126for DIGITAL MARKETING

ChatGPT
Prompts

Tianyu Xu
Generative AI Explorer June 2023
 Warning

Safeguard your privacy.

Safeguard your privacy.
Safeguard your privacy.
Exercise caution while interacting with
ChatGPT. Refrain from sharing personal
details, sensitive data, or proprietary
business information in the chatbox to
uphold privacy and data security.

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 Table of contents
1.1 Drive awareness and 2.1 Educate potential
recognition customers
1.2 Introduce new products 2.2 Nurture leads who are
or services interested
1.3 Reach new customers 2.3 Create differentiation
or markets

AWARENESS CONSIDERATION

RETENTION CONVERSION

4.1 Encourage repeat 3.1 Encourage leads to take

purchases action
4.2 Build loyalty and 3.2 Overcome barriers to
advocacy purchase
4.3 Reduce customer churn 3.3 Upsell and cross-sell

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 Getting started

This playbook serves as:

a best practices hub that helps you 10x your

productivity in the tasks related to digital
marketing.
a source of inspiration illustrating diverse
prompt applications across tasks within each
stage of the marketing funnel.

This playbook is not:

a rigid instruction manual - no need to use

the exact prompt examples.
a data analytics handbook - using ChatGPT
for data analysis and visualization is not
covered in the scope.

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 Prompt best practices
Here are 6 tactics for writing clear
prompts, according to OpenAI:

1. Include details in your query to get more

relevant answers.
2. Ask the model to adopt a persona.
3. Use delimiters to clearly indicate distinct
parts of the input.
4. Specify the steps required to complete a task.
5. Provide examples.
6. Specify the desired length of the output.

5/32 Source: OpenAI Docs

 Chapter 1
1.1 Drive awareness and 2.1 Educate potential
recognition customers
1.2 Introduce new products 2.2 Nurture leads who are
or services interested
1.3 Reach new customers 2.3 Create differentiation
or markets

AWARENESS CONSIDERATION

RETENTION CONVERSION

4.1 Encourage repeat 3.1 Encourage leads to take

purchases action
4.2 Build loyalty and 3.2 Overcome barriers to
advocacy purchase
4.3 Reduce customer churn 3.3 Upsell and cross-sell

6/32
1.1 Drive awareness and recognition

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a brand manager. We're launching a

new brand. Read our brand narrative below
New brand launch
and give me an innovative and engaging
campaign idea for the launch."

Generate brand You are a brand manager. We're expanding

awareness Breaking into a new our brand into market A. Suggest a campaign
campaign ideas market idea that can create a buzz in this new
market.

You are a brand manager. We're planning a

rebranding initiative. Propose a campaign
Rebranding
idea that effectively communicates our new
brand identity.

"You are a copywriter. We're launching a new

product under our brand. Draft a search ad
Ad copy for search
copy that highlights our brand values and
appeals to our target audience."

"You are a copywriter. We want to promote

our brand on social media. Access this page
Draft brand- Ad copy for social
to learn more about our branding narrative
focused ad copy media
and write a social media ad copy that is
engaging and aligns with our brand voice."

"You are a copywriter. We're planning a

display ad campaign for our brand. Suggest a
Ad copy for display
display ad tagline that emphasizes our brand
identity."

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1.1 Drive awareness and recognition

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a social media manager. We want to

increase our brand visibility on Facebook.
Ideas for Facebook
Generate a post idea that is engaging and
aligns with our brand voice."

Create engaging "You are a social media manager. We're

social media post looking to strengthen our brand presence on
Ideas for Twitter
ideas Twitter. Suggest hashtags that are engaging
and resonate with our target audience."

"You are a social media manager. We're

planning to launch our brand on TikTok.
Ideas for TikTok
Propose a hashtag challenge idea that is fun,
engaging, and aligns with our brand image."

Analyze a specific "You are a brand strategist. Analyze the brand

competitor's brand visibility strategy of competitor X in the tech
visibility strategy industry."

Analyze competitor Compare multiple "You are a brand strategist. Compare the
strategies for brand competitors' brand brand visibility strategies of competitors X, Y,
visibility visibility strategies and Z in the fashion industry."

