El Concepto de La Red Social
El Concepto de La Red Social
El Concepto de La Red Social
Introduction
Reis
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In the second half of the 1950s , some British anthropologists * carried out field
studies in which they rigorously used the concept of social network , giving it a heuristic
value. But it has been during the past decade that network analysis has gained greater
interest within disciplines such as sociology or anthropology2 . Initiating, in numerous
universities in the English-speaking world, lines of research coinciding with the most
diverse applications of network analysis .
1
See JA BARNES, “ Class and committees in a Norwegian Island Parish”, Human
Relations, vol. 7, 1954, pp. 39-58, and by E. BOTT, Family and social network works, New
York, Free Press, 1971 (2nd ed.), where the concept of network is used for the first time in
a systematic and analytical way.
2
An example of the interest aroused by this type of relational analysis has been the
creation, in 1978, of the International Network for Social Networks Analysis, and its two
journals , Connections and Social Networks.
5
See, for example, K. COOK and RM EMERSON et al . , “The distribution of power in
exchange networks: Theory and experimental results ,” American Sociological Review, vol.
89, September 1983, pp. 275-305; M. GRIECO, Keeping it in the family: Social networks and
Employment change, London, Tavistock Publications, 1986; RD ALBA and G. MOORE,
"Elite and social circles", in RS BURT and MJ MINOR, Applied network analysis, Beverly
Hills (Calif.), Sage, 1983; D. SNYDER and EL KICK, «Struc tural position in the world
system and economic growth, 1955-1970: a multiple network analysis of transnational
interactions», American Journal of Sociology, vol. 84, 1979, pp. 1096-1126, among others.
4
Although the notion of social network is similar in some aspects to that of sociogram,
they have focused their attention, almost exclusively, on the phenomenon of leadership
election and training . However , network analysis extends its application to the interpretation
of the behavior of actors involved in a wide variety of social situations . See, for example,
his Fundamentals of Sociometry, México, Paidós, 1940.
5
Structure and conjunction in primitive society, Barcelona, Peninsula, 1974 (2nd ed.), pp.
218-228.
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They impact the different aspects of social relations between the actors in the network.
Such are the intensity of the relationship, the position of the actor, the accessibility of
an actor with respect to others, etc. Properties that define the function or functions of a
social network. While the metaphorical use simply encourages us to see a certain
structure as an interrelated and interconnected system, which is already implicit within
the concept of structure. Therefore, the simple metaphorical use of the word "network"
is quite poor or of very little use from the point of view of social analysis.
The idea of a network, as we want to use it here, is largely taken from the
mathematical theory of graphs. In this theory , a series of points linked by a series of
relationships that meet certain properties is called a network . That is, one node in the
network is linked to another by a line that shows the direction and meaning of the link.
As Flament6 points out, this relationship can be all or nothing, and symmetrical:
between two points , there is a line or there is not. The relationship can be oriented:
between two points A and B there can be an arrow from A to B, or an arrow from B to
A, or a line without any arrow head or nothing. Two points there can be multiple types
7
of relationships represented by different graphs: these multigraphs are used . Between
when two points are related to more than one link of a different nature.
A network in graph theory is a set of relationships in which the lines that connect
the different points have a specific value, whether numerical or not. This possibility of
quantifying a link is one of the qualities that may be of greatest interest to sociology. In
his study of the parishioners of the Norwegian islands, it approximately
8
The concept of social network introduced by Barnes agrees with the
definition and properties that graph theory has stated. Although this mathematical
theory is not restrictive to finite networks, however, in sociology, for pragmatic reasons,
it is normally necessary to work with an identifiable set of actors (people, groups, etc.)
and the relationships that exist between them. In network analysis, not as much
attention is paid to the attributes of the actors that are in the network as to the links that
relate
6
Communication networks and group structures, Buenos Aires, Nueva Visión, 1977.
7
Arrows are used to describe non-symmetrical relationships.
8
This anthropologist was the first to define the concept of network in an analytical
sense . His definition was as
follows: 'Each person is, so to speak, in contact with a certain number of other
people , some of whom are in contact with each other and some of whom are not.
