Annual Review 2021
Annual Review 2021
Annual Review 2021
Our Leadership 46 - 59
Board of Directors and Company Secretary
Executive Leadership Team
Nestlé Leadership Team
Corporate Information 60
Annual Review
Corporate Directory 62
Our Annual Reporting Suite
Nestlé (Malaysia) Berhad
CONSCIOUS OF THE KEY ROLE THAT OUR SHAREHOLDERS AND STAKEHOLDERS PLAY IN OUR SUCCESS, OUR ENGAGEMENT PLATFORMS ENABLE US TO
EFFECTIVELY CONVEY OUR KEY OBJECTIVES AND CONTINUED DEVELOPMENT ON A CONSISTENT BASIS. THIS IS PART OF OUR BEST-PRACTICE APPROACH
TO TRANSPARENCY AND CORPORATE GOVERNANCE.
In line with this, our Annual Reporting Suite provides a comprehensive account of the Group’s performance. This encompasses our growth strategies, corporate governance processes,
operational and financial performance, and our progress in our sustainability agenda, set out in three dedicated reports:
These are complemented by our quarterly financial results, material announcements to Bursa Malaysia Securities Berhad
Annual Review 2021 and press releases, which can be accessed via our corporate website at www.nestle.com.my.
ASSURANCE
• Internal controls and management assurance
Presents the Group’s financial statements for the year and • Compliance and internal audit reviews
the robust frameworks we have in place for transparency and • External audit by Ernst & Young PLT on financial information
corporate governance best practices.
• External audit by PricewaterhouseCoopers on the Nestlé in Society Report 2021
to the operations and business of the Company. By their nature, these forward-looking statements are subject to potential
Highlights our sustainability agenda, the material areas we risks and uncertainties that may emerge in the future, which could cause actual results and performance to differ materially
are focused on and where we stand in our journey to create a from what is expressed or implied by these forward-looking statements. The Group undertakes no obligation to update or
positive impact on our society and environment.
revise these forward-looking statements, whether due to new developments, future events or otherwise.
About This Report
Our 2021 Annual Review is the primary source of information conveying our strategic direction and key priorities underpinning our financial ICONS IN THIS REPORT
performance, as well as our core pillars of growth. This also comprises operational, marketing and sales initiatives during the year.
AR Annual Review 2021
Annual Review
Directs the readers to pages or other
growth drivers for the year. Honing in on our brands, our Business Review section focuses on key strategies and initiatives undertaken. supplementary reports with more information
The Annual Review was approved by the Board of Directors of Nestlé (Malaysia) Berhad (“Board”) on 8 March 2022.
Our Business
Nestlé (Malaysia) Berhad
OUR PRESENCE
Nestlé has grown with Malaysia since 1912 and has continued to strengthen
Selangor
Head Office over the years, proving resilient even in the midst of the COVID-19
3 factories pandemic. Testament to this, building on our leadership position as
13 sales offices the largest F&B manufacturer in Malaysia, we further expanded
1 NESPRESSO Nano Boutique
our nationwide sales network in 2021 to a total of 58 sales
1 Nestlé Distribution Centre
offices in Peninsular Malaysia and Borneo. Led by our
Kuala Lumpur head office in Selangor and producing a wide range
1 sales office of high-quality products at our six manufacturing
1 NESPRESSO Boutique factories, we continue to champion our mission of
1 NESPRESSO Pop-up Boutique
Good Food, Good Life.
Negeri Sembilan
2 factories
4 sales offices
Malacca
2 sales offices
Johor Perlis
Sabah
9 sales offices
Kedah
Kelantan
Pahang
6 sales offices Penang
4
Terengganu
Perak
Terengganu
1 sales office
Selangor Pahang
Sarawak
Kelantan
3 sales offices
Negeri Sembilan
Kuala
Lumpur
Perak Malacca
6 sales offices
Johor
Penang
4 sales offices
Kedah
2 sales offices
Perlis
1 sales office
Sarawak
1 factory
4 sales offices
Sabah
Annual Review
2 sales offices
In April 2021, we relocated our head office to 1 Powerhouse, Bandar Utama as part of the
Company’s ongoing drive to embrace the future of work through purposeful workplace design that
Head Office Factories Sales Offices Others also builds on the learnings gained throughout the COVID-19 pandemic.
Nestlé (Malaysia) Berhad
ORGANISATION STRUCTURE
SHARED SERVICES LOCALLY MANAGED BUSINESSES REGIONALLY & GLOBALLY MANAGED BUSINESSES
Chief Financial Officer Business Executive Officer, MILO Business Executive Officer, NESTLÉ PROFESSIONAL
Craig Connolly Ng Su Yen Yit Woon Lai
Executive Director, Technical & Production Business Executive Officer, Foods Business Executive Officer, NESTLÉ HEALTH SCIENCE
Alessandro Monica Geetha Balakrishna Jason Jezewski
Executive Director, Human Resources Business Executive Officer, Beverages Business Executive Officer, Nestlé Nutrition
Shahzad Umar Othman Chraibi Wong Eu Khean
5
Executive Director, Supply Chain Business Executive Officer, Ready-to-Drink Business Executive Officer, NESPRESSO
Salman Nazir April Wong Floriane Novello
Executive Director, Sales Business Executive Officer, Milks Business Executive Officer, Nestlé Breakfast Cereals
Chew Soi Ping Lam Pui Yuee Laurent Therond
Annual Review
Our Business
Nestlé (Malaysia) Berhad
FAST FACTS
100
FOODS
% Turnover of
SELANGOR RM5.7 BILLION
COFFEE
MALAYSIAN MANUFACTURING in 2021
Operates six factories and one WORKFORCE
PLANT-BASED
The biggest OPERATING COMMERCIALLY
IN MALAYSIA SINCE 1912
MEAL
SOLUTIONS
Halal producer in the
OUR PORTFOLIO
Nestlé world
ICE CREAM
EMPLOYS
5,253
CONFECTIONERY
PEOPLE AS AT
31 DECEMBER 2021 Winning the hearts and minds of Malaysians through our localised household brands and product offerings.
MILKS
NUTRITION
Market capitalisation of RM93 million on total COVID-19 500 PRODUCTS
RM31.47 operational expenditure ARE HALAL-
CERTIFIED,
(including on workforce protection efforts)
BILLION
HEALTH SCIENCE
Annual Review
10 United Nations (UN) Women 2021 Malaysia Women Empowerment Principles (WEPs) Awards
5 Testament to our commitment to empowering women, Nestlé Malaysia won first runner-up for a Gender Inclusive Workplace
in the UN Women 2021 Malaysia WEPs Awards, which celebrate companies with organisational practices that inspire
advancements in gender equality.
Our Business
Nestlé (Malaysia) Berhad
ENHANCE QUALITY OF LIFE FOR EVERYONE, TODAY AND FOR GENERATIONS TO COME
consumers, protect safety of all employees and support Malaysians in need.
H Human Capital
Leveraging expertise, experience and insights from our diverse and engaged talent
pool to create shared value.
• 5,253 employees across the organisation
• 35% female employee representation
• 100% local manufacturing workforce
O Operational Capital
Driving sustainable and profitable growth
Continuously investing into avenues for future growth and producing safe, high-quality
Enhancing capabilities for the future
OUR COMMUNITIES
8 • Six factories across Malaysia
• Adhere to the highest food safety and quality standards
(i.e. ISO 9001:2015, FSSC 22000, GLOBE Quality Monitoring Scheme, Quality
Compliance Verification)
• Nestlé’s Global Halal Centre of Excellence
• Largest Nestlé Distribution Centre in Asia located in Selangor, with state-of-the-art
digital technology at our Transportation Hubs
THE PLANET
upholding the trust of our valued stakeholders.
• Robust product innovation pipeline to deliver sustainable, healthier and more
affordable nutrition
• Nestlé Nutritional Profiling System to assess the nutritional value of our products
• Expanding Farmer Connect programmes to improve farmers’ livelihoods
N Natural Capital
Annual Review
Channelling resources towards shaping a greener and more sustainable future for all.
• Leading efforts to reduce, remove and replace the non-recyclable materials used in
packaging
• Directing resources to tackle climate change across our value chain
Nestlé (Malaysia) Berhad
OUR OUR HOW WE SHARE
VALUE CHAIN OUTPUT THE VALUE WE CREATE
1
Financial Capital
Employees
Human Capital Provide decent employment
Factories
opportunities in an environment
Strengthening the business, spurring innovation and driving positive change to create a thriving business.
where people are enabled to thrive.
