatives, 1% of respondents got awareness from newspapers and no
respondents got awareness from magazines.
Figure No. 4.5
Classification of source of awareness about online shopping

(Source : primary data)

25
4.7 Classification on the basis of sites used mostly
Table No. 4.6
Classification on the basis of sites used mostly

Responses Number of responses Percentage

Flipkart 23 46%

Amazon 9 18%

Myntra 6 12%

Ajio 3 6%

Other 9 18%

Total 50 100%

(Source : primary data)

The below figure 4.6 shows the classification on the basis of sites used mostly. It depicts that
46% of respondents were using Flipkart, 18% of respondents were using Amazon, 12%
of respondents were using Myntra, 6% of respondents using Ajio, and 18% of respondents
were using other sites.

Figure No.4.6
Classification on the basis of sites uses mostly

(Source : primary data)

26
4.8 Classification about the favour of choosing online shopping
Table No. 4.7
Classification about the favour of choosing online shopping

Responses Number of responses Percentage

Offers 17 34%

Low price 11 22%

Wide selection 13 28%

Price comparison 5 10%

Brand products 4 8%

Total 50 100%

(Source: primary data)

The below figure 4.7 shows the classification about the favour of online shopping from the
data of table 4.7. It depicts that about 34% of respondents were of offer, 22% of respondents
were due to low price, 28% of respondents were of wide selection, 10% of respondents were
of price comparison, and 8% of respondents were due to brand product.
Figure No. 4.7
Classification about the favour of online shopping

(Source : primary data)

27
4.9 Classification on the basis of mostly used payment method
Table No. 4.8
Classification on the basis of mostly used payment method

Response Number of responses Percentage

Cash on delivery 36 72%

Card payment 7 14%

UPI payment 6 12%

Other payment methods 1 2%

Total 50 100%

(Source: primary data)

The below figure 4.8 shows the classification on the basis of mostly used payment methods
by using the data from table 4.8. It depicts that about 72% of respondents use cash on
delivery method, 14% of respondents use card payment method, 12% of respondents use UPI
payment method and 2% of respondents use other payment methods.
Figure No. 4.8
Classification on the basis of mostly used payment method

(Source : primary data)

28
4.10 Classification on the basis of any problems faced while online
purchasing
Table No.4.9
Classification on the basis of any problems faced while online purchasing

Response Number of response Percentage

Yes 34 68%

No 16 32%

Total 50 100%

(Source: primary data)

The below figure 4.9 shows classification on the basis of any problems faced while online
purchasing using the data from the table 4.9. It depicts that about 68% of respondents face
problems while online purchasing and 32% of respondents face no problem while online
purchasing.

Figure No.4.9
Classification on the basis any problems faced while online purchasing

(Source: primary data)

29
4.11 Classification of problems faced while conducting online purchase
Table No. 4.10
Classification of problems faced while conducting online purchase

Response Number of response Percentage

Delay in delivery 18 36%

Cheap quality 14 28%

Product damage 4 8%

Not as shown in site 14 28%

Total 50 100%

(Source: primary data)

The below figure 4.10 shows classification of problems faced while conducting online
purchase using the data from the table 4.10. It depicts that about 36% of respondents face
delay in delivery, 28% of respondents face cheap quality in product, 8% of respondents face
product damage problem and 28% of respondents face the problem that the product is not as
shown in the site.

Figure No.4.10
Classification of problems faced while conducting online purchase

(Source : primary data)

30
4.12 Classification on the basis of online purchasing satisfaction level
Table No. 4.11
Classification on the basis of online purchasing satisfaction level
Response Number of responses Percentage
Highly dissatisfied 5 10%

Dissatisfied 8 16%
Neutral 19 38%
Satisfied 12 24%
Highly satisfied 6 12%
Total 50 100%

(Source: primary data)

The below figure 4.11 shows the satisfaction level of the respondents while making online
purchases using the data from the table 4.11. It depicts that about 10% of respondents were
highly dissatisfied with the online purchasing, 16% of respondents were dissatisfied, 38% of
respondents were neutral, 24% of respondents were satisfied, and 12% of respondents were
highly satisfied with the online purchasing.
Figure No.4.11
Classification on the basis of satisfaction level

(Source : primary data)

31
4.13 Classification of factors influencing the purchase decision
Table No.4.12
Classification of factors influencing the purchase decision

Response Number of response Percentage

Ads 4 8%

Branded products 12 24%

Offers and discount 26 52%

Price 8 16%

Total 50 100%

(Source: primary data)

The below figure 4.12 shows factors influencing the purchase decision using the data from
the table 4.12. It depicts that about 8% of respondents make purchase decisions by seeing the
ads, 24% of respondents take purchase decisions by looking at branded products, 52% of
respondents make a decision by offers and discounts and 16% of respondents take decisions
by concerning the price of the product.
Figure No.4.12
Classification of factors influencing the purchase decision

(Source : primary data)

32
4.14 Classification on the basis of product satisfaction
The respondents were required to make their opinion regarding the product satisfaction under
five point scaling (Strongly agree, Agree, Neutral, Disagree, Strongly disagree). The opinion
of respondents towards the product satisfaction are analysed and narrated in the table 4.13
Table No. 4.13
Classification on the basis of product satisfaction

