Perception and Preferrences RESEARCH
Perception and Preferrences RESEARCH
Perception and Preferrences RESEARCH
Chapter I
INTRODUCTION
choose a career and the extent to which a career in these industries would offer
colleagues they can get along with and high earnings over the length of their career
many reasons such as inspiration, motivation and passion but as they found more
about the harsh conditions during the industrial exposure, their perception changes
to more on a negative side. This makes it very important for industry to look into the
training process carried out and must take care about certain points regarding what
makes the experience into a negative prospect for the future student/employee
(Kumar, 2014).
industry with high intensive labor (Baum, 2006). Due to orientated nature, some
academics suggest the need for educated, skilled and committed staff to maintain
employees and clients are face-to-face, with the service purchased and consumed at
the same time; the standard of service provided is of great concern. Employee
attitude, performance and behavior are the keys that determinants service quality,
satisfaction achieved with employees positive attitude toward their jobs (Bitner,
1996). As current students are the future employees to enter tourism and hospitality
not have formal tertiary qualifications. There are several experience providers in
tourism and hospitality field; so industry leaders does not value a tertiary qualification
(specifically a degree), refuse to employ graduates, and opting for employing people
Here, questions rise about graduates who come into tourism industry field,
their perceptions, and how these perceptions are formed. Earlier researches has
been done on the attitudes of tourism and hotel management high educated students
toward working in tourism and hospitality industry (Öztin, 2007); this focus on
university students studied in an Egyptian context. This study aims to enhance the
hospitality industry -within Egypt and elsewhere- as the future employees and
managers. It seeks to understand the causes and factors that are attracting or
manage the tourist product (Baum, 1997). The growing importance of this sector is
leading to issues surrounding the number of trained personnel available to fill the
growing number of positions that are becoming available in the industry (Butler,
2011). At the same time, the industry worldwide has been confronted with the
problem of attracting and retaining high quality employees, which has led to a
shortage of skilled personnel to staff the large number of tourism and hospitality
contributing factors, and negative disposition toward the industry is one of them
(Frances, 2011).
Riley et al. (2002) claimed that the image of a particular industry will have a
major effect on potential recruits perceptions of the industry, which will impact on the
3
quality and quantity of 801 future staff. The tourism and hospitality industry has a
negative image in the eyes of potential recruits (Koksal, 2005). While, a small
number of tourism graduates pursue the tourism industry upon graduation (King et
al., 2003). A smaller percentage remained after 5 years of working in the industry
(McKercher et al., 1995). And about 50% of the graduates who entered the tourism
industry upon graduation quit their first job and found employment outside the
industry after 2 years of working in the industry (Zou et al., 2002). This results in high
staff turnover and waste of trained and experienced personnel ( Brymer, 1990). This
government that has invested money in tertiary education, 2) the students whom
spent years studying tourism courses, 3) the tourists receiving the services from the
employee, and 4) the national economy from receiving any revenue from the repeat
tourists (Ahmad et al., 2009). Students who are well-educated, well trained, and
tourism job market (Canny, 2002). However, there are studies indicating that
the proportion of workers in the tourism and hospitality industry who have
tertiary qualifications is much lower than most other industry sectors ( Purcell &
Quinn, 1996).
in the fact that having a skilled, enthusiastic, and committed workforce is vital to
the success of firms in the hospitality industry (Richardson, 2010). Knowing the
values and expectations of these students could also allow hospitality programs and
faculty to guide them into right employment settings and this will ensue person
organizational fit (Fikret-Pasa, 2003). Also, it is important for the university to obtain
Oztin (2007) claimed that if todays students are to become the effective
employment. They are the potential supply of labor in the market, and having positive
attitudes will more likely lead to greater attraction and retention of these graduates in
the industry (Penny & Frances, 2011). However, when looking at the overall
is relatively little evidence that research has been conducted in this area ( Oztin,
2007).Thus,this study.