• One of the top three Most Attractive Employers in Malaysia by Randstad for the fifth consecutive year
• 51% leadership positions held by women
3
• Increasing female representation in Sales, Supply Chain and Technical & Production
• Achieved cumulative attendance of 26,439 in training to upskill our employees Communities
Annual Review
Operate responsibly to contribute
Delivering on our commitments on environmental sustainability. to socioeconomic growth through
• Planted 1 million trees through the Kinabatangan RiLeaf Project and embarked on Project RELeaf to plant 3 million trees by 2023 job creation and continuous
• 74% of our total plastic packaging is designed for recycling investment.
Creating Shared Value
Nestlé (Malaysia) Berhad
As the Good Food, Good Life company, we aim to deliver products that nourish individuals and families and fulfil ever-changing needs and preferences, while advancing the health of our planet.
In working towards this, we are dedicated to making a positive difference within and beyond our business, driven by our Creating Shared Value (CSV) philosophy.
With CSV at our core, this guides us to be a force for good in the world by creating long-term value for our stakeholders and society as part of our journey towards sustainable growth. In addition
to contributing to environmental preservation, our CSV approach enables us to unlock the power of food to enhance the quality of life of millions of people. This includes the consumers who
have placed their trust in our brands, the farmers and partners throughout our value chain, as well as our Nestlé workforce.
Premised on our CSV approach and the United Nations’ 17 Sustainable Development Goals (SDGs), we have outlined clear commitments and targets to ensure transparency as we chart our
progress each year. With CSV instilled in our 5,253 employees and over 30 brands in Nestlé Malaysia, we are moving forward as a force for good, enhancing lives across the nation.
Annual Review
Nestlé (Malaysia) Berhad
OUR PURPOSE
FOR INDIVIDUALS AND FAMILIES FOR OUR COMMUNITIES FOR THE PLANET
Enabling healthier and happier lives Helping develop thriving, resilient communities Stewarding resources for future generations
Offering tastier and healthier choices Enhancing rural livelihoods Caring for water
Inspiring people to lead healthier lives Respecting and promoting human rights Acting on climate change
Building, sharing and applying nutrition knowledge Promoting decent employment and diversity Safeguarding the environment
Nutrition, Health and Wellness Rural Development, Our People Water, Environment, Climate
Annual Review
Message from Our Chairman and Our CEO
Nestlé (Malaysia) Berhad
Dear shareholders,
Juan Aranols
Chief Executive Officer (Left )
Nestlé (Malaysia) Berhad
SHAPING A SUSTAINABLE FUTURE
While movement restrictions and lockdown periods did pose
challenges, our aspirations to shape a greener future for all remained
undeterred, and we made solid progress during the year. In line with
our global ambitions of achieving net zero carbon emissions by 2050,
as well as 100% recyclable or reusable packaging by 2025, key areas
of focus this year included our reforestation efforts, plastic circularity
and packaging transformation initiatives.
FINANCIAL PERFORMANCE
Against the backdrop of the pandemic, the Group demonstrated
ADAPTING THROUGH UNCERTAINTIES resilience, clocking in improved results with sales of RM5.7 billion
for 2021, driven by improved domestic and export sales. Profit
As the challenges of the pandemic persisted, the impact was felt across the world throughout much made progress, in spite of recording COVID-19 related expenses of
of 2021. From a resurgence of COVID-19 cases in many countries and subsequent re-introduction RM93 million during the year to keep our people and business partners
of pandemic containment measures, in addition to global supply chain disruptions, the uncertain safe, while ensuring supply continuity and supporting vulnerable
environment indeed weighed down economic recovery. communities.
However, as global vaccination programmes progressed, prospects too improved progressively throughout the DIVIDEND
year. This held true in Malaysia as the national vaccination rate continued on an uptrend and economic activities We remain committed to create share value for our shareholders
resumed, with the Movement Control Order (MCO) lifted in phases. through a consistent dividend policy. In line with this, the Board
declared a third interim dividend of RM1.02 per share for the financial
In the F&B industry, while out-of-home (OOH) channels remained significantly affected for the better part of year ended 31 December 2021. This brings total dividends for the year
2021, the easing of restrictions resulted in an encouraging trajectory for OOH businesses. Testament to our ability to RM2.42 per share, a healthy dividend payout within the context of
Annual Review
to remain agile within the dynamic business environment, heightened in-home consumption amid pandemic the pandemic.
restrictions also opened up new opportunities for growth that we were able to tap into. This helped to mitigate the
impact on our OOH channels.
Message from Our Chairman and Our CEO
Nestlé (Malaysia) Berhad
As we drive the sustainable, profitable growth for the Group, we are also focused on achieving our
sustainability goals. On this note, we are pleased to have kickstarted 2022 by transitioning to 100%
renewable electricity for all our operations in Malaysia. We are also progressing in our journey
towards regenerative food systems, with a clear framework in place to accelerate the adoption of
these practices in our farming ventures in Malaysia.
As always, we are deeply honoured by the trust placed in us by Malaysians, who have continued to
demonstrate their love for our brands during these tough times. We remain committed to meet their
evolving needs through our diverse portfolio of great-tasting, nutritious, high-quality products.
We would also like to express our appreciation to our customers, suppliers, business partners and
shareholders for their loyal support. Our thanks as well to the entire Nestlé Malaysia family for
Annual Review
their steadfast dedication, from our Board of Directors to our Management Team and employees.
Together, we have emerged as a stronger and more resilient team, reaffirming our purpose as we
[Centre] Juan Aranols alongside Vaccination Administration Centre volunteers happy to receive
Nestlé RTD products at IDCC, Shah Alam.
chart a path towards a brighter and more resilient future for everyone.
Management Discussion and Analysis
FINANCIAL REVIEW
Through 2021, the second and hopefully final year of the pandemic, we
remained focused around the three key priorities we had stated in 2020:
protecting our people, ensuring a steady supply of food and beverages to
Malaysians and support to the community in multiple ways. All this was to
be done while accelerating our efforts to mitigate the environmental impact
of our operations.
15
We were able in the above context to accelerate growth to reach sales of RM5.7
billion, 5.9% increase from 2020. This was contributed by both domestic and
export sales, which grew by 6.2% and 5.0% respectively. OOH channels, in
spite of the long lockdown periods throughout the year, started their recovery
which accelerated in the fourth quarter as the MCO was lifted. Overall, solid
growth in combination with our disciplined approach to cost management
and the partial mitigation of the impact from commodity headwinds allowed
us to record a recovery in profit after tax of RM569.8 million for the year, up
by 3.1%, while profit before tax stood at RM751.8 million (+3.7% increase).
Indeed, through our sales and distributor network which allows us to cover
the full spectrum of channels and geographies across the country, our highly
capable and committed sales team was able to ensure the presence in-
Annual Review
store of all our brands, serving the needs of our customers and consumers.
Amidst the many restrictions during the pandemic, this was key to ensure
the availability of our products across the nation.
Management Discussion and Analysis
Nestlé (Malaysia) Berhad
Likewise, our industrial sites and supply chain operations allowed us to fulfil the solid demand for our brands, even in the most difficult moments of the lockdown, when only 60% of the
workforce was allowed to operate on-site. This constrained operational environment makes even more remarkable the progress achieved in executing major investments across our various sites
during 2021, reinforcing the foundations and our footprint to be able to support growth through the coming years.
As we are now watching the light at the end of the pandemic tunnel, I would want to acknowledge the impressive participation of all our teams in the National Vaccination programme, as well
as our effort to encourage Malaysians to get vaccinated through our national communications campaign incentivising Malaysians to register for vaccination and offering e-wallet vouchers worth
a total of RM500,000 as rewards. We had also the privilege of supporting frontliners by providing meals at selected Vaccination Administration Centres.
In addition to focused execution to ensure the steady supply of our core products, we also paid close attention to emerging consumer trends, and this allowed us to introduce a stream of new
products that contributed incremental sales and opened new avenues to ensure future growth. You can see many of them referred to in the individual business review section later in this report.
Allow me to refer in particular to the new platforms we have launched to address the growing interest in healthier and more sustainable lifestyles, especially important for the new generations.
