Anna Wintour Leadership

01/24
ISSUE 1
ANNA WINTOUR
BACKGROUND INFORMATION
Born on November 3, 1949,

London, United Kingdom.
Privileged and cultured
environment
.
London: worked for various
fashion publications
New York City :work for Harper's
Bazaar
1988: became the Editor-in-
Chief of American Vogue
（WIKIPEDIA，2023）
LIFE
MOTIVATIONS
Passion for fashion and a desire to influence and shape

the fashion industry
Competitive spirit and determination

（WIKIPEDIA，2023）
4
ORGANI
ZATION
LED BY
ANNA
Culture: setting trends,
showcasing the latest in
fashion, and promoting high-
end luxury brands.(Vogue,2023)
Mission Statement:
“Vogue places fashion in the
context of culture and the
world we live in — how we
dress, live and socialize;
what we eat, listen to and
watch. "
(Elonedge,2022)
5
TWO LIFETIME
ACHIEVEMENTS
Revitalizing the Charity Work: Chair
Fashion Industry: of the Met Gala
-vogue become a platform -bringing together
addresses social and celebrities, designers,
cultural issues and artists to support
-recognizing and art and fashion
-funding for HIV/AIDS
promoting new talents in
research and education
the fashion world
-combine fashion with
-shape the way fashion is charity
perceived and consumed
globally
3
（HOLLYWOODLIFE,2022）
6
NEWSPAPER
ARTICLE
9
LEADERSHIP
PROFILE LEADERSHIP MANAGEMENT
Vision & Direction; transforming high
Creating Agenda fashion and reshaping the narrative in
fashion journalism
Aligning and Communicating; Organizing & staffing; significant role

listening to her team and sharing in organizing and staffing to ensure
People information to build trust and get buy- the right talent is in place to meet the
in magazine’s objectives
nurturing talent, making bold

Job Execution decisions, and evolving a brand
Innovation & change oriented;

emphasis on being fearless and taking
risks, as well as learning from failures,
Final Outcomes cultivates a culture that is resilient
7 and adaptable to change. when she
got fired from Harper’s bazaar for not
understanding american fashion
2
LEADERSHIP
TRAITS
Decisive: Strong Work Ethic:
make quick and often focused on her
bold decisions ，
role pursuit of
excellence
, sets
high standards for
her team
, serves as
a role model
.
，）
(MASTERCLASS 2022
CONTRASTING ANNA AND ROGER
BASED ON KOTTER MODEL
ANNA WINTOUR ROGER LYNCH

transforming Vogue into the bringing Condé Nast back to
Creating Agenda definitive authority on American profitability by going digital and
women's fashion. global
has an eye for productive, he poached

used network of influential individuals
senior executives from Silicon valley
People aiding her in guiding Vogue to its
to enable the move from print house
prestigious status.
to multimedia digital hub
invented supermodels at a time when trying to cultivate a new, more open

Job Execution Hollywood wasn’t eager to be related era at Condé, intended to visit all 32 of
to the fashion industry. the publisher’s markets by early 2022
Instituting Change:The various

Helped the magazine rebound from
strategic changes Lynch initiated, like
the Great Recession and. went ahead
Final Outcomes to be the most formidable force in
global expansion and foundational
changes at Condé Nast led to 14%
fashion,
increase in subscriptions
711
REFERENCES
'Anna Wintour' (2023) Wikipedia. Available at: https://en.wikipedia.org/wiki/Anna_Wintour
(Accessed: 30 October 2023).
Arlidge, J. (2022) Roger Lynch: Why I had to transform Condé Nast, The Times & The
Sunday Times: breaking news & today’s latest headlines. Available at:
https://www.thetimes.co.uk/article/roger-lynch-why-i-had-to-transform-conde-nast-
r89vvkq5n (Accessed: 31 October 2023).
BOF (2022) Roger Lynch: Bof 500: The people shaping the global fashion industry, The
Business of Fashion. Available at:
https://www.businessoffashion.com/community/people/roger-
lynch#:~:text=Roger%20Lynch%20is%20the%20chief,Tuck%20School%20of%20Business (Accessed:
31 October 2023).
Elonedge. (2022) Vogue: The Essence of Fashion. Available at:
https://www.elonedge.com/blog/2022/5/13/vogue-the-essence-of-fashion(Accessed: 30 October
2023).
Feloni, R. (2016) 6 strategies vogue editor Anna Wintour uses to run her empire, Business
Insider. Available at: https://www.businessinsider.com/anna-wintour-on-leadership-and-
management-2016-1?r=US&IR=T (Accessed: 21 October 2023).
GeekmasterDigital Dandy. Hacker From Heart. Workaholic. Coding Artist. Self-made. (2021)
Anna Wintour – business & life lessons, Geeknack. Available at:
https://www.geeknack.com/2021/04/04/anna-wintour-business-and-life-lessons/ (Accessed: 21
October 2023).
Hays, K. (2019) Condé’s Roger Lynch talks video, acquisitions and layoffs, WWD. Available
at: https://wwd.com/feature/roger-lynch-conde-nast-ceo-talks-business-video-future-
1203239888/#! (Accessed: 31 October 2023).
Hollywoodlife. (2022) The Met Gala Charity Ball: What It Raises Money For & How Much It’s
Raised. Available at: https://hollywoodlife.com/feature/is-the-met-gala-for-charity-
4714168/(Accessed: 30 October 2023).
Macias, E. (2022) Life lessons from Anna Wintour, Interview Magazine. Available
at: https://www.interviewmagazine.com/culture/life-lessons-from-anna-wintour
Masterclass. (2022) Anna Wintour’s 9 Tips for Effective Leadership. Available at:
https://www.masterclass.com/articles/anna-wintours-tips-for-effective-
leadership(Accessed: 30 October 2023).
Vogue (2019) Condé Nast appoints Roger Lynch as New Global CEO, British Vogue.
Available at: https://www.vogue.co.uk/article/roger-lynch-joins-conde-nast-as-ceo
Vogue(2023) Culture. Available at:https://www.vogue.com/culture(Accessed: 30
October 2023).
10 things you didn’t know about Roger Lynch (2023) niood. Available at:
https://niood.com/10-things-you-didnt-know-about-roger-lynch/# (Accessed: 30
October 2023).

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01/24

Born on November 3, 1949,

Passion for fashion and a desire to influence and shape

Aligning and Communicating; Organizing & staffing; significant role

nurturing talent, making bold

Innovation & change oriented;

ANNA WINTOUR ROGER LYNCH

has an eye for productive, he poached

invented supermodels at a time when trying to cultivate a new, more open

Instituting Change:The various

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