SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY

COLLEGE OF INFORMATION AND COMMUNICATION TECHNOLOGY

National Highway, Crossing Rubber, Tupi, 9505
South Cotabato, Philippines

PET COMPATIBILITY SYSTEM

Submitted by
Mark Jeremy A. Taghap

Zyle T. Butil

Lemuel, Jr. T. Bantillo

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 SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY
COLLEGE OF INFORMATION AND COMMUNICATION TECHNOLOGY
National Highway, Crossing Rubber, Tupi, 9505
South Cotabato, Philippines

Table of Contents

I. Business Review...........................................................................2
II. Market Analysis.............................................................................6
III. Marketing Plan............................................................................6
IV. Our Team....................................................................................7
V. Operating Plan...............................................................................7

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 SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY
COLLEGE OF INFORMATION AND COMMUNICATION TECHNOLOGY
National Highway, Crossing Rubber, Tupi, 9505
South Cotabato, Philippines

MISSION STATEMENT

"At Pet Harmony, our mission is to ensure the lives of pets and their owners by
providing accessible, personalized, and expert guidance to foster harmonious
relationships between pets. We are dedicated to simplifying the process of
introducing new pets into households, reducing stress, and preventing the
abandonment or rehoming of beloved pets. Our commitment is to deliver
practical solutions and build a supportive community, ensuring that every pet
finds its place in a loving home and that every pet owner enjoys the
companionship of their furry family members with peace of mind."

Our Company
Pet Harmony

Welcome to Pet Harmony, a company founded on the belief that pets bring
immeasurable joy and companionship to our lives. We understand the unique
bond between humans and their furry friends, and we're dedicated to making
that connection as harmonious and joyful as possible.

At Pet Harmony, our passion is to enhance the lives of pets and their owners by
simplifying the process of introducing new pets into your home.

Our innovative Pet Compatibility System is designed to offer you

comprehensive and expert guidance, enabling you to make well-informed
decisions about your pet family.

We believe that with the right support, every pet can find its place in your heart
and home, and every pet owner can enjoy the companionship of their beloved
animals with peace of mind.

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 SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY
COLLEGE OF INFORMATION AND COMMUNICATION TECHNOLOGY
National Highway, Crossing Rubber, Tupi, 9505
South Cotabato, Philippines

I. Business Review

At Pet Harmony. we are committed to improving the lives of pets and their

owners through our innovative Pet Compatibility System. Our system

addresses the common challenges faced by pet owners, particularly when

introducing new pets into their households. We aim to simplify the process of

assessing and ensuring compatibility among pets, which, in turn, reduces

stress and fosters harmonious cohabitation..

Problem
 Many pet owners encounter difficulties when introducing new pets into
their homes, leading to issues such as aggression, territorial disputes, and
anxiety.
 A lack of proper compatibility assessments can result in pets being
abandoned or rehomed, causing distress to both the pets and their
owners.
 User’s agreement on the interview, we will have the user’s personal
information for this.

Solution

 Pet Harmony has developed a comprehensive Pet Compatibility System

that assesses pet personalities, temperaments, and behavioral traits.
 Our system provides a personalized compatibility score for different pet
combinations, along with recommendations to ensure a smooth integration
process.
 Before proceeding the user must agree to the terms and condition

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 SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY
COLLEGE OF INFORMATION AND COMMUNICATION TECHNOLOGY
National Highway, Crossing Rubber, Tupi, 9505
South Cotabato, Philippines

Features of our Solution

Our Pet Compatibility System offers a range of features, including:

 Personality Profiling
We create detailed personality profiles for each pet, taking into account
factors such as breed, and behavior.

 Compatibility Score
Users receive a compatibility score for potential pet combinations,
facilitating well-informed decisions.

 Customized Recommendations
We provide step-by-step recommendations to enhance compatibility and
address specific issues.

 Community Support
Users can engage with a community of pet owners and experts for advice
and shared experiences.