I think it is convenient to call a social field of this type a network . The image I have
is of a network of points, some of which are joined by lines. The points in this
image will sometimes be people and other times groups, and the lines would
indicate who interacts with each other.
In op. cit., p. 43.
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with each other, to give a possible explanation of the behavior of the actors involved in
the network9 .
any12network.
LC FREEMAN, «Centrality in social networks. I. Conceptual clarification», Social
Networks,
13
vol. 1, 1979, pp. 215-239.
Op. cit., pp. 58-62.
14
KS COOK, RM EMERSON et al., op. cit.
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fifteen
Op. cit.
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contact with others who are relevant to the subject to which the social network
refers.
Reachability within a network can be summarized by distances in a matrix.
Where the number of steps required to reach another actor appears at the
intersection of the rows with the columns specified for each actor. Once the
concept has been reduced to numbers in a matrix it is easily quantifiable.
16
.
Two magnitudes of accessibility in a network can be distinguished:
a) the proportion of actors that can contact each given actor in the network;
and b) the number of
intermediaries that must be used to connect with another; That is, the
number of links that have to be crossed to reach a certain actor.
Density. This notion is taken directly from graph theory . The density of a
network will vary depending on the number of links that exist within it. Thus, a
network where all the actors are linked to all the others, we will say that it has
maximum density. But in networks in which some actors are linked to some but
not all of the remaining actors, there will be areas of greater or lesser density.
In those denser parts of the network, fewer intermediate steps will be needed
to reach most of the rest of the actors. For example, in a network such as the
one shown in Figure 1 (a), the density according to the basic Barnes formula
and completed by us for a given moment / will be:
D, = 200*/«(nl) = %
16
JC MITCHELL, in op. cit., p. 17, create a small formula for its calculation.
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FIGURE 1
(b)
(to)
Range. In all social networks, some actors have direct access to a few others. A first
order rank is the number of actors in direct contact with the actor to which the network
is referred or located.
The concept of network range is very significant when it comes to personal networks. In
this particular case, the range could be defined as the number of people who are directly
linked (without any intermediary) to the individual. Thus, an individual who is better
connected than another will have a personal network* of greater rank.
At the same time that its morphology is distinguished in a social network, we must
not forget that, by definition, a network refers to a set of interaction processes. In which
we must distinguish the following determining qualities or characteristics when defining
a certain relationship within a network.
Content. The links between an individual and the people with whom he interacts
always occur for some purpose, or because there is some recognizable interest on one
or both sides. In this case we can talk about the content of a link in a person's network.
From a sociological point of view, the most important aspect in interaction is the quality
of the link that exists in a person's network, since the content of a link refers to the
content of the communication flow through the network.
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FIGURE 2
•"0
kinship ties
occupational ties
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They will be radically different. If it is a personal network, it is not the same network that
is covered in adolescence or youth as in maturity.
Although some members who belonged to an actor's network during his youth also
continue in the mature subject's network.
A network continues to exist as long as rights and obligations towards others are
maintained and it is recognized for specific purposes. Those of recognized rights and
obligations are a potential link in a series of action or series of communication between
a set of actors, since through them certain objectives (goods, services, or information
and influence) can be achieved.
Intensity. This can be understood as the degree of involvement of the actors linked
to each other. That is, the greater or lesser impact that the behavior of an actor has on
the other actors with whom it is linked in the network. Thus, for example, a person will
probably be more influenced by his or her closest relatives than by his or her neighbors,
17
but the intensity of a bond should not be confused with the physical . Without em
proximity of the linked actors. In this way, there are face-to-face relationships that are
less intense than others that are not. There are many circumstances in which a very
intense bond can exist between people who are at a relatively great distance; where
one person may be an important factor in the behavior of the other (for example, two
competing colleagues working on similar topics).
17
Especially in large cities, where large buildings with a multitude of neighbors
proliferate. However, in smaller communities, or in rural areas, the influence of neighbors
can be as much or greater than that of kinship.