This realisation is behind our entrance into the plant-based space, with the opening of our plant-based meal solution manufacturing facility in Shah Alam in March 2021, and the launch of
our HARVEST GOURMET brand. As Nestlé’s first facility of its kind in the ASEAN region, this enables us to capture, under the Harvest Gourmet brand, the rising demand for plant-based foods
in both our domestic and export markets, supplying Malaysian-made, high-quality, great-tasting Halal-certified plant-based meals. While still at an early stage, we have ramped up progressively
our presence to cover over 700 retail outlets and 150 restaurant chains in Malaysia, as well as a strong presence in main online platforms.
AR For further details about our PBMS brand, please refer to page 32 of this report.
16 With movement restrictions spurring rapid digital adoption, e-commerce continues to take on
greater relevance for consumers. In line with this, we worked towards heightening the availability
and visibility of our brands across all main e-commerce platforms, while digital consumer
engagement continued to gain good traction through the year.
As an example, we were an anchor brand for the two-day launch of Shopee Supermarket Super
Brand Day. This allowed us to tap into the heightened traffic on the platform, offering convenient
bundles of essential Nestlé products to ease consumers’ shopping journey, leading to substantial
growth in sales via Shopee Supermarket during the campaign period.
With a deep-rooted presence in the nation for over a century, Nestlé Malaysia’s portfolio of
brands has built a unique bond with Malaysian families, who make our products part of their
daily lives. It is our mission to keep building this bond that unites us, nurturing this love and
trust in our brands with an ever-responsive action to support the needs of our communities,
through multiple programmes. This year, our brands contributed a total of RM11.6 million towards
community relief efforts, making life better for many communities through impactful initiatives.
MAGGI, MILO and NESTLÉ EVERYDAY were amongst the brands that led this effort, which also
saw a number of initiatives at Corporate level, such as our Nestlé Cares Back-to-School campaign,
Annual Review
donating school essentials to kids in need ahead of the start of the school year; or our decision,
in light of the unprecedented floods that hit Malaysia in December 2021, to donate close to
RM500,000 worth of products to over 10,000 flood victims.
Nestlé (Malaysia) Berhad
Brand love and trust is a core foundation, but to ensure success in the market we also need to deliver products that resonate with consumers and shoppers, and deliver the right value,
taste and quality expectations. Leveraging our long-standing presence in Malaysia, we continuously adapt to local preferences to heighten the appeal of our offerings, across all brands and
businesses. This keen understanding of local tastebuds feeds constantly our innovation efforts and helps us to fine tune our product formulation and recipes to make our portfolio tastier,
healthier and better to continue building a competitive advantage for the long run.
“Ultimately, it is about delivering better-for-you products that play a positive role in the nutrition of Malaysian families and continue to deliver
consistently the high quality and 100% halal commitment behind each and everyone of our products. That’s what Nestlé, the Good Food, Good Life
company, is about: a constant strive to enhance the lives of Malaysians through products that support them in their health and wellness journey.”
In moving towards this goal, we expanded our plant-based offerings to fulfil the needs of
consumers that are increasingly incorporating plant-based alternatives into their diets.
Alongside the Harvest Gourmet range, we also launched our first dairy-free Ready-to-Drink
products pioneered by MILO and NESCAFÉ, offering plant-based versions of our most
loved brands, with great taste and made suitable for the many Malaysians suffering lactose
intolerance in any of its forms.
Marking another first, we introduced our new LIVELY Tea range, which is lower in sugar and is
infused with plant extracts that make them a ‘better-for-you’ refreshment option within the tea
17
drinks segment. Further highlighting the nutritional benefits of our products, we refreshed our
NESPRAY brand to enhance its positioning as a wholesome milk powder that delivers the right
nutrition to children, and the only full cream milk in Malaysia with 15 essential vitamins and
minerals that are key to a child’s development.
Through our research and development (R&D) expertise and product innovation efforts, we
continuously work towards ensuring that our products meet the strict requirements of the
Malaysian Ministry of Health’s Healthier Choice Logo (HCL) 2.0. As a result, we have successfully
obtained HCL 2.0 certification for 36 Nestlé products as of 2021, offering the largest portfolio
of HCL products in the country.
Beyond our portfolio of great-tasting and nutritious products, we promoted healthier lifestyles
through strategic initiatives at the grassroots levels to elevate sports development, particularly
among youths. With a view towards building up Malaysia’s grassroots football ecosystem, we
collaborated with the Football Association of Malaysia, embarking on a five-year partnership
to nurture a new generation of football stars, and kicked off the MILO All Star Challenge to
showcase talented young players.
Annual Review
Management Discussion and Analysis
Nestlé (Malaysia) Berhad
We are deeply committed to shaping a more diverse and inclusive working environment and we are proud of the high level of participation of female colleagues in leadership roles across the
organisation.
In 2021, we focused our actions to improve the more male-dominated areas such as Sales and Operations, starting from increased recruitment with women comprising 34% of new hires in our
Sales, Technical and Supply Chain divisions; as well as making available activities such as a forklift driving training academy specifically targeted to provide our interested female colleagues the
necessary skills and certification needed to take on these roles.
Supporting gender balance is also about removing barriers and in 2021, we engaged three daycare centres in close proximity to our Head Office, while enhancing our Parental Support Policy
with increased paid maternity and paternity leave, primary caregiver leave and child adoption leave.
An important change in 2021 was the move of our headquarters to a new purpose-built office that facilitates new ways of working, and primarily the adoption of a hybrid work model leveraging
the learnings of the past two years and maximising the use of technology and digital connectivity, in a very open, collaborative and idea-inspiring environment.
18
Annual Review
Nestlé (Malaysia) Berhad
Nestlé Malaysia’s Net Zero Roadmap execution accelerated in 2021 and we are making
progress in our objectives to achieve Plastic Neutrality and bring down our CO 2 emissions,
in line with the Group’s global commitments.
Among our key initiatives for 2021 was the expansion of our Door-to-Door Collection and
Recycling Programme to more townships in Petaling Jaya and other areas including Subang
Jaya and Shah Alam. First launched in Petaling Jaya in October 2020, today nearly 30,000
households are participating and we aim to collect and separate over 2,000 tonnes of waste
in 2022. Beyond this, we embarked on a new initiative to reduce plastic waste in Malaysian
rivers and waterways, with six tonnes of PET collected as of 2021. On the packaging front, 74%
of the plastics used in our packaging is already designed for recycling, representing 90% of the
total packaging volume used for our products.
The other big focus area in 2021 involved the reforestation efforts through Project RELeaf.
Although pandemic lockdowns limited access to planting sites, we accelerated the planting of
seedlings in our nurseries, allowing us to have a significant stock of plantlets ready for planting
in 2022, putting us back on track with our commitment of planting 3 million trees across
Malaysia by 2023.
19
Our sustainability progress in 2021 ended on a high note with the adoption of the green Energy
Scan the QR code to watch our educational Jom Kitar Semula Bersama Shiera video featuring
Tariff, which allowed us to move towards 100% renewable electricity across all our operations
our Door-to-Door Collection and Recycling Programme.
in Malaysia, starting from January 2022.
CONCLUSION
This review cannot conclude without thanking all my 5,200 colleagues who made possible our positive progress in 2021, standing firm against the very tough environment we had to confront.
Our success is owed to all of them, who allowed us to ensure operation continuity against all odds and who embraced vaccination and SOP discipline as the only way to protect each other,
enabling us to fulfil our mission to bring their favourite food and beverage brands to the rakyat.
As we move forward, 2022 will undoubtedly see further headwinds, mainly those derived from high commodity costs and an unsettling geopolitical context. However, I have all the confidence
on the collective wisdom, capabilities and ability of Nestlé Malaysia to overcome all these challenges and fulfil our purpose of enhancing quality of life for everyone, today and for the generations
to come.
Annual Review
Our Product Portfolio
Nestlé (Malaysia) Berhad
THROUGH
OUR PRODUCTS,
WE UNLOCK THE
POWER OF FOOD TO
ENHANCE QUALITY OF
LIFE FOR EVERYONE,
TODAY AND FOR
GENERATIONS TO
COME.
With market-leading household brands that
have been part of Malaysians’ daily lives
20
for over a century, our diverse portfolio
comprises 500 locally manufactured,
100% Halal-certified products, catering
to the growing demand for Halal food and
beverages both locally and the world over.
We offer relevant solutions that cater to
every consumption moment, be it in-home
preparation, on-the-go consumption or
OOH channels.