1.1 salary;
2.1 salary;
3.To determine if there is a significant relationship between the perception and their
Hotel Managers. The result of this study will guide the hotel managers to give
hospitality industry.
reference and basis for instructional improvement pertaining subjects on hotel and
personnel management.
Future Researchers. The result of this study will inspire future researchers to
conceptualize their own research undertakings. This will also serve as a source of
research literature.
hotel Industry.
terms of: salary, work-life balance, and job opportunities. There were 100 3rd year
and 100 4th year HM Students that were considered as respondents in this research.
6
The data that were gathered were limited to the answers of the perception
in the hotel industry through a survey that was conducted during the First Semester,
SY 2022-2023. .
Definition of Terms
For the purpose of this study, the researchers find it necessary to give the
senses, thus enabling discernment of figure, form, language, behavior and action. In
the kinds or working conditions a person wants to work under and the tangible and
intangible benefits that a person would want to receive from their job. In this study, it
refers to the preferences that gives impact to students’ perception towards choosing
irrespective of the hours or amount of work performed. In this study, this term refers
to the range between the minimum and maximum base salary an employer will pay
establishing of a stable and sustainable way to work while maintaining health and
general well-being. In this study, this dimension refers the state of equilibrium where
7
a person equally prioritizes the demands of one's career and the demands of one's
personal life.
choices regarding education and training for a given career. In this study, this
dimension refers to any opportunities that take you closer to your career goals.
.
8
Chapter II
This chapter represents the review of related literature and related studies of
Related Literature
there is a demand for hotel management education, Internal and External factors
influence perception and preferences and there will be qualified human capital
commercial enterprise business upon graduation quit their 1st job and located
employment outside the business when two years of operating. This ends up in high
workers turnover and waste of trained and knowledgeable about personnel. Hence,
business professionals and employers ought to deal fastidiously with recent recruits
from students United Nations agencies have a serious result on the potential
technical skills, essential data and soft skills - a mixture of skills that's a necessity for
hospitality graduates desire to affix the but, in recent years, several universities -
This different possibility has meant that students are not any longer exposed to
9
(hotel food and beverage) in conjunction with social skills (Patiar, 2017).
industry that is throughout their industrial coaching. Some students post completion
of the course is happy to work with the industry while some students think otherwise
Analysis would indicate those still within the cordial reception trade find it
incentive, and a career during which they'll use their cordial reception degree,
associate intrinsic incentive. All respondents had a cordial reception degree and then
this finding would either indicate those who left don't mind having a career during
which their cordial reception degree isn't used or maybe those still within the trade
are there as a result of they feel it's necessary to be within the trade that's according
to their studies. Additionally, those who stayed within the cordial reception trade
indicate its additional necessary to be promoted. This might indicate they believe
staying within the cordial reception trade is that the best methodology of obtaining
promoted, maybe because of their cordial reception degree. However, those who left
they might accomplish this within the cordial reception trade ( Brown, 2014).
been provided in the industry as well they do not find the job as respectable as
others. Even the nature of the hospitality job lacks challenges for students.
Moreover, they perceive negative towards opportunities offered by the industry for
variables so as to improve the perception of males that lead to better skilled man
force to serve the industry and fulfill the human resource requirement ( Kumar, 2014).
employments are copious and the work is commonly engaging. Bar and café
work, specifically, permit understudies to work in settings that have covers with their
public activity. The interest for work now and again when they are accessible, or
when they can fit in a few moves round course work responsibilities expands the
engaging quality to understudies. All things considered, the retail area is a significant
contender to these accommodation business openings, and there is some proof that
pay rates can be better in retailing. Businesses should know about the genuine rates
being paid in the neighborhood work showcase and guarantee that they in any
secondary students, and therefore the Government. The standard of this relationship
can become the determinant think about all of our efforts to enhance the sector, its
reputation, and therefore the number of people attracted by it. Tertiary education
features a crucial role during this effort since it represents the bridge by that people
ought to with success pass en-route to a prosperous and long-run career (Zopiatis,
2006).