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Network formation
In our daily lives we are continually forming, generating and building social
networks. In many situations we use others as a reference for our behavior, and other
times others use us as a reference for their actions. When we are born, with the
beginning of the socialization process, and incorporation into primary social groups, we
are potentially beginning to form part of the fabric of more than one social network: the
one to which our parents, our parents' relatives, belong. parents, who are, in turn, our
relatives, and the friends of our relatives, who are often our friends. At the same time,
when we grow we generate a specific personal network, referring to ourselves and
that varies over the years.
Empirically, it is clear that individuals become part of social networks on the basis
of a multitude of different relationships and that, furthermore, the types of relationships
they use to recruit and form networks vary with their social situation and position. In
this way, by the mere fact of living in a place, in a city for example, for a given period
of time serves to build a multitude of relationships with people in several different social
contexts. All of these people can become part of a social network. And let's not say if it
is an institutionalized collective actor, as is, for example, the case of a company, which,
simply for its establishment, needs several different networks to be able to start
functioning (suppliers, clients, etc.). ), the more so to be able to stay in the market.
Every social network reflects a variety of social relationships, some will be more
particularistic and others more universalistic, in which a social actor is involved.
Probably, an individual actor will have more particular relationships than a collective
one. But, in any case, any social scenario that requires relationships is valid for
generating social networks. For example, the workplace can be their own setting,
although it only covers part of a broad network to which each worker belongs; An
individual may have relationships with his co-workers, but only with some of them does
he continue to maintain relationships of another nature outside the work context.
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concrete and specific links aimed at a specific goal: the specific election of a candidate.
Also in a social network there can be potential links. That is, not all the links that a
person may have have to be activated at all times. These can remain dormant for an
indefinite period of time. Thus, an actor's potential relationships may be inactive or
latent until the time comes for them to be needed for some social action. For example,
in a city there are probably many relatives who only become recognized when the
content of the relationship requires it. Thus, when a person needs certain support, then
they turn to another as a relative. That is, these relatives only exist when some
requirement is needed from them.
The concept of social network also makes complete sense in its use as a means of
social integration and involvement of subjects within a given social system; thus favoring
balance within a particular social system: occupational, political, etc.
18
In this way, Granovetter has indicated that many times one of the
strongest ties of social cohesion are the weak ties that exist in a large number of
relationships in large cities. The relative weakness of the institutional integration of
these industrial societies implies the small multiple relationships in which people relate
in an infinite number of social situations.
The applications of the concept of social network have been and are very
numerous , you just have to do a little research to find abundant bibliography where the
notion of social network is used as an analytical instrument. Some of these applications
have already been stated in the explanatory examples throughout this article. Social
networks, as seen above, can be made up of individual and/or collective actors;
However, to more easily demonstrate the possibilities of social analysis through the
network concept, we will divide the applications into two large groups, according to the
nature of the social actors that make up the network. Respectively, whether individual
or collective, the levels of analysis can be associated with micro and macrosocial
aspects. Which does not prevent that in the same
18
"The strength of weak ties", American Journal of Sociology, vol. 78, 1973, pp.
1360-1380 .
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social network the two types of actors come together; Thus, there are works, now classics,
such as that of E. Bott19 where families and individuals are included in the same network,
considering both the latter and the former as nodes of the same network.
Another consideration to take into account when applying the network concept is the
level of analysis within the network. Using the entire social network of a person as a frame
of reference is not the same as considering only dual relationships with another member of
the network, or triads with two other members, etc. Or, if the entire network is considered in
all its expansion, studying, in this case, how each actor conditions the rest, and vice versa.
Knoke and Kuklinski20 consider four possible levels of analysis:
The most common applications of personal social networks are those carried out by
electoral sociology21, which has studied the "action series" of candidates in an election. The
social network serves as support through the links of the candidate and those close to him.
Or even in broad elections, where the information available about a given party is mediated
not only by electoral propaganda, but also by the opinions that a subject's personal circle
has about a given party.
Another substantial contribution of network analysis is that which can be made in the
study of the labor market as an operational and efficient instrument to explain the location
and access to a first job.