MILO
MILO
With a long-standing history of over 70 years as the nation’s
FOODS
most loved chocolate malt beverage, the MILO brand continues
to nourish Malaysians with the natural goodness of malt from
barley, milk and cocoa. Enhanced with essential vitamins and
COFFEE minerals, MILO empowers Malaysians with the energy to go
further.
READY-TO-DRINK
With the strong belief that sports can be a great teacher, the
MILO brand spearheads sports at the grassroots level with
the aim to instil lifelong values such as courage, perseverance
PLANT-BASED and tenacity among children, parents and teachers across the
MEAL
SOLUTIONS
nation. The brand is also fast taking the lead on sustainability,
formalised through the MILO Sayang Bumi movement
22 launched in 2021, as part of our commitment to environmental
ICE CREAM preservation.
CONFECTIONERY
MILKS
NUTRITION
HEALTH SCIENCE
Annual Review
NESTLÉ
PROFESSIONAL
Nestlé (Malaysia) Berhad
STRENGTHENING BRAND APPEAL AND GOODNESS AMONG MOTHERS, YOUTHS AND ADULTS
Building on the strengthened nutrition credentials established over many years, we continued to ramp up our momentum by amplifying the goodness of a cup of MILO, with a focus on driving
in-home penetration and enhancing brand appeal, especially among mothers and adults.
Through above-the-line and below-the-line touchpoints, we pushed out brand imageries that resonated strongly with consumers, reinforcing brand relevance for adults and families alike.
Along with conveying the goodness of MILO particularly during breakfast time, we also highlighted MILO Mixes as a convenient option for adults to stay nourished and energised throughout
the day, raised awareness on the benefits of MILO Hi-Fibre and MILO Nutri Breakfast, as well as shared different ways to enjoy MILO with delicious recipes.
As a result of these strategic initiatives and more, despite the impact of COVID-19 restrictions which led to a decline in sales in OOH channels, we achieved the highest level of MILO in-home
penetration since 2017, alongside further enhancing its preference by both children and adults.
Reflecting our efforts, MILO was recognised by leading social media platform Twitter as the winner of Best Brand Voice in its #BestofTweets 2021 Malaysia Awards, in addition to multiple
accolades at the Putra Brand Awards 2021, including the Platinum Award for Non-Alcoholic Beverage for two years running, Putra Brand Marketer of the Year and Putra Brand Hall of Fame.
In 2021, we continued to build brand love and reinforce MILO’s trusted reputation by curating an animated
MILO Merdeka Campaign video. Celebrating the ‘Malaysia Boleh’ spirit and highlighting MILO as an iconic
household brand that has nourished and supported generations of Malaysians, the video garnered positive
exposure with more than 3 million views and a PR value of close to RM800,000.
In view of the pandemic restrictions, we created an animated MILO
Merdeka video in 2021 to rally the spirit of Malaysia Boleh. Scan the QR BUILDING EXCITEMENT THROUGH ‘MILO HIDUP BOLA FOOTBALL FEVER’ CONTEST
code to watch the video!
Riding on the football wave of the 2020 UEFA European Football Championship, we launched our three-
month MILO Hidup Bola Football Fever contest and campaign in 2021. This initiative was aimed at heightening
engagement and driving in-store excitement among consumers by offering attractive prizes, including a living
room set worth RM12,000 as a grand prize.
In consideration of movement restrictions during the pandemic and more consumers opting for online
shopping, we leveraged digital promotions to drive traffic to our e-commerce platforms, which encouraged
higher purchases and participation.
The contest successfully generated excitement with 550,000 entries received and receipts worth a total of
RM5.7 million collected throughout the duration of the campaign.
Annual Review
Our Business Review
Nestlé (Malaysia) Berhad
MILO
FOODS
For over 50 years, the MAGGI brand has pioneered our Foods business,
FOODS
flourishing into a household name with offerings that help Malaysians
make a positive difference in their lives, and the lives of their families and
communities. This ranges from our iconic MAGGI 2-Minute Noodles
COFFEE
and other noodle formats, to convenient cooking
solutions such as MAGGI CUKUP RASA all in one
seasoning, recipe mixes, bouillons and sauces that
READY-TO-DRINK help consumers create affordable, tasty and balanced
home-made meals.
NUTRITION Since the onset, PMWCBM has placed great importance on creating economic opportunities for women to grow and succeed in life through a series of online
workshops on confidence-building, improving business literacy and digital skills, as well as enhancing cooking skills. This was followed by a mentorship programme
under the guidance of three inspiring mentors, namely Actress, Entrepreneur, Food Enthusiast and Brand Ambassador for MAGGI CUKUP RASA, Datin Paduka Eina
HEALTH SCIENCE Azman; Director, Producer, Actress and Owner of The Dim Sum Place, Sheila Rusly; and Young Entrepreneur Icon 2019 and Owner of My Mum’s Bakery, Anne Idris.
Annual Review
NESTLÉ
PROFESSIONAL
Nestlé (Malaysia) Berhad
To complement these initiatives, a reality TV series, Resipi Berani MAGGI, was rolled out in
2021, highlighting the transformation and emotional journey of the mentees towards achieving
success in their home-based food business. In the series, the mentees showcased how they
overcame challenges and experienced personal growth, thus inspiring other women to step
outside their comfort zones and make a positive difference for themselves, their families and
their communities.
In 2021, the PR campaign for PMWCBM garnered a total of four awards in the 10th edition of
the Global PRGN Best Practice Awards 2021 (organised by the Public Relations Global Network,
PRGN, one of the world’s largest international public relations networks) as well as in the 13 th
edition of the Malaysia PR Awards 2021 (organised by the Public Relations & Communications Inspiring Malaysian women to make a difference in their lives through our Resipi Berani MAGGI
TV series.
Association of Malaysia, PRCA Malaysia).
Ever responsive to consumer demand, we introduced two iconic flavours to our bag soup
range, namely Mi MAGGI Udang Pedas Utara, and Mi MAGGI Tom Yam Kaw, a throwback
to the past. With fresh ingredients and spices cooked into a delectable paste, these variants
deliver rich and authentic flavours, complete with springy noodles made from Australian
Annual Review
wheat and garnishes that enhance taste and mouthfeel.
Our Business Review
Nestlé (Malaysia) Berhad
MILO
COFFEE
As the largest coffee player globally, we
FOODS
believe that everyone deserves a great
cup of coffee. With this belief at the core
of our ambition, we keep a strong focus
COFFEE on delivering to consumers a range of hot
and cold coffees, suitable to enjoy at any
time. Nestlé continues to drive a strong
READY-TO-DRINK
leadership position in the coffee category,
with a wide offering allowing us to delight
every Malaysian coffee lover, making their
PLANT-BASED everyday better with coffee that is made
MEAL
SOLUTIONS
with care and respect. Our passion for great
coffee is reflected by our three iconic brands,
26 NESCAFÉ, NESPRESSO and STARBUCKS.
NESCAFÉ
ICE CREAM
NESTLÉ
PROFESSIONAL
Nestlé (Malaysia) Berhad
AMPLIFYING REACH TO EAST MALAYSIANS
Recognising East Malaysia’s distinct and competitive market landscape, we ramped up
the NESCAFÉ brand’s strong presence across channels and touchpoints by focusing on
STARBUCKS AT
HOME
amplifying its reach in Sabah and Sarawak. This is how a dedicated proposition tailored for
this market was introduced with the NESCAFÉ BLEND & BREW 100 sticks pack, supported by
a well-crafted communication campaign to regain competitiveness. To further ensure solid
brand visibility, 12 large advertising billboards across Sabah and Sarawak were branded
Since its launch in 2019, the STARBUCKS AT
and a dedicated contest was kicked-off in conjunction with Gawai and Kaamatan, to create
awareness, drive excitement and boost consumer demand in East Malaysia. HOME range has allowed consumers to create
their favourite coffee shop experience in the
BRINGING FESTIVE CHEER TO MALAYSIANS comfort of their homes and offices.
Amid the difficult times of the pandemic, our Peraduan Jom Beli & Raikan Bersama-sama
contest was launched with the aim to spread joy among Malaysians during the Hari Raya,
Gawai and Kaamatan festivities. The nationwide contest offered NESCAFÉ consumers
the opportunity to win amazing prizes worth up to RM1.5 million. Thanks to a strong TV
campaign and an impactful in-store activation programme with eye-catching displays and
promotions, the contest generated strong engagement and high participation levels, leading
to a record-high market share during the period.
27
Annual Review
strong top and bottom-line results, while breaking our machine sales record in this very first largest brand point of sale in the country.
year of the partnership alone.