Analyze the impact

of a competitor's "You are a brand strategist. Analyze how
brand visibility competitor X's brand visibility strategy has
strategy on their affected their position in the food industry."
market position

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1.2 Introduce new products or services
Task Sub-task Example Prompt (Role, Situation, Action)

"You are a product manager. We're launching

New app launch a new app. Give me 20 innovative and
engaging campaign ideas for Y market."

Brainstorm product "You are a product manager. We're

launch campaign New B2B service introducing a new B2B service. Suggest 10
ideas launch thought-leadership campaign ideas that
resonate among decision makers."

"You are a product manager. We're launching

New electronics a new tech device. Propose a campaign idea
product launch that effectively communicates the product's
unique features."

Identify potential "You are a market researcher. Identify

markets for new potential markets for our new AI-based
product product. Use dataset A and tool B."

Conduct market "You are a market researcher. Analyze

Analyze customer
research for new customer needs from the data table below
needs for new
product/service and summarize what needs our new online
service
introduction tutoring service could meet."

"You are a market researcher. Develop

Predict market
scenarios of how the market might respond to
response to new
our new eco-friendly product line based on the
product
summary tables of dataset A."

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 1.2 Introduce new products or services

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a copywriter. We're launching a new

product. Draft a search ad copy that
Ad copy for search
highlights the product's features and
benefits."

Write ad copy for "You are a copywriter. We're introducing a

new products or Ad copy for social new service. Write a social media ad copy that
services. media is engaging and explains the service's value
proposition."

"You are a scriptwriter. We're launching a new

Script for short app. Write a script for a short video that is fun,
video engaging, and demonstrates the app's
features."

"You are a content strategist. We're launching

Post about brand a new product. Suggest a blog post idea that
story tells our brand story and introduces the new
product."

"You are a content strategist. We're

Generate blog post Post about new
introducing a new service. Propose a blog post
ideas for product products or
idea that provides a detailed overview of the
introduction. services
new service."

"You are a content strategist. We're launching

Post about a
a new app. Suggest a blog post idea that
whitepaper for lead
introduces a whitepaper related to the app for
generation
lead generation."

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 1.3 Reach new customers or markets

Task Sub-task Example Prompt (Role, Situation, Action)

Define the "You are a market researcher. Define the

characteristics of a characteristics of potential customer
potential customer segment X from the data below and the
segment reports in PDF format."

Identify Compare the

characteristics of characteristics of "You are a market researcher. Compare the
new customer different potential characteristics of potential customer
segments customer segments X and Y."
segments

"You are a market researcher. Write Python

Predict the needs
codes to explore dataset A and reports B, C,
of a potential
and D, predict the needs of the customer
customer segment
segment X in the next 5 years."

"You are a marketing manager. We're

Brainstorm expanding into a new market. Give me a
campaign ideas unique and engaging campaign idea for this
market."

Generate campaign "You are a marketing analyst. We have this

Verify campaign
ideas for new campaign idea for a new market. Provide a
ideas
markets critique and suggest improvements."

"You are a marketing strategist. We have an

Refine existing existing campaign that we want to adapt for a
campaign ideas new market. Suggest modifications to make it
more suitable."

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 1.3 Reach new customers or markets

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a social media strategist. We're

Research on topics
targeting a new audience. Suggest a social
resonate with new
media post topic that would resonate with this
audience
audience."

Create social media "You are a social media strategist. We have

Develop ideas
post ideas for new data on our new audience's behavior. Suggest
based on audience
audiences a social media post idea that aligns with their
behavior
interests and behaviors."

"You are a social media manager. We're

Ideas for social
targeting a new audience. Propose a social
media posts and
media post or video idea that is engaging and
videos
aligns with our brand voice."

"You are a copywriter. We're targeting Gen Z

Ad copy targeting
in a specific country. Draft an ad copy that
Gen Z in a country
resonates with this demographic."

"You are a copywriter. We're targeting a

Draft ad copy for Ad copy for
personal finance audience. Write an ad copy
new customer personal finance
that speaks to their financial goals and
segments audience
challenges."

Ad copy "You are a copywriter. We're targeting players

customized for of a specific game genre. Write an ad copy
players of a game that appeals to their gaming interests and
genre experiences."