Literature on work-life balance and work family conflict also reveal that
employees behaviors and attitudes during work are influenced by the quality of both
11
work and leisure time therefore, job satisfaction and leisure satisfaction should be
The factor that had the greatest influence on career decisions of potential
hospitality employees was work experience. For this reason work-based learning,
either structured or unstructured will play a significant role in tourism and hospitality
explaining and predicting behaviour. Yet, the relationship between attitudes and
local people, has a positive impact on their attitudes and perceptions. The authors
argued that there has been a trend for more positive attitudes to the industry by those
who have some contact than by those who have no direct involvement or perceive
portrayed hospitality professions was low-status careers, menial and low level,
In reference to Collins (2002), have also said that near null stipend, pitiable
relations, unorganized work environment, long working hours and overall a hectic
working environment faced by the students during internship are the most common
12
factors that create dissatisfaction and decreased motivation towards Tourism & Hotel
elements (Jordaan 1996). These conditions and fundamental aspects transcend the
debates will not be discussed in this article due to their complex and lengthy nature,
suffice is to say that they have contributed to a better understanding of the act of
Studies Reviewed
many other industries. The boom in the hospitality and tourist sector, not just in India
but also overseas, has transformed it into one of the most profitable and
hotels around the world. To run their business (the hotel industry), they need
education in India as well. The hotel business has been confronted with the problem
of attracting and retaining quality employees all around the world. It is critical to
they are to become tomorrow's capable professionals. In this vein, the purpose of this
schools in Nagpur on the business as a lifelong decision. This study report will
concentrate on last year's students who are planning to work in hotels for a limited
time. The purpose of this study was to find out how hospitality management students
felt about working in the hotel industry and what their preferences were. This
research paper is based on the observation and feedback of 200 students from
analysed using likert scale statistical tools such as percentage and mean, from which
such as hotels, food industry, tourism, retail sector, event companies, theme parks,
transportation and many more. The bang in hospitality and tourism sector is not only
in India but abroad also has impressed it into a most of profitable and beneficial
sector of the world that also brings a considerable amount of foreign exchange. As an
affect many well known hotel chains are planning to open a huge number of hotels
throughout the world. To run their organization (hotel business), educated and expert
manpower is required. This has triggered the hospitality education in the India too.
The hospitality industry worldwide has been stood up to with the issue of pulling in
and holding quality workers. On the off chance that the present understudies are to
turn into the viable experts of tomorrow, it is crucial to comprehend their impression
of the travel industry work. Along these lines, this study targets exploring the view of
business as a lifelong decision. This research paper will focus on last year students
who are going to join hotels in short duration. This research find that the perception
multinational hotel companies, there is growing demand for hotels result in demand
for qualified and trained human capital. Hence there are lot of opportunities in hotel
employment. Hotel management institutes plays major role in providing qualified and
skilled people to meet the human capital requirement by the hotels. Hotel jobs are
highly stressed and generally there is negative view about taking up employment in
14
hotels. But in practicality, with the competition in job market especially in service
management course. This paper focuses on final year hotel management students
who are going to join hotels in short span of time. The study finds that the students
response are mostly favorable towards hotel jobs with specific choice (Natarajan,
2018).
Theoretical Framework
in our sensory receptors, including the sensory context, is all we need to perceive
anything. As the environment supplies us with all the information we need for
perception, this view is sometimes also called ecological perception. In other words,
we do not need higher cognitive processes or anything else to mediate between our
usually exists to make perceptual judgments. He claimed that we need not appeal to
higher level intelligent processes to explain perception. Gibson (1979) believed that
respond to it. According to Gibson, we use texture gradients as cues for depth and
distance. Those cues aid us to perceive directly the relative proximity or distance of
ecological model (Turvey, 2003). This reference is a result of Gibson s concern with
perception as it occurs in the everyday world (the ecological environment) rather than
perception may also play a role in interpersonal situations when we try to make
15
sense of others emotions and intentions (Gallagher, 2008). After all, we can
recognize emotion in faces as such; we do not see facial expressions that we then try
active both when a person acts and when he or she observes that same act
performed by somebody else. Furthermore, studies indicate that there are separate
neural pathways (what pathways) in the lateral occipital area for the processing of
The choice to use this theory is due to its relevance to the nature of objectives
of study.