Our Business Review
Nestlé (Malaysia) Berhad
MILO
NESPRESSO
FOODS
COFFEE
READY-TO-DRINK
PLANT-BASED
MEAL
SOLUTIONS
28
ICE CREAM
The NESPRESSO story began over 30 years DRIVING BRAND DIFFERENTIATION AND REINFORCING SUSTAINABLE COFFEE POSITIONING
CONFECTIONERY
ago with a simple idea: to enable anyone As a global brand which is deeply rooted in sustainability, we were pleased to achieve a key milestone in
to create the perfect cup of barista-style Malaysia in 2021, as part of our aim to ensure that each cup of NESPRESSO has a positive impact. With
a view to ramp up awareness amongst Malaysians on the importance of recycling towards cultivating a
espresso coffee, and from this, the first
circular economy, we collaborated with renowned local contemporary artist, Red Hong Yi, on the Doing
MILKS portioned coffee system was born.
is Everything Project.
Switzerland to a global brand present in 82 awareness on environmental sustainability and NESPRESSO’s sustainability efforts, we aim to further
NESTLÉ strengthen brand acceptance moving forward.
PROFESSIONAL
countries including Malaysia.
NIS Learn more about our NESPRESSO recycling initiatives on page 93 of the Nestlé in Society Report.
Nestlé (Malaysia) Berhad
INSPIRING COFFEE LOVERS AND ENHANCING
BRAND APPEAL
Crafting fun and innovative experiences for coffee
enthusiasts, we continued to enhance our appeal through
exciting collaborations and innovative recipes, introducing
our Summer 2021 coffee range, ideal for consumers to
stay cool and quench their thirst in hot weather. Bringing
together a synthesis of coffee and style, we teamed
up with global digital entrepreneur and Italian fashion
icon Chiara Ferragni to transform some of the best-
loved NESPRESSO machines, such as the NESPRESSO
x Chiara Ferragni Essenza Mini, alongside quintessential
accessories, sporting stylish and vibrant designs. This was
complemented by a summer-inspired signature iced coffee
recipe developed by Chiara Ferragni herself, combining her
favourite iced espresso with a rich coconut flavour.
Annual Review
achievement was an encouraging increase in online sales
in 2021.
Red Hong Yi’s art installation, ‘Kaleidoscope’, was made with 24,000 used NESPRESSO coffee capsules, reflecting creative ways to reduce,
reuse and recycle with the NESPRESSO brand.
Our Business Review
Nestlé (Malaysia) Berhad
MILO
READY-TO-DRINK
FOODS
COFFEE
READY-TO-DRINK
PLANT-BASED
MEAL
SOLUTIONS
30
ICE CREAM
Driven by the dedicated efforts of our marketing, sales and manufacturing teams, we successfully launched the
NESCAFÉ Kopitiam series, ensuring that the products featuring the new designs were made available across all
shelves as we rolled out our communication campaign. Along with digital advertisements and Key Opinion Leader
(KOL) collaborations, we also generated social media buzz by encouraging consumers to share their love for the
NESCAFÉ Kopitiam series, leading to #NescafeKopitiam trending on Instagram and Facebook for eight weeks.
Annual Review
time for delivery.
LIVELY Tea, Nestlé’s first RTD tea drink with adaptogens, enabling consumers Positive consumer response to the range led to encouraging sales in 2021 and a double-digit increase in market
to “Reflect, Refresh and Recharge”.
share, making NESCAFÉ a market leader in the PET Coffee category.
Our Business Review
Nestlé (Malaysia) Berhad
MILO
PLANT-BASED MEAL SOLUTIONS
Driven by a greater consciousness towards health and sustainability, consumers are making more informed choices and increasingly seeking
FOODS
out products that better support their well-being and are also good for the planet. This has sparked robust growth in demand for plant-based
products, both in Malaysia and across the globe.
COFFEE Recognising the nutritional benefits of plant-based foods which are low in cholesterol and rich in protein
and fibre, alongside producing lower carbon emissions contributing to a lighter environmental footprint,
we introduced HARVEST GOURMET as Nestlé Malaysia’s first Plant-Based Meal Solutions brand.
READY-TO-DRINK
PLANT-BASED
MEAL
SOLUTIONS
32
ICE CREAM
CONFECTIONERY
MILKS
This facility will supply local demand as well as exports, leveraging the potential of ASEAN’s
650 million population, alongside export opportunities to other markets. Moreover, our HARVEST
Annual Review
NESTLÉ GOURMET products are locally manufactured in Malaysia, allowing us to offer high-quality and
PROFESSIONAL great-tasting plant-based foods at competitive price points in both retail and OOH segments.
Nestlé (Malaysia) Berhad
CREATING AWARENESS FOR THE NEW PBMS BRAND AMID PANDEMIC RESTRICTIONS
As we introduced the HARVEST GOURMET brand, creating awareness was a challenge due to the pandemic
restrictions. Nevertheless, we were responsive to the evolving conditions of the pandemic, swiftly shifting gears to
ramp up brand presence through digital platforms to introduce the new brand and our range of offerings.
We achieved this via a strategic collaboration with Pandamart, which led to HARVEST GOURMET being the first
PBMS brand to be launched on the e-commerce platform. Additionally, we targeted potential customers by offering
exclusive e-commerce deals, whilst generating publicity and social media buzz around the benefits of plant-based
diets through our partnerships with KOLs.
With an astute understanding of Malaysian taste profiles, we offered adaptations of widely loved local dishes,
providing consumers with healthier plant-based alternatives of their favourite meals. Through simple delicious
recipes, we aimed to inspire both retail consumers and OOH channels to easily incorporate HARVEST GOURMET
products into their daily diets and menus.
To heighten appeal to consumers, we amplified our reach on social media by working with KOLs. In tandem, to raise
brand awareness in the OOH segment, we leveraged online food delivery platforms for virtual tasting sessions,
Enhancing appeal to consumers with eye-catching in-store displays for
delivering 2,000 meals to potential customers and ensuring they are well supported with product information, HARVEST GOURMET.
menu curations and branding support.
33
HARVEST GOURMET products can now be seen through various curations in OOH channels including fast-serving
restaurants like Kyochon, popular chains such as Salad Atelier and Fuel Shack, as well as hotels. Leveraging on the
rising demand of home delivery, HARVEST GOURMET is also made available in dark kitchens such as Pop Meals
and Epic Food Hall.
based product offerings throughout Malaysia. In the OOH segment, we were quick to accelerate distribution and
brand awareness through chef-to-chef engagements and working closely together with food operators across
different channels, culminating in securing strategic partnerships.
Our continuous efforts in both retail and OOH segments during pre and post lockdown periods have allowed us to
now be present in over 700 stores and e-stores nationwide, alongside over 150 key restaurant chains. As we move
forward into 2022, the HARVEST GOURMET brand remains a highly strategic growth platform that we will invest
Annual Review
in and develop consistently across all channels, in both retail and OOH.
ICE CREAM
Spurred by the success of the KIT KAT Stick Ice Cream in 2020, the launch of our luxurious
MILO
KIT KAT Gold Ice Cream in 2021 marked our expansion of cross-category product innovations to include
more premium selections.
FOODS We adopted a holistic communication approach to market this product, raising brand awareness across
various platforms namely television, digital OOH advertising platforms and social media alongside
in-store activations. Further amplifying our reach during Chinese New Year, we produced a light-hearted
video featuring local celebrities and influencers, inviting consumers to celebrate golden moments of joy
COFFEE
with KIT KAT Gold Ice Cream to ring in the festive season. The video generated significant engagement
with over 6.5 million views across our social media channels.
READY-TO-DRINK As a result of these efforts, we achieved double-digit sales growth for this locally-manufactured
product, reinforcing our market presence in both the Adult Impulse Premium sub-category and overall
ice cream category.
