Persuasive Language - Positive & Negative Connotation

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PERSUASIVE LANGUAGE

Writers often use words that have positive or negative connotations. When you see these words in a piece
of persuasive writing they will evoke either positive or negative feelings or thoughts. Hence, writers
influence how readers are feeling and thinking by the words they choose to present their perspective on an
issue. Emotive language includes words that have positive or negative connotations (also called
connotative language).
Example: The thugs brutally bashed the innocent man.
Negative: thugs - makes reader think of aggressive people prone to violent behaviour
brutally bashed – makes reader think of disturbing violence /makes reader feel angry/scared
Positive: innocent – makes reader think of a good person / makes reader feel sad for the victim
Neutral: man – this word is neutral as it doesn’t make you think / feel positively or negatively

TASK 1: LOOK AT THE WORDS ON THE LIST AND PLACE THEM UNDER THE CORRECT HEADING IN THE TABLE
BELOW

POSITIVE NEUTRAL NEGATIVE

TASK 2: The sentence below is written in neutral language. Re-write the sentence using negative language.
I have underlined the words you need to replace.
The people who live in the house at the end of the street have been seen walking around at midnight.
_______________________________________________________________________________________
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Question: How do the reader’s thoughts and feelings change based on your word choice?
chaos grand tragic

event mansion girl

neglect caring aggressive

loitering gentle natural

rotten valuable destroy

protect moral greedy

choking species animal

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