Scribd Logo
Upload

Welcome to Scribd!

  • 13 views

    Buscom

    Uploaded by

    Trilok Ashpal
    Nike and Adidas both implemented new communication strategies during and after the COVID-19 pandemic. Nike focused on collaborations, connections with customers through its SNKRS app, and campaigns promoting inspiration. Adidas launched campaigns emphasizing optimism, resilience, and a documentary series showing employees' experiences. While both aimed to engage customers, Nike was more innovative and had stronger brand loyalty according to consumer perceptions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Buscom

    Uploaded by

    Trilok Ashpal
    13 views10 pages
    Nike and Adidas both implemented new communication strategies during and after the COVID-19 pandemic. Nike focused on collaborations, connections with customers through its SNKRS app, and campaigns promoting inspiration. Adidas launched campaigns emphasizing optimism, resilience, and a documentary series showing employees' experiences. While both aimed to engage customers, Nike was more innovative and had stronger brand loyalty according to consumer perceptions.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Nike and Adidas both implemented new communication strategies during and after the COVID-19 pandemic. Nike focused on collaborations, connections with customers through its SNKRS app, and campaigns promoting inspiration. Adidas launched campaigns emphasizing optimism, resilience, and a documentary series showing employees' experiences. While both aimed to engage customers, Nike was more innovative and had stronger brand loyalty according to consumer perceptions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    13 views10 pages

    Buscom

    Uploaded by

    Trilok Ashpal
    Nike and Adidas both implemented new communication strategies during and after the COVID-19 pandemic. Nike focused on collaborations, connections with customers through its SNKRS app, and campaigns promoting inspiration. Adidas launched campaigns emphasizing optimism, resilience, and a documentary series showing employees' experiences. While both aimed to engage customers, Nike was more innovative and had stronger brand loyalty according to consumer perceptions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    POST PANDEMIC

    COMMUNICATION STRATEGY
    OF NIKE & ADIDAS

    By Group 4
    United states Place of origin Germany

    Victory/ Swoosh Brand name / Logo Diversity and intl appeal

    Just do It Slogan Impossible is Nothing

    Innovation and inspiration Mission Global leader / sporting lifestyle


    and passion

    Innovation Value Comfort

    Celebrities Communication Campaigns, tournaments


    strategies
    Nike- Pre Pandemic
    What is Nike trying to communicate through…?

    - Website
    - Advertisement Campaigns
    - Media Collabs

    https://www.campaignindia.in
    Nike- Post Pandemic
    Reasons behind successful communication

    1. Sneakerheads are a big fan of collaborations and collectables.


    2. Nike is building connections with customers.
    3. SNKRS app making customers stick.
    4. Nike's 'Play New' ad campaign.

    https://www.businessinsider.in
    Adidas- Pre Pandemic
    'ITS ON YOU' DIGITAL CAMPAIGN

    Launched in 2017
    Core Objective- Expand the brand's community of runners
    especially women non-runners
    the campaign has achieved 29 million impressions and
    garnered INR 2 million in earned media, with over 3.4 million
    video views.
    https://brandequity.economictimes.indiatimes.com/news/advertising/adidas-indias-itsonyou-campaign-is-the-perfect-push-for-non-
    runners-to-start-running/62164633
    Adidas- Post Pandemic
    READY FOR SPORT CAMPAIGN
    Core Idea- Optimism, Joy and Resilience
    1600 employee posts in 24 hour window
    18-part unscripted online documentary, with an episode launching each week across
    Instagram and YouTube

    READY FOR SPORT - THE ANTHEM


    The 3 month long hyper-relevant episodic sports series was finally culminated in a 60-second blockbuster
    TV ad, ‘The Anthem‘, which ran globally across 14 markets and hammered home an inspirational message
    of hope that sport would return – even though there’s so strict timeline right now as to when.

    https://www.iris-worldwide.com/work/ready-for-sport/
    Conclusion
    Nike and Adidas have similar points of view when it comes to how
    to engage its customers but Nike is clearly doing it better due to
    the following reasons:
    Nike - tops the list of consumers perception of innovation
    Brand loyalty to Nike is stronger than Adidas

    https://www.forbes.com/sites/pamdanziger/2019/05/23
    Thank You!
    ANKIT DSOUZA (80012100293)
    AVIRAL GAKHAR (80012100446)
    MANDITYA SINGH (80012100168)
    VEDA KOTHAMACHU (80012100039)
    SALONI CHOUDHARY (80012100226)

    You might also like