PLANT-BASED
MEAL
SOLUTIONS
34
ICE CREAM
Since 1998, the Nestlé MAT KOOL brand has brought Inspired by Malaysians’ favorite local flavors,
excitement to generations of Malaysians. To reignite the Nestlé Coconut Gula Melaka Ice Cream
brand love, we relaunched MAT KOOL with a rejuvenated embraces a rich gula melaka and creamy
coconut union that honours its true taste.
look, featuring an all-new logo as well as attractive and
Just like its ingredients, the Nestlé Coconut
updated packaging designs, alongside a refreshed and
Gula Melaka Ice Cream is versatile in many
more upbeat version of the iconic MAT KOOL jingle.
dessert creations
which makes it a
By tapping into the nostalgia that Malaysians have for
truly Malaysian-
the Nestlé MAT KOOL brand, we reconnected with adults
inspired dessert
who grew up with the brand, while also creating hype
that will get you
on the renewed brand to enhance appeal to parents of
relishing for
both kids and teens. This enabled us to strengthen our Our refreshed MAT KOOL brand also comes with a more upbeat MAT KOOL
more!
jingle. Scan the QR code and check out the all-new jingle performed by
position within the kids’ segment, with a double-digit XENIONS.
further growth for the business. To date, we are the sole cream sandwich in Malaysia by incorporating the
delectable cream flavored ice cream that we have
ice cream brand in Malaysia offering nationwide online
all come to love. Sandwiched
delivery.
between two palm-
sized OREO biscuits,
Annual Review
To build awareness on our home delivery services, we
every bite comes with a
partnered with popular influencers to highlight our available consistent filling of
Our collaboration with Food Panda enabled us to deliver refreshing Nestlé touchpoints. This ultimately resulted in considerable triple
ice creams nationwide. OREO bits in it!
digit growth in sales in 2021.
Our Business Review
Nestlé (Malaysia) Berhad
CONFECTIONERY
While confectionery sales remained affected by the drop in impulse purchases and the impact to
MILO
mobility channels amid the pandemic, our back-to-basics programme reignited the growth of our
KIT KAT brand and strengthened brand affinity in 2021.
FOODS Marking the second year of this business transformation plan, we focused on key fundamentals such
as availability, visibility, accessibility and freshness. Leveraging rising in-home and digital consumption
allowed us to meet consumers’ evolving preferences and stay continuously connected to Malaysians,
despite missed opportunities during the MCO periods.
COFFEE
These strategies culminated in our highest market penetration in the last three years and enabled us to
increase our market share in 2021.
READY-TO-DRINK
SPREADING JOY THROUGH SEASONAL BREAKS
Consumers rely on gift-giving to spread happiness among loved ones during festive seasons, making
PLANT-BASED them a crucial time for Confectionery. With strategic above-the-line marketing tactics coupled with
MEAL strong below-the-line support, we engaged with consumers throughout the seasonal periods. Driving
SOLUTIONS
top-of-mind awareness, our KIT KAT Gold and ‘Win Gold’ contest spanned across celebrations for
Christmas in 2020 and Chinese New Year in 2021, inspiring Malaysians to “share the love, share the
36
golden break” during the festivities.
ICE CREAM
NESTLÉ
PROFESSIONAL [Second from left] Frédéric Porchet congratulating one of the Grand Prize winners of the KIT KAT Win Gold
Contest.
Nestlé (Malaysia) Berhad
In 2021, our ’Raya Bersama KIT KAT’ festive campaign featured a heart-warming Hari Raya music video, showcasing popular local
influencers exchanging meaningful rhymes in a very catchy melodic tune. Along with KIT KAT EasyRecipeasy baking challenges, KIT KAT Gold
locally-inspired recipe sharing on social media and our e-commerce gifting initiative, this further encouraged consumers to celebrate Wrapped in an eye-catching and festive gold
Hari Raya with KIT KAT from the comfort of their own homes. pack, every bite of KIT KAT Gold delivers a
deliciously smooth, delectable nutty flavour.
RAISING THE BAR Indulge in a duo layer of milk chocolate with
The launch of the KIT KAT Bar in 2021 marked the brand’s a sumptuous buttery
entry into the Blocks market, enhancing our consumer appeal note, encasing the
across a brand-new segment. Imported from Nestlé Australia signature KIT KAT
and available in popular variants, Milk and Dark Chocolate, the crispy wafer.
KIT KAT Bar is made with 100% certified sustainable cocoa
supplied through the Nestlé Cocoa Plan programme. Despite
COVID-19 related challenges, we successfully introduced
KIT KAT Bar to the Malaysian market initially through selected
retailers, followed by a nationwide launch in September 2021.
KIT KAT Choco Banana
To raise brand awareness on this new product, on-ground mischievous Minions! The distinctive banana
infused praline pairs 37
#RayaBersamaKITKAT returned in 2021 with yet another heart- and in-store activations were supported by digital media
warming and catchy video showcasing popular local influencers. and television commercials, which have produced promising perfectly with the
Scan the QR code to watch the video!
smooth KIT KAT milk
results.
chocolate.
Annual Review
Photo by: May Ho (@mayho10)
Our Business Review
Nestlé (Malaysia) Berhad
MILKS
With a rich heritage in Malaysia, the NESPRAY brand has nourished generations of Malaysian
MILO
schoolchildren with wholesome milk powder throughout the years. Conscious of evolving consumer
dynamics, we refreshed our brand proposition this year, honing in on the brand’s well-established
nutrition credentials as the only full cream milk in Malaysia with 15 vitamins and minerals.
FOODS
To heighten brand awareness, we engaged young mothers with school-going children, positioning
NESPRAY as a wholesome milk powder that provides the right nutrition to help children reach their full
potential. Coupled with new packaging designs, our holistic communications campaign included digital
COFFEE
advertisements across multiple platforms, tie-ups with KOLs and online parenting portals, along with
on-ground activation in stores. As in-store sampling activities were limited due to MCO restrictions, we
leveraged online dry sampling, with over 30,000 samples distributed.
READY-TO-DRINK
Reflecting the success of our enhanced brand proposition, we achieved encouraging incremental sales
growth and increase in market share following the launch of the campaign. We will continue to build
PLANT-BASED momentum moving forward, catering to the growing preference among mothers for wholesome full
MEAL cream milk options to support their children’s development.
SOLUTIONS
38
ICE CREAM
as a key ingredient comprising essential vitamins and minerals, the campaign emphasised how
NESTLÉ NESTLÉ EVERYDAY milk powder meets the nutritional needs of the whole family, with above and
PROFESSIONAL below-the-line communications spanning from a television commercial to digital platforms and in-store
promotions.
Nestlé (Malaysia) Berhad
These campaigns enabled us to enhance our brand image and proposition of providing nourishment for the whole
family, solidifying our position in the Family Milk Powder category.
Representatives distributing our NESTLÉ EVERYDAY Bekalan Nutrisi packs to nourish families in need with the goodness
of milk.
Not only did we meet our target, we surpassed it with close to 13,000 participants collectively clocking in almost
1.2 million steps. With this achievement, we also fulfilled our pledge to donate RM100,000 to our long-standing
partners, Institut Jantung Negara Foundation and Yayasan Jantung Malaysia.
Our successful virtual Walk a Million Miles campaign contributed to positive growth with key business metrics
achieved, enabling the NESTLÉ OMEGA PLUS brand to retain its position as a trusted heart health brand.
In place of our annual engagement activities with People’s Housing Project (PPR)
residential areas prior to COVID-19, we partnered with NGO, Empire Project
for our NESTLÉ EVERYDAY Bekalan Nutrisi campaign. Aimed at educating
consumers on the importance of nutrition, we reached out to families
Annual Review
in need in 2021 by distributing more than 20,000 Bekalan Nutrisi packs
containing NESTLÉ EVERYDAY and NESTUM products, providing nutrition
for underprivileged communities, which was all the more important amid the
[ From Left] Lam Pui Yuee and Juan Aranols virtually launching the NESTLÉ OMEGA PLUS Walk A Million Miles campaign.
pandemic.
Our Business Review
Nestlé (Malaysia) Berhad
Our nutrition segment remained resilient throughout the pandemic by directing marketing and
NUTRITION
engagement efforts toward educating consumers on the wide range of benefits and features of our
MILO
products, whilst meeting their needs for affordable nutrition.
READY-TO-DRINK Sporting a refreshed look that enhances brand appeal, LACTOGROW Aktif continues to deliver the
same nutritional goodness. To drive awareness on the revamped range, we held a virtual media launch
featured on popular mainstream news programme, TV3 Buletin Utama. We also partnered with Billion
PLANT-BASED supermarket in Semenyih for a livestream segment on Shopee Live to promote LACTOGROW Aktif and
MEAL strengthen sales. As a result, we achieved significant double-digit organic growth in 2021 compared
SOLUTIONS
to 2020.
