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    Remax India - External Case Study

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    remaxyoungaceleads
    RE/MAX India uses Smart Bidding on Google Ads to acquire over 5,000 premium real estate leads at a cost per lead (CPL) that is 55% lower than other channel partners. By focusing customized campaigns for each of its 30+ partner projects and capturing intent through search impressions, RE/MAX was able to drive over 47,000 high-quality clicks and 4,000 qualified leads while minimizing invalid traffic. This approach helped RE/MAX consistently acquire the right audiences for its real estate projects.

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    Remax India - External Case Study

    Uploaded by

    remaxyoungaceleads
    25 views1 page
    RE/MAX India uses Smart Bidding on Google Ads to acquire over 5,000 premium real estate leads at a cost per lead (CPL) that is 55% lower than other channel partners. By focusing customized campaigns for each of its 30+ partner projects and capturing intent through search impressions, RE/MAX was able to drive over 47,000 high-quality clicks and 4,000 qualified leads while minimizing invalid traffic. This approach helped RE/MAX consistently acquire the right audiences for its real estate projects.

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    Remax India _ External Case Study

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    RE/MAX India uses Smart Bidding on Google Ads to acquire over 5,000 premium real estate leads at a cost per lead (CPL) that is 55% lower than other channel partners. By focusing customized campaigns for each of its 30+ partner projects and capturing intent through search impressions, RE/MAX was able to drive over 47,000 high-quality clicks and 4,000 qualified leads while minimizing invalid traffic. This approach helped RE/MAX consistently acquire the right audiences for its real estate projects.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    25 views1 page

    Remax India - External Case Study

    Uploaded by

    remaxyoungaceleads
    RE/MAX India uses Smart Bidding on Google Ads to acquire over 5,000 premium real estate leads at a cost per lead (CPL) that is 55% lower than other channel partners. By focusing customized campaigns for each of its 30+ partner projects and capturing intent through search impressions, RE/MAX was able to drive over 47,000 high-quality clicks and 4,000 qualified leads while minimizing invalid traffic. This approach helped RE/MAX consistently acquire the right audiences for its real estate projects.

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    CASE STUDY

    EXTERNAL

    RE/MAX India uses The challenge


    RE/MAX is one of the largest Real Estate networks globally with
    “The Sharp Shooter approach of
    Smart Bidding to crack operations in 100+ countries and 150,000+ registered agents. Google in advertising has been a
    They have a network of 1500+ agents in India, however till now were game-changer for me. Google Ads'
    ~5k premium leads at not involved in direct support to agents in terms of lead generation.
    powerful audiences helped us
    Each of their 30+ existing partner projects had a unique audience,
    55% lower CPL ticket size, creatives and landing pages. Quality of leads was a major
    concern as real estate projects are time sensitive and need immediate
    precisely pinpoint and reach the right
    conversions. audience with highly relevant
    messaging, resulting in higher
    The approach
    conversion rates and a better ROI.”
    ● Focussed and customised approach for each campaign
    with the right bid strategies helped acquire the right Nishant Tomar
    audiences CMO, RE/MAX India
    https://remax.ind.in/ ● Captured Intent through Search by ensuring more than
    90% Impression Share
    ● Used Customer Match lists to ensure campaign learning
    was aided to the best extent possible.

    The results
    4960 680K+
    ● 55% lower CPL vs other channel partners High Quality Ad Impressions
    ● Drove 47000+ high intent clicks resulting in over 4000 Leads
    qualified leads
    ●
    ●
    Achieved healthy lead inflow on all top projects
    Minimised invalid / low quality traffic
    55%
    Lower CPL vs other
    channel partners

    About Google Ads: Google Ads is a digital advertising solution for businesses of all sizes. Whether you’re a small business owner or enterprise marketer, Google Ads
    delivers reach, relevance and trusted results to help you grow your business. Learn more at ads.google.com/home.
    © 2023 Google LLC. All rights reserved. Google and the Google logo are trademarks of Google LLC. All other company and product names may be trademarks of the
    respective companies with which they are associated.

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