CECILY Reji

[email protected], +91-7594058915
Bengaluru,
https://www.linkedin.com/in/cecily-varghese/
Date of Birth – 26 May 1974

Executive Summary
Business Skills I am a highly competent, diligent, compassionate & insightful individual currently
seeking a position in Strategic and Functional Consulting roles in your
• Digital Transformation organisation. I have more than 20 years’ experience in result oriented senior
• Digital Strategy operations expert role with the ability to establish and lead firm wide operations,
• Sales & Business Operations build, and optimize processes, manage and lead teams, in global organizations,
• Project Planning & Execution across a plethora of industries. Track record of establishing large operations from
• Process Improvement scratch and quickly scaling them effectively to create sustainable businesses.
Strong leadership skills capable of refining processes, improving productivity, and
• Change Management
resolving critical business problems. Highly skilled professional with in-depth
• SOPs experience of managing and building cross cultural teams and a firm focus on
• Cross-cultural Talent Training training and mentoring employees to assume future leadership roles.
• Supply Chain Management
• Performance Metrics Professional Experience
Technology Skills Open Financial Technologies Pvt Ltd- (April 2022 - October 2022)
Industry- Fintech
• Sales Force Automation AVP Business Development
• Product Lifecycle Management  Responsible for strategizing product feature based on market study,
• Workflow reengineering customer feedback, analyst reviews
• Social Media Optimization  Contribute to and support research, requirement gathering and validation
activities directly with customers, including usability and acceptance
• Power BI
testing, translating client requirements into solution design.
• SaaS  Responsible for selling SaaS based digital banking solution (Open.Money)
 Responsible for channels and alliances including state start- up missions
Academic Qualifications  Over 150 strategic accounts acquired
 Built sales pipeline worth $2 Million
• 1997|MBA (Marketing and  Successful collaboration established with the Gujarat state incubator cell,
Advertising), Tolani Institute Tie ups with 32 district incubator cells and nodal institutions
of Management Studies,
Gujarat Technological Galeno Healthcare- (Dec 2020 - April 2022)
Industry- Retail
University (GTU)
Managing Partner
• 1995| B.Sc. Physics, St.  Portfolio enhancement and improvement strategies working with Business
Xavier’s College, Gujarat & Sales functions for higher customer experience
University  Responsible for Strategic Growth planning, Investment controls,
Workforce streamlining & ensuring higher productivity and operational
Language Proficiency efficiency.

• English- Fluent Greenlives Consulting- (Dec 2020 - Present)

• Hindi- Fluent Industry-Consulting
Principal consultant
• Gujarati- Fluent
 Provide analytical and consulting frameworks in designing, delivering, and
• Malayalam- Fluent executing projects
• Japanese- Basic  Work with business development and research teams to develop tools to
• German- Basic create business insights.
• Spanish- Basic  Assist the business users defining the business requirements and prepare
Functional Design Documents (FDD’s)
 Work with Technical team members and assist them with Technical
Design Document (TDD’s)
 Reengineered workflow processes to identify and resolve efficiency issues
resulting in faster financial closure for 600 customers

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 SPOON (Payspoon Technologies Pvt Ltd)- (June 2020 - Dec 2020)
Industry- Fintech/Agritech
VP-Strategy & Operations
Recognition
 Cross Functional Management including Strategic Partnerships,
Operations of Spoon Retail and the FPO
• Awarded Sportswoman of the  Driving the Customer Operations team with digital self-servicing and
Year (St. Xavier`s College, product differentiation strategies and plans.
1995)  Identifying new revenue opportunities and target markets
• Held College, State &  Defining benchmarks for measuring the financial and operational
performance
University level basketball
Captainship (1992-1995) TEAM THAI
• Selected for the junior Indian Industry- FMCG
International Basketball camp
(1994) Head – FMCG Strategy & Analytics (Jan 2019 - May 2020)
• Managed production and  Head the lean transformation of the supermarket and the retail chain,
retail network & monitoring sales.
voice over for a documentary
 Delivered Sales growth of 75%.
on tribal life in Gujarat for  Map and analyze end-to-end business processes as part of overall
World Vision, New Zealand documentation
Television, voice overs for  Solid experience with Sales Orders, Supply Chain and Advanced Pricing
Advertisements during my  Contribute to and support research, requirement gathering and validation
tenure in the advertising activities directly with customers, including usability and acceptance
testing, translating client requirements into solution design. Implemented
industry
salesforce for point of sale and Microsoft NAV for financials.
 Drive vision for predictable and scalable analytics solutions & creation of
frameworks and analysis to support strategic decisions
 Government liaisons & empanelment with CPC, Pan India