40
ICE CREAM
LACTOGROW `Inspirasi Grow Happy’ was featured daily on popular TV3 talk shows, where a total of 69 tips were shared as a lead up to International Day of Happiness in March 2021, generating
top-of-mind awareness among consumers. Additionally, we leveraged the talk shows to highlight the benefits of our LACTOGROW products, which contains our exclusive probiotic L. reuteri to
support good gut health from a young age. To heighten engagement with parents as well as appeal to new consumers, we also held an Instagram filter contest, with LACTOGROW formulated
milk powder for children up for grabs as prizes.
With an outreach of over 4 million via television and social media coupled with close to 200,000 engagements on social media, we successfully strengthened brand awareness and affinity.
Ultimately, this helped to increase the LACTOGROW brand’s market penetration by 13% compared to 2020.
41
To overcome COVID-19 related restrictions which prevented in-store wet sampling for CERELAC Citarasa Ibu, we
tapped into digital sampling via social media and offered gift-with-purchases for LACTOGROW GUM products,
reaching out to over 4 million mothers with over 50,000 engagements via KOL social media postings.
Annual Review
In view of the MCO restrictions, we organised a virtual launch to introduce CERELAC Citarasa Ibu to Malaysians. Scan
the QR code to watch the recording!
Our Business Review
Nestlé (Malaysia) Berhad
HEALTH SCIENCE
Equipped with our global R&D expertise as well as keen insights into the needs and preferences of
MILO
local consumers, we successfully launched our first novel food supplement, NUTREN GLUCOSMART.
With an estimated 23.6% of Malaysian adults at risk of developing diabetes2, we aim to provide a
convenient and user-friendly solution that can be easily integrated into consumers’ daily meals.
FOODS Containing our proprietary mulberry leaf extract which is beneficial for healthy blood glucose levels,
NUTREN GLUCOSMART need only be sprinkled onto meals before consuming to disrupt carbohydrate
digestion for a healthier diet suitable for prediabetic consumers.
COFFEE
Complementing our product launch, we established a new digital platform, the Prediabetes Programme.
The platform enables consumers to conduct diabetes risk assessments, in addition to providing tailored
recommendations for prediabetes-friendly meal plans.
READY-TO-DRINK
The introduction of NUTREN GLUCOSMART has reinforced the leading position of NHS at the forefront
of diabetes management in Malaysia, as we are able to support primary healthcare providers with an
PLANT-BASED ideal science-backed nutrition solution for both pre-diabetic and diabetic patients. This has allowed
MEAL NHS to better penetrate the primary healthcare segment.
SOLUTIONS
42
ICE CREAM
momentum post COVID-19 as consumers have NUTREN GLUCOSMART contains our proprietary mulberry leaf extract, beneficial in maintaining healthy
NESTLÉ blood glucose levels. Scan the QR code to learn how mulberry leaf extract can help.
PROFESSIONAL become more proactive in caring for their health.
2
“National Survey Health and Morbidity (NHMS) 2020.” Institute for Public Health (IKU), 2020.
Nestlé (Malaysia) Berhad
BRINGING VITALITY TO LIFE WITH NUTREN OPTIMUM
Taking our #OptimumStrengthOptimumLiving campaign that was first launched in 2020 to the next step, we focused on enhancing NOVASOURCE Renal
appeal to our target consumers aged 50 and above. Guided by our consumer insights, our campaign inspired them to achieve their Featuring a refreshed packaging, the new and
desired lifestyle aspirations of holistic health and wellness, balancing physical and mental well-being, effective illness prevention and improved formulation for our NOVASOURCE
Underpinned by our simple yet impactful tagline, #OptimumStrengthOptimumLiving, we also raised awareness through above-the-line
platforms with a television advertisement and via social media, as well as through below-the-line channels with in-store activations
across the nation.
Annual Review
The campaign was well-received and resulted in encouraging sales growth. The compelling nature of our television advertisement,
which featured consumers aged 50 years and above enjoying everyday moments with vitality supported by well-balanced nutrition,
garnered 3 million views, leading to a 141% increase in sample requests compared to 2020.
Our Business Review
Nestlé (Malaysia) Berhad
In view of this and as part of our strategy to drive business recovery, we realigned our priority channels
NESTLÉ
for NESTLÉ PROFESSIONAL, adapting our sales structure and product offerings to maintain strong
MILO
brand relevance.
PROFESSIONAL
FOODS
COFFEE
READY-TO-DRINK
PLANT-BASED
MEAL
SOLUTIONS
44
ICE CREAM
affected by the challenges of COVID-19, and ground machine in 2021, helping us establish our presence in new growing commercial outlets.
HEALTH SCIENCE Further amplifying our reach to potential customers and driving placements at new outlets, we executed
this led to shifting consumer and operator
multiple online campaigns throughout the year, complemented by attractive offers of roast and ground
trends in 2021.
machine trade packages. This enabled us to successfully penetrate many new outlets across Malaysia
Annual Review
NESTLÉ in 2021. Additionally, we embarked on nationwide consumer campaigns targeting more productive
PROFESSIONAL channels with greater consumption opportunities, including healthcare facilities, factory canteens,
cloud kitchens which operate on a delivery-only model, restaurants and modern grocery marts.
Nestlé (Malaysia) Berhad
Conscious of the difficulties faced by F&B operators during the pandemic, we also leveraged
this as an opportunity to help them weather through this tough period. With a relatively smaller
size and the flexibility to create various café-style drinks, this cost-effective machine enables
our business-to-business customers to maintain manageable margins.
Meanwhile, we also provided OOH customers with refreshing, `better-for-me’ beverage options
for their menus, including the new Nestlé Lemonade flavours, Pink Lemonade and Cucumber
Lemonade. With an affordable price point, Nestlé Lemonade serves as a versatile product for
operators to develop their own unique creations to support profitable margins, thus helping to
enhance their business prospects. Despite the challenging OOH environment, we successfully
won Limited Time Offer windows with key clientele such as KFC, Marrybrown and Kyochon,
amplifying awareness and consumer reach.
Conscious of safety and hygiene concerns amid the pandemic, we also deployed anti-
45
viral and anti-bacterial self-disinfecting screen protectors for our coffee machines at many CURATING OFFERINGS TO BOOST BUSINESS RECOVERY
WE PROUDLY SERVE STARBUCKS Cashless Self-Serve kiosks, providing both our OOH To further help our OOH customers unlock new prospects amid the pandemic, whilst
partners and consumers with peace of mind while utilising our coffee solutions on-the-go. accelerating opportunities for our NESTLÉ PROFESSIONAL segment, we curated delicious and
unique recipes to help food operators generate excitement amongst their consumers. Through
We will continue to work towards capturing stronger share of throat and accelerate recovery as our insights on current consumer trends and taste profiles, we were able to provide customers
OOH channels see better prospects ahead. with creative, operator-friendly concoctions to enhance their menus, encouraging improved
sales beyond traditional promotions.
Through this initiative, we secured successful product listings with key businesses, such as Iced
Blended Mango Peach and Ice Blended MILO with McDonald’s, Gong Cha’s KIT KAT Bubble Tea
and TeaLive’s NESTUM Banjir Chicken.
Annual Review
Nestlé NESTUM Sprinkle is ideal for food
operators and chefs to enhance their
New machine placements enabled us to extend our WE PROUDLY SERVE STARBUCKS offerings to
more consumers. finished dishes in just one simple step.
Our Leadership - Board of Directors and Company Secretary
Nestlé (Malaysia) Berhad
2 Juan Aranols
7 Craig Connolly
4
Annual Review
Accountants Systems Berhad
• Court of Emeritus Fellows, Malaysian Institute
of Management
Our Leadership - Board of Directors and Company Secretary
Nestlé (Malaysia) Berhad
Maxis Berhad • Head of Human Resources, CIMB Takaful Berhad Investment Bank Berhad
• Independent Non-Executive Director, Sime Securities Sdn. Bhd. • Committee Member, Tabung PPUM Care, • Mentor for ICAEW’s Women in Leadership
Darby Property Berhad • Personnel Officer, The Pacific Bank Berhad Pusat Perubatan Universiti Malaya Programme
Nestlé (Malaysia) Berhad
YM DR. TUNKU ALINA RAJA MUHD. ALIAS JUAN ARANOLS
Independent Non-Executive Director Chief Executive Officer, Executive Director
Gender - Female Age - 58 Nationality - Malaysian Gender - Male Age - 53 Nationality - Spanish
Annual Review
IJM Corporation Berhad Advocates & Solicitors
• Independent Non-Executive Director, • Legal Assistant, Skrine & Co. Position
Malaysian Pacific Industries Berhad AR The profile of Alessandro Monica can be found on page 53 of this report.