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 SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY
COLLEGE OF INFORMATION AND COMMUNICATION TECHNOLOGY
National Highway, Crossing Rubber, Tupi, 9505
South Cotabato, Philippines

Competitors

Pet Training Schools: A pet training school is an institution that provides training
and education to pets and their owners to improve their behavior, obedience, and
overall quality of life. They might offer few advices.

A few mobile applications that offer basic pet advice and forums.

This following might not be a direct competitor but they also have a possibility of
recommending to the buyers:

Local Breeders and Adoption Centers: If the pet shop sells pets, they
might compete with local breeders and animal adoption centers.

Local Pet Shops: Nearby pet shops offering similar products and services
are direct competitors. These shops might carry a similar range of pet
supplies, food, and possibly offer grooming or boarding services.

Chain Pet Stores: National or regional chain pet stores are significant
competitors for smaller independent pet shops. They often have a wide
selection of products and services, and they can benefit from economies
of scale.

Specialized Pet Stores: Stores that focus on specific types of pets, such
as fish or birds, may be competitors for pet shops, particularly if they carry
a wide range of products related to those specific pet categories.

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 SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY
COLLEGE OF INFORMATION AND COMMUNICATION TECHNOLOGY
National Highway, Crossing Rubber, Tupi, 9505
South Cotabato, Philippines

Them vs. Us

Them

 Pet Training Schools might recommend a pet companion fit to the owners that
they choose but they can’t identify what the owner truly wants and what pet is
the most compatible for them
 The pet stores also have the same issue as the first one but they will only
recommend some pets that are in their store.
 The forums and other mobile applications that offer pet advice might be the
biggest competitors of our company because today in this generation social
media can influence everything easily including the opinions of our users that
can be swayed through the social media.

Us

 Pet Harmony's Pet Compatibility System provides an ongoing, data-driven

solution that goes beyond initial consultations.
 Our system combines detailed personality profiling with continuous support,
distinguishing us from traditional competitors.
 We aim to offer real-time solutions and community support through a user-
friendly platform.

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 SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY
COLLEGE OF INFORMATION AND COMMUNICATION TECHNOLOGY
National Highway, Crossing Rubber, Tupi, 9505
South Cotabato, Philippines

II. Market Analysis

Our Target

Primary: Pet owners aged 25-60.

Secondary: Pet shops and pet professionals seeking to offer added value to
their customers.
Market Organizing: We will organize our audience based on their specific
needs.
Marketing Channels: We will authorize social media, pet-related forums, and
pet shop partnerships to reach our audience.

III. Marketing Plan

Services of Our System
Content Marketing: We will create informative and engaging blog posts,
articles, and videos on pet compatibility topics, showcasing our system's
services and benefits.
Social Media Marketing: We will maintain an active presence on platforms like
Facebook, and Instagram sharing pet stories, tips, and system updates.
Partnerships: We will establish partnerships with pet shops to promote our
system through co-branded campaigns and special offers.

Business Strategy
Customer Acquisition: We will use online advertising and targeted content to
attract new users to our platform.
Customer Reservation: Our system will provide ongoing value through
personalized recommendations, ensuring customer satisfaction and
reservations.
Community Building: We will encourage user engagement within our
community, promoting peer support and expert guidance.

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 SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY
COLLEGE OF INFORMATION AND COMMUNICATION TECHNOLOGY
National Highway, Crossing Rubber, Tupi, 9505
South Cotabato, Philippines

IV. Our Team

Mark Jeremy Taghap
Role: Founder and Visionary
Responsibilities: Vision and concept development for the Pet Compatibility
System, strategic leadership, and innovation.

Lemuel Bantillo
Role: Technical Lead
Responsibilities: Overseeing system development, software architecture, and
technical implementation.

Zyle Butil
Role: Marketing and Outreach Lead
Responsibilities: Developing and executing marketing strategies, content
creation, and building community engagement.

V. Operating Plan
Process
1. Customer Onboarding
We'll ensure a user-friendly onboarding process, guiding users to
create profiles, enter pet data, and receive initial compatibility
assessments.

2. Continuous Support
Our support team will provide real-time assistance to users,
addressing questions and concerns promptly.

3. User Feedback and Improvement

We'll actively gather user feedback to make iterative improvements
to the system.