Strongly Agree Neutral Disagree Strongly Total

agree disagree

Value for 14 27 0 4 5 50
money

Durability 4 19 19 7 1 50

Quality of 5 15 21 9 0 50
product

Reliability 3 19 17 9 2 50
(Source : primary data)

4.15 Classification on the basis of mostly buying products from online shops
Table No. 4.14
Classification on the basis of mostly buying products from online shops
Response Number of response Percentage
Fashion products 26 52%

Footwear products 7 14%

Personal care products 8 16%

Electronics products 5 10%

Furniture products 1 2%

Beauty products 3 6%
Total 50 100%

(Source : primary data)

33
The below figure 4.13 shows the classification on the basis of mostly buying products from
online shops using the data from the table 4.14. It depicts that about 52% of respondents
mostly buy fashion products, 14% of respondents buy footwear products, 16% of respondents
buy personal care products, 10% of respondents buy electronics products, 2% of respondents
buy furniture products and 6% of respondents buy beauty products.

Figure No.4.13
Classification on the basis of mostly buying products from online shops

(Source : primary data)

4.16 Classification on the basis amount spent for online purchasing

Table No. 4.15
Classification on the basis amount spent for online purchasing
The table 4.15 shows the classification on the basis amount spent for online purchasing. The
responses are categorised as (Below 2000, 2000-6000, 6000-10000, Above 10000). 62% of
respondents spent below 2000, 26% of respondents spent between 2000-6000, 10% of
respondents spent between 6000-10000 and 2% of respondents spent above 10000 for their
purchase.

34
 Response Number of response Percentage
Below 2000 31 62%

2000-6000 13 26%

6000-10000 5 10%

Above 10000 1 2%

Total 50 100%
(Source : primary data)

4.17 Classification on the basis of chance had for returning the product
Table No. 4.16
Classification on the basis of chance had for returning the product
The table 4.16 shows classification on the basis of chance had for returning the product. The
responses were collected as Yes or No basis. Figure 4.14 shows 86% of respondents
answered Yes and 14% of respondents answered No.

Response Number of response Percentage

Yes 43 86%
No 7 14%
Total 50 100%
(source : primary data)
Figure No. 4.14
Classification on the basis of chance had for returning the product

(Source : primary data)

35
4.18 Classification on the basis of product returning
Table No. 4.17
Classification on the basis of product returning

Response Number of responses Percentage

Damaged product 7 14%

Cheap quality product 18 36%

Change in product 7 14%

Change in size 18 36%

Total 50 100%
(Source : primary data)

The table 4.17 shows the reason for returning the purchased product from online shops. 14%
of respondents return their product due to damage issues, 36% of respondents return due to
cheap quality product, 14% of respondents due to the issue of change in product and 36% of
respondents return due to change in size.

4.19 Classification of online shopping recommendation to others

Table No. 4.18
Classification of online shopping recommendation to others

Response Number of responses Percentage

Strongly agree 4 8%

Agree 31 62%

Neutral 11 22%

Disagree 3 6%

Strongly disagree 1 2%

Total 50 100%
(Source : primary data)
The table 4.18 shows the classification of online shopping recommendations to others. It's
classifies that's 8% of respondents were strongly agree for recommending online shopping to

36
others, 62% of respondents were agree to recommending online shopping to others, 22% of
respondents are neutral in recommending online shopping to others, 6% of respondents were
disagree to recommend online shopping to others, 2% of respondents are strongly disagree in
recommending online shopping to others.

37
CHAPTER 5
CONCLUSION

38
 CHAPTER 5
CONCLUSION

Introduction
This chapter focuses on the summary of the findings, suggestions, conclusions based
on the data analysed in the previous chapter. From this study we can identify that the majority
of the findings indicate that online shopping has had a significant impact on college students.
The convenience, variety, and accessibility of online shopping have made it a popular choice
among college students. Additionally, factors such as discounts and sales promotions, the
ability to compare prices, and the ability to shop from the comfort of their own homes have
also played a role in the rise of online shopping among college students. However, it is
important to note that not all students have access to online shopping and that factors such as
financial constraints, internet availability, and online security concerns may limit its influence
on some students.

Findings
● Among the respondents,the majority of them are females.
● Majority of the respondents were under the age category of 20-25.
● Most of the respondents are undergraduate.
● Among the respondents, the majority are in the class of monthly income below 10000.
● Majority of the respondents get aware of online shopping through advertisement
● Majority of students purchase products from flipkart. Some of the respondents
purchase products from others, a few of respondents purchase from myntra .
● Most of the respondents consider factors like offers, low cost etc while purchasing
through online.
● Majority of the respondents use cash on delivery options in order to make payments.
Only a few respondents use debit cards, credit cards and other facilities.
● Majority of respondents faced difficulties while making purchases through online
websites.
● Delay in delivery, cheap product, damaged products etc are the main difficulties faced
by respondents

39
 ● Most of the respondents are neither satisfied nor dissatisfied with online shopping.
Only a few respondents are dissatisfied
● Among the respondents, most of them opt online shopping because of the availability
of offers and discounts.
● Most of the respondents strongly agreed with the value of money while purchasing
online. But they are not sure about the reliability of the product.
● Most of the youth purchase fashion products from online websites. Only a few youth
purchase electronics, furniture, beauty product from online website
● Among the respondents, the majority of students spend up to 2000 on their online
shopping. Only a few students spend above 10000 on online shopping.
● Majority of the respondents had a chance for returning the products.
● It is clear that the majority of the respondents get a chance to return the products
purchased from online websites due to cheap quality, size variation, etc.
● Majority of respondents are agreed with the recommendation of online shopping to
others.