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 Chapter 2
1.1 Drive awareness and 2.1 Educate potential
recognition customers
1.2 Introduce new products 2.2 Nurture leads who are
or services interested
1.3 Reach new customers 2.3 Create differentiation
or markets

AWARENESS CONSIDERATION

RETENTION CONVERSION

4.1 Encourage repeat 3.1 Encourage leads to take

purchases action
4.2 Build loyalty and 3.2 Overcome barriers to
advocacy purchase
4.3 Reduce customer churn 3.3 Upsell and cross-sell

13/32
 2.1 Educate potential customers

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a market researcher. I need to

Identify stages in
understand the typical stages in the customer
the customer
journey for our product. Outline these
journey
stages."

Research customer "You are a customer service representative. I

Identify common
journey to identify need to know the common questions
questions at each
knowledge gaps customers have at each stage of their journey.
stage
List these questions."

"You are a content strategist. I need to know

Identify gaps in our
where our current educational content is
current educational
lacking. Analyze our content and identify
content
gaps."

"You are a customer service representative. I

Identify common need to understand the common inquiries our
customer inquiries customers have. Read the file below and list
these inquiries."

Develop FAQ Draft FAQ content "You are a content writer. I need to create an
content based on based on these FAQ section based on common customer
customer inquiries inquiries inquiries. Help me draft the FAQ content."

"You are a digital marketer. I need to promote

Suggest ways to
our new FAQ content. Suggest some
promote the FAQ
innovative promotional strategies beyond
content
driving traffic to our website."

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2.1 Educate potential customers

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a content strategist. I need to create

Identify topics for educational videos about our product.
educational videos Suggest some topics based on the product
specs."

"You are a scriptwriter. I need to create a

Create educational Draft scripts for script for an educational video about our
video script ideas these videos product. Draft the storyboard and develop the
script."

"You are a video marketing expert. I need to

Suggest KOLs to promote our new educational videos. Analyze
create the videos this list and suggest the best KOLs to create
and promote the videos."

Identify topics for "You are a content strategist. I need to host a

webinars or online webinar about our new B2B service. Suggest
workshops topics that will resonate among audience Y."

"You are the host of a webinar. I need to

Generate content Create content
create content for this webinar about our new
for webinars or structure for
B2B service. Draft a content structure that's
online workshops webinars
both informative and interactive."

"You are a digital marketer. I need to promote

Suggest ways to
our new webinar. Here is a draft of the
promote the
content. Please suggest the promotional
webinars
strategies that drive sign-ups."

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 2.2 Nurture leads who are interested

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a customer service representative. I

Identify common need to understand the common themes in our
feedback themes product feedback. Analyze the feedback and
identify these themes."

Analyze
product/service "You are a product manager. I need to know
Identify potential
feedback to how we can improve our product based on
improvements
improve nurturing customer feedback. Suggest potential
based on feedback
strategies improvements."

"You are a marketing strategist. I need to

Develop nurturing
develop nurturing strategies based on our
strategies based on
product feedback. Analyze the feedback
feedback
below and suggest some strategies."

"You are a digital marketer. We have leads

Campaign to re- that have shown interest but haven't
engage leads converted. Suggest a campaign idea to re-
engage these leads."

"You are a digital marketer. We want to

Brainstorm lead Campaign to
nurture our leads by providing additional
nurturing campaign provide additional
value. Propose a campaign idea that offers
ideas value
exclusive content or benefits."

"You are a digital marketer. We want to build

Campaign to build stronger relationships with our leads. Suggest
relationships a campaign idea that encourages interaction
and engagement."

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 2.2 Nurture leads who are interested

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a copywriter. We have leads who

Ad copy for cart have abandoned their shopping carts. Write an
abandonment ad copy that encourages them to complete
their purchase."

"You are a copywriter. We have leads who

Write ad copy for Ad copy for
have shown interest in a specific product.
retargeting ads product
Write an ad copy that highlights the product's
retargeting
benefits and encourages purchase."

"You are a copywriter. We have leads who

Ad copy for service have shown interest in a specific service.
retargeting Write an ad copy that explains the service's
value proposition and encourages sign-up."

"You are an email marketer. We want to

Email offering nurture our leads by providing exclusive
exclusive content content. Write an email that offers this
content and encourages engagement."

"You are an email marketer. We have leads

Create nurturing Email for re-
who have been inactive for a while. Write an
email marketing engaging inactive
email that encourages them to re-engage with
copy users
our product/service."

"You are an email marketer. We have leads

Email for who have shown interest in a specific
product/service product/service. Write a follow-up email that
follow-up provides more information and encourages
purchase/sign-up."

