Data analysis will be done through graphical method and using SPSS

software and Chi square test, where questionnaire will be analyzed and
various test will be performed on it to reach to the final conclusion. Result
will be given on the basis of the descriptive statistical technique.

Limitations:

 As we limited time span so it is not possible to cover each & every

detail of the topic.

 Company uses various software’s which have certain financial

information and I as a trainee cannot access them.

 As the samples are taken randomly and population size of

Ahmedabad is large, sample errors are inevitable.

 The study will heavily depend on primary data which will be

collected from public at large; hence the authenticity of data can be
a limitation.

1. Age Group:

Frequency Per cent

18 years - 30 years 9 15

31 years - 40 years 30 50

41 years - 50 years 9 15

Above 50 years 12 20

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 50
50 Frequency
45 Column2
40
35 30
30
25 20
20 15 15
12
15 9 9
10
5
0
18 years - 30 years 31 years - 40 years 41 years - 50 years Above 50 years

From the questionnaire we got different age groups. From the above
chart, it can be derived that most of the investors are in the age group of
31 to 40. The reason being, they have enough money to invest in risky
market because they have job and they are well settled. This would help
us to know to whom we have to target.

2. Business or Job/service

Frequency Per cent

Business 6 10

Job 54 90

90
90
80
70 54
60
50 Frequency
40 Column2
30 10
20 6
10
0
Business Job

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Most of the people, who are interested in investment, have jobs and we
met very few business class people who are likely to invest in market.
Through this we come to know that we should target on investor who is in
job.

3. Annual Income

Frequency Per Cent

Up to 2 lac 6 10

2 lac to 5 lac 39 65

Above 5 lac 15 25

65
70
60
50 39
40 Frequency
25
30 Column2
15
20 10
6
10
0
Up to 2 lac 2 lac to 5 lac Above 5 lac

As per income status, most of the investors belong to income group of 2

lac to 5 lac. From this we come to know that investors belong to income
group 2 lac to 5 lac invests more than above 5 lac.

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 4. Where do you invest?

Frequency Per Cent

Bank Deposit 12 20

Share Market 24 40

Mutual Fund 15 25

Others 9 15

40
40
35
30 24 25
25 20
20 15 15 Frequency
12 Column2
15 9
10
5
0
Bank Deposit Share Market Mutual Fund Others

From the above table we have come to know that the preference of the
different investment of the investor while investing their money that is
bonds & insurance products are most important investment avenue for
the investors. Than after money market instrument and equity share are
important for the investors.

Most of the investors like to invest in share market. As per above chart,
about 40% investor invest in share market. The size of the world stock
market was estimated at about $36.6 trillion US at the beginning of
October 2009. Participants in the stock market range from small

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individual stock to large hedge fund traders, who can be based
anywhere. That’s reason why more people invest in stock market.

5. Are you regular investor?

Frequency Per cent

Yes 42 70

No 18 30

70
70
60
42
50
40 30 Frequency
30 18 Column2
20
10
0
Yes No

Most of the investors choose to make safe investments for the long-term,
but have to rely on stock tips from friends or rumors doing rounds of the
stock market. Most investors try to time the market and often get unduly
influenced by market rumors and tips and end up making losses on
investments that lack rationale. We concluded from the data that about
70% people we met are regular investor and only 30% investors invest
occasionally.

6. Do you want to invest in Mutual Fund?

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 Frequency Per cent
Yes 27 45

No 33 55

55
60
45
50
40 33
27 Frequency
30
Column2
20
10
0
Yes No

From the above table we have come to know criteria’s considered while
investing in MF by the investors that is finance planner advice and the
AMC image are most important criteria’s for the investors while investing
in mutual fund. Than after fund performance and tax incentive are
important.

From the surveys which we have done, we have come to know that the
people who want to invest in mutual fund are less than the people who
want to invest in other money market instruments. The major challenge is
that how we can convert their investments from other money market
instruments towards mutual fund.

7. Are you aware about all the features of Mutual Fund?

Frequency Per cent

Yes 36 60

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 No 24 40

60
60

50
40
36
40 Frequency
Column2
30 24

20

10

0
Yes No

The investor who knew about mutual fund intensely is 60% and others
are not aware about mutual fund schemes and mutual fund as a system.

8. Would you like to have information on Mutual Fund?

Frequency Per cent

Yes 24 40
No 36 60

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 60
60
50 40
36
40
24 Frequency
30
Column2
20
10
0
Yes No

As above, there are 40% people are not aware about mutual fund and
60% are aware of the mutual fund. From that 40% people only 8% want
to have full information.

From the survey, we come to know the purpose to investing in MF is that

low risk and collective investments are most important purpose of the
investor for the investing in mutual fund. Than after return potential and
advantage of professional management are important while investing in
mutual fund.

9. What do you consider during making any investment?

Frequency
Transparency 27

Liquidity 18

Returns 30

Tax Saving 18

Regular Income 25

Risk 18

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 30
30 27
25
25
18 18 18
20

15

10 Column3

From the above table we have come to know that the important criteria
considered by most of the investors more about the returns and focus
equally on regular income and transparency. So there should such
schemes which provide them what they actually want or they consider
while investing. This helps us to know that to what scheme does investor
is looking for. These also help us to easily crack the deal.

Key Findings

This training program has played a significant role in understanding the

Consumer Behavior. It help to know about the preferences of investors it
give them knowledge about the different investment options available for
investment.

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