Chief of Staff (Jan 2018 - May 2020)

 Provided leadership to projects including a variety of cross organization,

large-scale initiatives, with organizational impact
 Led digital content strategy and GTM across product lifecycle.
 Present key business issues, KPIs achievements, and relevant information
required for strategic presentations and reports to stakeholders
 Managed and controlled SOPs, SLAs; checked adherence to take
corrective actions for deviations

MUTHOOT FINCORP
Industry- NBFC

Senior Management Executive Assistant to Executive Director

(Sep2017-Dec2017) Dec 2016-Sep 2017(consultant)

 Pioneered and chaired the Muthoot Football Academy. Reported on

Financial Inclusion of Women in Tirupur Textile Industry to re-engineer
marketing strategies

 Supported ED’s Office in scoping, detailing of large-scale initiatives,

including the corporate goals process, as per inputs of stakeholders. (Year
End Reports; Organizational Assessment)

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DESIGN ASHRAM CONSULTANTS
Industry- Architecture consultancy

Director of Marketing & Operations, World Architecture Travel,

(May 2015 - Jun 2017)

 Pioneered World Architecture Travel (WAT) project led strategic brand

alliances with the World Architecture Festival held annually by EMAP
Publishing in UK. Drove digital, e-commerce, and customer experience
strategies
 Handled media, website, communication/entries from delegates of 22
Asian countries for the ARCASIA 2017 event. Chief organizer, WAT Event
(Singapore)
 Managed digital marketing brand campaigns including creative
development and website refreshes of WAT online travel portal; oversaw
alliance management
 Designed and developed social media engagement strategies and
execution plans that cultivated audiences, increased web presence and
enhanced brand awareness

Head of Business Operations (May 2012 - Jun 2017)

 Initiated, led, and prepared/reviewed strategic project reports. Devised

and prepared strategies and plans as part of business development,
project conceptualization, budgeting, and implementation
 Led technical teams to achieve technical reports, data interpretation and
analysis. Integral role in sanctioning of INR 177CR Project (Malappuram
Riverfront Development Project, Ministry of Urban Affairs, Government of
India (GoI)

 Worked closely with stakeholders, including authorities and technical

experts, for approvals on projects from the Ministry of Urban
Development, Government of India (GoI)
 Entrusted as Chief Editor for new projects including all web, social, and
print media. Developed content, led social media marketing and
internal/external communications with rural village authorities,
government bodies, NGO’s. Directed Jelly Fish Water Sports Project: a
social initiative promoting the protection of river heritage and kayaking

Earlier Experience

 St. Mary’s College, Kerala

Industry- Education
Lecturer Oct 2011 – Apr 2012 & Jun 2006 – Jul 2008 (Adhoc)
 Department of Public Health, UPR, Puerto Rico, USA
Asset Manager (Freelance), Jan 2009 – Mar 2010
 Freelance, Julich, Germany
Content Developer & Editor, Mar 2003 – May 2006
 Ikeda Junior High School, Ikeda, Japan
Teacher, Sep 2000 – Aug 2002
 Grandale, Mumbai
Industry- Advertising/Media
Senior Account Manager, Mar 1999 – July 2000
 Banco Products India Ltd Gujarat
Industry- Engineering
Executive Assistant to General Manager (Marketing), Jun 1997 – Feb 1999