Examen (Item 1), Ingles II, Allison Donoso Basáez

Examen Ítem I Ingles II.
Alumnos: Allison Donoso Basáez.

Carrera: Ingeniería Comercial.
Fecha: diciembre de 2022.
Development:
Question 1:
1. Describe "the travel industry" in modern times. Make comparisons with

the past. Comment on how it's changing every year and where experts
think is going.
Today the travel industry has been hit by the coronavirus pandemic, but not only on travel
but in tourism in general. In this way, the WORLD COUNCIL OF TRAVEL AND TOURISM,
warned about the impact that this disease with respect to this industry being able to
reduce by fifty million jobs worldwide and that rebound would take at least ten months
(taking into account that tourism contributes approximately 10% of the world's GDP.
In this scenario the WORLD TOURISM ORGANIZATION has projected a decrease in the
arrival of international tourists from 1% to 3% in 2020 worldwide, below the average of
3% to 4% and much lower than the estimated by 2020 from +5% to +6%.
This is why the industry has had to reinvent itself, seeking consumer loyalty by
incentivizing care and staying at home, leading to a trend that encourages tourism
through slogans, for example such as that of Joe D'Lasandro president of San Francisco
Travel, with the following: "During the pandemic, we encourage people to stay at home to
flatten the spread curve to flatten the spread curve , and we want everyone to keep a
passion for travel alive, so when this is over, we'll be ready again to welcome the world."
Alluding to the initiative to upload photos with the #through my window.
Now compared for example to 2018, where tourism grew by 6% to 1.4 billion travellers
globally, now why is it taken this year for comparison? Well, this because this growth was
expected for this year. For example, Spain broke its tourist record with 82.6 million foreign
tourists, consolidating this country as world tourism potential, with an increase of 0.9%
only surpassed by France.
With regard to reactivation or the measures to be taken, three phases or stages are
proposed:
Health stage, which I consider, personally the most important, because it will restore the
trust of the users when choosing with whom to travel; then an economic phase, which
depends mostly on the first; and the third that would be a consequence of the previous
two, which would be the recovery of tourism.
2.- Describe how is shopping integrated into the travel industry. What can you
shop in a Hotel, airplane, travel agency, airline web page? How do you think
this type of shopping? influence the industry growth?
We can mention that shopping has been done, over time, something that is directly
associated with travel, either by some souvenir of the place visited, or by bringing some
gift to a loved one. However this item has gone a little further.
In the middle of the twentieth century the idea of shopping through travel is conceived,
establishing what we now know as the "Shopping Tourism", where people go on a trip,
directly for the purpose of shopping, whether to do business, or for the convenience of
buying, for their own use, items or inputs at more convenient prices than in the place
where they reside.
With a view to buying on a trip, whether on the plane, airport, hotel, travel agency, or at
the destination we decide to visit, we can mention that there are countless items. For
example, the airline "Air France" offers to pre-book some items, which are tax-free on the
website https://dutyfree.airfrance.com/storeclosed (which is momentarily disabled
because of the pandemic. In relation to hotels, the items that can most be purchased are
those that are related, for example, with bedding, bathing clothes, cups, dishes,
handkerchiefs, as well as decorative items.
All of the above; purchases made in this type of trade, encourage tourism, and
consequently strengthen the marketing of each of these organizations.
3.- Do you think people give real importance to the travel industry when they
live in a touristic city, here in Chile?
First of all, it can be mentioned that our country has quite a few tourist attractions, and
even more so, for all tastes. For example, we can find throughout the national territory, in
the north idyllic beaches, with warm waters and a pleasant climate practically all year
round, observatories in the Coquimbo region, world-renowned, "El Valle de la Luna" a
place for a reconnection or spiritual journey wherever you look. In the central area we
have the beach of Pichilemu, the capital of surfing, or the national reserve "Siete Tazas",
or to the south of the country, "Las Catedrales de Marmol" or the imposing "Las Torres del
Paine", not to mention "El Ombligo del Mundo" Rapa Nui, with its beaches, volcanoes,
traditions, and the mystical and majestic of the Moais, just to mention a few attractions.
However, there are no resources, no policies that promote or encourage tourism in the
way that should be so attractive to exploit, tourismally speaking. For the most important
places, they are generally the most rural and, unfortunately, those with the least
government support in terms of resources, and all kinds of aid that give real importance to
this industry. Therefore, to answer the question set out; my answer would be NO, because
because I have no incentive to mention it, people are not interested in tourism.
4.- As a person and as a professional, what can be your biggest contribution if

you were working at the travel industry.
First of all, mention that my approach to the travel industry, has to do with tourism
promotion, because when saying travel does not specify what type of travel, since they
can be business, family, vacation, etc. Therefore, focusing on tourist tours, I would make
decisions depending on the sector in which I work, that is, public or private.
If I were to work as a public sector tourism worker, I would first seek to encourage
national travel, first, to strengthen the national economy. Giving rise to training of people
who present characteristics that are attractive to people, with knowledge of the place in
which they perform, give greater boom and promotion to the advertising of the different
places with attractions within the country, creating packages accessible to the whole
public, jointly making alliances with transport companies and airlines.
And for the international tourism sector, the characteristics would be practically the same,
but with a specific requirement, and with training in different languages, in this way,
access to a greater spectrum of audiences.
Now, if I were to do private sector tourism, my decisions would be very similar, with a
major focus on capital investment in conjunction with the state, in order to leverage a
strategic office and travel alliance at specific points in the country.

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Examen Ítem I Ingles II.

Alumnos: Allison Donoso Basáez.

1. Describe "the travel industry" in modern times. Make comparisons with

4.- As a person and as a professional, what can be your biggest contribution if

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