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2.3 Create differentiation

Task Sub-task Example Prompt (Role, Situation, Action)

Identify key "You are a product manager. I need to

customer needs our understand the key customer needs our
product meets product meets. Identify top 3 needs."

Conduct research "You are a market researcher. I need to know

Identify key
to ensure product- the key customer needs not met by our
customer needs not
market fit competitors. Identify these needs and match
met by competitors
them with what our products offer."

"You are a marketing strategist. I need to

Develop strategies
develop strategies to highlight our product-
to highlight our
market fit. Read this brief and suggest some
product-market fit
strategies."

"You are a content strategist. Our product has

Create a story
unique benefits. Suggest a story idea that
highlighting
highlights these benefits in a compelling
benefits
way."

"You are a scriptwriter. Our product has

Generate content Create a video
advantages A, B and C over competitors. Write
ideas highlighting script highlighting
a video script that provides a detailed
unique benefits benefits
comparison in an engaging way."

"You are a content strategist. Our service

Write a whitepaper stands out from the competition. Suggest a
on benefits whitepaper topic that provides a deep dive
into our service's unique selling points."

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 2.3 Create differentiation

Task Sub-task Example Prompt (Role, Situation, Action)

Create contests "You are a social media manager. Our product

related with has features that competitors lack. Refer to
product this information and propose a contest that
advantages showcases these features."

Create posts "You are a social media manager. Our service

showcasing offers unique benefits. Refer to this
Create a poll
product information and suggest a poll that highlights
advantages these benefits and engages our audience."

"You are a social media manager. Our brand

has unique values. Check our website and
Ideas for short
propose 10 short video ideas that
videos
communicate these values and differentiate
our brand from competitors."

"You are a copywriter. Our product has unique

Draft a search ad
features that set it apart. Write a search ad
copy highlighting
copy that emphasizes these unique selling
selling points
points and encourages clicks."

"You are a copywriter. Our service offers

Draft ad copy unique benefits such as A, B and C. Write a
Draft a social
emphasizing unique social media ad copy that highlights these
media ad copy
selling points benefits and differentiates our service from
competitors."

"You are a copywriter. Our brand has a unique

Draft a tagline on
identity. Check out website and write a tagline
unique selling
that emphasizes our brand's unique values
points
and personality."

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 Chapter 3
1.1 Drive awareness and 2.1 Educate potential
recognition customers
1.2 Introduce new products 2.2 Nurture leads who are
or services interested
1.3 Reach new customers 2.3 Create differentiation
or markets

AWARENESS CONSIDERATION

RETENTION CONVERSION

4.1 Encourage repeat 3.1 Encourage leads to take

purchases action
4.2 Build loyalty and 3.2 Overcome barriers to
advocacy purchase
4.3 Reduce customer churn 3.3 Upsell and cross-sell

20/32
 3.1 Encourage leads to take action

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a copywriter. We're trying to optimize

our ad copy for conversions. Write two
Draft ad copy for
versions of ad copy for an A/B test, one
A/B testing
focusing on emotional appeal and the other on
rational appeal."

Draft persuasive ad "You are a copywriter. We're running a

copy for Draft ad copy for campaign to encourage sign-ups. Write an ad
conversions sign-ups copy that persuades users to sign up for our
service."

"You are a copywriter. We're launching a

Draft ad copy for a promotional offer. Write an ad copy that
promotion highlights the offer and encourages users to
make a purchase."

"You are a marketer. We're launching a new

Brainstorm CTAs campaign. Suggest several compelling CTAs
that align with our campaign goals."

"You are a marketer. We're running ads on

Create compelling Create platform- platform C with specific CTA guidelines. Write
call-to-actions compliant CTAs a CTA that complies with these guidelines and
encourages users to take action."

"You are a marketer. We're trying to optimize

Test different CTAs our call-to-action. Suggest two different CTAs
for an A/B test."

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3.2 Overcome barriers to purchase

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a data analyst. Here is a list of

Identify negative
customer reviews. Identify patterns of
sentiments from
negative sentiments that signal potential
customer reviews
barriers to purchase."

Conduct sentiment Suggest "You are a product manager. We have

analysis to identify improvements customer feedback indicating dissatisfaction
and address based on negative with a feature. Suggest improvements based
barriers feedback on this feedback."

"You are a customer service representative.

