PR Reviewer
PR Reviewer
PR Reviewer
RESEARCH
- is about the thinking process; systematic investigation
- require to think critically
- is designed to scientific and phenoma
Importance:
1. To promote people’s relationships
2. It increase man’s understanding of truth
3. Obtaining world knowledge
4. Things are studied in their natural setting. Immerse yourself to the natural setting
of the participant; investigate and interview
5. Research is an instrumental for positive societal changes
6. It engenders respect for people’s individuality
7. It helps understanding and people’s interaction
8. It increases the researcher’s interest
9. It offers and examining about something
CHARACTERISTICS OF RESEARCH:
ETHICS OF RESEARCH
Qualitative Research - defined as the “naturalistic method of research which deals with
concern human difficulty by discovering it straightly” (Beck, 2004).
- deals with words and meanings
- allow you to explore ideas and experiences in depth
- formulate hyphothesis
Strength:
1. Gives rich information (from the experiences of participants)
2. Provides in-depth information
3. Unravels complex phenomena
4. Provides perspective
Weakness:
1. Often times consuming
2. Interpretation of results may be biased
3. Conclusions are not generalized
Common Types:
Narrative - focus on the lives of individuals as told through their own stories.
Phenomenology - refers to the study of how experiences meaningful
Ethnography - it is a study of particular cultural group; tradition and culture
Grounded Theory - formulate theory
- development of theory directly biased and grounded in the data collected by the
researcher
- research methodology for discovering theory in substantive area
Case Studies - this involves a long-time study of a person, group, organization, or
situation. It seeks to find answers to why such thing occurs to the subject. Varieties of
data collection methods such as interviews, questionnaires , observations and
documentary analysis are used.
Other Types:
Types:
Narrative Citation - the last name of the author is outside of parentheses
Ex. Dela Cruz (2005)
ELEMENTS OF REFERENCE
PARTS OF RESEARCH
-Complex enough to develop the answer over the space of a paper or thesis
Scope of the study- it describes the coverage of the study, it specifies what is
covered in terms of concept, number of subjects or the population included in the
study, as well as the timeline when the study was conducted.
Delimitation of the study- this section allows the writer to explain why certain
aspects of a subject were chosen and why others were excluded
This section discusses the parameters of the research in paragraph. It answers the
basic questions:
HOW – The methodology of the research which may include the research
design, methodology and the research instrument.
● Significance of the study- in this part of the research, the researcher defines
who will benefit out of the findings of the study.