Conceptual Framework
towards working in the hotel industry to preferences toward working in the hotel
industry.
The framework of the study as shown below, with the first box showing
perception as the independent variable in terms of: salary, work-life balance, and job
Perception Preferences
towards working in the towards working in the
Hotel Industry Hotel Industry
Salary Salary
Independent Variables
Work-life Balance Dependent
Work-life Variables
Balance
Job Opportunities Job Opportunities
_______________
Research Hypothesis
From the objectives presented, the null hypothesis here under was tested:
hotel industry.
18
Chapter III
METHODOLOGY
This chapter includes the research design, local of the study, respondents of
Research Design
The research descriptive-correlation method was used in this study with the
studies are useful for describing how one phenomenon is related to another in
situations where the researcher has no control over the independent variable, the
variables that are believed to cause or influence the dependent or outcome variable.
respondents
Total 200
Sampling Design
subset of a population. Each member of the population has an exactly equal chance
of being selected.
methods, since it only involves a single random selection and requires little advance
performed on this sample should have high internal and external validity. (Lauren
Thomas,2020)
Research Instruments
of collecting data. The questionnaire was composed of two (2) parts. The first part
20
was on the student perception towards working in the hotel industry all of which has
five questions each with regards to the following: salary, work-life balance, and job
opportunities. The second part was about the preferences of BSHM students towards
Hospitality Management to ask permission to conduct the study. Upon the approval
of the College Dean, the researchers then provided a letter of request to the
Measurements of Variable
The variables of this study were measured using the criteria below:
Perception
Scale Description
5 Strongly Agree
4 Agree
2 Disagree
1 Strongly Disagree
Preferences
Scale Description
5 Strongly Agree
4 Agree
3 Neither Agree
21
2 Disagree
1 Strongly Disagree
Analysis of Data
The data that were gathered and were tabulated, categorized and
analyzed using the appropriate statistical tools. This study was set at 0.05 level of
significance.
For the test of the null hypothesis, Pearson's r was used to determine the
industry.
Chapter IV
This chapter presents the findings of the study. It likewise presents corresponding
analysis and interpretation of results based on appropriate statistical tools used to treat the
collected data.
Perception of Students
The data in the following tables manifest the perception of students in terms of
Salary
Table 1.0
22
As reflected in Table 1.0, the item "Equality is practiced when it comes to salary." got
the highest mean value of 4.33 which is interpreted as "highly perceived". While the item
"Starting salaries often starts at minimum wage." got the lowest mean value of 4.01 which is
interpreted as "perceived".
The overall mean value for the perception of students in terms of Salary is 4.11, and
interpreted as "perceived" which showed that the perception of students in terms of salary
are high because the students are thinking salary can help improve the way of life.
Work-life Balance
Work-life Balance
Table 1.1
Perceptions of BSHM students towards working in hotel industry in terms of
Work-life Balance
As reflected in table 1.1, the item "Being able to take time-off from work to recover
from fatigue and enhance agility to work." got the highest mean value of 4.34 which is
interpreted as "highly perceived". While the item "The company encourages no work at
home policy post work hours." got the lowest mean value of 4.05 which is interpreted as "
perceived".
The overall mean value in terms of work-life balance is 4.17, and interpreted as
"perceived" which showed that the perception of students in terms of work-life balance are
Job Opportunities
Opportunities.