Draft response to We have a customer who has left negative
negative feedback feedback. Draft a response that addresses
their concerns and offers a solution."

"You are a content strategist. We're facing

Apply a framework
common objections from potential customers.
for handling
Suggest a content idea that applies a proven
objections
framework for handling these objections."

"You are a content strategist. We need to

Generate content understand our customers' objections better.
Conduct an
ideas addressing Propose a content idea that involves
objection analysis
objections conducting an objection analysis and
presenting the findings."

"You are a content strategist. We need to

Brainstorm address our customers' objections A, B, and C.
objection handling Suggest a content idea that directly
content addresses these objections and reassures
potential customers."

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3.2 Overcome barriers to purchase

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a copywriter. We're facing common

Draft ad copy
objections such as A, B, and C from potential
addressing
customers. Write an ad copy that addresses
common objections
these objections."

Draft ad copy "You are a copywriter. We have positive

Write reassuring ad emphasizing testimonials from satisfied customers. Write
copy customer an ad copy that incorporates these
testimonials testimonials."

Draft ad copy "You are a copywriter. Our product comes with

highlighting a guarantee or warranty. Write an ad copy
guarantees or that highlights this to reassure potential
warranties customers."

"You are an email marketer. We're offering a

Email offering a limited-time discount to encourage
limited-time purchases. Write an email that communicates
discount this incentive and encourages potential
customers to take action."

"You are an email marketer. We're offering a

Create email Email offering a bonus with every purchase. Write an email
marketing copy bonus with that communicates this incentive and
with incentives purchase encourages potential customers to take
action."

"You are an email marketer. We're offering a

risk-free trial of our service. Write an email
Email offering a
that communicates this incentive and
risk-free trial
encourages potential customers to take
action."

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3.3 Upsell and cross-sell

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a product manager. We have a range

Identify potential
of products that could be paired for cross-
product pairings
selling. Suggest potential product pairings
for cross-selling
that could increase the value of a purchase."

Analyze and "You are a data analyst. We have a customer

identify Analyze customer
behavior data report that could reveal
upsell/cross- behavior for
upselling opportunities. Read this report and
selling upselling
propose an analysis approach to identify
opportunities opportunities
these opportunities."

"You are a service manager. We offer several

Identify service tiers of service that could be used for
tiers for upselling upselling. Suggest potential upselling
strategies based on these service tiers."

"You are a campaign manager. We're running

Optimize ad
an ad campaign for product pairings. Suggest
campaign for
optimization tactics to increase the ROAS of
product pairings
this campaign."

"You are a campaign manager. We're running

Optimize ad
Develop ad an ad campaign for our service tiers. Suggest
campaign for
optimization tactics optimization tactics to increase the
service tiers
effectiveness of upselling in the campaign."

"You are a campaign manager. We have

Optimize ad
customer behavior data that could be used to
campaign based on
optimize our ad campaign. Suggest
customer behavior
optimization tactics based on this data."

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 Chapter 4
1.1 Drive awareness and 2.1 Educate potential
recognition customers
1.2 Introduce new products 2.2 Nurture leads who are
or services interested
1.3 Reach new customers 2.3 Create differentiation
or markets

AWARENESS CONSIDERATION

RETENTION CONVERSION

4.1 Encourage repeat 3.1 Encourage leads to take

purchases action
4.2 Build loyalty and 3.2 Overcome barriers to
advocacy purchase
4.3 Reduce customer churn 3.3 Upsell and cross-sell

25/32
4.1 Encourage repeat purchases

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a data analyst. We have customer

Identify repeat purchase data here. Write Python code to
purchase trends analyze this dataset and identify trends in
repeat purchases."

"You are a data analyst. We have a range of

Analyze repeat Suggest products products. Write Python code to the dataset A,
purchase patterns for repeat purchase B, and C, and suggest products that are likely
to be purchased repeatedly."

"You are a data analyst. We have customer

Analyze customer
segmentation dataset A. Analyze which
segments for
segments are more likely to make repeat
repeat purchase
purchases."

"You are a campaign manager. We're running

Optimize ad copy a retargeting ad campaign. Analyze the
for retargeting campaign results and suggest the tactics to
maximize conversion."

Optimize Suggest "You are a digital marketer. We're planning a

retargeting ad retargeting ad retargeting ad campaign. Suggest suitable
campaigns platforms platforms for our campaign."

