Trend Setters Hair Studio

“The trend starts here! We lay the ultimate out of you.”

BUSINESS PROPONENTS:

CALIBUSO, GARIE NICOLAS

DECENA, VHIN JOSHUA
MABBORANG, NEMUEL
SERRANO, JAYVEE
SILOS, RALPH JEFFERSON
TUMALIUAN, RAUL
ULAYAN, KEVIN CHARLES
 EXECUTIVE SUMMARY

As executive officers of Trend Setters, it is our responsibility to improve the image of

our industry through solid business management. This is achieved through increasing

profitability for the business, its officers, and staff. It means improving productivity for

each department. Motivating and inspiring management, technicians, and associate

staff with leadership will improve the image, as well as having fun sharing the passion

for cosmetology (beauty salon) combining technology, art, and science.

To grow a healthy business is to continually assess the needs of the people who

hold the same vision. This vision creates a harmonious, productive, and profitable salon

environment. It is our responsibility to be committed to this process.

Trend Setters soon to be located in Magallanes St., Centro 02, Tuguegarao City will

offer reasonably priced, convenient hair styling. Trend Setters will accept walk-ins as

well as appointments for the entire family. Trend Setters will grow its market share

based on superior customer attention. Cranium Filament Reductions is a family hair

salon, also known as a "quick hair salon."

Trend Setters will be targeting three diverse groups of customers. Trend Setterswill

work hard to distinctly appeal to each of these groups. By focusing on more than one

group, Trend Setters is lowering their risk that in a downturn one group will negatively

effect the company.

 Trend Setters will target each of the three groups separately. The males will be

targeted by offering a quick, convenient, service. Because men tend to have shorter

hair, they usually require haircuts more often. If they are getting a cut every four weeks

and work normal business hours, most barbers are closed when the male customers

have free time. Trend Setters will cater to males with evening hours, no appointments

necessary, and quick turn around times.

Generally females prefer the allure of upscale salons, however, not everyone can

afford this luxury. For this reason Trend Setters will provide the same quality hair

styling, without the expensive price. Cranium will target these customers by

emphasizing the sophisticated, ultra-hip styling that Trend Setters can offer.

Trend Setters will also target mothers with children by offering the kids toys to play

with while they wait and child-friendly hair stylists. Additionally, children receive a

special rate reflecting the fact that children's hair grows so fast that it can be expensive

to keep up with regular cuts, as well as the recognition that it generally takes a lot less

time to cut a child's hair so it should be inherently less expensive.

It is the responsibility of the officers to provide themselves with a comfortable wage.

However, these wages will not take away from the business. The business then, is paid

first with a formulation of 15% from the gross. This ensures a healthy business growth.

Also in this formulation is reward for long-term employment with shares given and

retirement plans for its staff members. A financial advisor will help with the education

needed for benefit of all. Growth is a process. We are committed to this process.
.

Our Mission: To supply services and products that will enhance our clients'

physical appearance and mental relaxation.

Our Vision: To provide a quality services that will satisfy the needs of the

community in improving their physical appearance. A service that will long last

to the hearts of our customers.

Our Motto: “The trend starts here! We lay the ultimate out of you.”

Objectives:

1.To establish a strong market presence of High quality Salon in the Country.

2.To earn good financial returns for its owners.

3.To delight customers with high quality services.

4.To make Trend setters a happy and rewarding place to work in.

BUSINESS DESCRIPTION AND STRUCTURE

 MANAGEMENT PERSONNEL

JUDY ANN BOSE

CEO

GARIE NICOLAS RAU L TUMALIUAN

KEVIN ULAYAN RALPH SILOS
DIRECTOR, TREND VICE PRESIDENT FOR
VICE PRESIDENT FOR CREATIVE DIRECTOR FINANCE AND
HUMAN RESOURCES SETTER`S ACADENY
OPERATIONS

VHIN DECENA JAYVEE SERRANO NEMUEL MABBORANG

SENIOR HAIR STYLIST ASSISTANT NAIL TECHNICIAN
 MARKET RESEARCH AND STRATEGIES
C.Performance Target

Objectives Key Result Areas

1.To establish a strong market presence 1a. Number of Outlets and Branches

of High quality Salon in Region II 1b.Sales Volume Attained

specifically in the town of Sta. Ana. 1c.Market Share in Region II

2.To earn good financial returns for its 2a.Amount of net profits realized for the

owners. next five years

2b.Return of Equity

2c. Return on Assets or Return on

Investment

2d.Return on Sales

3.To delight customers with high quality 3a. Growth in sales per outlet

services. 3b.Percentage of Repeat Customers

3c.Number of customers commendations

or complaints

3d.Awards and recognition given by the

community or salon society

4.To make Trend setters a happy and 4a.Management and employee turnover

rewarding place to work in. 4b.Number of job applicants compared to

other similar establishments.

Figure1:The key result areas for each objectives

Key Result Areas Performance Indicators

 2017 2018 2022

(Five years

later)

1a. Number of Outlets and Branches 1 2 4

1b.Sales Volume Attained 500,000 800,000 1,500,000

1c.Market Share in Region II 5％ 7％ 10％

2a.Amount of net profits realized for 100,000 500,000 800,000

the next five years 15% 25% 40%

2b.Return of Equity 15% 20% 30%

2c. Return on Assets or Return on 15% 16% 17%

Investment

2d.Return on Sales

3a, Growth in sales per outlet 20% 20% 20%

3b.Percentage of Repeat Customers 30% 35% 40%

3c.Number of customers 3 out of 20 7 out of 20 10 out of 20

commendations 2 out 0f 100

1 out of 20 2 out 0f 50

Number of customers complaints 1 by

Philippine

3d.Awards and recognition given by None 1 by the salon society

the community or salon society town

4a.Management and employee 3 out of 10 2 out of 10 1 out of 10

turnover per year per year per year

 20% more job

4b.Number of job applicants 5 % more job 10 % more applicant

compared to other similar applicant job

establishments. applicant

Figure 2:Performance indicators for the key results.

FINANCIAL DOCUMENT