Our Leadership - Board of Directors and Company Secretary
Nestlé (Malaysia) Berhad
DATE OF APPOINTMENT(S)
• 1 June 2007 (Non-Independent, Non-Executive Director)
• 7 August 2008 (Re-designated as Independent, Non-Executive Director)
DATE OF RETIREMENT
28 April 2021
DATE OF APPOINTMENT(S)
27 April 2018
DATE OF RETIREMENT
28 April 2021
Annual Review
Independent Non-Executive Director
Gender - Female Age - 62 Nationality - Malaysian
Our Leadership - Executive Leadership Team
Nestlé (Malaysia) Berhad
Gender - Male Age - 53 Nationality - Spanish Gender - Male Age - 54 Nationality - Australian
52
BACKGROUND BACKGROUND
Juan Aranols first joined the Company in 1990 as an Internal Auditor with Nestlé Spain. He Craig Connolly first started out at Nestlé Oceania in 1986, serving in various senior capacities
later assumed the position of Strategy Business Controller for a number of categories under such as Key Customer Service Manager, National Credit Manager and Finance Shared Services
Nestlé S.A., Switzerland, and was subsequently appointed Controller of the Ice Cream and Manager. Subsequently, he took on the role of Head of Nestlé Business Services (NBS) in the
Frozen Food businesses for Nestlé Italy. He then served as Chief Financial Officer (CFO) for Philippines, where he led the establishment of NBS Centres in Manila and Cairo which provide
the Plata region (Argentina, Uruguay, Paraguay). Following this, he was appointed as CFO of services to the AOA markets. He was then appointed CFO of Nestlé Vietnam in 2014.
the Caribbean and Iberian regions in 2005 and 2008 respectively. He took on the role of Senior
Vice President at Nestlé S.A. in charge of global Group Control in 2012, before becoming ACADEMIC/ PROFESSIONAL QUALIFICATIONS
CFO for Zone AOA in 2015, coordinating also the Confectionery and NESTLÉ PROFESSIONAL • Graduated from Macquarie University, Sydney, Australia
businesses. Juan is passionate about environmental preservation and champions this cause • Executive Development Programme, International Institute for Management
throughout the Group, as well as via his current role as Chairman of the newly formed Development, Lausanne, Switzerland
Malaysian Recycling Alliance (MAREA) and Chairman of FMM’s Sustainability Committee. • Leadership Course, London Business School, United Kingdom
Gender - Male Age - 62 Nationality - Malaysian Gender - Male Age - 51 Nationality - Italian Gender - Male Age - 60 Nationality - Malaysian
53
Annual Review
Ozarks, Arkansas, USA • Masters of Business Administration in Management,
• Leadership Course, London Business School, United Kingdom Ohio University, USA
• Marketing Course, International Institute for Management • Bachelor’s Degree in Engineering, Loughborough University,
Development, Lausanne, Switzerland United Kingdom
Our Leadership - Executive Leadership Team
Nestlé (Malaysia) Berhad
Gender - Female Age - 49 Nationality - Malaysian Gender - Female Age - 43 Nationality - Malaysian Gender - Female Age - 57 Nationality - Malaysian
54
Gender - Male Age - 58 Nationality - Pakistani Gender - Female Age - 51 Nationality - Malaysian Gender - Male Age - 44 Nationality - Pakistani
55
Annual Review
Management Development, Lausanne, Switzerland • Executive Development Programme, International Institute • Masters of Business Administration, University of
• Organisational Leadership Course, London Business School, for Management Development, Lausanne Nottingham (Malaysia Campus)
United Kingdom
Our Leadership - Nestlé Leadership Team
Nestlé (Malaysia) Berhad
The NESTLÉ HEALTH SCIENCE team welcoming [centre, back row] Jason Jezewski, who was
appointed as Business Executive Officer in December 2021.
[Right] Frédéric Porchet with one of the Grand Prize winners of the KIT KAT Win Gold Contest. [ From left] Craig Connolly, Salman Nazir & Alessandro Monica during the PBMS factory launch.
Nestlé (Malaysia) Berhad
[Second from right] Geetha Balakrishna celebrating the victory of the Resipi Berani MAGGI reality TV series [ From left] Floriane Novello showcasing the NESPRESSO `Kaleidoscope’ art installation made of recycled NESPRESSO coffee capsules,
competition winners. created in collaboration with renowned local artist, Red Hong Yi.
57
Annual Review
[Right] Teo Heng Keat and the Ice Cream team celebrating their RM500 million [ Right] Juan Aranols and other staff volunteers during the Nestlé Cares Chow Phee Chat holding up two of the 500 mangrove saplings that were later
sales milestone. (underwater) Beach Clean Up. planted at the Kuala Selangor Nature Park.
Our Leadership - Nestlé Leadership Team
Nestlé (Malaysia) Berhad
[From left] Tengku Ida Adura, YAM Tan Sri Dato’ Seri Syed Anwar Jamalullail, Juan Aranols and Craig Connolly
during Nestlé (Malaysia) Berhad’s 37th Annual General Meeting, held virtually for the second year.
58 [Centre, right] Alessandro Monica bonding with the team while visiting the Jurong Factory.
[Centre] Yit Woon Lai and our NESTLÉ PROFESSIONAL team worked hard to expand machine placements for
WE PROUDLY SERVE STARBUCKS in 2021.
Annual Review
[ From left] Tengku Ida Adura, Laurent Therond, Chow Phee Chat, Juan Aranols, Dato’ Adnan Pawanteh, Ng Su Yen and Lam Pui Yuee commemorating the [ From left] Chew Soi Ping, Lam Pui Yuee and Juan Aranols checking out our eye-catching in-store market
successful Nestlé Cares Mangrove Replanting activity at Kuala Selangor Nature Park. displays featuring the NESTLÉ EVERYDAY NUTRIKUAT campaign.
Nestlé (Malaysia) Berhad
[Left] Othman Chraibi during a visit to the coffee farm in Sik, [From left] YAB Dato’ Seri Amirudin Bin Shari, Menteri Besar Selangor, Juan Aranols & Duli Yang Maha Mulia [From left] Chew Soi Ping, April Wong and [right]
Kedah, under the NESCAFÉ Grown Respectfully Programme. Sultan Selangor, Sultan Sharafuddin Idris Shah Alhaj Ibni Almarhum Sultan Salahuddin Abdul Aziz Shah Alhaj Alessandro Monica reviewing Nestlé’s RTD Chinese New Year 59
viewing Nestlé’s new LIVELY Tea range, at the launch of the PBMS manufacturing facility. offerings during a market visit in Ipoh.
Annual Review
Tengku Ida Adura giving a welcome speech at Pantai Bagan Lalang, Sepang, during our annual
Sales virtual convention to share commercial plans with Sales teams in creative and engaging ways. nationwide beach clean-up.
Corporate Information
Nestlé (Malaysia) Berhad
BOARD OF DIRECTORS
YAM Tan Sri Dato’ Seri Syed Anwar Jamalullail Craig Connolly
Datin Sri Azlin Arshad
Non-Independent Non-Executive Director Executive Director
Independent Non-Executive Director
Chairman of the Board of Directors Chief Financial Officer
Mr. Chin Kwai Fatt YM Tunku Alina Raja Muhd. Alias Dato’ Mohd. Rafik Shah Mohamad
Independent Non-Executive Director Independent Non-Executive Director Independent Non-Executive Director
(appointed on 29 April 2021) (appointed on 21 June 2021) (retired on 28 April 2021)
Nestlé (Malaysia) Berhad Tricor Investor & Issuing House Services Sdn. Bhd.
Registration No.: 198301015532 (110925-W) Registration No.: 197101000970 (11324-H)
COMPANY WEBSITE
www.nestle.com.my
Ernst & Young PLT HSBC Bank Malaysia Berhad Main Market
(Firm No. LLP0022760-LCA & AF 0039) Registration No.: 198401015221 (127776-V) Bursa Malaysia Securities Berhad
Chartered Accountants Registration No.: 200301033577 (635998-W)
Malayan Banking Berhad
Level 23A, Menara Milenium Registration No.: 196001000142 (3813-K) Stock Code : 4707
Jalan Damanlela, Pusat Bandar Damansara Stock Name : NESTLÉ
50490 Kuala Lumpur
Annual Review
Corporate Directory
Nestlé (Malaysia) Berhad