"You are a campaign manager. We have

Analyze
customer behavior data that could be used to
retargeting ad
optimize our ad campaign. Suggest
performance
optimization tactics based on this data."

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4.2 Build loyalty and advocacy

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a loyalty program manager. We want

Brainstorm loyalty
to increase customer loyalty. Brainstorm ideas
program ideas
for a new loyalty program."

"You are a market researcher. We're planning

Develop customer Analyze successful a new loyalty program. Browse these websites
loyalty programs loyalty programs and analyze successful loyalty programs in
our industry and provide insights."

"You are a product manager. We're developing

Suggest loyalty
a loyalty program. Suggest potential rewards
program rewards
that would appeal to our customers."

Write ad copy for "You are a copywriter. We're launching a new

loyalty program loyalty program. Write ad copy to promote the
launch program launch."

Draft ad copy for "You are a copywriter. We want to highlight

Draft loyalty
loyalty program the benefits of our loyalty program. Write ad
program ad copy
benefits copy that emphasizes these benefits."

Write ad copy for "You are a copywriter. We're promoting the

loyalty program rewards of our loyalty program. Write ad copy
rewards that showcases these rewards."

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4.2 Build loyalty and advocacy

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a brand strategist. We want to turn

Develop a customer
customers into advocates. Develop a strategy
advocacy strategy
for encouraging customer advocacy."

Strategize turning "You are a market researcher. We're planning

Analyze successful
customers into a customer advocacy program. Analyze
customer advocacy
advocates successful customer advocacy strategies and
strategies
provide insights."

"You are a brand strategist. We want to

Suggest tactics for
encourage customer advocacy. Suggest
encouraging
tactics that could help turn customers into
advocacy
advocates."

"You are a social media manager. We want to

Develop social
turn customers into advocates. Develop ideas
media post ideas
for social media posts that encourage
for advocacy
advocacy."

"You are a social media manager. We want to

Create engaging Write social media
share customer stories. Write a series of
advocacy social posts for customer
social media posts featuring customer
posts stories
stories."

"You are a social media manager. We want to

Create social media
encourage advocacy. Create a social media
contests for
contest that encourages customers to share
advocacy
their experiences."

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4.3 Reduce customer churn

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a data analyst. We have customer

Identify churn
usage data. Here is a summary. Identify
patterns
patterns that signal potential churn."

Analyze churn "You are a data scientist. We have customer

signals from behavior data in this dataset. Develop models
Predict churn risk
customer data with Python to predict which customers are at
risk of churning."

"You are a customer success manager. We

Suggest preventive
identified customers at risk of churning.
measures
Suggest preventive measures to retain them."

Brainstorm "You are a campaign manager. We want to

retention campaign reduce churn. Brainstorm ideas for a retention
ideas campaign."

Develop retention Analyze successful "You are a market researcher. We're planning
campaign retention a retention campaign. Analyze successful
strategies campaigns retention campaigns and provide insights."

"You are a campaign manager. We have a

Optimize retention running retention campaign. Suggest
campaign optimizations based on the summary of
campaign performance data."

29/32
4.3 Reduce customer churn

Task Sub-task Example Prompt (Role, Situation, Action)

"You are a copywriter. We're running a

Draft ad copy for
retention campaign. Draft ad copy that
retention campaign
encourages customers to stay."

Write ad copy
Write churn- "You are a copywriter. We know the common
addressing
reducing ad copy reasons why customers churn. Write ad copy
common churn
that addresses these reasons."
reasons

"You are a copywriter. We're trying to reduce

Test different ad
churn. Write 10 different versions of ad copy
copy versions
for A/B testing."

"You are a customer service manager. We

Develop a customer
want to reduce churn. Develop a customer
service strategy
service strategy that helps retain customers."

"You are a customer service manager. This is a

Strategize Suggest customer
summary of our customer feedback. Suggest
customer service service
improvements to our customer service based
for churn reduction improvements
on this summary."

"You are a customer service manager. We

Create a customer want to address common customer
service script complaints. Create 10 effective scripts for
customer service representatives to use."

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 Final reminder

Verify the output.

Verify the output.
Verify the output.
Even today, LLMs grapple with issues such
as hallucinations. So, always remember,
there's no substitute for human oversight to
validate the outputs. Stay sharp!

31/32
Thanks.

Tianyu Xu
Generative AI Explorer June 2023