Suggestions
❖ Online shopping stores can focus on attractive offers and discounts to target the
college students
❖ Online sellers should use techniques such as money back guarantee, better after sales
service, replacement of damaged products 24*7 customer complaint receiving cell
etc.to boost confidence in the mind of consumers
❖ Use credit card instead of debit card
❖ Online marketers should use innovative and reachable sales promotion strategies to
attract customers towards online shopping
❖ Know the merchant and their reputation

40
Conclusion

The purpose of the study is to analyse the online shopping behaviour among college students.
The study was undertaken with a special aim of studying and analysing the factors affecting
online shopping behaviour among college students.
For a variety of reasons, online buying is becoming increasingly popular. As a result of the
study, online consumers are young, highly educated, active, intensive, and experienced
internet users.they have a strong positive view of online shopping and spend a relatively
small amount on it. The young demographic has a lot of promise in the e-commerce market.
If the demographic characteristics are closely examined, it is clear that the majority of online
shopping respondents are between the ages of 18 and 25.It has been determined that college
students like to shop online and purchase things from a variety of brands. Nowadays, the best
way to order most products is on the internet. There's no need to go shopping and bargain
with the salespeople. There will no longer be long lines at the checkouts or waiting for
merchandise. Anyone, from wherever, can make purchases in peace without wasting a lot of
money, time, or energy. For a nice personal buying experience for college
students,authenticity and user-friendly factors can be focused.

41
BIBLIOGRAPHY

42
 BIBLIOGRAPHY

Books :
1. Prof. P Ramadasan, Marketing Management Calicut University.
2. Deepika Jindoliya (2017), The Impact of Social Media Marketing of E-retailing
Companies on Buying Behaviour of Consumers.
3. Kumar R, Research Methodology

Website :
www.google.com
www.wekipedia.com
www.academia.edu

43
APPENDIX

44
 QUESTIONNAIRE
I AKSHAY O P, B.Com student of R SANKAR MEMORIAL SNDP YOGAM ARTS AND
SCIENCE COLLEGE, KOYILANDY (UNIVERSITY OF CALICUT) is conducting a
research on the topic “INFLUENCE OF ONLINE SHOPPING AMONG COLLEGE
STUDENTS”. I would be highly grateful if you would provide your genuine response.

1. Name

2. Gender

a) Male b) Female

3. Age

a) 18-20 b) 20-25

c) 25-30 d) 30 Above

4. Course studying

a) UG b) PG

5. Monthly income

a) Below 10000 b) 10000-25000

c) 25000-40000 d) Above 40000

6. From where do you get awareness of online shopping

a) Advertisement b) Friends

c) Relatives d) Newspaper e) Magazines

7. Which of these sites do you use mostly

a) Flipkart b) Amazon

c) Myntra d) Ajio

e) Other

45
8. Which of these is in favour of online shopping

a) Offer b) Low price

c) Wide selection d) Price comparison

e) Brand products

9. Which type of payment method is mostly used while online shopping

a) Cash on delivery b) Card payment

c) UPI payment d) Other Payment methods

10. Have you felt any problem while conducting online shopping

a) Yes b) No

11. If Yes what kind of problem

a) Delay in delivery b) Cheap quality

c) Product damage d) Not as shown in site

12. Are you satisfied with the service provided by online shopping sites

a) Highly dissatisfied b) Dissatisfied

c) Neutral d) Satisfied

e) Highly satisfied

13. Which of the factor influence your purchase decision

a) Ads b) Branded products

c) Offers and discounts d) Price

46
14. Rank your online purchasing experience accordingly

Strongly Agree Neutral Disagree Strongly

agree disagree
Value for money

Durability

Quality of Product

Reliability

15. Which of the following product do you recommend more while online purchasing

a) Fashion product b) Footwear product

c) Personal care product d) Electronics product

e) Furniture product f) Beauty product

16. How much amount do you spent for your online purchase

a) Below 2000 b) 2000-6000

c) 6000-10000 d) Above 10000

17. Online shopping is more convenient than traditional shopping do you agree

a) Strongly agree b) Agree

c) Neutral d) Disagree

e) Strongly disagree

18. Have you ever had a chance to return the product

a) Yes b) No

47
19. If yes what is the reason

a) Damaged product b) Cheap quality product

c) Product change d) Change in size

20. Do you agree with recommending online shopping to others

a) Strongly agree b) Agree

c) Neutral d) Disagree

e) Strongly disagree

48