Table 1.2
Perceptions of Hospitality students towards working in hotel industry in
terms of Job Opportunities
As reflected in Table 1.2, the item "Career mapping is feasible within the organization. A
shared vision for what an employee’s career future holds helps employer and employees
plan for needed development." got the highest mean value of 4.38 which is interpreted as
"highly perceived". While the item "Informal growth is encouraged through promoting
coaching among co-workers." got the lowest mean value of 3.99 which is interpreted as "
perceived".
The overall mean value in terms of job opportunities is 4.11, and interpreted as
"perceived" which showed that the perception of students in terms of job opportunities are
high because students is encourage in the workplace by having support from management .
Preferences of Students
The data in the following tables manifest the preferences of students in terms of salary,
Salary
Table 2.0
Preferences of Hospitality students towards working in hotel industry in
terms of Salary
As reflected in Table 2.0, the item "Equality is practiced when it comes to salary." got
the highest mean value of 4.37 which is interpreted as "highly preferred". While the item
"Starting salaries often starts at minimum wage." got the lowest mean value of 4.01 which is
interpreted as "preferred".
The overall mean value for the preferences of students in terms of Salary is 4.12, and
interpreted as "preferred" which showed that the preferences of students in terms of Salary
are high because student's qualifications are based on education and experience.
Work-life Balance
Table 2.1
Preferences of Hospitality students towards working in hotel industry in
terms of Work-life Balance
Being able to take time-off from work to recover 4.43 Highly Preferred
from fatigue and enhance agility at work.
26
As reflected in Table 2.1, the item "Being able to take time off from work to recover
from fatigue and enhance agility to work." got the highest mean value of 4.43 which is
interpreted as "highly preferred”. While the item "The company encourages no work at
home policy post work hours." got the lowest mean value of 4.07 which is interpreted as
"preferred”.
The overall mean value for the preferences of BSHM students in terms of work-life
balance is 4.22, and interpreted as "highly preferred" which showed that the preferences of
students in terms of work-life balance are high because they need to establish a stable and
Job Opportunities
Table 2.2
Preferences of Hospitality students towards working in hotel industry in
terms of Job Opportunities
27
As reflected in Table 2.2, the item "Career mapping is feasible within the
organization. A shared vision for what an employee’s career future holds helps employers
and employees plan for needed development." got the highest mean value of 4.39 which is
interpreted as "highly preferred". While the item "Employees are more likely to excel when
they can see an established upward path, with the opportunity to earn a higher wage and on
grater responsibilities." got the lowest mean value of 4.12 which is interpreted as
"preferred".
The overall mean value for the preferences of Students in terms of job opportunities
is 4.21, and interpreted as "highly preferred" which showed that the preferences of students
in terms of Job Opportunities are high because students preferred formal skills acquisitions
Hotel industry
28
Table 3.0 shows the results of the analyses made to determine whether or not there
students towards working in hotel industry in terms of; salary, work-life balance and job
opportunities.
Table 3.0 shows the relationship between Perception and Preferences of BSHM
students towards working in Hotel industry. The perception of BSHM students towards
working in Hotel industry in terms of Salary manifested an index of correlation -0.71 and P-
value 0.315 and interpreted as "Not Significant". Work-life balance manifested an index
opportunities manifested an index correlation at 0.089 and P- value 0.832 and is interpreted
as "Not Significant"
Table 3.0
Pearson’s Correlation between Perceptions and Preferences of BSHM
students towards working in Hotel industry
Table 3.0 further showed no significant relationship between the independent and
dependent variables which are perception: Salary, Work-life balance, and Job opportunities,
and preferences. These variables have been correlated and their extent of relationship was
Chapter V
Summary of Findings
This study was conducted to investigate the perception and preferences of ESSU-
1. Find out the perception of the ESSU-Guiuan Hospitality Management students towards
1.1 salary;
2. Find out the preferences of the ESSU-Guiuan Hospitality Management students towards
2.1 salary;
hotel Industry.
