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    Principles of Design

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    alihassan07335
    The document discusses 7 principles of design: emphasis, balance, contrast, repetition, proportion, movement, and unity. It provides definitions and examples for each principle. Emphasis creates focal points and draws attention. Balance involves symmetrical or asymmetrical weighting of elements. Contrast involves differences in elements like color and texture. Repetition uses repeating elements to create patterns. Proportion involves the relative sizes of elements. Movement guides the eye through a design. Unity involves all elements being consistently and clearly related.

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    Principles of Design

    Uploaded by

    alihassan07335
    10 views20 pages
    The document discusses 7 principles of design: emphasis, balance, contrast, repetition, proportion, movement, and unity. It provides definitions and examples for each principle. Emphasis creates focal points and draws attention. Balance involves symmetrical or asymmetrical weighting of elements. Contrast involves differences in elements like color and texture. Repetition uses repeating elements to create patterns. Proportion involves the relative sizes of elements. Movement guides the eye through a design. Unity involves all elements being consistently and clearly related.

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    Principles of design

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    The document discusses 7 principles of design: emphasis, balance, contrast, repetition, proportion, movement, and unity. It provides definitions and examples for each principle. Emphasis creates focal points and draws attention. Balance involves symmetrical or asymmetrical weighting of elements. Contrast involves differences in elements like color and texture. Repetition uses repeating elements to create patterns. Proportion involves the relative sizes of elements. Movement guides the eye through a design. Unity involves all elements being consistently and clearly related.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views20 pages

    Principles of Design

    Uploaded by

    alihassan07335
    The document discusses 7 principles of design: emphasis, balance, contrast, repetition, proportion, movement, and unity. It provides definitions and examples for each principle. Emphasis creates focal points and draws attention. Balance involves symmetrical or asymmetrical weighting of elements. Contrast involves differences in elements like color and texture. Repetition uses repeating elements to create patterns. Proportion involves the relative sizes of elements. Movement guides the eye through a design. Unity involves all elements being consistently and clearly related.

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    © All Rights Reserved
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    Download as pdf or txt
    of 20

    By Jaweria Malik ( Fashion Designer )

    o Emphasis
    o Alignment & Balance
    o Contrast
    o Repetition
    o Proportion
    o Movement
    o Unity
    o Emphasis creates a focal point in design.
    composition; it is how we bring attention to what is
    important in it.
    o It is the focus of attention and interest with in a
    composition.
    How to create Emphasis?

    Make it bolder.
    Make it brighter.
    Change the color.
    Create Focal Point.
    Add a border or Frame.
    Add special Visual effect.

    Balance in design covers how elements are weighted
    against each other on different sides of a design to
    create cohesiveness, completion, and satisfaction.
    Symmetrical Balance
    Symmetrical balance can be described as having equal weight on
    equal sides of a centrally placed fulcrum.
    Also called formal balance.


    Asymmetrical Balance
    It is more complex and difficult to achieve.
    A kind of balance that does not rely on symmetry.
    Also called informal Balance.


    o Contrast is simply defined as difference.
    o Difference b/w elements or subjects within a work
    of art or composition.
    o Contrast can be created through variety with in the
    elements of art. (i.e. value, color, texture).
    o Contrast can be used to create an area of interest in
    an artwork.
    Contrast (variety) in color


    Contrast (variety) in texture


    o Repetition is simply repeating a single element many times in a
    design. For example, you could draw a line horizontally and
    then draw several others next to it.
    o Repetition can be useful in web and app design. For example,
    you’d expect the logo of a business to be repeated on every page
    and in the same place.
    What is Repetition in Art?

    Repetition is used to make patterns in an artwork. This makes the


    artwork more active and creates unity within it. With repetition,
    parts of the artwork match with one another. Think of a
    checkerboard - the repeated black and white squares create a sense
    of unity because there are repeated colors.


    o The size of elements in relation to one another.
    o Proportion signals what's important in a
    design and what isn't.
    o Larger elements are more important, smaller
    elements less.
    Proportion is usually not even noticed until something is out of
    balance. When the relative sizes of two elements being compared
    appear incorrect or unbalanced, it is said to be “out of proportion.”
    For example, we would say a person is out of proportion if their
    head is larger than their entire body.


    o In classical or more static design methods, movement
    can be implied, but objects cannot move. Movement
    can be applied to lines, shapes, forms, and textures,
    and can even move objects in space. This is
    particularly useful because it allows your forms or
    shapes to take on a personality or tell a story.
    o Movement refers to the way the eye travels over a design. The
    most important element should lead to the next most important
    and so on.
    It also refers to the motion and flow of design.


    o All parts and composition in design related to one
    another.
    o A unified design has consistency of style.
    o Unity refers to how well the elements of a design
    work together. Visual elements should have clear
    relationships with each other in a design.

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