Or the study of movement patterns in occupational mobility, where it has been shown that
social networks play an important explanatory role. On the other hand, many of the patterns
22 .
generated
within industrial societies can be explained through the notion of grid. Thus, for example,
the behaviors of members of social groups regarding the consumption of goods. Or in the
case of the study of urban subcultures, such as youth; Through network analysis, the
"endogamy" of such subcultures can be studied. In these, another example of application is
the system of loans as generators of groups of equals, where the loans maintain and
guarantee a relationship, depending on the case, more or less stable and
19
twenty
Op. cit.
Op. cit., pp. 16-18.
twenty-one
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long-lasting, since sooner or later what was lent will have to be returned or a new loan
made in the same or opposite direction, etc.23 .
From a macrosocial point of view, one of the major uses of network analysis in
sociology and anthropology has been to discover the social structure of a total system.
Systems can range from the smallest , such as a classroom in a school, to the largest ,
such as a national or multinational industry , or the system of a supranational
organization.
But for the explanation of any system, a very important step in structural analysis is to
identify the significant positions that each of the actors in these systems have in the
network of relationships that link the actors of the system. The observable actors of a
system are not its structure. It is the regular patterns of relationship between the positions
of specific actors that constitute the structure of the system. Therefore , the identification
of positions within a system is necessary, although not sufficient; At the same time, an
assessment of the relationships that connect some positions with others will have to
be carried out .
2A
.
In the same way it has applications in the analysis of power structures within a
social system25 . Or through what channels that power is transmitted from one position
to another. Well, not all channels are conducive to certain types of communication. It
is the communication channels that select the linking processes . Another very interesting
application of network analysis at a macro level is the possibility of relating and
identifying some of these power structures with certain exchange networks , since the
distribution of power in a system can be studied as a function of the position in a
opportunity structure .
Other works 26 have demonstrated the usefulness of the study of inter- networks
personal to draw “bridging structures” between micro-macro levels .
Through these small -scale interaction networks, translations to larger models can
emerge . Thus, studying a limited number of aspects of interaction at a reduced level,
such as interpersonal ties, it is evident how network analysis can show these aspects to
explain macro phenomena such as: social mobility, political organization, social
cohesion. in general, etc. ( A summary of some of the main sociological applications of
network analysis can be found in Table 1. )
23
E. GIL CALVO and E. MENÉNDEZ VERGARA, Leisure and cultural practices of young people.
Madrid, Ministry of Culture (Youth in Spain Report ), 1985.
24
D. KNOKE and JH KUKLINSKI, op. cit., p. 18.
25
J. Charles FOMBRUN, «Attributions of power across a social network», Human Reía
tions, vol. 36, no. 6, 1983, pp. 493-508.
26
M. GRANOVETTER, op. cit.
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TABLE 1
Social integration Personal and Analyzes the diffusion of ideas and information
and organizational networks between individuals and large organizations,
diffusion of as a result of the role that weak ties play in the
scarce resources cohesion of complex social systems.
(Granovetter)
Sociology Personal and Social change within families is studied . The change
of the family family networks of networks in different phases of the life cycle of
(Millardo) family members .
Local integration Personal networks The basic structure of personal networks , the
of urban degree of participation, the intimacy of
neighborhoods relationships , etc., are directly influenced by
(Fischer) residential proximity, ethnic homogeneity , and
participation in local institutions (e.g.,
associations of neighbors).
Conclusion
As a corollary to everything previously stated, it is evident that we are faced with a valid
analytical device to explain a multitude of social situations, whether at micro or macro
levels. At the same time, it is possible to treat these situations mathematically, since they
meet the characteristics of the points related through graph theory. With all the advantages
that this entails: from the possibility of quantifying and valuing certain relationships between
social actors to the simulation of models.
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computer network . Without a doubt, with network analysis we find ourselves facing
a path open to new explanations and interpretations of the social reality that
surrounds us .
REFERENCES
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— "Networks and political process", in J. Clyde MITCHELL, Social networks in urban si
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— «Positions in multiple network systems, Part Two: Stratification and prestige among elite
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RESEARCH NOTES