This study was conducted in ESSU-Guiuan Campus, during the month of November
2022. This study involved 100 third year and 100 forth year Hospitality Management
Students.
which were equally divided to 3 parts of variables in terms of salary, work-life balance and
job opportunities. Second is Preferences of students with 15 items which were equally
divided to 3 parts of variables in terms of salary, work-life balance and job opportunities.
The data gathered were tallied, tabulated and analyzed. On the basis of the data and
statistical results presented and discussed, the following findings were revealed.
According to the data between the perception and preferences of Hospitality students
towards working in the hotel industry it showed that most of the students in hospitality
31
management perceived and at the same time not satisfied in terms of Salary, Work-life
Conclusion
Based on the findings of the study the following conclusions were drawn:
means that the perception of students in terms of Salary, Work-life balance, and Job
opportunities, given in the hotel industry were merely perceived. In terms of work-life
balance and job opportunities there were highly preferred by the respondents.
Recommendations
1. Hotels may provide industrial trainees with good amount of learning opportunities which
2. It is recommended that during their training students may get the opportunity to work in
all the various departments of the hotel in order to realize the responsibility ahead when
3. A similar study may be conducted to validate the findings of the present study.
32
Chapter Vl
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APPENDIX A
Dear Maam:
We would like to ask permission from your good office to administer a survey
questionnaire to the qualified respondents of our study entitled PERCEPTION AND
PREFERENCES OF HOSPITALITY MANAGEMENT STUDENTS TOWARDS
WORKING IN THE HOTEL INDUSTRY. The output of this study will be submitted to
the College of Hospitality Management, Eastern Samar State University, Guiuan
Campus, Guiuan Eastern Samar in partial fulfillment of the requirements for the
course, Bachelor of Science in Hospitality Management.
Recommending Approval:
Action Taken:
_____ Approved.
38
APPENDIX B
Dear Respondents,
Rest assured that your responses to the questionnaire will be treated with
strict confidentiality and will be used solely for the intentions of this study.
Thank you.
Sincerely,
(SGD.) ANCEL M. LAUZON
(SGD.) CRISTEL C. CADAYONG
(SGD.)ANNALIZA B. DESOLOC
APPENDIX C
Please read the following paragraph before you answer any questions in the survey.
By returning this survey, you understand that you are giving your consent to
participate in the study. You also understand the basic nature of the study and agree
that there is no risk, but instead there is a potential benefit that might be realized from
the successful completion of this study. You are aware that the information is being
sought in a specific manner so that no identifiers are used and that confidentiality is
guaranteed .You have the right to refuse to participate and the right to withdraw from
participation at any time during the study and it will be respected with no coercion or
prejudice.
Scale Description
5 Strongly Agree
40
4 Agree
2 Disagree
1 Strongly Disagree
1. SALARY
1.3 Salary offered is worth the responsibility and risk of the position.
2. WORK-LIFE BALANCE
2.1 Being able to take time-off from work to recover from fatigue
and enhance agility at work.
3. JOB OPPORTUNITIES
41
3.2 Employees are more likely to excel when they can see an
established upward path, with the opportunity to earn a higher
wage and take on greater responsibilities.
1. SALARY
1.3 Salary offered is worth the responsibility and risk of the position.
2. WORK-LIFE BALANCE
2.1 Being able to take time-off from work to recover from fatigue
and enhance agility at work.
3. JOB OPPORTUNITIES
3.2 Employees are more likely to excel when they can see an
established upward path, with the opportunity to earn a higher
wage and take on greater responsibilities.
APPENDIX D
EDITOR'S CERTIFICATION
This is to certify that this research study entitled, "PERCEPTION AND PREFERENCES OF
requirements for the Degree of Bachelor of Science in Hospitality Management has been
edited and reviewed in form, grammar and correct usage by the undersigned.
Editor
APPENDIX E
STATISTICIAN'S CERTIFICATION
This is to certify that this research study entitled, "PERCEPTION AND PREFERENCES OF
requirements for the Degree of Bachelor of Science in Hospitality Management has been