Demand&supply

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DEMAND & SUPPLY

DEMAND SUPPLY

7 7
6 6
Price (p)

Price (p)
5 5
4 4
3 3
Curves 2
1
2
1
0 0
0 1 2 3 4 0 1 2 3 4

Quantity (q) Quantity (q)

Own Price : Own Price:


Movement Increase in own price decreases demand for Increase in own price increases supply of that
Along that product, upward movement along D curve. product, upward movement along S curve.
Curve Negative relationship between price and Positive relationship between price and quantity
quantity demanded. supplied.
# of buyers: # of sellers:
Increase in number of buyers increases If number of sellers increases, the quantity
quantity demanded, shifts D curve to the supplied increases, S curve shifts right.
right.
Income: Input Prices:
- Normal Goods: Increase in income causes A fall in input prices, decreasing the cost of
increase in quantity demanded at each price, production, increases the quantity supplied,
Curve
shifts D curve to the right. (Ex: Clothing) shifts S curve to the right.
Shifters
- Inferior Goods: An increase in income
shifts D curves to the left. (Ex: Bus rides)
Increase
Prices of related goods: Technology:
(decrease)
- Substitutes: Two goods are substitutes if A cost saving technological improvement,
in demand
an increase in the price of one causes an decreasing the cost of production, increases
or supply,
increase in demand for the other, D curve quantity supplied, S curve shifts right. (Similar
shifts
shifts right. (Ex: Pizza & Hamburger) to the decrease in input prices)
demand or
- Complements: Two goods are complements
supply
if an increase in the price of one causes a fall
curve to
in demand for the other, D curve shifts left.
the right
(Ex: Software & Computer)
(left).
Expectations: Expectations:
- If consumers expect prices to increase in If suppliers expect prices to go up in the
the future they increase their demand today. future, they decrease their supply today and
D curve shifts right. save inventory to sell for a higher price in the
- If consumers expect their income to rise in future. S curve shifts left.
the future, they increase their spending today,
demand increases, D shifts right.

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